If more Mac users switch, the Apple ecosystem will become less sticky—opening the door to people abandoning higher-value products like the iPhone and iPad.

— How Apple Alienated Mac Loyalists

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People’s internet consumption now happens on mobile, and the thing people do the most on mobile is use social media platforms. That is the internet now. If you don’t understand this, you’re behind.

— Gary Vaynerchuk

This. 

I found myself nodding along with this little piece from Gary, and it’s frustrating to see how many don’t seem to be getting it. Still.

— Stop Marketing Like It’s 2012

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Many have called for it to be stripped back and simplified, with certain features (such as managing your iPhone) moved out to their own dedicated applications.

The recent launch of Apple Music has ignited discussion once more for iTunes to find some clarity. As such, concepts of just what a simplified iTunes would like have started to pop up. Andrew Ambrosino took a stab at mocking up what a ‘just music’ iTunes would look like.

I like it.

— Concept: Apple Music, hold the iTunes

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Once you accept the premise that a life is only worthwhile if it is truly notable and great, then you basically accept the fact that most of the human population sucks and is worthless.

Interesting read from author Mark Manson on what it means to be ‘average’.

— In Defense of Being Average

The post Being average appeared first on Chris Brandrick.

I’ve been using Instagram for a few years now, and never thought to share here on my blog that I was using the service.

I was a little apprehensive when , but ever since the 2012 acquisition the app has largely remained unchanged, with any alterations only positive. Yes, ads are coming, but that’s a required component of a free service.

If I’m not taking pictures of my cats then you’ll no doubt find snaps from my travels. My handle, like my Twitter, is @chrisbrandrick.

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You can listen to the show, By The Way, here.

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“a refreshingly thoughtful-almost intellectual-scenario that I would not have expected in something called a game”.

Good read from Eurogamer.

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