<!DOCTYPE html><!--YcR39X6GILVtSnWUrjDMH--><html lang="en" class="scroll-smooth"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" href="/_next/static/media/83afe278b6a6bb3c-s.p.3a6ba036.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="stylesheet" href="/_next/static/chunks/b6d53f12c51aa01c.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/9bbe87b3dd8dae73.js"/><script src="/_next/static/chunks/32d99f15292dc322.js" async=""></script><script src="/_next/static/chunks/32b9a9a0046e15ea.js" async=""></script><script src="/_next/static/chunks/turbopack-774c4a29da0aada0.js" async=""></script><script src="/_next/static/chunks/ff1a16fafef87110.js" async=""></script><script src="/_next/static/chunks/247eb132b7f7b574.js" async=""></script><script src="/_next/static/chunks/ba3b9a510e3a0eb8.js" async=""></script><meta name="next-size-adjust" content=""/><title>Grey Area | Extraordinary Strategic Initiatives</title><meta name="description" content="Extraordinary strategic initiatives. Strategy and innovation consulting for organizations tackling complex challenges."/><meta name="keywords" content="strategy consulting,innovation,digital transformation,financial inclusion"/><meta property="og:title" content="Grey Area | Extraordinary Strategic Initiatives"/><meta property="og:description" content="Strategy and innovation consulting for organizations tackling complex challenges."/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary"/><meta name="twitter:title" content="Grey Area | Extraordinary Strategic Initiatives"/><meta name="twitter:description" content="Strategy and innovation consulting for organizations tackling complex challenges."/><link rel="icon" href="/favicon.ico?favicon.0b3bf435.ico" sizes="256x256" type="image/x-icon"/><script src="/_next/static/chunks/a6dad97d9634a72d.js" noModule=""></script></head><body class="inter_fa93af41-module__0D_jrq__className antialiased"><div hidden=""><!--$--><!--/$--></div><div class="min-h-screen relative" style="background:#c9d1d9"><div class="fixed inset-0 overflow-hidden pointer-events-none" style="z-index:0"><div style="position:absolute;width:200%;height:200%;top:-50%;left:-50%;background:radial-gradient(ellipse 45% 30% at 15% 35%, rgba(55,65,80,0.4) 0%, rgba(55,65,80,0.15) 55%, transparent 85%),
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tackling complex global challenges.</p></div></section><section id="work" class="max-w-5xl mx-auto px-6 py-20 relative z-10"><h2 class="text-sm font-medium text-muted uppercase tracking-wider mb-16">Selected Work</h2><div class="grid gap-12 md:gap-16"><article class="group border-t border-border pt-10 md:pt-14"><div class="flex flex-col md:flex-row md:items-start gap-8 md:gap-16"><div class="w-48 h-24 flex items-center justify-start flex-shrink-0"><img alt="Gates Foundation" loading="lazy" width="192" height="96" decoding="async" data-nimg="1" class="object-contain max-h-24 w-auto grayscale opacity-70 transition-all duration-300 group-hover:grayscale-0 group-hover:opacity-100" style="color:transparent" src="/images/clients/gates.svg"/></div><div class="flex-1"><h3 class="text-xl font-semibold mb-2">Gates Foundation</h3><p class="text-muted mb-4">Global fintech ecosystem development</p><ul class="space-y-2 text-sm text-muted"><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Identified digital financial services companies for private sector investment portfolio</span></li><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Conducted market research on digital financial services innovation landscape across eight emerging markets</span></li><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Advised program teams on financial inclusion initiatives and partnerships</span></li></ul></div></div></article><article class="group border-t border-border pt-10 md:pt-14"><div class="flex flex-col md:flex-row md:items-start gap-8 md:gap-16"><div class="w-48 h-24 flex items-center justify-start flex-shrink-0"><img alt="UNHCR" loading="lazy" width="192" height="96" decoding="async" data-nimg="1" class="object-contain max-h-24 w-auto grayscale opacity-70 transition-all duration-300 group-hover:grayscale-0 group-hover:opacity-100" style="color:transparent" src="/images/clients/unhcr.svg"/></div><div class="flex-1"><h3 class="text-xl font-semibold mb-2">UNHCR</h3><p class="text-muted mb-4">Innovation management and emerging technology adoption</p><ul class="space-y-2 text-sm text-muted"><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Guided the establishment and operations of UNHCR internal innovation unit</span></li><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Advised leadership on technology-driven modernization initiatives to support refugees</span></li><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Facilitated introductions between UNHCR and Silicon Valley tech companies</span></li></ul></div></div></article><article class="group border-t border-border pt-10 md:pt-14"><div class="flex flex-col md:flex-row md:items-start gap-8 md:gap-16"><div class="w-48 h-24 flex items-center justify-start flex-shrink-0"><img alt="Bitfury" loading="lazy" width="192" height="96" decoding="async" data-nimg="1" class="object-contain max-h-24 w-auto grayscale opacity-70 transition-all duration-300 group-hover:grayscale-0 group-hover:opacity-100" style="color:transparent" src="/images/clients/bitfury.svg"/></div><div class="flex-1"><h3 class="text-xl font-semibold mb-2">Bitfury</h3><p class="text-muted mb-4">Pre-competitive consortium strategy and launch</p><ul class="space-y-2 text-sm text-muted"><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Evaluated approaches to drive investment into technical development and adoption of Lightning Network infrastructure</span></li><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Led initiative to develop a consortium of organizations within the bitcoin ecosystem</span></li><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Managed business development to secure membership and funding</span></li></ul></div></div></article><article class="group border-t border-border pt-10 md:pt-14"><div class="flex flex-col md:flex-row md:items-start gap-8 md:gap-16"><div class="w-48 h-24 flex items-center justify-start flex-shrink-0"><img alt="GSMA" loading="lazy" width="192" height="96" decoding="async" data-nimg="1" class="object-contain max-h-24 w-auto grayscale opacity-70 transition-all duration-300 group-hover:grayscale-0 group-hover:opacity-100" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fclients%2Fgsma.png&amp;w=256&amp;q=75 1x, /_next/image?url=%2Fimages%2Fclients%2Fgsma.png&amp;w=384&amp;q=75 2x" src="/_next/image?url=%2Fimages%2Fclients%2Fgsma.png&amp;w=384&amp;q=75"/></div><div class="flex-1"><h3 class="text-xl font-semibold mb-2">GSMA</h3><p class="text-muted mb-4">Mobile money initiative strategy development</p><ul class="space-y-2 text-sm text-muted"><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Worked with mobile money program leadership to develop strategy around expanding digital financial services</span></li><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Developed learning agenda around innovative mobile money deployment practices worldwide</span></li><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Supported strategy review and annual planning</span></li></ul></div></div></article><article class="group border-t border-border pt-10 md:pt-14"><div class="flex flex-col md:flex-row md:items-start gap-8 md:gap-16"><div class="w-48 h-24 flex items-center justify-start flex-shrink-0"><img alt="Simon Fraser University" loading="lazy" width="192" height="96" decoding="async" data-nimg="1" class="object-contain max-h-24 w-auto grayscale opacity-70 transition-all duration-300 group-hover:grayscale-0 group-hover:opacity-100" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fclients%2Fsfu.png&amp;w=256&amp;q=75 1x, /_next/image?url=%2Fimages%2Fclients%2Fsfu.png&amp;w=384&amp;q=75 2x" src="/_next/image?url=%2Fimages%2Fclients%2Fsfu.png&amp;w=384&amp;q=75"/></div><div class="flex-1"><h3 class="text-xl font-semibold mb-2">Simon Fraser University</h3><p class="text-muted mb-4">Research partnerships development and operations</p><ul class="space-y-2 text-sm text-muted"><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Strategy development and operations planning for university/industry research collaborations</span></li><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Identified high-potential scientific research partnerships with external organizations</span></li><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Advised faculty on partnership development and management</span></li></ul></div></div></article><article class="group border-t border-border pt-10 md:pt-14"><div class="flex flex-col md:flex-row md:items-start gap-8 md:gap-16"><div class="w-48 h-24 flex items-center justify-start flex-shrink-0"><img alt="Port of Vancouver" loading="lazy" width="192" height="96" decoding="async" data-nimg="1" class="object-contain max-h-24 w-auto grayscale opacity-70 transition-all duration-300 group-hover:grayscale-0 group-hover:opacity-100" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fclients%2Fpov.png&amp;w=256&amp;q=75 1x, /_next/image?url=%2Fimages%2Fclients%2Fpov.png&amp;w=384&amp;q=75 2x" src="/_next/image?url=%2Fimages%2Fclients%2Fpov.png&amp;w=384&amp;q=75"/></div><div class="flex-1"><h3 class="text-xl font-semibold mb-2">Port of Vancouver</h3><p class="text-muted mb-4">Port 2050 scenario planning and strategy</p><ul class="space-y-2 text-sm text-muted"><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Guided the Port through long-range multi-stakeholder strategic planning process</span></li><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Researched and developed future scenarios for Port leadership</span></li><li class="flex gap-2 items-baseline"><span class="text-border">•</span><span>Produced public-facing scenario planning workshops</span></li></ul></div></div></article></div></section><section id="about" class="bg-white border-y border-border relative z-10"><div class="max-w-5xl mx-auto px-6 py-24"><div class="flex flex-col md:flex-row gap-12 md:gap-16 items-start"><div class="w-48 h-48 rounded-full overflow-hidden flex-shrink-0 bg-border"><img alt="Chris Coldewey" loading="lazy" width="192" height="192" decoding="async" data-nimg="1" class="object-cover w-full h-full" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fchris.jpg&amp;w=256&amp;q=75 1x, /_next/image?url=%2Fimages%2Fchris.jpg&amp;w=384&amp;q=75 2x" src="/_next/image?url=%2Fimages%2Fchris.jpg&amp;w=384&amp;q=75"/></div><div class="flex-1"><h2 class="text-sm font-medium text-muted uppercase tracking-wider mb-6">About</h2><p class="text-lg leading-relaxed mb-6"><strong>Chris Coldewey</strong> is the founder and principal consultant of Grey Area. Chris brings over 15 years of expertise in strategy and innovation.</p><p class="text-muted leading-relaxed">Past lives include: head of strategy for development finance organization in India, strategy consultant at Monitor and future scenario planning firm Global Business Network (GBN), cofounder of developer tools startup, and wildlife field biologist.</p></div></div></div></section><section id="contact" class="max-w-5xl mx-auto px-6 py-24 relative z-10"><h2 class="text-sm font-medium text-muted uppercase tracking-wider mb-6">Get in Touch</h2><span class="text-2xl md:text-3xl font-semibold text-muted">Loading...</span></section><footer class="border-t border-border relative z-10"><div class="max-w-5xl mx-auto px-6 py-8 flex flex-col md:flex-row justify-between items-center gap-4"><p class="text-sm text-muted">© <!-- -->2025<!-- --> Grey Area</p><div class="flex gap-8 text-sm text-muted"><a href="#work" class="hover:text-foreground transition-colors">Work</a><a href="#about" 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