ChrissyBiz Solutions Blog ©

The Power of Words

noreply@blogger.com (Christian Bryant) — Mon, 23 Apr 2012 09:45:16 PDT

You do not have to be a person of faith to understand the power of words. Even in technology, it is apparent that the words used to search for what we want has to have the proper keywords. Some people even go to the extent of researching long tail keywords because it is more closely related to how we think and search for things. Why is this done? Because we are looking for something in particular, and we want that specific thing or information.

The same should be applied to business and every day life. But especially in business. The most rich, famous, and sometimes infamous business people are usually considered arrogant and "full of themselves." People can be turned off by them because of what they say about themselves, their craft, or talent. They understand the power of what they say and how it affects their performance and thoughts about themselves. They say what they are looking for -- not what they are; big difference in outcome. Our words influence our actions.

If your business is stagnant or slow, stating this constantly or saying it to others is just as powerful as if you said something positive. Not a lie, but definitely not a defeated confession either. What do you want for your business? What kind of clients do you want to attract? What type of growth do you want to occur? What are you looking for? These are all much more encouraging and empowering than stating facts that will only lead to lack of motivation or procrastination. SEO is an entire discipline built on words. How can that be applied to business?

Just a thought.

Facebook, Politics, and Your Social Media Policy

noreply@blogger.com (Christian Bryant) — Tue, 17 Apr 2012 09:51:57 PDT

Business arguably receives the most benefit from 800 million users logging into social networking giant Facebook. Businesses can gather information about their target market's buying habits, preferences, and decisions that influence their purchasing habits, just by having a profile or business page. Companies used to pay top dollar to marketing firms to gain access to such valuable information, and still do.

But business is also dealing with another issue posed by the social networking giant -- disgruntled employees voicing their complaints, unproductive time spent on the company clock, and little to no recourse to fight these issues. Even if social networks are blocked on company networks, employees can gain access through several mobile devices without the employer ever knowing. But is this a valid or smart stance for business?

The issues have become so important that Democratic Congressman Ed Perlmutter drafted an amendment to the Federal Communications Commission Process Reform Act 2012 after several complaints by job applicants that they had to share their personal Facebook passwords. Potentially, anything posted on Facebook would be considered in the hiring process.

The amendment did not have a chance as only one Republican voted in favor of the amendment and a final vote of 236-184. However, this issue will only be escalated as employers who do this can be investigated for breaking federal laws. Social networks are beginning to have more of an impact on business than just marketing. As of today, it is NOT illegal for employers to require Facebook passwords during the hiring process.

If you are seeking employment, it would be a good time to edit any information that could remotely keep you from getting a job. Competition is fierce, and when all else is equal, your social networking activity could affect your job prospects.

Would you as a small business owner support such a requirement to hire employees? Why or why not?

Social Media Privacy Concerns

noreply@blogger.com (Christian Bryant) — Wed, 28 Mar 2012 14:12:34 PDT

When the founding fathers of this nation penned the Constitution, there was no such thing as an e-mail, tweet or FaceBook post. They covered almost every area relevant to American life at that time, but had no way to foresee the privacy concerns brought about by social sites like Facebook, Twitter, Myspace, and the use of the internet as a whole. What if your prospective employer required you to turn over your Facebook password as a condition of employment? As a Human Resources graduate, I can immediately see all kinds of risks the employer would be taking by doing this:

This would have to be a rule for all incoming staff (theoretically) to avoid accusations of discrimination on any grounds.
Information stored within Facebook profiles goes far beyond the scope of a standard job application. It would be very easy to find something on a Facebook profile that is not relevant and should not be taken into consideration for a job. For instance, whether or not a woman is pregnant, how many children a person has, etc.
All kinds of EEOC violations..

However, in the absence of legislation on the topic, any law or ruling would be after an applicant has given over this information. Why would employers be interested in a persons Facebook profile information?

There have been many news stories about employee misconduct and violence forewarned on social media sites.
Investigation purposes -- when an employee called in sick but posted about calling in for a long weekend; sexual harassment claims in the office; other important information that could be beneficial to minimizing risk in the work place and being aware of any external conflicts that affect the work environment.
Bad PR for the company, false claims, etc.

Whichever side of the fence you are on, there are a few rules everyone should apply when using social networking sites:

Do not post anything you do not want the world to know. No matter how private your profile is, there are several ways someone can steal your online identity or get information from you without your knowledge:

Facebook photos can be shared and downloaded by anyone with access to your profile.
Facebook timeline events, photos, and posts can be shared across any of your friend's walls.
How do you know the person you just added is really that person?

Do not share any controversial religious or political views that can be seen as radical or offensive. Yes, it is your social profile and you have the right to post what you like, but who ca see this information?
Limit Check-in's and Geo-tagging posts. These functions may be cool but they are also telling anyone with access to your profile where you are and when you are there. It should be fine to post some information related to past photos, but real-time locations is just not safe.
Utilize the lists to group friends and share information accordingly. Now, you can easily segment your Facebook friends so that certain photos and posts are only visible to those you choose. You can even go back and limit past post visibility, and the audience of the post.
Stay away from feuds and threatening posts. Even if you are not the author of such a post, your participation could be questioned. What if it can later be construed as cyber-bullying? This may sound extreme, but it has happened before.

There are many positive attributes to social networking but as with all things, should be used with care and caution. Do not assume everyone is a friend, and do not share anything that you would not mind later being questioned about.

What rules do you use when using social networking sites? Do you think employers should be allowed access to employers social site passwords? If so, what limits / regulations should be placed on this activity?

Six weeks until 2012, End of Year Business Strategy

noreply@blogger.com (Christian Bryant) — Wed, 16 Nov 2011 08:17:43 PST

Photo Credit: CNN Money

I have found myself more reliant on my calendar more than ever before. My schedule is busier and busier lately. I began counting how many weeks were left from yesterday until the first week of 2012 and it is six. Yes, only six weeks left of 2011.

I personally feel it should be a time of reflection on the good, the bad, and the ugly. The areas that need improvement and the progress you made based on goals you set for yourself. According to a Brookings Institution study reported by CNN, few businesses have staying power beyond the five year mark.

There are several reasons entrepreneurs are starting businesses these days -- including 35% who are seeking a work and lifestyle change. Nearly 3% of startups were a result of being unable to start a job, but companies that survive have certain goals, attributes, and motivations.

Nearly 30% of the sampled businesses responded that they wanted their businesses to grow big. Despite the fact that nearly 40% were in markets with competitors offering the same items, 22% attribute their staying power to expecting research and development to spearhead their efforts.

End of Year Reflection

Why did you start your own business?
What is it that has kept you successful beyond the five year mark?
What will you focus on to sustain success beyond the five year mark?

What were my goals this year? How much of them did I accomplish?
How many unfinished projects am I bringing into the New Year?
How did this happen? (Life changes, procrastination, illness)
Could I have done better?
What could I have done differently?
Do I have the same goals?
Did I exceed my goals?
What growth (if any) have I experienced since last year, this time?

End of Year Strategy

Responses to the above survey will be as varied as the readers of this blog. Each entrepreneur has a unique story for their success or failure. Business failures often come from lack of planning, lack of resources, lack or focus, and inconsistency. On the contrary, business men and woman can experience success by determination, planning, good cash flow, competitive business strategy, and business know how.

What new technologies can your business apply to make processes more efficient? It is likely that each business owner can think of at least three things they would like to try or continue going into the new year.

Here are sample questions to get your strategy jump started:

Write out 5 things you would do differently for next year?
Write out 5 improvements you can make to present processes that you have not implemented?
Construct an end-of-year survey for your newsletter subscribers to engage them and query their interests.
Tie each new idea you want to try to a direct impact for your business: i.e. utilizing blogging more to reach customers and increase sales.
Decide what unfinished projects you will actually do and get rid of the others. Finish what you start!

Terms of Agreement Parts and Purpose

noreply@blogger.com (Christian Bryant) — Thu, 27 Oct 2011 12:20:00 PDT

Terms of Agreement clearly outlines the contractors responsibilities, price, scope, and detailed services to be provided. Both parties must agree upon the terms that will define the relationship. The contractor will usually draw up the agreement based upon the services and quote given to the company. This is a legally binding document that should leave no questions unanswered and can be referred back to if necessary.

General Terms
As a business operator, certain policies should be transparent for all clients to be aware of while conducting business with your company. These can include late payment policies, what to do in the case of a stalled project, payments options, and other specific things relevant to your clients industry or project.

Parts of the Agreement

Description & Scope of Services - What services will you provide? Be as detailed yet concise as possible
Deliverables - Will you provide reports or any physical or electronic paperwork?
Price & Payment Arrangements - How much will the services costs and how will you accept payment? Do you require a deposit? What does it cover? When are payments due?
Responsibilities - What will you be responsible for completing or sending the client?

A well written terms of agreement can resolve any challenges that could arise in the future between contractor and client. It is a good practice to use a uniform agreement and only alter those portions pertaining to the client. Once work has commenced on the project, any changes in the agreement should be documented as well.

Do you use standard contracts from services like RocketLawyer or have you created your own Terms of Agreement?

Writing A Business Proposal

noreply@blogger.com (Christian Bryant) — Thu, 13 Oct 2011 09:33:43 PDT

All business owners should be familiar with a business proposal or sales proposal, when it is appropriate, and important information that it must include. Government agencies and companies of all sizes will either need to write or solicit business proposals for projects. When companies outsource upgrades to their facilities or technology, or hire consultants for specific duties like financial, business or marketing, most companies will require a bid proposal.

The formality and length of the proposal should be based upon guidelines for the proposal (if there are any given), the scope of the project, and including necessary details to execute the project. Informal proposals can be written on company letterhead, as short as two pages.

The proposal serves a dual purpose. It details the actions / responsibilities of the contractor for the assigned project ( for the benefit of the contracting company), and if signed, it is considered a legally binding contract, (now benefiting the contractor). Regardless of the size the project or the additional information that may be necessary for each proposal, every proposal should have the following components:

Your Name, Business Name, and Address
Company Business Names, and Address
Introductory comment about your relationship with the company, your knowledge of the project, and a concise statement about the project.
Objective of the proposal and the project. What will your company accomplish? What, specifically, have they contracted you to do?
Scope of Services details exactly what your company will be doing to accomplish the objective. It is good to be as detailed and clear as possible so there are no blurred lines of responsibility or questions that cannot be readily answered by looking at this document. It is good to identify projects that may be considered in the future, but are not part of the project.
Qualifications can be placed here or after the schedule and fees. This is where you will reinforce your ability, experience, and benefit gained by working with your company.
Schedule and Fees will outline how much the project will cost and the schedule for deliverables and payment. If 50% of the payment is required to start the project, state that here.
Assumptions may not be a necessary component for every proposal, however, in most services based businesses, it is good to be clear about any business arrangements that have already been arranged before the agreement, or any other assumptions you have going into the project. For example: will there be weekly conference calls?

Authorizations are any permissions that the company may have to grant you to execute the project. If you are a web designer, you will need permission to use company logo's, byline, etc.
You can list any additional services that your company provides that would enhance or create more value for the customer, but you do not have to.

Optional components may include an explanation of software costs or professional fees. Be sure to incorporate any industry specific licenses, certifications, or other necessary documents or affiliations. As pointed out above, when signed, this will serve as a legally binding contract. This fact should compel you to include as much information, concisely as possible.

What is your experience with proposals?

Technology Guru Steve Jobs' Dies, Leaves Fingerprint in History

noreply@blogger.com (Christian Bryant) — Thu, 06 Oct 2011 06:47:44 PDT

Steve Jobs
( February 24, 1955 - October 5, 2011)

Steve Jobs built a multi-billion dollar business with only $1300 in start-up funds and a garage. Looking at the products that continuously roll out of Apple, Inc, one could hardly believed the humble beginnings of this risk-taking, $1 salaried technology guru. But sadly, increasing sales, an imminent unveiling of the new iPhone, and being the comeback story of a century all take a back seat as politicians, technology giants, and other top figures react to the passing of Steve Jobs on Wednesday, October 5, 2011 from pancreatic cancer. Google's homepage has a link to Apple's homepage tribute to their former CEO. There is even a contact email for fans to express condolences.

A little more than a month ago, the ailing CEO announced his retirement, along with his replacement, Tim Cook. Having been a part of a generation that has been able to benefit from his innovations so early in life, I can only imagine what more we will see from the company. However, I am not alone in the sentiment that the loss of such a unique human being will not be evident. Apple Inc creates products allowing users to easily and quickly access information from almost anywhere, at any time. History books would be incomplete without highlighting Steve Jobs as a pioneer in the technology age, setting new standards and creating jobs, and creating a market for other businesses and technology to emerge .

So how would the world be different without Steve Jobs contributions?

Steve Jobs patented his sleek and slimmer laptop designs that have become a trademark of all Apple products.
The iMac G4 debuted a separate base with a monitor attached
iPhones that can be described as mobile computers that fit in your hand with the ability to also make telephone calls.
Macintosh computers have been widely known for their security as Windows computers get viruses and crash more; though it is technically not impossible for a Mac to get a computer virus, just less likely than a PC.
iTunes is designed to give users almost immediate access to music, books, podcasts, and a plethora of other useful technologies that are made with Apple products in mind.
Entrepreneurs around the globe are constantly creating software and products that would not be possible without the invention of many of Apple's revolutionary products.

FACTS ABOUT STEVE JOBS

"Stay Hungry. Stay Foolish."

~Steve Jobs to Stanford's Class of 2005

For the past few years, Steve Jobs has only collected $1 in annual salary from the prosperous technology company. He owned about $2 billion in shares. His fortune also includes 7.4% of Disney, valued at more than $4 billion.

Steve Jobs has mastered the art of overcoming adversity. In fact, it appears to be the most profitable thing for him. After leaving Apple in 1985, he returned in 1997. It was not an amicable split either, he was fired! To add insult to injury, the company also filed a lawsuit against him. Recently, Apple Inc has lost and recovered two prototypes, obviously creating to several risks. Perhaps all of this was mere preparation for the fact that the company is sued almost daily. In some ways I imagine Mr, Jobs as an Olympic athlete well skilled at getting over obstacles -- without losing much speed.

He was openly criticized for his lack of public philanthropy. Unlike Warren Buffett and Bill Gates who pledged to give away at minimum half of their wealth, many wondered if he gave. However, Mr. Jobs could have given anonymously. He strongly believed that what he was doing was a major contribution to society. It is possible that he did not want to feel pressured into anything either.

Steve Jobs was a Buddhist described as a "tyrant that you would not want to meet in the elevator" by some employees, according to CNN. After visiting India, the San Francisco native converted and is said to regularly walked around his neighborhood and office barefoot.

Steve Jobs personally held more than 300 patents as an inventor. These range from packaging materials to desktop computers, Apple televisions, laptops, iPod, and many others.

There is no question that while the technology world mourns this great loss, it is also gearing up for the positive residual effects of his contributions.

Offline and Online Marketing Mix

noreply@blogger.com (Christian Bryant) — Sat, 01 Oct 2011 07:48:40 PDT

To be truly successful in the marketing of your product and services, a proper mix between online and offline marketing vehicles is what small businesses need to achieve their goals. While many more people use the internet to do research before purchases, and learn more about vendors, services, and products, word of mouth advertising still reigns as the most tried and tested method for success.

The first step to creating a proper mix of online and offline marketing efforts involve creating a realistic budget for the entire marketing department. Which funds will be allocated to marketing and PR? Blurred lines between what is considered marketing and public relations allows companies to execute strategies that market services and relate directly to consumers. What percentage of the budget can be dedicated to each strategy?

Offline Strategy

Every marketing vehicle used to reach customers offline or away from the internet is considered offline marketing. This can be network marketing, advertisements, newspapers ads, billboards, radio, television, posters, direct mail, postcards, or any other medium used to notify customers of products, services or specials.

For local products and services, placing ads in magazines or newspapers that target your market within your city or niche can produce great results. Check out any marketing data associated with the periodical, including the geographic territory for readers and how often it is distributed. Smaller newspapers that only service a small section of a city or a specific population may have more competitive prices and longer run times than larger newspapers.

Companies with complementary products or services may also be willing to give you window space for a flyer or counter space for cards. You will never know unless you ask, and the worse thing anyone can say is no. Attending community events is also essential to put a face behind your product or service. People are more likely to refer new clients when they feel they know you better and can vouch for your professionalism and quality of work.

Introductory offers and limited free services can also build credibility, a client base for future services, and allow customers to "try before they buy."

Online Strategy

Marketing online gives small businesses access to customers beyond their local area through blogging, online ads like Google Adwords, social media sites (Facebook, Twitter, Linkedin, Triberr, etc) and classified ad services like craigslist, Thumbtack.com, or ebayclassifieds.com. Be prepared to invest time, money, or both for an online marketing campaign. Landing pages, ebooks, and article marketing are also highly effective for internet marketing.

Some business owners will immerse themselves in every vehicle available online, not realizing that every medium is not beneficial for them. For instance, travel agents can use sites like TripAdvisor to get ideas, see about placing ads, and engaging prospective clients. Business to business services might benefit more through forum marketing and answering questions and commenting on other business owners blogs.

Regardless of the online approach, it is important to do research prior to committing funds. Consult with knowledgeable colleagues about their experiences and get feedback. Read reviews and any books that offer facts and projections about your industry and applying internet marketing for maximum results. Content marketing like newsletters and updating clients via email help businesses stay in touch with clients, solicit information about what they need, and how services can be improved.

Do you have any tips for business owners and the effectiveness, success, or failure about your online or offline marketing efforts?

Listen. Engage. Write. Repeat.

ChrissyBiz Solutions provides clients with customized, results-driven internet marketing strategies. Our primary business writing duties include: article marketing, search engine optimized web copy, blog management, social media, press releases, and newsletters, designed to drive traffic to your website and influence buyers’ decisions when purchasing products and services.

Contact ChrissyBiz for a complimentary consultation today to discuss the impact that web marketing copy can have on your business.

Embrace Web Marketing & See Results

noreply@blogger.com (Christian Bryant) — Thu, 22 Sep 2011 14:58:48 PDT

Small businesses should embrace the new technologically advanced forms of marketing available to them, especially considering their benefits to their bottom line. Web marketing can be described as leveraging the use of technology to accomplish traditional marketing purposes.

Implementing a good internet marketing strategy for your company requires planning, research, time, including all the necessary software and hardware required. Every online tool used to market your product or service helps give your business a virtual storefront. Proper execution will bring results.

One major element in web marketing is SEO and how content has helped companies increase their search engine rankings and sales. Even after reading popular books such as Duct Tape Marketing, by John Jantsche, marketers are left with the tasks of taking the information and preparing a plan that fits their own unique situation, resources, and experience. Regardless of circumstance, the plan would need to include: how much time you can dedicate to providing quality and relevant content for your web presence; what websites or platforms would you use to distribute this content; what niche you will focus on; your target audience and your goal.

Fact-based statistics on the effects of a good web marketing strategy can be easily found in the plentiful books written on internet marketing and social media. Entrepreneurs can learn a lot about the benefits as well as specific tools used in written materials, authored by several content marketing professionals. A thorough start to educating yourself about the topic is: The New Rules of Marketing and PR, by David Meerman Scott and Guerrilla Marketing by Jay Conrand Levinson and Shel Horowitz.

Have you embraced internet marketing? What resources do you use to stay up-to-date? Leave your tips in the comment box.

ChrissyBiz Solutions provides clients with customized, results-driven web marketing strategies. Our primary business writing duties include: article marketing, search engine optimized web copy, blog content, social media, press releases, and newsletters designed to drive traffic to your website and influence buyers decisions when purchasing products and services.

Contact ChrissyBiz for a complimentary consultation today to discuss the impact that web marketing copy can have on your business.

Limited Liability Companies Important Facts

noreply@blogger.com (Christian Bryant) — Thu, 15 Sep 2011 09:06:46 PDT

The fairly new and popular LLC is known as a hybrid business structure that offers the tax benefits of a partnership, and limited liability of corporations. It has grown in popularity since it's start in Wyoming in 1977.

Unless the company elects to be taxed like a corporation, they will automatically be taxed like a partnership.
LLC's are created at the state level and subject to operate and be formed according to state laws.
Like a corporation, LLC's are treated as a legal person that can sue or be sued.
LLC's can enter into contracts.
LLC's can be designated as Ltd., Limited, A Limited Liability Company and must be displayed after names of businesses operating as such.
Texas allows for single member LLC's, but some states require at least two members to form an LLC.
One member LLC's are automatically taxed as sole-proprietorship unless specific instructions are given to be taxed as a corporation.

ADVANTAGES

One of the most attractions of this business form is that unlike a corporation, the LLC will not pay taxes. Instead, members of the company pay taxes personally on earnings as money passes through the company.

Members also have the option to not pay the profits to the members, rather reinvest it into the company. In this case, taxation as a corporation is most beneficial because income tax rates for corporations are often lower than personal income tax rates.

This flexibility in regards to taxation is what makes this business form attractive to most business owners. This kind of arrangement makes it easy for entrepreneurs to protect their personal assets while operating a separate entity.

DISADVANTAGES

There are relatively few disadvantages for operating as an LLC. Because LLC's are formed according to state rules, until all states adopt the Uniform Limited Liability Company Act (ULLCA), operating an LLC in one state will not be the same as another. Businesses will have to check with state law, which is sparing at best.

Lack of case law dealing LLC's is another issue that business owners should consider as well. There is little guidance as the business form is fairly new.

LLC OPERATING AGREEMENTS

Limited Liability Company Operating Agreements are explicit and written agreements that members use to communicate important operational details, such as:

procedures for hiring and removing managers
when and why formal meetings would be held
how voting rights are distributed
operational instructions for various departments
how profits will be divided
how certain aspects of business will be managed
what to do upon death of members
what to do if one member decides to leave
important issues so that business can operate efficiently in times of unforeseen circumstances

Most state LLC laws agree with the ULLCA that unless stated within the articles of organization, LLC's will be member-managed. However, LLC's can also operate as manager-managed entity where the management has the duty of loyalty and care just like corporate directors and officers operate in good faith on behalf of the corporation and its shareholders.

Contact ChrissyBiz for a complimentary consultation today to discuss the impact that web marketing copy can have on your business.

Small Business Payroll Tax Cut Possible Impact

noreply@blogger.com (Christian Bryant) — Mon, 12 Sep 2011 10:46:02 PDT

Small business owners voiced their opinions to the White House after a proposed payroll tax cut was presented. According to the U.S. Small Business Administration, small businesses account for 99.7% of employer firms. Within the last two decades, small businesses have been responsible for more than half of the country's job growth.

So what did these entrepreneurs have to say? They concentrated on three topics:

Incentives for hiring and job growth
More information about how health care reform will affect small businesses
Solutions for real estate crisis and getting foreclosures sold more quickly

Politics aside, think of the impact that a 50% deduction in payroll taxes might have on your bottom line. Would companies feel less hesitant to hire, and possibly resume their leading place in the hiring arena?

What about investments? There are ways to recoup losses for companies, however, the companies may not feel comfortable, given recent economic reports.

Possible Impact

So what could small businesses use their payroll tax cuts on?

Sales - More money to hire salespeople, improve profits, and ultimately business growth.
Marketing - Let more people know about their businesses and broaden their areas of operation.
Technology - Evaluate present processes that could be replaced by technology, and invest in technology that will surely improve their productivity and operations overall.
Internet Marketing - Research the benefits that taking their brick and mortars online could have on their bottom line.

In what ways would a payroll tax cut impact your business?

Fox News Highlights Small Businesses Around US Using Twitter To Communicate with Customers

noreply@blogger.com (Christian Bryant) — Tue, 06 Sep 2011 12:31:30 PDT

How would you like to have your business possibly featured on Fox News (@fbsmallbiz) ? They are highlighting small businesses around the country that are effectively using twitter to communicate with their customers.

Owners of small businesses can enter for an opportunity have their businesses highlighted by tweeting Fox News using this hastag: #mysbc.

The winners of today's Tweet Business of the Day is: Design House Inc. They couple Debra and Tim Purvis own an architectural design firm in Wiggins, Miss. They can be found on twitter here.

Spread the word and maybe your small business could be Fox News Tweet Business of the Day!

Contact ChrissyBiz for a complimentary consultation today to discuss the impact that web marketing copy can have on your business.

Using Triberr to Drive Web Traffic and Network

noreply@blogger.com (Christian Bryant) — Tue, 06 Sep 2011 08:07:54 PDT

The explosion of social media has left business owners with many options, and web internet entrepreneurs with several demands to meet.

While there is never a shortage of discussion about the need for website traffic in order to improve search engine rankings and drive sales, bloggers can also leverage the network of their peers, even competitors to drive traffic to their blogs, articles, or other web content.

Triberr offers an innovative approach for the bloggers need. It provides a unique process that allows bloggers to invite members into their "tribes" based on interest, niche, frequency of posts, or any criteria the bloggers may choose.

When a member of the tribe publishes a blog post or article, the feed automatically populates it through Triberr and posts an original (not RT) post to each tribe members account on twitter. Every time a member of the tribe gains a twitter follower, your blog gains a new possible viewer. Genius.

Tribe sizes vary and there are several features to even expand your reach on triberr. Personally, using this invite only web application has increased traffic, targeted traffic to my business blog. Triberr allows bloggers and article marketers to get their content in front of information-hungry web users easily.

If you are interested in an invite code, please use the comment form below and include your blog web address. Thank you.

Contact ChrissyBiz for a complimentary consultation today to discuss the impact that web marketing copy can have on your business.

Labor Day Potential Cost & Benefit

noreply@blogger.com (Christian Bryant) — Mon, 05 Sep 2011 15:32:24 PDT

Labor Day is far more than a day off from work for American workers. In fact, a strike organized to protest a 58 hour workweek in Toronto, Canada is the origin of the national holiday. American traditions include barbecues, parties, and just plain relaxation.

For small business owners and entrepreneurs, opening their doors on this holiday would depend on the amount of resources and cost necessary to operate versus the probability of profit.

Businesses that operate in factories, warehouses, and other large spaces ultimately all have to make the decision about whether the cost of keeping their doors open on a certain day are worth the benefit they receive.

Holidays like 4th of July and Christmas make this an easy decision. Sales increase and consumers are usually out shopping. But Labor Day may cost some professionals more money to stay open that to just take the day off. Others may not see any cost increase, but also no productivity or sales increase, giving them more of a reason to spend the day with family or friends.

What about real estate agents, business consultants, writers, or other professions that are not as likely to see increase in sales on Labor Day? What should they consider before heading to the office?

Cost of travel to office for the day
Projected customer volume as predicted from previous years or research
Customer service policy; if customers are used to 24/7 support, don't disappoint.
Cost of operations (use of equipment, electricity and utility payments)
Whether or not the extra day will increase sales by performing administrative or "housekeeping duties"
Workload

Technology Pioneer Steve Jobs Leaves Lasting Fingerprint on Business and Technology

noreply@blogger.com (Christian Bryant) — Sat, 03 Sep 2011 22:14:00 PDT

Part of the allure of business in America is the relative ease to begin businesses and the "pursuit of happiness." Co-founder of technology giant, Apple Inc., Steve Jobs demonstrated the successful navigation of several obstacles to realize his dream. He left Apple for several years before he returned with an idea that would forever change music, business, the world.

Apple, Inc created wealth and jobs for many Americans. In fact, every entrepreneur in the world could learn and apply lessons from the former CEO.

Jobs holding a white iPhone 4 at
Worldwide Developers Conference 2010

Aside from breaking barriers and setting new standards in technology, business and computers, Steve Jobs' innovation was the catalyst that caused countless other entrepreneurs to open their own businesses. The iPhone, iPod, iPad, iMac, MacBook Pro, and other Apple products require accessories and equipment that have given opportunity for other business men and women to resell, market and distribute what hungry consumers demand. In fact, the iPhone routinely sells out, and with the addition of the iPad, the possibilities are limitless.

Business curricula will surely include the innovative leadership abilities of Mr. Jobs. Overcoming failures and watching Microsoft continue to sell and grow was no small detail throughout the time that Mr. Jobs worked for Apple. Besides the overwhelming success, businesses formed, processes improved, and lives changed through the line of products produced by Apple, motivation to go after a dream with every fiber of ones being cannot be ignored. According to Wikipedia, Jobs compared his business plan to the Beatles. He strongly believed in teamwork and that great business was accomplished by many people, not just one. It is unlikely that the full impact of his inventions or business expertise has left on the world.

ChrissyBiz Solutions provides clients with customized, results-driven web marketing strategies. Our primary business writing duties include: article marketing, search engine optimized web copy, blog content, social media, press releases, and newsletters designed to drive traffic to your website and influence buyers decisions when purchasing products and services.

Contact ChrissyBiz today to discuss the impact that web marketing copy can have on your business.

The Mistake of Multitasking

noreply@blogger.com (Christian Bryant) — Sat, 03 Sep 2011 20:21:47 PDT

Being able to juggle several tasks and multi task is a skill that may or may not prove to be an asset for business professionals. Job descriptions in every level of an organization routinely mention the need for an employee that can work on several projects concurrently usually within a dynamically changing work environment.

But is multitasking an effective and efficient way to accomplish entrepreneurial tasks?

Type in "the argument against multitasking" in your Google search box, and you will find that several professionals in diverse industries believe multitasking to be a hindrance. The argument seems to be growing in popularity that accomplishing tasks in a sequential manner is far more efficient than attempting to do many at once.

Perhaps this is the point of the old childhood exercise of patting ones head while rubbing their stomach at the same time. In this exercise, it is easy to see that doing both actions causes one action to be slowed, or stopped altogether.

The mistake in multitasking is assuming that the same quality of work provided for each project will be the same. Even while completing several projects, it is important to focus on one project at a time so that attention to small details is not compromised. The quality of work is far more important than quantity, especially in service based industries where customer satisfaction is directly related to return business and referrals.

Imagine walking into your local supermarket and having the cashier check out your groceries and someone else's at the same time. This would cause many problems from a customer perspective:

Customer will not receive the same attention they would have without competing for the cashiers service
Customer is more likely to be annoyed by the above fact alone; but add the increasing possibility of double scans or money errors and the customer could become irate
Customers with an agenda to steal would have more opportunity to do so

The issues from the company perspective would include:

Slowed productivity in the store
Higher rate of complaints from annoyed customers
Higher rate of errors in handling cash and resolving customer concerns

As entrepreneurs, multitasking can spell disaster. When working on several projects, it is better to develop a schedule where one project will be worked on at certain times before moving on to another. Scheduling the day so that each project has a time slot with small goals or objectives will produce better quality work allowing the brain to focus on a particular issue. Focusing is difficult to achieve when the mind is attempting to process several requests at the same time.

Even if duties cannot be completed in the time allotted, working in sequence saves time, increases quality, and reduces possibility of mistakes and stress. Just as computers slow when too many requests are sent at once, so does the brain take longer to process requests when bombarded by too many at once.

Do you disagree or have an experience you can share about multitasking and its effect on your business?

Contact ChrissyBiz today to discuss the impact that web marketing copy can have on your business.

Communication For Business: How To Write Clear Yet Difficult Correspondences

noreply@blogger.com (Christian Bryant) — Sat, 03 Sep 2011 20:15:57 PDT

Whether writing to an internal audience or external clients, difficult correspondences must be handled with care, most especially when dealing with human resources within the company. The communication must be clear, firm but not aggressive, fact-based, and concise. Written employee warnings, reprimands, may be form letters or customized depending on the sensitivity of the matter or company policy regarding the issue.

Here are some tips to construct difficult correspondences in a professional and firm manner:

Clearly outline the basis for the communication and desired response. It is not enough to reprimand the worker for being late to work when the desired outcome is for them to arrive 15 minutes in advance to clock in and situate themselves in their work space. Company policy regarding the issues mentioned so that the employee is not left feeling picked on or singled out. It is also important so that an official purpose of the written warning is established. Managers interested in improving their teams and subordinates will always leave follow up pointers with steps to correct the behavior and the desired response from the employee.

Decide the outcome of the correspondence of the letter before you begin. Is this a repeat issue or serious offense that could result in termination or just needs improvement? Proper wording will depend on the desired outcome or desired effect.

Use words and phrases that are easily defined, not subject to interpretation, and based on facts. When dealing with touchy issues, the effectiveness of a written warning can be largely dependent on the actual words chosen. The difference between an escalating issue and a prolonged problem should be easily identifiable.

"Your continued tardiness has caused your team to steadily fall short of their sales goals" should be backed up by data or verifiable occurrences. This statement makes a clear tie between sales (important benchmark) and their inability to reach work on time. However, this statement is different than "Your pattern of tardiness may have an effect on your teams ability to maintain their sales goals." The point is to be clear in what you are saying and the impact you want it to leave on the reader. One statement sounds like a reprimand while the other sounds like a warning.

Use a sandwich method when suggesting improvement. The sandwich method simply means that while the meat of the sandwich is the issue you want to address, it is sandwiched between two compliments or positive attributes. For example:

Dear Employee,

Having you as part of the editing team has helped the company become more strategic in their thinking when it comes to online mediums. The management team is very pleased with your contributions, and would like to see this same professionalism applied to your relationships with coworkers in the office. Outbursts in the office interrupt the workflow, morale, and slows productivity. We look forward to your improvement in this area. We'd like to also take this time to solicit any questions or concerns you may have about company policy regarding appropriate workplace behavior and encourage you to speak with your supervisor in case of conflict. XYZ Inc considers you as an asset to the organization and hopes to see progress in this area without having to escalate the issue. For questions, comments, or clarifications of company policy, please contact your Team Leader.

Be firm when addressing issues regarding Title VII, sexual harassment, and other liability issues. The sandwich method is not appropriate for more serious issues that can affect company liability or human resources. In this case, there is a need for clear and objective language that could be presented in the case of an EEO claim or in wrongful termination accusations. For example:

Dear Employee, After recent investigation into the accusation of sexual harassment involving you, we have uncovered evidence and testimony that places you in direct violation of company policy. In accordance with training received in your annual sexual harassment training and the employee handbook, this letter will serve as an official reprimand for your behavior. Any further need for discussion in this area would escalate the issue up to termination.

Never allow personal bias or emotions to cloud the messages of any business correspondence, but especially delicate or sensitive issues. It is important not to minimize behaviors or magnify issues, rather to directly address them according to company policy. Communicating difficult topics may be difficult, but not communicating them could be costly for your company and reputation.

Contact ChrissyBiz today to discuss the impact that web marketing copy can have on your business.

Public Relations and Sales

noreply@blogger.com (Christian Bryant) — Sat, 03 Sep 2011 20:16:26 PDT

How many times have you personally had a choice in a purchasing decision, and chose the business that had a more positive image? There are even occasions when prices can be different, but the perception of a place of business weighs heavily on the decision to buy or not buy.

What is the relationship between the public perception of a brand or business and their ability to sell?

Lets us take a look at a few examples to examine the issue objectively:

Many athletes and entertainers risk their ability to be endorsed by major brands when they make major mistakes that draw public criticism.
Political figures often lose credibility and sometimes even their jobs for bad press.
Companies and brands use the press to announce positive press to enhance their images.
Some companies and brands have gone out of business based on press.
Even a homeless man was able to land a job because of being on the news and showcasing his skills. The fact that he was homeless really made some companies want him as it would make them seem sympathetic to his struggles.

Public Relations are often over used by some companies and brands while others completely overlook the benefit of a positive public image and its impact on their bottom line. So, how can a positive image and being engaged with your market help your sales?

Public Relations allows consumers to see a human side of your brand or business that is otherwise unavailable to them.
Community involvement and engagement can increase word-of-mouth advertisement as customers learn about community efforts, charitable causes, or other image-enhancing events. For example, reading about the companies recent charitable donation in the local newspaper, business blog, or other online source may be a conversation starter between friends or co-workers, along with a desire to support you as you support other causes.
Consumers are more likely to purchase from businesses with positive press than companies with no press or bad press.
Public relations is a form of marketing that does not focus on sales but definitely contributes to increased or decreased sales. People remember articles, experts, and businesses that they have read about in a positive and negative manner.
Internal perception of a company can even impact employees endorsement of a companies products or services. Employees will assist in marketing through suggestions to family and friends when their perception of the company is positive. Conversely, when they are displeased more than satisfied, they are less likely to recommend the company to family and friends.
Commercials and television advertisements are more costly yet highly effective in helping people recall your company or brand when making a buying decision. In the same manner, as more people migrate to the world wide web year after year, internet marketing without direct sales can be highly effective in a positive perception.
Even when there is no call to action associated with buying a product or service, Negative PR is highly effective at having the opposite effect on sales.
Companies can offer incentives, coupons, or other discounts for markets engaged with them in some way -- newsletters, social networking sites, or other mediums that help shape the perception consumers have about businesses.
Facts are not nearly as important as perception, unfortunately. Businesses have to take the reigns of their own public images as everyday consumers now have the ability to influence others perception of companies more easily, even if to only a small audience.
The old saying that no news is good news does not apply to marketing and company sales. No news can actually be bad news if companies are not proactive in the global marketplace and positioned to take action.

Can you think of any examples, well known or otherwise that agree with this or do you disagree? I would love to hear from you!

Contact ChrissyBiz today to discuss the impact that web marketing copy can have on your business.

Communication: Entrepreneurs and The Value of Criticism

noreply@blogger.com (Christian Bryant) — Sat, 03 Sep 2011 20:17:26 PDT

Starting a business requires as much preparation of the mind as it does the financial, operational and marketing plans. No competent business person would blindly walk into a deal or contract without fully evaluating all the details. Entrepreneurs must be 'teachable' and able to respond to information even when the intent is to offend. They also must be able to receive criticism. Criticism has a negative connotation to it, however, there is a major difference between constructive criticism and destructive criticism. Many would say that the major difference between the two is how the sender of the message is sending it. However, I would argue that the major difference is not how the sender meant it but how the the receiver uses it.

Any statement that any person has ever made about myself or my business, my appearance, or anything else is only defined as constructive or destructive based on how I choose to receive and implement the information. Too many opportunities are overlooked by business people because of their inability to extract the constructive part of any criticism while disregarding the rest.

For example, let's take a look at the following statements:

1. "Your store has crappy service and the lead cashier has no class"

2. "The store is always filthy when I come in, and I feel rushed because the environment does not feel welcoming"

Neither of these statements are nice and both could probably be stated in a more positive way. However, the savvy business person should be able to extract the good from any statement, assess its value to their organization, and disregard the rest, regardless of how the message is delivered. The emotions of the sender can determine how the message is received, however, it should not.

The first statement appears to be completely negative and most would immediately reject it and see no value in investigating. However, it is clear that the customer is dissatisfied and could potentially spread their dissatisfaction to others. It would be beneficial to look into the statements from an objective point of view to determine if the customer service could use improvement or the lead cashier could use some additional training. Or the manager could choose to overlook these two issues because of how the information was presented.

The second statement is packed full of pointers that when subtracted from all the emotions, can be quite valuable. Is the store in need of better maintenance procedures? Could it be that declining sales is associated with areas that are not as clean as they should be?

The ability to receive and implement criticism can be the difference between success or failure. Business requires the ability to set emotions and personal biases aside for objective decisions that push sales, to be able to foster a great work environment to improve productivity of the workforce, and respond to the demands of customers. Entrepreneurs and business owners will have to master this to be able to remain competitive and supply what their customers demand.

Can you think of a time when someone offended you but after the emotions wore off, the advice was instrumental in helping your business?

Contact ChrissyBiz today to discuss the impact that web marketing copy can have on your business.

Business Plan: Operations Part II ~ Technology

noreply@blogger.com (Christian Bryant) — Sat, 03 Sep 2011 20:17:32 PDT

Technology plans are no longer only necessary for service or technology businesses. Technology is a major part of every business and industry. Companies will have varying dependence upon technology depending on their product, service, and access to resources. Every business must spend time brainstorming, then outlining the role that technology will have in daily business operations.

The Technology Plan of any business plan should address the following:

Specific technology the business will use to operate
The cost of the technology
What the technology will be used for -- customer interaction, manufacturing, producing services, marketing products or services, etc
Cost of the technology (fixed and variable) based on use

How to choose technology:

Cost
Effectiveness
Ease-of-use for internal and external users
Easy integration into existing processes / technologies
Savings for company time
Efficiency
Ability to be upgraded or expanded based on demands of company
**Ease of replacing parts and ongoing maintenance of system**
SECURITY

Technology is here to stay and businesses unable to adapt or streamline processes through technology will be left behind in sales, competition, and growth. Technology enables companies to efficiently operate businesses and sell more with less effort. It is useful in every department of a company from financial accountability and human resources management to inventory control and marketing.

Choosing technology is not as easy as it was in times past as the market has grown exponentially. Choosing proper technology will require research and even trial and error at times. When presenting technology purchases to senior management, loan officers, or anyone else able to give funds, justification for the purchases should be foremost. How will the purchase of the technology ultimately effect the bottom line, net income? There should be tangible results available and efficiency in processes directly related to the purchase of technology. Technology gives us the ability to perform essential and recreational functions more efficiently, more quickly, and easier.

Questions to consider:

How will the purchase of the technology increase productivity?
Will I save time or money buy purchasing this technology?
Is the technology easy to use for myself? Easy to train others how to use?
How long can I use this technology with my current technology? Will purchasing this technology require me to have to replace other technologies and increase cost?
Will purchasing this technology save money by eliminating time intensive processes? How?
If I was unable to receive funding for this technology -- how efficient would my business run?
Is this technology a requirement for business or an enhancement?
What type of skill sets will my workforce need to operate this technology?
If something replaced this technology within 2 years, would this purchase increase sales to cover new technology purchases?
How will using this technology give me an advantage against competitors?
How will clients respond to the changes in operation by implementing this technology?
When can I expect to see positive cash flow after the purchase of this technology?
What impact would this technology have on the need for human resources within the company...increase or decrease?
If I had to operate without this technology, could I?
Do I have emergency funds available in case the technology goes out unexpectedly?

As more brick and mortars transition online to increase their client base, they should be aware of the cost, implementation, and dependence their companies will have on technology. Making purchases without full understanding can result in waste of time and resources. Informed business owners are better positioned to make good decisions regarding technology and be ahead of the curve in most instances.

Technology consultant costs must be considered as well because of the constant evolution of technology. Once a business transitions and becomes more dependent on laptops, tablets, and business software, there is no going back. Companies must be able to consult with experts when they are unable to make informed decisions. Include this in the technology plan as well.

Contact ChrissyBiz today to discuss the impact that web marketing copy can have on your business.

Contact Information & Other Fixable Issues for Websites

noreply@blogger.com (Christian Bryant) — Sat, 03 Sep 2011 20:27:20 PDT

Recently, I encountered into an issue by complete accident while attempting to find something that should be very easy to find: contact information.

Several of the websites I visited made it extremely difficult to find the contact information, while others did not disclose the contact information at all. Companies must understand the frustration that browsers feel when they simply want to send an email. A contact form is awesome, however, organizations should always include a general inquiry contact email on the front page of their websites. Phone numbers are essential contact information to include as well, but not everyone is interested or has the time to pick up the phone.

Along with the absence of contact information, here are a few other 'issues' I discovered:

Horizontal navigational menus that open sub-menus longer than the page, causing the user to scroll to reveal entire menu, is not the best option. Consider switching to vertical navigational menus or grouping information more efficiently.
Music or videos loading on homepages are not the best option either for bandwidth purposes. Also, the user may immediately click off the site if they cannot find the stop button fast enough.
Scrolling text can be annoying.
Contact forms with several required fields may also deter prospective clients and / or interested readers.
Conflicting color fonts and too much bolded or underlined texts.

Have you ever encountered an issue while viewing a website that could easily be resolved?

Contact ChrissyBiz today to discuss the impact that web marketing copy can have on your business.

The Problem and Solution to Facebook Groups

noreply@blogger.com (Christian Bryant) — Sat, 03 Sep 2011 20:18:17 PDT

On one hand, you do not want to remove yourself because it can be considered a social networking faux pas, offending people that are potential clients, or even genuine friends. But on the other hand, there is the time and productivity issue.

Facebook Groups are a wonderful invention for the group moderator to have a captive audience, share ideas, events, and common interests. For businesses, it has proven to be a largely successful tool in the arsenal of the entrepreneur for marketing, soliciting customer feedback, and exchanging ideas while brainstorming. The point is that they can be used for any purpose. Groups can be closed or open, depending on the goal of the group, and posting abilities can be changed based on the purpose of the group as well.

Sounds great, so what is the problem?

The problem with Facebook Groups are that they require more time than busy professionals have or want to spend. If you have just 200 friends, and only 10 of them add you to a group, imagine the time. This brings up another issue -- people can add you to a group without even asking you. This is the marketing departments greatest angle but the entrepreneurs worst nightmare.

Another issue is that many groups do not give out instructions, set rules, or make the goal of the group clearly defined when adding members. Of the several groups that I am privileged to be a part of, only one made it a requirement to read and comment that the introduction statement was clearly read and understood.

I have come up with a few solutions to these issues for business people, that can help maintain the connections made on Facebook but keep productivity up and distractions down during the work day.

Immediately Edit Settings when joining or after being added to a group. This will allow you to set up how often you receive notifications, the email address they go to, and whether or not you will receive them for threads you are subscribed to or group messages.
Set a time during the week that you will check in with the groups and like posts, read articles and links posted, and interact with the members. Attempting to do this daily will greatly reduce your productivity.
For groups that spark your interest and you desire to interact with more often, copy the email address into your contact list for email to send messages to the group without having to log in to the 600 million+ member site.
Make sure you are not posting links and soliciting feedback when you are inactive.
Remove yourself from any groups that do not interest you, or that you find too time consuming without benefit.

What are your strategies to maintain valuable connections and your productivity when using Facebook Groups? Do share.

Contact ChrissyBiz today to discuss the impact that web marketing copy can have on your business.

What Can You Learn From Your Competitor?

noreply@blogger.com (Christian Bryant) — Sat, 03 Sep 2011 20:18:42 PDT

Learning from the competition is an advantage to any business in any industry. Doing a little research on their background and studying their habits will net more knowledge than most two year college degrees. Let's look at Google and Yahoo for an example. Yahoo! dominated the search engine and web presence industry for a long while. But when Google came on the scene, they provided everything that Yahoo! had not noticed was in demand. They also recognized avenues to produce revenue that had been overlooked.

Here are a few tactics businesses can use to turn their competitors into educators:

Study how effectively they reach their target market and the strengths of their approach to meeting customers needs

Perform a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis on their product or service

Stay abreast of press coverage and their community involvement, donations, and charitable causes and overall attitude towards social responsibility

Set a goal to learn not criticize, being objective and implementing strategy that will yield results

Read their blogs and social media sites to glean any helpful advice they may offer

Take a step back from the business mindset long enough to be a consumer and assess room for improvement

Make a list of why a customer would choose your competitor over you

What does the competitor supply that the market demands?

What does the competitor lack that the market demands?

What processes could your business benefit from?

Look at price -- would adjusting prices cause customers to perceive more value from your company or feel overcharged?

What type of overhead could be cut out from company expenses?

Continue reading on Examiner.com

Contact ChrissyBiz today to discuss the impact that web marketing copy can have on your business.

Local Contractor Accused of Theft, Five Quick Tips to Avoid Contracting Pitfalls

noreply@blogger.com (Christian Bryant) — Sat, 03 Sep 2011 20:27:55 PDT

"It could happen to anyone" is a common phrase when discussing business deals that go sour or contracts that are not fulfilled. Local contractor Bruce Randoll Merryman of a Helotes-based construction firm is facing 20 years in prison if found guilty beyond a reasonable doubt, for misappropriation of funds paid to him, and failing to hold up his end of the contract. There are at least four customers lined up to add credibility to a claim that he received payment in excess of $48,000 for a project he never completed.

Continue reading on Examiner.com.

Contact ChrissyBiz today to discuss the impact that web marketing copy can have on your business.

Choosing the Right Social Media Platform for Your Business

noreply@blogger.com (Christian Bryant) — Sat, 03 Sep 2011 20:28:06 PDT

Several platforms provide businesses with opportunities to expand operations, advertise, market and gain valuable information about their target markets. Be aware that using every platform may be advantageous for some businesses and industries, while using only one or two will provide maximum benefit for other businesses. Let's take a look at some popular platforms and their best uses for your business:

Facebook, LinkedIn, Twitter, & Youtube best uses for your business.

Continue reading on Examiner.com

Contact ChrissyBiz today to discuss the impact that web marketing copy can have on your business.