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	<title>Christoph Kraemer</title>
	
	<link>http://www.christophkraemer.com</link>
	<description>An international marketeer's observations</description>
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		<title>Thinglink – interactive pics for your homepage</title>
		<link>http://www.christophkraemer.com/2011/03/thinglink-interactive-pics-for-your-homepage/</link>
		<comments>http://www.christophkraemer.com/2011/03/thinglink-interactive-pics-for-your-homepage/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 16:24:31 +0000</pubDate>
		<dc:creator>christoph</dc:creator>
				<category><![CDATA[E-Commerce @en]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media @en]]></category>
		<category><![CDATA[ctr]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[pic]]></category>
		<category><![CDATA[pics]]></category>
		<category><![CDATA[soundcloud]]></category>
		<category><![CDATA[thinglink]]></category>

		<guid isPermaLink="false">http://www.christophkraemer.com/?p=829</guid>
		<description><![CDATA[I have just discovered Thinglink. A service started in 2010, which allows you to tag pictures on your homepage or blog as you would on Facebook or Youtube. I think that the concept is pretty cool. Especially if you&#8217;re using a blog as a marketing tool for an e-commerce site, you can purvey your product pics [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 useful tips to improve the ROI of your e-mail campaigns</title>
		<link>http://www.christophkraemer.com/2011/03/7-useful-tips-to-improve-the-roi-of-your-e-mail-campaigns/</link>
		<comments>http://www.christophkraemer.com/2011/03/7-useful-tips-to-improve-the-roi-of-your-e-mail-campaigns/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 22:50:24 +0000</pubDate>
		<dc:creator>christoph</dc:creator>
				<category><![CDATA[E-Commerce @en]]></category>
		<category><![CDATA[E-mail @en]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[direct]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[mail]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[purchase decision]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[user]]></category>

		<guid isPermaLink="false">http://www.christophkraemer.com/?p=733</guid>
		<description><![CDATA[Of the, due to budget restraints, limited marketing tools I have had at my disposal over the last few years as a small entrepreneur, e-mail campaigns without a doubt possessed the largest ROI. This personal experience is vindicated by a Direct Marketing Association study, which calculated a $43,62 ROI for every $1 of marketing spend! [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 important lessons “The King’s Speech” teaches entrepreneurs</title>
		<link>http://www.christophkraemer.com/2011/03/4-important-lessons-the-kings-speech-teaches-entrepreneurs/</link>
		<comments>http://www.christophkraemer.com/2011/03/4-important-lessons-the-kings-speech-teaches-entrepreneurs/#comments</comments>
		<pubDate>Sat, 05 Mar 2011 22:26:35 +0000</pubDate>
		<dc:creator>christoph</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[Emotion]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[king's speech]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[result]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.christophkraemer.com/?p=622</guid>
		<description><![CDATA[When I read Joy Tanksley&#8217;s post about &#8220;The King&#8217;s Speech&#8221; on Copyblogger, I had to laugh. The reason being that, when I watched the movie, I thought a lot of the same ideas she exposes. According to Joy, especially small entrepreneurs, have 4 important lessons to learn from Lionel Logue, the speech therapist portrayed in the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>9+ tips to improve your e-commerce conversion rate</title>
		<link>http://www.christophkraemer.com/2011/03/9-tips-to-improve-your-e-commerce-conversion-rate/</link>
		<comments>http://www.christophkraemer.com/2011/03/9-tips-to-improve-your-e-commerce-conversion-rate/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 19:02:54 +0000</pubDate>
		<dc:creator>christoph</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[E-Commerce @en]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[decision]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[econsultancy]]></category>
		<category><![CDATA[impulse]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[order]]></category>
		<category><![CDATA[purchase]]></category>
		<category><![CDATA[registration]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Shop]]></category>
		<category><![CDATA[time spent]]></category>
		<category><![CDATA[trend]]></category>
		<category><![CDATA[user]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.christophkraemer.com/?p=531</guid>
		<description><![CDATA[Econsultancy has conducted a small study of the factors that influence a customer&#8217;s purchase decision on e-commerce sites. The obtained results correspond to other studies as well as my personal experience and can lead to significant improvements of your conversion rate. 1) Delivery Costs Which kind of delivery is preferred and how much it should [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jobsearch 2.0 or how a targeted Adwords campaign led to success</title>
		<link>http://www.christophkraemer.com/2011/02/jobsearch-2-0-or-how-a-targeted-adwords-campaign-led-to-success/</link>
		<comments>http://www.christophkraemer.com/2011/02/jobsearch-2-0-or-how-a-targeted-adwords-campaign-led-to-success/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 14:54:17 +0000</pubDate>
		<dc:creator>chkraemer</dc:creator>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[Jobsearch @en]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[brownstein]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[creative directors]]></category>
		<category><![CDATA[job offering]]></category>
		<category><![CDATA[jobsearch]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Rubicam]]></category>
		<category><![CDATA[Young]]></category>

		<guid isPermaLink="false">http://www.christophkraemer.com/?p=376</guid>
		<description><![CDATA[Last summer Alec Brownstein was a Copywriter with Publicis in New York, who was looking for a new job. During his search of job openings he googled the names of the creative director&#8217;s he admires most. He was surprised to find no sponsored links on the results page. Working with the assumption that everyone at [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Two examples of successful, interactive Facebook campaigns</title>
		<link>http://www.christophkraemer.com/2011/02/two-examples-of-successful-interactive-facebook-campaigns/</link>
		<comments>http://www.christophkraemer.com/2011/02/two-examples-of-successful-interactive-facebook-campaigns/#comments</comments>
		<pubDate>Sun, 20 Feb 2011 19:52:33 +0000</pubDate>
		<dc:creator>christoph</dc:creator>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Facebook @en]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media @en]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fan page]]></category>
		<category><![CDATA[healthy choice]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[successful]]></category>
		<category><![CDATA[user]]></category>

		<guid isPermaLink="false">http://www.christophkraemer.com/?p=358</guid>
		<description><![CDATA[The first example is a Facebook campaign Ikea did in 2009 to accompany the inauguration of their new store in Malmö. The main goals were to generate interaction with their target clientele as well as a viral effect. The campaign consisted of the Store Manager creating a profile and uploading 12 showroom pictures. The first Facebook [...]]]></description>
		<wfw:commentRss>http://www.christophkraemer.com/2011/02/two-examples-of-successful-interactive-facebook-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Foursquare now in 5 additional languages</title>
		<link>http://www.christophkraemer.com/2011/02/foursquare-now-in-5-additional-languages/</link>
		<comments>http://www.christophkraemer.com/2011/02/foursquare-now-in-5-additional-languages/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 18:00:19 +0000</pubDate>
		<dc:creator>christoph</dc:creator>
				<category><![CDATA[Facebook @en]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media @en]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[discount]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[unternehmen]]></category>
		<category><![CDATA[user]]></category>

		<guid isPermaLink="false">http://www.christophkraemer.com/?p=281</guid>
		<description><![CDATA[Sine this Monday Foursquare is now available in German, French, Italian, Spanish and Japanese. This app, which works best on a smartphone, already has more than 6,5 million users world-wide and can look back on 381 million check-ins in 2010 (a plus of 3400% compared to the previous year!). Foursquare offers its users discounts and specials [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>F-commerce or how to use Facebook effectively as a marketplace</title>
		<link>http://www.christophkraemer.com/2011/02/f-commerce-or-how-to-use-facebook-effectively-as-a-marketplace/</link>
		<comments>http://www.christophkraemer.com/2011/02/f-commerce-or-how-to-use-facebook-effectively-as-a-marketplace/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 16:12:32 +0000</pubDate>
		<dc:creator>christoph</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Facebook @en]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media @en]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[commerce]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[econsultancy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketplace]]></category>
		<category><![CDATA[pages]]></category>
		<category><![CDATA[potential]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[user]]></category>

		<guid isPermaLink="false">http://www.christophkraemer.com/?p=248</guid>
		<description><![CDATA[Facebook has over 500 million active users. 50% of which log in at least 1x a day. These users have over 900 million objects (such as pages, groups, events etc.) at their disposal and on average each user is connected to 80 objects. These are some figures one first has to let sink in. An [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is your favorite Superbowl 2011 ad?</title>
		<link>http://www.christophkraemer.com/2011/02/favorite-superbowl-2011-ad/</link>
		<comments>http://www.christophkraemer.com/2011/02/favorite-superbowl-2011-ad/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 23:49:07 +0000</pubDate>
		<dc:creator>christoph</dc:creator>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[audi]]></category>
		<category><![CDATA[bridgestone]]></category>
		<category><![CDATA[emotional response]]></category>
		<category><![CDATA[kia]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[special effects]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[superbowl]]></category>
		<category><![CDATA[superbowl 2011]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[volkswagen]]></category>

		<guid isPermaLink="false">http://www.christophkraemer.com/?p=110</guid>
		<description><![CDATA[I just had a look at the Superbowl 2011 ads and I must say that I found 99,9% pretty boring and lacking creativity. Not counting the ones with the usual predictable bad sitcom humor. I&#8217;m also a little perplexed at the huge response the Volkswagen Passat &#8220;Little Darth Vader&#8221; spot is getting. I guess that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>11 crucial consumer trends for 2011</title>
		<link>http://www.christophkraemer.com/2011/01/11-crucial-consumer-trends-for-2011/</link>
		<comments>http://www.christophkraemer.com/2011/01/11-crucial-consumer-trends-for-2011/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 11:25:31 +0000</pubDate>
		<dc:creator>christoph</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trend]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[consumer trends]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media campaign]]></category>
		<category><![CDATA[random acts of kindness]]></category>
		<category><![CDATA[trend]]></category>
		<category><![CDATA[tweet]]></category>

		<guid isPermaLink="false">http://www.christophkraemer.com/?p=69</guid>
		<description><![CDATA[Check out the article 11 crucial consumer trends for 2011 by trendwatching.com! They have some, in my opinion, very interesting suggestions. My personal favorite trend is R.A.K. aka Random Acts of Kindness. As an example, they cite Interflora in the UK which has launched a social media campaign via Twitter.  The campaign consists in monitoring [...]]]></description>
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