Samuels also discusses the reasoning and practice behind the Maker's Mark concept of "marketing without fingerprints."

Click to listen now:

Show length: 35:59

Show topics
0:00 - Interview with Maker's Mark president/CEO Bill Samuels Jr.
30:10 - Commentary on "marketing without fingerprints"

Mentions:
Maker's Mark website
Maker's Mark Distillery, oldest continuously operating distillery that is a National Historic Landmark
Maker's Mark Ambassador program
"Markets are conversations"
AT&T's $1 billion advertising campaign
Previous podcast about IZZE

Podcast hosting provided by Conference Calls Unlimited

While in New York City this week, we visit Magnolia Bakery, which is credited with starting the current national cupcake craze. We ask a few customers about this food phenomenon and analyze this establishment's long-term word of mouth.

Click to listen now:

My Odeo Channel (odeo/679ae069529483bd)

Show length: 10:49

Show topics
1:00 - Cupcake bakeries in Chicago and New York
2:38 - Interviews with international visitors to Magnolia Bakery in NYC
4:44 - What makes Magnolia Bakery remarkable
9:27 - New podcast feed

Mentions:
Cupcakes bakery in Chicago,
Magnolia Bakery in NYC
Cupcakes bakery in Vancouver
Magnolia Bakery cookbook
Sprinkles Cupcakes in Beverly Hills
Sex and the City
The Big Moo
New York Times review of Magnolia and other NY cupcake bakeries

Show music:
Intro/close: "G.L.S." by Salme Dahlstrom
Break 1: Sweet Blossom" by Robin Stine
Break 2: "Baja Taxi" by Brain Buckit 

Podcast hosting provided by Conference Calls Unlimited

In this podcast, we chat with three of the many thought-leaders who presented at the sold-out Measuring Word of Mouth conference in Chicago last week:

* Jon Berry, co-author of "The Influentials" and senior vice president of NOP World, explains the value of measuring word of mouth, a few ideas for getting started in measurement, and what exactly a "WOMUnit" is.

* Pete Blackshaw, chief marketing officer of Intelliseek, dissects the popularity of top 10 blog site Instapundit.com and how it maintains influence. Pete also explains the new features of blog-tracking service BlogPulse.

* Dr. Walter Carl, an assistant professor at Northeastern University who studies the intricacies of word of mouth, offers some surprising information about the influence of women on word of mouth and the differences between word of mouth agents and the general population.

To listen now, click on the podcast icon below.

Show topics
1. Interview with Jon Berry (Begins at 1:00)
2. Interview with Pete Blackshaw (Begins at 9:19)
3. Interview with Dr. Walter Carl (Begins at 20:20)
4. Wrap-up (Begins at 31:18)

Show notes
Links to people, companies, articles, blogs, etc. mentioned in the podcast:

* Jon Berry, senior vice president of NOP World
* WOMunit (PDF)
* The Sopranos
* The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
* Bush's grassroots word of mouth campaign
* WOMMA
* Pete Blackshaw, chief marketing officer of Intelliseek
* BlogPulse
* BlogPulse's Author Profile tool
* Instapundit.com's Glenn Reynolds
* Tide
* Technorati
* BlogPulse's Conversation Tracker tool
* Jeff Jarvis complains about Dell
* Dr. Walter Carl, an assistant professor at Northeastern University
* BzzAgent
* Frederick Reichheld's article in the Harvard Business Review, "The One Number You Need to Grow"
* Gary Stein

Show music
Intro/close: "G.L.S." by Salme Dahlstrom
Break 1: "912 Players" by Ernie Lake and Scott P. Schreer 
Break 2: "Retro Petro" by Ernie Lake and Scott P. Schreer 
Break 3: "Swing" by Ernie Lake and Scott P. Schreer 

Show length
37:04

Podcast hosting provided by Conference Calls Unlimited

Tell us what you think! Add a comment below, or send an email to talktous(AT)customerevangelists.com.

Or leave a short voicemail message on our special Podcast Feedback Line: 1-312-896-5095. Follow the prompts and you'll have 3 minutes to leave your audible letter.

In today's podcast, we talk with Andrea Learned, co-author of Don't Think Pink, about word of mouth and women. Tune in for Andrea's advice on how to market to women who influence your male customers. We'll also share our top 10 things we believe you need to know if you want to be a business book author. 

To listen now, click on the podcast icon below.

Show topics
1.  Interview with Andrea Learned, co-author of Don't Think Pink (Begins at 1:00)
2.  So you want to be a business book author.... (Begins at 13:00)

Show notes
Links to people, companies, articles, blogs, etc. mentioned in the podcast:

* Andrea Learned, co-author of Don't Think Pink
* 80% of all consumer purchases are made or influenced by women
* "Transparent marketing" to women
* Word of mouth and gender
* Chicago Women in Technology (ChicWIT)
* Tweeter
* Dearborn Publishing
* The Complete Idiot's Guide to Getting Published
* Brand Autopsy blog
* Robert Scoble
* Shel Israel
* Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers  
* Steve Rubel
* Little Red Book of Selling
* Mini, the Wonder Dog

Show music
Intro/close: "G.L.S." by Salme Dahlstrom
Break: "Pink" by Aerosmith 

Show length
24:03

Podcast hosting provided by Conference Calls Unlimited

Tell us what you think! Add a comment below, or send an email to talktous(AT)customerevangelists.com.

Or leave a short voicemail message on our special Podcast Feedback Line: 1-312-896-5095. Follow the prompts and you'll have 3 minutes to leave your audible letter.

Today's podcast is a stop on the Business Blog Book Tour for Seth Godin's new book, All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World.

Show topics
1.  Interview with Seth Godin about his new book, All Marketers are Liars
2.  How customer evangelists defend you in the light of bad reviews

To listen now, click on the podcast icon below.

Show notes
Links to people, companies, articles, blogs, etc. mentioned in the podcast:

* All Marketers are Liars and companion blog
* Carnegie Deli
* Soup guy on Seinfeld
* Sripraphai Thai Restaurant
* Manolo Blahnik shoes
* Tom Ford
* Dove body wash on the Apprentice
* Publishers Weekly review of All Marketers are Liars
* Publishers Weekly's comments on Seth's other books
* Technorati search for All Marketers are Liars
* Jack Covert
* Joi Ito
* Ben's iPod blog post (read the comments too)
* Jason Calcanis
* Apple 12" Powerbook
* GM pulls advertising from LA Times
* GM Fastlane blog post on LA Times controversy
* Butler Eagle
* GM's financial problems
* GM vice-chairman Bob Lutz blogs about GM's turn-around strategy

Show music
Intro/close: "G.L.S." by Salme Dahlstrom
Break:  "Funked" by Ernie Lake and Scott P. Schreer 

Show length
32:18

Interview segment recording provided by Conference Calls Unlimited

Tell us what you think! Add a comment below, or send an email to talktous(AT)customerevangelists.com.

Or leave a short voicemail message on our special Podcast Feedback Line: 1-312-896-5095. Follow the prompts and you'll have 3 minutes to leave your audible letter.

Show topics
1. Why customer satisfaction isn't satisfactory
2. How a business drives sales through emotional connections with employees
3. Feedback

To listen, click on the podcast icon below.

Show notes

Links to people, companies, articles, blogs, etc. mentioned in the podcast:

* Home Depot
* Hank Hill
* Home Depot Opinion
* Dictionary definitions of satisfaction
* Lyrics to Satisfaction
* Gallup Management Journal article "Getting Emotional About Brands" (paid subscription req'd)
* Gallup Management Journal article "The Constant Contact" including the CE-11 metric (paid subscription req'd)
* Gallup Management Journal article "Customer Satisfaction is the Wrong Measure" (free)
* Mini Cooper
* XO Communications 
* Charlotte Metro Credit Union
* Bank of America
* Wachovia
* Southwest Airlines' "hire for skill, train for skill" philosophy
* Airline on A&E
* Arnold Schwarzenegger
* Holly Powers, The Kevin Eikenberry Group, Indianapolis
* Boris Yankov, Dimitrovgrad, Bulgaria
* Mary Bjorneby, Minneapolis
* Jason Berberich, Grand Forks, ND
* David Hart, Hart & Associates Fine Art, Kitchener, Ontario, Canada
* Carl Rogat, Notes4Review, Beaverton, OR
* Ryan Lisbon, Park Avenue of Wayzata, Minneapolis
* Seth Miller, Mostly Muppet blog
* Michael Chaffin, Star in the Margin blog, Pagosa Springs, CO
* Paul Peterson, Medtronic
* TiVo
* Mini the Wonder Dog

Show music
Intro/close: "G.L.S." by Salme Dahlstrom
Breaks 1, 2, 3: "Money" by Zymotic Flow
Break 4:  "Alley Kat" by Robin L. Klein and Scott P. Schreer  

Show length
32:46

Interview segment recording provided by Conference Calls Unlimited

Tell us what you think! Add a comment below, or send an email to talktous(AT)customerevangelists.com.

Or leave a short voicemail message on our special Podcast Feedback Line: 1-312-896-5095. Follow the prompts (our menu has not recently changed) and you'll have 3 minutes to leave your audible letter.

In this show, we bring you highlights from this week's Word of Mouth Marketing Summit in Chicago, hosted by the Word of Mouth Marketing Association.

To bring you said highlights, we hauled our mobile podcasting studio (if there is such a thing) to the conference and recorded interviews with some key experts and summit panelists.

Show topics
1. Where does most word of mouth happen? Does advertising kill word of mouth?
2. Do "lightly loyal" customers spread more word of mouth than "heavy loyal" customers?
3. Word of mouth as a holistic, long-term customer loyalty strategy
4. The "four horsemen" of deceptive word of mouth marketing practices
5. Defining word of mouth marketing and podcasting

To listen to the show, click on the podcast icon below. (File size is 28 MB).

Show notes
Links to people, companies, articles, blogs, etc. mentioned in the podcast:

* Guy Kawasaki, author of Selling the Dream and The Art of the Start
* Dave Balter, CEO of Bzzagent
* Ed Keller, co-author of The Influentials
* George Silverman, author of The Secrets of Word-of-Mouth Marketing
* Todd Woloson, CEO of IZZE Beverage
* Light loyalists research paper (PDF) from Harvard and Bzzagent
* "The One Number You Need to Grow" article by Frederick Reichheld in the Harvard Business Review
* Jim Nail, principal analyst at Forrester Research
* Andy Sernovitz, CEO of WOMMA
* "Four horseman" of deceptive word of mouth marketing practices
* Coni Rechner, director of marketing for Discovery Education 
* Keith Bates, Keith Bates Associates
* Betsy Whalen, market manager for Discovery Education

Show music
Intro: "G.L.S." by Salme Dahlstrom
Break 1: "Chicago" by CSN&Y                         
Break 2: "Shoot Out the Lights" by Richard Thompson 
Break 3: "Listening Wind" by Talking Heads
Break 4: "(Close) To the Edit" by The Art of Noise
Break 5: "Video Killed the Radio Star" by The Presidents of the United States

Show length
30:46 minutes

Tell us what you think! Add a comment below, or send an email to talktous(AT)customerevangelists.com.

Or leave a short voicemail message on our special Podcast Feedback Line: 1-312-896-5095. Follow the prompts and you'll have 3 minutes to leave your audible letter.

Find previous podcasts here.

[Technorati tags: podcasts, marketing]

Show topics
1. Interview with Southwest Airlines VP Kevin Krone about Ding! and a Southwest blog in the works
2. Citizen marketers and open-sourcing your business plan
3. Little Earth follow-up
4. Podcast feedback

To listen to our latest show, click on the podcast icon below. (File size is 13.5 MB).

Show notes

Links to people, companies, articles, blogs, etc. mentioned in the podcast

* Emanuel Rosen, author of The Anatomy of Buzz
* Kevin Krone, VP of Interactive Marketing for Southwest Airlines
* Southwest's new DING! program
* Flytertalk forum discussions about DING!
* Paul William's new Idea Sandbox business that he is open-sourcing
* Catalyst Ranch
* Art of the Start by Guy Kawasaki
* Boeing's World Design Team for its new Dreamliner
* Story of Westwood Studios and its "hackable" game Red Alert
* Doom's mods
* The Red Couch blog
* Microsoft's Channel 9 
* Books about buzzwords and bullshit
* WOMMA's Word of Mouth Marketing Summit
* Church of Customer discount code for the Summit: welovemini
* Kyle Coolbroth has more feedback for Little Earth and its Brag Tags
* Country Comfort Inn in Wagga Wagga, New South Wales, Australia
* Austin White makes a request for customer evangelism SWAG
* Izze's logo'd merchandise

Show music
Intro: "G.L.S." by Salme Dahlstrom
Break 1: "Texas Summer Blues" by Jag                         
Break 2: "Rapper's Delight" by the Sugarhill Gang
Break 3: "Jamie's Crying" by Van Halen

Show length
29:23

Tell us what you think! Add a comment below, or send an email to talktous(AT)customerevangelists.com.

Or leave a short voicemail message on our special Podcast Feedback Line: 1-312-896-5095. Follow the prompts (our menu has not recently changed) and you'll have 3 minutes to leave your audible letter.

[Technorati tags: podcasts, marketing]

To listen, click on the podcast icon below.

Show notes
Links to people, companies, articles, blogs, etc. mentioned in the podcast

* Survey results from Strativity Group, Inc.
* Robert Scoble
* Steve Rubel
* GM Fastlane blog
* Latest American Customer Satisfaction Index ratings
* Kimpton Hotels and its Inner Circle loyalty program
* Dallas Mavericks
* P&G CEO Alan G. Lafley
* Marketing Wonk dinner in Chicago
* Betsy Weber from TechSmith and her purse
* Little Earth and its Brag Tags
* Conference Calls Unlimited and its customized cards
* WOMMA's Word of Mouth Marketing Summit
* Church of Customer discount code for the Summit: welovemini
* Guy Kawasaki's book Art of the Start
* Jake McKee and his Communityguy.com blog
* Jason Berberich and his blog

Show music
Intro: "G.L.S." by Salme Dahlstrom
Break 1: "Top Floor, Bottom Buzzer" by Morphine
Break 2: "You're So Gangsta," by Chromeo

Show length
24:28

Tell us what you think! Add a comment below, or send an email to talktous(AT)customerevangelists.com.

Or leave a short voicemail message on our special Podcast Feedback Line: 1-312-896-5095. Follow the prompts (our menu has not recently changed) and you'll have 3 minutes to leave your audible letter.

To listen now, click on the podcast link below.

Show notes
Links to people, companies, articles, blogs, etc. mentioned in the podcast

* What are citizen marketers?
* George Masters iPod Mini ad
* George Masters featured on CNBC
* Wired Magazine article about George Masters
* Converse Gallery
* Converse amateur films driving sales
* BMW films
* Collaborate Marketing blog
* Spread Firefox
* Fake VW ad
* Jeff Jarvis talks about VW "ad"
* Jones Soda
* Fastcompany.com interview with Jones Soda CEO Peter van Stolk
* A Penny For blog post on citizen marketers (incorrectly referred to as the 800-CEO-READ blog on the podcast)
* MyJones: customize your own case of Jones Soda
* Heineken Super Bowl commecial featuring Izze
* SaveSurge.org

Show music
Intro: "G.L.S." by Salme Dahlstrom
Break 1: "Nanobite Battle," by Matthew Lefevre
Break 2: "Sha-Boom," by LamaRama

Show length
27:50

Show paid placements
Yeah, right!

After you listen, tell us what you think. Add a comment below, or send an email to talktous(AT)customerevangelists.com.

Better yet, leave a short voicemail message on our special Podcast Hotine: 1-312-896-5095 and follow the prompts (our menu has not recently changed). You'll have 3 minutes to leave your audible letter.