Ciaran Mahoney

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  I was fortunate to meet Ciaran when running Chamber Connect, a program for young professionals in the NT. A member of the program, Ciaran was quick to offer advice and expertise in the digital marketing arena, which was imperative in reaching and communicating to our target market. Ciaran rapidly became a key influencer and ambassador for the Chamber Connect program. He contributed to the fortnightly newsletter, providing informative articles on digital marketing. His articles were popular, and I believe a key reason we had such a high open rate of over 40%. Upon noticing an opportunity to deliver social and digital training to Territory businesses, Ciaran and I worked on putting together a series of sessions and offered them to the Chamber wide network. The first seminar was directed at business owners / managers, a discussion on the why where and how, in investing in social channels. The follow up sessions were practical seminars for employees implementing digital strategies. Ciaran put together informative and concise workbooks for participants, and was effective in providing examples that were in line with their business. I learned a great deal from Ciaran over the few years of working with him, in fact he was a mentor not only to myself, to others through the Chamber Connect program. His ongoing guidance contributed to an increase in social media interaction, and membership recruitment. Key areas included Facebook best practices, creating targeted digital campaigns, landing page optimization, Google Adwords and more.

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  I worked with Ciaran for over 6 years during his time at ICAE. After spending a short time as Marketing Coordinator, he quickly grew into a knowledgable Marketing Manager with expertise across a range of business disciplines. I worked closely with Ciaran on a number of product development projects. He led customer research, then worked with myself and other executives to make product development decisions that aligned with and supported customer needs and the company's strategic goals. During product launches, Ciaran was able to clearly communicate value to an audience who often spoke English as a second or third language. He managed the product release lifecycle for all ICAE international products, created all product related content, delivered partner training sessions and liaised with local media to elicit press coverage. Ciaran repeatedly proved his marketing expertise by delivering year-on-year growth in qualified leads and overall sales. He developed and led marketing strategy, including paid search, email, events and automation, and trained new online marketing staff on Google Adwords, Analytics and website content management. He was also responsible for devising the strategy for ICAE's international sales effort. While recruiting and training ICAE’s offshore sales team, he showed his ability to select an effective sales team, and develop sales strategies and training methods to ensure long-term success. During ICAE's shift to online learning, Ciaran established the company's LMS (Moodle), developed and delivered the training regime for all operational and delivery staff and subsequently deployed ICAE's second LMS iteration, Catapult eLearning. He also managed ICAE's technical web development, led CRM implementation and supported IT operations. Ciaran’s knowledge of technology, web design and usability helped create a user-friendly, online learning experience for ICAE’s students, and he was a useful resource for staff requiring technical assistance. When Ciaran first started, ICAE’s partner network was in its infancy. Ciaran developed an extensive partner network, and, managed and trained agency partners in key offshore markets. His expertise in seeking out valuable partners and creating relationships has been integral to ICAE’s success in international markets. I unreservedly endorse Ciaran's capabilities in product- and brand-based marketing. He is in large measure responsible for driving ICAE's significant growth and sustained success in international markets. Ciaran was able to accurately interpret the company's strategic goals particularly in new product development and deployment, develop and deploy engaging and precise communication strategies with key markets, and report against meaningful metrics.

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