http://www.ciblage-comportemental.net/blog Tout savoir sur le "behavioural targeting" par Alain Sanjaume, Directeur Général de wunderloop France Thu, 11 Mar 2010 09:14:51 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 CiblageComportementalhttp://feedburner.google.com http://feedproxy.google.com/~r/CiblageComportemental/~3/v5b5rOYxodQ/ http://www.ciblage-comportemental.net/blog/2010/02/08/display-ads-aim-for-a-banner-year/#comments Mon, 08 Feb 2010 09:12:57 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2967 Daphne Liska, senior manager of display and paid search advertising at eBay, told a gathering on Feb. 4 in New York, sponsored by ad exchange AdMeld, that eBay is moving money out of its search budget to earmark for display ads bought through these exchanges. Combined with eBay’s own consumer data, it can find likely customers across the Web. « It’s a way to try these sites, » she said.

]]> http://www.ciblage-comportemental.net/blog/2010/02/08/display-ads-aim-for-a-banner-year/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/08/display-ads-aim-for-a-banner-year/ http://feedproxy.google.com/~r/CiblageComportemental/~3/4v6lxIVGBlo/ http://www.ciblage-comportemental.net/blog/2010/02/05/le-ciblage-comportemental-sur-internet-s-g-d-s-n-agence-nationale-de-la-securite-des-systemes-dinformation/#comments Fri, 05 Feb 2010 09:08:01 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2964 Les techniques présentées dans la section précédente sont très répandues sur le Web. Elles ne posent pas de problèmes de sécurité immédiats, mais peuvent s’avérer gênantes pour certaines personnes et organisations. Il est donc déconseillé à une organisation qui a des besoins de sécurité et de confidentialité importants d’utiliser des sites ou Webmails forçant ce genre de pratique.

]]> http://www.ciblage-comportemental.net/blog/2010/02/05/le-ciblage-comportemental-sur-internet-s-g-d-s-n-agence-nationale-de-la-securite-des-systemes-dinformation/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/05/le-ciblage-comportemental-sur-internet-s-g-d-s-n-agence-nationale-de-la-securite-des-systemes-dinformation/ http://feedproxy.google.com/~r/CiblageComportemental/~3/OXNBT0rCQ0U/ http://www.ciblage-comportemental.net/blog/2010/02/05/is-behavioral-targeting-being-used-for-click-fraud/#comments Fri, 05 Feb 2010 08:47:13 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2959 But according to Harvard Business School Assistant Professor Ben Edelman, spyware and its behavioral tracking is also hurting marketers by contributing to click fraud. In research he published to too little notice last month, Edelman found that spyware surreptitiously planted on PCs was deliberately tracking users’ browsing habits to see their likely purchase intent.

]]> http://www.ciblage-comportemental.net/blog/2010/02/05/is-behavioral-targeting-being-used-for-click-fraud/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/05/is-behavioral-targeting-being-used-for-click-fraud/ http://feedproxy.google.com/~r/CiblageComportemental/~3/hb58L1P4gP8/ http://www.ciblage-comportemental.net/blog/2010/02/04/l%e2%80%99automatisation-l%e2%80%99arme-fatale-de-l%e2%80%99email-marketing/#comments Thu, 04 Feb 2010 09:00:48 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2961 Les emailings comportementales, scénarisés : Il s’agit d’un emailing automatiquement envoyé  en réponse à une action de l’internaute. Son comportement va déclencher l’envoi d’un email où l’annonceur apporte une réponse immédiate à un évènement.  Cette automatisation peut aussi être conditionnée par une validation en interne. Ces emailings sont très performants dans le cadre de la relation client. Ils sont très bien perçus par les internautes et ne sont en aucun cas considérés comme intrusif. Pour preuve, les emails de confirmation de commande bénéficient d’un taux d’ouverture de 90%.

]]> http://www.ciblage-comportemental.net/blog/2010/02/04/l%e2%80%99automatisation-l%e2%80%99arme-fatale-de-l%e2%80%99email-marketing/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/04/l%e2%80%99automatisation-l%e2%80%99arme-fatale-de-l%e2%80%99email-marketing/ http://feedproxy.google.com/~r/CiblageComportemental/~3/Q9gLKYrJ46A/ http://www.ciblage-comportemental.net/blog/2010/02/04/cognitive-match-pulls-in-2-5m-for-realtime-content-matching/#comments Thu, 04 Feb 2010 08:39:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2954 The Cognitive Match startup is applying artificial intelligence, learning mathematics, psychology and semantic technologies to match content (product, offers, or editorial) to realtime content. It’s doing this in part by relying on an academic panel of professors in artificial intelligence from Universities across the UK and Europe who specialise in machine learning and psychology. The idea is to ensure maximum response from individuals, thereby increasing conversion, revenue and ultimately profit.

]]> http://www.ciblage-comportemental.net/blog/2010/02/04/cognitive-match-pulls-in-2-5m-for-realtime-content-matching/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/04/cognitive-match-pulls-in-2-5m-for-realtime-content-matching/ http://feedproxy.google.com/~r/CiblageComportemental/~3/W17CBgzoACg/ http://www.ciblage-comportemental.net/blog/2010/02/04/what-do-behavioral-targeters-know-about-you/#comments Thu, 04 Feb 2010 08:35:59 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2951 Because BlueKai doesn’t actually target ads itself, just buy and sell data about users, it depends on its customers doing a better job of exposing what they’re doing.

]]> http://www.ciblage-comportemental.net/blog/2010/02/04/what-do-behavioral-targeters-know-about-you/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/04/what-do-behavioral-targeters-know-about-you/ http://feedproxy.google.com/~r/CiblageComportemental/~3/uwMBbe5CO1U/ http://www.ciblage-comportemental.net/blog/2010/02/04/admeld-assembles-online-thought-leaders-execs-to-discuss-impact-future-of-real-time-bidding-rtb/#comments Thu, 04 Feb 2010 08:32:32 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2949 Emily Riley, Research Director & Principal Analyst at Forrester, who outlined key findings of a study conducted by Forrester Consulting and commissioned by AdMeld titled “Media Buying Goes Real Time.”

]]> http://www.ciblage-comportemental.net/blog/2010/02/04/admeld-assembles-online-thought-leaders-execs-to-discuss-impact-future-of-real-time-bidding-rtb/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/04/admeld-assembles-online-thought-leaders-execs-to-discuss-impact-future-of-real-time-bidding-rtb/ http://feedproxy.google.com/~r/CiblageComportemental/~3/G-ekMwDUrUo/ http://www.ciblage-comportemental.net/blog/2010/02/03/new-integrated-display-and-search-reporting-solution-helps-large-advertisers-optimize-media-performance/#comments Wed, 03 Feb 2010 09:08:06 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2943 Covario, the leader in search and display advertising software and services for Fortune 500 companies, announced today at their annual customer conference – INFLECTIONPoint, the release of a new technology solution – Display Advertising Insight (DAI). DAI is the first SaaS (Software as a Service) solution designed specifically for large advertisers, as well as their agencies, allowing them to manage the financial performance of their online display media spending on a global basis.

]]> http://www.ciblage-comportemental.net/blog/2010/02/03/new-integrated-display-and-search-reporting-solution-helps-large-advertisers-optimize-media-performance/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/03/new-integrated-display-and-search-reporting-solution-helps-large-advertisers-optimize-media-performance/ http://feedproxy.google.com/~r/CiblageComportemental/~3/28Iwy25lbIA/ http://www.ciblage-comportemental.net/blog/2010/02/03/putting-goods-on-display/#comments Wed, 03 Feb 2010 09:04:03 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2941 Online display advertising has become a more effective tool for e-retailers now that they can target ads precisely to the consumers they want to reach.

]]> http://www.ciblage-comportemental.net/blog/2010/02/03/putting-goods-on-display/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/03/putting-goods-on-display/ http://feedproxy.google.com/~r/CiblageComportemental/~3/7XBMW5WqT3U/ http://www.ciblage-comportemental.net/blog/2010/02/03/what-behavioral-marketers-can-learn-from-youtube/#comments Wed, 03 Feb 2010 08:52:08 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2936 Consumer privacy is a hot issue in the behavioral marketing space. However, this issue seems to have been framed by regulators, advertisers, publishers, and ad networks that are looking at things from an industry vantage point.

]]> http://www.ciblage-comportemental.net/blog/2010/02/03/what-behavioral-marketers-can-learn-from-youtube/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/03/what-behavioral-marketers-can-learn-from-youtube/