Behavioral Advertising / Publicité Comportementale http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 CiblageComportementalhttp://feedburner.google.com Mpire Survey Finds Ad Verification Good for Industry http://feedproxy.google.com/~r/CiblageComportemental/~3/WIqQOgpSCpw/ http://www.ciblage-comportemental.net/blog/2011/12/09/mpire-survey-finds-ad-verification-good-for-industry/#comments Fri, 09 Dec 2011 08:33:41 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5921 While more than 70% of respondents paid for ad verification services this year, that percentage will drop to 56% as more publishers and networks integrate ad verification technology. About half of the respondents said that they would spend 2% or more of the their overall media budgets on verification and optimization in 2011, an 140% increase from this year.

]]> http://www.ciblage-comportemental.net/blog/2011/12/09/mpire-survey-finds-ad-verification-good-for-industry/feed/ 0 http://www.ciblage-comportemental.net/blog/2011/12/09/mpire-survey-finds-ad-verification-good-for-industry/ Foursquare Short-Term Forecast Sunny, Long-Term Hazy http://feedproxy.google.com/~r/CiblageComportemental/~3/eQY2fUKrnts/ http://www.ciblage-comportemental.net/blog/2011/12/08/foursquare-short-term-forecast-sunny-long-term-hazy/#comments Thu, 08 Dec 2011 08:41:38 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5924 Foursquare turned down an acquisition offer of $140 million – tech gossipers believe the potential purchaser was either Facebook or Yahoo. The offer came when Foursquare had only had raised $1.35 million in seed funding and before a $20 million round in October, with venture capital firm Andreessen Horowitz joining existing investors O’Reilly AlphaTech Ventures and Union Square Ventures. At the time the company was valued at $95 million, had more than 2 million users and was averaging 10,000 signups daily.

]]> http://www.ciblage-comportemental.net/blog/2011/12/08/foursquare-short-term-forecast-sunny-long-term-hazy/feed/ 0 http://www.ciblage-comportemental.net/blog/2011/12/08/foursquare-short-term-forecast-sunny-long-term-hazy/ This Time It’s Personal http://feedproxy.google.com/~r/CiblageComportemental/~3/4vDl6uMqB4E/ http://www.ciblage-comportemental.net/blog/2010/12/09/this-time-it%e2%80%99s-personal/#comments Thu, 09 Dec 2010 21:05:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5915 The potential of such precision targeting is big business, and will get bigger. Forrester estimated that by the end of 2010, 30% of ad dollars spent online in the US would trade through RTB, or ‘dynamic media buying optimisation’. In a year, it’s gone from accounting for around 1% of display ads being traded worldwide to 20%, according to Admeld, one of the biggest technology platforms working in this space. The US is thought to be six to 12 months ahead of Europe; technology platforms working with websites to sell their ad space inventory this way have sprung up across Europe in the past year, focusing on the UK (where RTB accounted for about 3% of online display ad trading in late 2010), France, Germany, the Netherlands and Spain.

]]> http://www.ciblage-comportemental.net/blog/2010/12/09/this-time-it%e2%80%99s-personal/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/12/09/this-time-it%e2%80%99s-personal/ eBureau and BlueKai Partnership Provides New Level of Targeting Precision at Scale for Digital Advertisers http://feedproxy.google.com/~r/CiblageComportemental/~3/sP65l1EB9Mc/ http://www.ciblage-comportemental.net/blog/2010/12/08/ebureau-and-bluekai-partnership-provides-new-level-of-targeting-precision-at-scale-for-digital-advertisers/#comments Wed, 08 Dec 2010 21:17:55 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5918 “Together, eBureau and BlueKai offer a precise, scalable and easy-to-use solution that enables advertisers to target online display ads against their ideal audiences across the Internet,” said Omar Tawakol, CEO of BlueKai. “We’re excited to partner with eBureau, a clear leader in predictive analytics and pleased to be their technology platform to carry out the promise of creating high-value, highly targeted audiences to the marketing community.”

]]> http://www.ciblage-comportemental.net/blog/2010/12/08/ebureau-and-bluekai-partnership-provides-new-level-of-targeting-precision-at-scale-for-digital-advertisers/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/12/08/ebureau-and-bluekai-partnership-provides-new-level-of-targeting-precision-at-scale-for-digital-advertisers/ Debate over online privacy and behavioural targeting heats up http://feedproxy.google.com/~r/CiblageComportemental/~3/lxadVkTPSKo/ http://www.ciblage-comportemental.net/blog/2010/12/08/debate-over-online-privacy-and-behavioural-targeting-heats-up/#comments Wed, 08 Dec 2010 19:28:06 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5907 Behavioral targeting advertisers can target users by interests via their internet ‘behaviour’ i.e. which sites they visit, what type of content they’ve spend time on etc. Advertisers and publishers claim that BT is beneficial to users by showing them only relevant advertising thereby improving their web experience.

]]> http://www.ciblage-comportemental.net/blog/2010/12/08/debate-over-online-privacy-and-behavioural-targeting-heats-up/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/12/08/debate-over-online-privacy-and-behavioural-targeting-heats-up/ Proximic Secures $4.4 Million In Funding To Fuel Continued Growth http://feedproxy.google.com/~r/CiblageComportemental/~3/X1YDIuptY2s/ http://www.ciblage-comportemental.net/blog/2010/12/07/proximic-secures-4-4-million-in-funding-to-fuel-continued-growth/#comments Tue, 07 Dec 2010 19:41:14 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5912 Proximic offers a suite of web services to advertising networks, agencies, DSPs, and publisher networks. These services enable its clients to target ads precisely against page-level context or user interest. Performed in real-time and language independent, Proximic’s solutions give clients a greater advertising impact and better ROI on their media spend.

]]> http://www.ciblage-comportemental.net/blog/2010/12/07/proximic-secures-4-4-million-in-funding-to-fuel-continued-growth/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/12/07/proximic-secures-4-4-million-in-funding-to-fuel-continued-growth/ Microsoft to Add ‘Tracking Protection’ to Web Browser http://feedproxy.google.com/~r/CiblageComportemental/~3/tpVf6Vn_CG0/ http://www.ciblage-comportemental.net/blog/2010/12/07/microsoft-to-add-tracking-protection-to-web-browser/#comments Tue, 07 Dec 2010 19:29:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5909
]]> http://www.ciblage-comportemental.net/blog/2010/12/07/microsoft-to-add-tracking-protection-to-web-browser/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/12/07/microsoft-to-add-tracking-protection-to-web-browser/ Got Funds? Lotame Scores $11 Mil for Pub Solution http://feedproxy.google.com/~r/CiblageComportemental/~3/9HU9nFMDRjM/ http://www.ciblage-comportemental.net/blog/2010/12/07/got-funds-lotame-scores-11-mil-for-pub-solution/#comments Tue, 07 Dec 2010 19:10:48 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5904 Also the leader of Lotame’s previous $13 million round of investment, Emergence was joined by existing investors Hillcrest, Battery Ventures and Pinnacle Ventures. In addition, Lotame secured a line of growth capital funding from Pinnacle. Lotame has received $34 million in funding.

]]> http://www.ciblage-comportemental.net/blog/2010/12/07/got-funds-lotame-scores-11-mil-for-pub-solution/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/12/07/got-funds-lotame-scores-11-mil-for-pub-solution/ Adnetik Teams With adBrite, Accelerates Dive Into Online Video http://feedproxy.google.com/~r/CiblageComportemental/~3/eEsYqs7r0KQ/ http://www.ciblage-comportemental.net/blog/2010/12/07/adnetik-teams-with-adbrite-accelerates-dive-into-online-video/#comments Tue, 07 Dec 2010 18:24:19 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5901 Havas trading desk spin-off Adnetik continues to diversify from conventional online display inventory into video, announcing a deal this morning with adBrite to that will allow advertisers and agencies using Adnetik to target video inventory on more than 120,000 adBrite affiliated sites.

]]> http://www.ciblage-comportemental.net/blog/2010/12/07/adnetik-teams-with-adbrite-accelerates-dive-into-online-video/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/12/07/adnetik-teams-with-adbrite-accelerates-dive-into-online-video/ Quantcast And Clearspring Settle Class-Action Suits Over Flash Cookie Tracking http://feedproxy.google.com/~r/CiblageComportemental/~3/vZSFHXJ3oq0/ http://www.ciblage-comportemental.net/blog/2010/12/06/quantcast-and-clearspring-settle-class-action-suits-over-flash-cookie-tracking/#comments Mon, 06 Dec 2010 18:21:52 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5898 Web measurement company Quantcast and widget maker Clearspring have agreed to pay $2.4 million to settle two class-action lawsuits alleging that they violated people’s online privacy by using Flash cookies for tracking.

]]> http://www.ciblage-comportemental.net/blog/2010/12/06/quantcast-and-clearspring-settle-class-action-suits-over-flash-cookie-tracking/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/12/06/quantcast-and-clearspring-settle-class-action-suits-over-flash-cookie-tracking/