Cincinnati Internet Marketing Blog

Web Analytics Wednesday Cincinnati Meeting November 11th

2009-11-02T09:30:00-05:00

The Cincinnati chapter of Web Analytics Wednesday has their next meeting coming up on Wednesday November 11th at 6:00 PM at Black Finn, 19 East 7th Street in downtown Cincinnati.

Hemen Patel, President of CRM Metrix will be speaking about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.

Last month's meeting was a lot of fun and I expect this one will be as well. You can get more details and register on the Web Analytics Wednesday Cincinnati event page.

Dayton B2B October 21st Dyanmic Dialogues Event: "New Media: Effective Business Applications"

2009-10-15T15:13:43-04:00

Next Wednesday October 21st there is a great event taking place in Dayton that I will be attending and you might want to check it out as it will be a lot of fun and a great networking opportunity.

Cox Ohio Media is having their second Dynamic Dialogues event at the Dayton Art Institute from 4-6PM and the topic is "New Media: Effective Business Applications". This event features small 20-minute round-table discussions which will be led by myself and other local new media experts including Michelle Beckham-Corbin of C3: Creating Connections Consulting, Debba Haupert of Girlfriendology, David Bowman of Lucrum, Carole Hicks & Ron Campbell of U! Creative and others. After the short, small-group discussions will be an hour of networking.

Here is a quick two-minute interview with Cathi Eastman, Event Marketing Coordinator for Cox Ohio Media about the event.

You can click here to register online or call Cox Ohio Media at 937-225-0785.

SummitUp: A Social Media Confab in Dayton October 20th

2009-10-12T09:33:05-04:00

There is a great event centered on social media next week in Dayton and if you haven't registered yet you might want to do so quickly as I think registration closes this Wednesday.

Summit Up: A Social Media Confab is being held next Tuesday October 20th at the Student Union of Wright State University. Wright State is in Fairborn, which is on the northeast side of Dayton off of I-675, so it's only about an hour and 15 minute drive from downtown Cincinnati.

Summit Up is a full-day social media seminar being presented by a team of Dayton organizations including the Dayton AMA, Greater Dayton Advertising Association, PRSA Dayton and others. There will be a couple of great keynote speakers including Chris Brogan (@chrisbogan on Twitter) and author of the new book Change Agents and Bob Garfield (@Bobosphere on Twitter) and author of the new book The Chaos Scenario. Not only do you get to hear these great speakers, but also a copy of their books.

In addition to the keynotes, there will be breakout sessions on various topics led by local speakers including Debba Haupert of Girlfriendology, David Bowman of Lucrum, Steve Phillips of Purple Trout and others.

This should be an extremely informative and fun event, so if you are interested in learning more about and discussing social media and related Internet marketing topics with over 100 other folks, you should be there! I know I'm really looking forward to it.

To get the full schedule, all the other details and register visit: www.summitup.org

Web Analytics Wednesday - Cincinnati Meeting

2009-10-05T10:36:09-04:00

The Cincinnati chapter of Web Analytics Wednesday is having a meeting this Wednesday, October 7th from 6-8 PM at the Offices of Bridge Worldwide at 302 West 3rd Street in downtown Cincinnati.

Here is information on the meeting, including how to RSVP, from the Web Analytics Wednesday - Cincinnati LinkedIn group:

October 7th Web Analytics Wednesday Event

Please join us Wednesday October 7th at Bridge Worldwide for community/networking as well as to hear Holly Williams, Managing Director at TNS Compete share how their team is helping marketers develop, execute, and analyze their online and offline marketing strategies by observing the behavior of millions of consumers.

When: Wednesday, October 7, 2009, 6-8 pm
Where: Bridge Worldwide, 302 W. 3rd St, Downtown Cincinnati

Topic: Helping marketers develop, execute, and analyze their online and offline marketing strategies by observing the behavior of millions of consumers.

Overview: Compete.com brings the competitive marketplace view to help companies benchmark, track, and discover and implement best in class methods for their online campaigns. Holly Williams, from TNS Compete will tell us how their team is helping marketers develop, execute, and analyze their online and offline marketing strategies by observing the behavior of millions of consumers.

She will share with us how marketers are using this competitive view to help with:

• Site optimization
• Consumer segment analysis
• Advertising and landing page effectiveness

Agenda: a) Site optimization b) Consumer Segment Analysis c) Advertising and landing page effectiveness d) Opinions and Discussion

Please RSVP at m.craig@bridgeworldwide.com to let us know how much food and drink to prepare.

Interview with Mark Wyatt of Dayton IT Consulting Firm WebSoft Solutions

2009-09-29T09:22:18-04:00

Last month I sat down with Mark Wyatt of WebSoft Solutions, an IT consulting firm in Dayton specializing in deploying solutions using open source technologies. In this short interview Mark and I discuss WebSoft's services, advantages of using open source platforms and the types of companies they work with.

Doug Ross Presentation on Enterprise Use of Twitter

2009-09-21T14:04:15-04:00

This month's Breakfast Bytes meeting of The Circuit features a presentation by Doug Ross, Vice President and Chief Technology Officer, Western & Southern Financial Group on the topic "Enterprise Use of Twitter".

From The Circuit:

There is a common perception that Twitter is used primarily for social purposes, documenting trivial aspects of individuals' lives. But a closer look shows a rich universe of corporate Twitter usage, ranging from brand-building, diffusion, advertising, sales promotions, new product introductions, to name but a few.

And, interestingly, Fortune 500 companies are blazing new trails with Twitter, a far cry from the early days of the web that found many large companies lagging.

Join us for a fast-paced review as a new day dawns for corporate communications.

The presentation is this Thursday September 24th at 8:00 am at the Health Foundation of Greater Cincinnati and is only $15 for Circuit members and $20 for non-members. For additional details and to register, visit the event details page of the Circuit website.

Interview with Ed Estes of Web Media Tools

2009-09-14T09:01:16-04:00

I recently interviewed my friend and co-leader of the Cincinnati AMA Interactive SIG Ed Estes of Web Media Tools at their office in Cincinnati to get an overview of their services. Here is the clip.

Web Media Tools partners with media companies providing them turn-key tools allowing them to engage their online audience while at the same time building revenue. The company offers a suite of e-marketing tools including fantasy games, contests, photo galleries, sweepstakes, newsletters, and database marketing.

For more information, visit www.webmediatools.com or call 513-263-9800.

Kroger Presentation on "Actionable Digital Interaction"

2009-09-10T09:38:22-04:00

This month's Cincinnati AMA luncheon features a presentation by Darrell Sandefur, Ben Melillo and Michael Stich of Kroger on the topic "Actionable Digital Interaction". The luncheon is next Friday September 18th from 11:30 - 1:30 at the new location for AMA luncheons, the Cintas Center at Xavier University.

You can register online on this page of the Cincinnati AMA website.

Here is a description of the presentation from the Cincinnati AMA:

The future is now when it comes to integration. It's obvious that there are now more ways to engage consumers than ever. According to the Kroger Company, who faces every challenge as an opportunity, this gives marketers a chance to truly engage with customers and to build lasting relationships.

Over the last two years, Kroger executed an extremely effective online promotion, "Design a Reusable Bag" sweepstakes. This promotional sweepstakes allowed Kroger to achieve their brand building and marketing objectives. Together, our presenters, Darrell Sandefur, Ben Melillo, and Michael Stich will share the strategic and tactical practices that were used to execute this campaign - from design, to analytics, to measurement and results.

During this lunch you will learn:

How to appeal to a mass market on an individual basis by integrating promotions with traditional marketing strategies
How you can deliver important brand and marketing messages through online promotions
How business intelligence gained through web-based engagement will shape future consumer interaction

Pay Per Click Advertising at AMA B2B SIG

2009-08-22T10:29:59-04:00

If you're a member of the Cincinnati AMA or the Northern Kentucky Chamber of Commerce, you are welcome to attend the AMA's Northern Kentucky B2B SIG meeting this Friday August 28th where I'll be leading a discussion of Pay Per Click Advertising.

We'll talk about:

What pay-per-click advertising is
How PPC programs like Google AdWords, Yahoo Sponsored Search and Microsoft adCenter work
Google AdWords expansion from just search engine ads to include banner ads and mobile advertising
Best practices for PPC campaigns
Tailoring PPC campaigns to your specific needs through tactics like geo-targeting, demographic targeting and dayparting
How PPC could fit into your overall online marketing strategy

Time & Location: Friday, August 28th from 7:45 - 9:00 AM at the NKY Chamber, NOR-COM Room at 300 Buttermilk Pike.

The meeting is for AMA and Northern Kentucky Chamber members only and there is no cost to attend. If you're planning on attending, please register here on the Cincinnati AMA website.

If you're coming, please let me know what you'd like to learn about PPC by posting a comment here on the blog. Thanks, I'll see you there!

Registration Open for 2009 Digital Hub Non-Conference

2009-08-20T14:34:27-04:00

Online registration is now open for the 2009 Digital Hub Non-Conference to be held September 24-25 in downtown Cincinnati. The second annual event is designed to promote the Cincinnati region as a hub of "all things digital" and is being driven by a number of local marketing and interactive organizations, including the Cincinnati Ad Club and Cincinnati AMA.

You can get more information, register, and see an updated list of speakers at the Digital Hub website.

Kevin Dugan to Facilitate Cincinnati AMA Interactive SIG Meeting on August 12th

2009-08-06T06:53:27-04:00

Kevin Dugan, Director of Marketing at Empower MediaMarketing, will be leading next Wednesday's Cincinnati AMA Interactive SIG meeting on the topic "Smart Pitch: New Tools Bring New Rules."

Here is a description of the topic from Kevin:

Smart Pitch: New Tools Bring New Rules
The changing marketing landscape has put search, the media and content under a new light. How do these changes impact our efforts, from a public relations perspective, and how can we leverage them to our advantage? Kevin Dugan will walk through some takeaways based on change in search, media and content and provide some ideas on how we can change our communications approach to improve our results.

Kevin is very well-known in the local Cincinnati marketing scene and around the country for his blogs Strategic Public Relations and The Bad Pitch Blog. Both blogs are ranked by Advertising Age magazine’s Power 150 a ranking of the world's top marketing blogs, so you should check them out if you haven't already.

The Cincinnati AMA Interactive SIG meets the 2nd Wednesday of each month from 11:30 to 1:00 at the office of Web Media Tools on 7th Street in downtown Cincinnati. Meetings are free for AMA members and $10 for non-members. Registration, which is required, is done on the Cincinnati AMA website (www.cincinnatiama.org).

Nobody Ever Clicks On Those Google Ads

2009-07-17T09:38:01-04:00

It happens less often than it used to, but it still happens. I'll be discussing search engine advertising with a prospect, client or someone I've met at an networking event and they'll say something along the lines of "Nobody ever clicks on those Google ads, I never do."

My typical response is a question: "Have you seen Google's revenue numbers lately?"

Thanks to numerous stories in the media over the past four years, most people know Google makes a lot of money but aren't aware of exactly how much they make or how they make it. So I like educating folks on the details and making the case for advertising via Google on search engines and other sites.

Google announced their results for the second quarter of 2009 yesterday. This Search Engine Land article breaks down the numbers for us with some handy charts.

Google had revenue of $5.52 billion last quarter. Yeah, that's right: $5.52 BILLION. IN ONE QUARTER! That's over $61 million in revenue PER DAY.

As the Search Engine Land article explains, $3.6 billion or 66% of the revenue came from people clicking those text ads on Google sites with $1.68 billion or 31% of the revenue from clicks on ads on Google network sites (content sites that show Google text ads, banner ads on mobile ads).

Obviously, it takes a lot of clicks on ads to generate this much revenue. So, the next time you hear someone say "Nobody ever clicks on those Google ads" - just smile.

Google is.

Bridge Worldwide Earns Gold Cyber Lion at Cannes for Pringles Banner Ad

2009-07-13T09:00:48-04:00

Congratulations to Bridge Worldwide of Cincinnati for winning a Gold Cyber Lion award at Cannes for their funny Pringles banner ad!

This creative and humorous ad does a great job of engaging the viewer, if you haven't seen it yet, you should check it out: Pringles banner ad by Bridge

Circuit Event This Thursday on Social Media & PR: Laura Baverman, Dan O'Keeffe & Dacia Snider

2009-06-15T11:18:28-04:00

This Thursday's Breakfast Bytes program by The Circuit shoud be an interesting discussion as Dan O'Keeffe of Okeeffe Communications, Laura Baverman of the Cincinnati Enquirer and Dacia Snider of Soapbox discuss "Social Media + PR = New Customers".

From The Circuit:

Discussion will include:
How to find new customers
Blog Strategies
Web Strategies
How and why adjust to this new world of social media
In five years, where will today's customers be?

Experts will discuss the evolution of PR into Social Media and how this helps drive business. How does social media attract the traditional media sources? Hear from various experts to discuss what they look for, how they use social media and more.

The meeting is this Thursday morning from 8-9 at the Health Foundation of Greater Cincinnati. You can get more of the details and register online on this page of the Circuit website.

Video Interview with Krista Neher of Boot Camp Digital

2009-06-01T09:33:33-04:00

Last week I got to have lunch with and interview the lovely and awesome Internet marketer Krista Neher, whose new company, Boot Camp Digital (www.bootcampdigital.com) has begun offering digital marketing consulting and training courses in Cincinnati. Here is the video of Krista briefly describing her background and experience with Internet marketing, as well as Boot Camp Digital's services.

On the Boot Camp Digital website is information regarding and you can register for the upcoming courses "Blogging from Start to Finish" and "Social Media for Marketers".