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            <title>How to Edit Your Employees' Writing</title>
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            <title>Perfecting Your Pitch</title>
            <description>Industry trade publications provide a useful source of publicity for many businesses, especially those with unique niches such as high-tech firms, public-safety organizations and financial companies. Pitching press releases to editors at these magazines requires both skill and perseverance.</description>
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            <title>Sizing Up the Best Marketing Strategy</title>
            <description>The nexus among public relations, advertising and the Internet presents a conundrum to most business owners. They must make critical strategic decisions about the best way to promote their firm and are bombarded by conflicting advice from marketing consultants, industry colleagues and vendors.</description>
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            <title>Weave a Web of Visibility</title>
            <description>Most savvy Internet experts understand the need for your business to achieve a high ranking on Google. In fact, without coverage on the first page for your chosen search term, you might as well be invisible.</description>
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            <title>Establishing a Facebook Outpost for your Business</title>
            <description>Everyone is talking about social media -- businesses, nonprofits, teens and their 40-something parents -- but the recent conversion of social media from personal use into a marketing tool creates a whole new world of opportunities and pitfalls for the uninitiated.</description>
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