Cisco Blog » The Truth About Marketing

Timing Your Blog Posts

Ruth White-Cabbell — Mon, 21 May 2012 13:00:14 +0000

When done properly, blogging is probably one of the best things you can do to engage customers and prospects, positon yourself and your company as a thought leader in your respective industry, and increase the SEO of your web site. But timing matters. Depending upon the goals you've associated with your blog, the timing of your posts can go a long way in helping you to achieve your objective.

It’s in the Mix Marketers

Ruth White-Cabbell — Thu, 17 May 2012 13:00:53 +0000

Sometimes it seems that if you are not incorporating blogs, Twitter, LinkedIn, Facebook, Slideshare and a myriad of other social tools, along with geo-targeted search adversting, remarketing, and let's not forget QR codes into your marketing strategy, you're shamelessly behind the times and your marketing initiatives are at risk of being ineffective - or so it would seem...

Email Marketing & the Science of Timing

Ruth White-Cabbell — Fri, 11 May 2012 01:03:40 +0000

Find the best times to send your email campaigns. Using real data, Dan Zarrella provides the information we need to maximize the effectiveness of our email-based campaigns and communications.

5 Ideas for Leveraging LinkedIn for Business

Ruth White-Cabbell — Tue, 08 May 2012 21:48:35 +0000

I was recently asked by a Cisco partner which social platform was better for B2B marketing – Facebook or LinkedIn?

Social Networks & the Science of Timing

Ruth White-Cabbell — Wed, 28 Mar 2012 13:00:47 +0000

Leveraging social networks for maximum exposure and engagement has become integrally important for marketers. Use the following data to find out the best times to post to Twitter and Facebook.

IT Decision Makers are People Too

Ruth White-Cabbell — Mon, 26 Mar 2012 10:00:21 +0000

Sometimes as B2B technology marketers, we experience a little tunnel vision when it comes to our target audience. There’s a tendency to think that there is a hard line dividing business buyers from consumers; that the marketing methods we must use to reach our intended audience are so unique that they are unrelated to consumer marketing techniques and that practices from consumer-oriented marketing can’t possibly be applied to B2B buyers. As it turns out, IT decision makers have a lot in common with personal technology buyers when it comes to online behavior, media consumption and brand reception.

CRM, Metrics and the B2B Marketer

Ruth White-Cabbell — Thu, 08 Mar 2012 02:40:55 +0000

Marketing is transforming. We’re aligning closer to sales, owning more of the revenue pipeline and being held more accountable. To be a successful marketer we need understand our customers’ and potential customers’ needs and behaviors so that we can respond effectively with appropriate messages about our products and services. CRM systems allow us to do this. The data housed inside a CRM system can help close sales faster, retain customers, find new customers, and offer superior customer service – all things that ultimately increase revenue. So why is it that less than 50% of executives are fully satisfied with the business benefits of CRM? How can we ensure that at least for marketing that we are maximizing the investment in our CRM tools and leveraging them to drive the right kind of engagement with customers and prospects?

12 Marketing Metrics that Matter

Ruth White-Cabbell — Thu, 09 Feb 2012 13:00:52 +0000

Metrics are fast becoming the B2B marketers new best friend. As we begin to take on responsibility for more of the sale funnel and ultimately revenue generation, our reliance on metrics increases. We need to learn a new language – one based upon return on investment and productivity. With metrics we can show the value of marketing, effectively manage our marketing investments, and ensure we’re putting our budget dollars in the best places to drive business. Here are twelve metrics that can help ensure you’re choosing the best marketing investments for your business:

Accelerate! Session Recap: Marketing Planning for 2012

Ruth White-Cabbell — Fri, 03 Feb 2012 20:14:11 +0000

B2B marketing challenges such as producing high-quality leads, generating the required volume of leads, conveying value, creating PR buzz, and competing in a multi-channel lead generation , are on the rise. Demonstrating marketing’s contribution to revenue is a key focus for marketers. So what tactics can help us do this?

Taking Part – What Being a Part of L2012 Means for Cisco

Ian Symes — Fri, 27 Jan 2012 20:30:30 +0000

In less than 200 days, the greatest show on earth comes to my country’s capital, London. It’s never happened before in my lifetime and in spite of longer life expectancies, it is probably never going to happen again. Which means not only do I want to savour every moment, share it with my family and friends but I also want to leave a permanent mark in terms of Cisco’s involvement. As a marketer, sponsoring a global event such as London 2012 is incredibly exciting and at the same time a major challenge. With so many other sponsors and the general media noise that builds up around the Games, how do you create a marketing strategy that has depth and stands out?