Citeman Network Business Management Articles

Options in debt instruments

cite-write — Sun, 14 Mar 2010 17:19:41 +0000

Debt based instruments usually have the nature to guarantee the principal amount of the investor and hence come with lower investment risk in comparison to equity based instruments. Few years ago small investors used to invest most of their money in debt based instruments due to limited availability of other options, for example Deposit schemes [...]

Art as investment

cite-write — Sun, 14 Mar 2010 17:05:42 +0000

The Indian art market saw an unprecedented boom in prices between 2000 and 2007. As a result, it became fashionable to invest in art, art galleries mushroomed. Each auction set some new record and it seemed almost anyone could start an Indian art fund. But despite some recent gains, the 2008-09 melt down in the [...]

Combination of the psychological traits

cite-write — Sun, 14 Mar 2010 17:04:31 +0000

Some people such as Bill Gates are viewed as quiet and passive. Others such as Oprah Winfrey, are viewed as vocal and assertive. When we describe people in terms such as quiet, passive loud, aggressive, ambitious, extroverted, loyal, tense, or sociable, we are categorizing them in terms of personality traits. An individual’s personality is the [...]

What is Cognitive Dissonance theory?

cite-write — Sun, 14 Mar 2010 17:03:25 +0000

Cognitive dissonance: Any incompatibility between two or more attitudes or between behavior and attitudes. Can we assume from this consistency principle that an individual’s behavior can always be predicted if we know his or her opinion on a subject? The answer unfortunately cannot simply be a yes or a no. Leon Festinger, in the late [...]

Jobs Boom for Indian professional grads

cite-write — Sun, 14 Mar 2010 17:02:00 +0000

At IIMs, it’s India calling now. A significant number of students at the Indian Institutes of Management have opted for domestic offers over international ones. Better career prospects in India, because of the booming economy, are the main reason. With the global economy rebounding students across IIMs this year got international offers, unlike last year, [...]

Job seekers must fully comprehend the opportunities

cite-write — Sun, 14 Mar 2010 17:00:28 +0000

With the foray of several international companies into the Indian market and mushrooming of new start-ups, the opportunities have grown multifold for several job seekers, even during the ongoing tough times You get a job interview call from a company whose name you probably heard for the first time. And you seem confused and skeptical about [...]

Referrals – Job search

cite-write — Sun, 14 Mar 2010 16:59:32 +0000

Success is not something we can achieve solely with our efforts and without the help of others. Similarly, in the corporate world, reaching out to people you know, exploring opportunities and basically keeping your ears and eyes open helps you find your dream job. Here’s how So it’s time you start looking out for a job [...]

Marketing to women is different

cite-write — Sun, 14 Mar 2010 16:58:39 +0000

What do women want? It’s increasingly the question that millions of dollars ride on. After all, they directly purchase or influence buying behavior of over 80% of the categories that we as marketers pitch every day. We’ve grown up on a diet of how marketing to women is different; their behavior and attitudes poles apart [...]

A brand is often a guide to the marketer

cite-write — Sun, 14 Mar 2010 16:56:40 +0000

There is a prevailing notion amongst marketers of every hue and persuasion that marketers are meant to be the guardians of their brands. By creating brands in their image, instilling in them values, coaching them to success, mentoring them to compete with the world outside and grooming them for greatness, marketers often assume the role [...]

Good looking is fine but core competence is a must for a job

cite-write — Sat, 13 Mar 2010 17:24:31 +0000

There’s increasing research that says looks matter in jobs beyond the silver screen - that beautiful people make more money and have more opportunities for advancement. So it’s no real surprise that plastic surgery is being deployed as an instrument of career advancement by men and women alike these days It’s all about looking good these [...]