Citeman Network Business Management Articles

Category (marketing)

cite-write — Thu, 11 Mar 2010 13:36:17 +0000

There is no single standard definition for any category. A category may be narrowly defined or very broadly defined, depending on many factors. For example, the category of chocolates may be as narrowly defined as to include only milk chocolates, or it may be broadly defined to include all types of [...]

The Components of Category Management

cite-write — Thu, 11 Mar 2010 13:35:10 +0000

There are six components that are key to the functioning of category management. Two of these are considered essential, without which category management cannot be started and these are therefore called core components. The other four are needed to enable the process, without this category management can be started but not institutionalized on an on-going [...]

Managerial On the Job Training

cite-write — Thu, 11 Mar 2010 13:33:53 +0000

Managerial on the job training methods include job rotation, the coaching/ understudy approach and action learning. Job rotation: A management training technique that involves moving a trainee from department to broaden his or her experience and identify strong and weak points. Job rotation means moving management trainees from department to department to broaden [...]

Management Development

cite-write — Thu, 11 Mar 2010 13:32:34 +0000

Any attempt to improve current or future management performance by imparting knowledge, changing attitudes, or increasing skills. It’s not always easy to tell where training leaves off and management development begins. The latter, however tends to emphasize longer term development and to focus on developing the capabilities of current or future managers. Management [...]

The Virtual Classroom

cite-write — Thu, 11 Mar 2010 13:31:22 +0000

A learning environment that uses special collaboration software to enable multiple remote learners, using their PCs or laptops, to participate in live audio and visual discussions, communicates via written text, and learns via content such as Power Point slides. Conventional Web based learning tends to be limited to the sorts of online learning with which many [...]

Distance and Internet based training

cite-write — Thu, 11 Mar 2010 13:30:06 +0000

Firms today use various forms of distance learning methods for training. These ranges from paper and pencil correspondence courses to tele-training, videoconferencing, and modern Internet based courses. Tele training: With tele training a trainer in a central location teaches groups of employees at remote locations televisions hookups. Honda America began by using satellite television technology [...]

he main terminology of computer based training

cite-write — Thu, 11 Mar 2010 13:28:32 +0000

T Names and Descriptions of various computer based training techniques>>> PI: Computer based programmed instruction (PI) programs consist of text, graphics, and perhaps multimedia enhancements that are stored in memory and connected to one another electronically. Material to be learned is grouped into chunks of closely related information. Typically the computer based PI program [...]

Different types of Category

cite-write — Thu, 11 Mar 2010 13:27:16 +0000

Preferred / Routine category: Here, the retailer decides that he wishes to be the preferred provider of these products to the target consumer. Typically, this category may comprise of products that the consumer purchases as a matter of routine and would include things such as toothpaste, toilet soap, juice, milk, cereal, detergent and [...]

Category Assessment

cite-write — Thu, 11 Mar 2010 13:26:06 +0000

In this, the current performance of the category is evaluated with respect to turnover profits, and return on assets in the category. It involves an assessment of the consumers, the market, the retailer and the suppliers, Category assessment uses a variety of analytical tools designed to determine the category’s strengths, weaknesses, opportunities and threats. The [...]

Category Strategies

cite-write — Thu, 11 Mar 2010 13:24:30 +0000

Category strategy development is the step in the category business planning process when strategies are developed to deliver the category role and the category performance targets. The purpose of this step is for the retailer and supplier to develop strategies that capitalize on category opportunities through creative and efficient use of the resources that are [...]