Citeman Network

I did It ‘list’- Positive Psychology, a Far Cry or a Reality?

Nabomita Mazumdar — Thu, 24 May 2012 02:54:19 +0000

Managing productivity is simple , when you have tools to track your schedule , to support your business decisions. What about introspection on what you have achieved through what you set out for? This is not about a philosophical outlook, but takeaways from our everyday work life. How do you count each day, with your work [...]

Building a Good Portfolio

V S Rama Rao — Thu, 24 May 2012 01:52:19 +0000

You have set a financial goal and your adviser has told you how much you should save regularly. You have also agreed that you will invest in mutual funds in a systematic manner. Now come the tough decision of selecting the funds. Should you trust the list given by the adviser? What should you look [...]

Innovations in Marketing

V S Rama Rao — Thu, 24 May 2012 01:39:15 +0000

The Indian market continues to remain upwardly mobile albeit at a slower pace after the global financial crises hit the Indian market in the latter half of 2008. A large proportion of the workforce was rendered jobless as the world saw financial giants and strong global brands closing down. A large number of Indian exporting [...]

What is Complex Sale?

V S Rama Rao — Fri, 18 May 2012 04:28:21 +0000

Our processes are built on reality, not theory, and it would be unrealistic to suggest that everyone involved in selling could profit equally from them. That’s why we need to start by defining the complex sale, so that you can determine whether or not, given the type of selling you do, you can benefit from [...]

Placement, Induction, Mobility and Separations

V S Rama Rao — Tue, 15 May 2012 05:36:45 +0000

Placement: With reference to current understanding of the word ‘placement’, it sounds a very technical and complex term. But at the very base of it, the word is very simple and easy to digest. It simply means to get the vacant place filled by the right candidate and avail the organization with smooth tool of [...]

Selling and Marketing Orientation

V S Rama Rao — Tue, 15 May 2012 05:08:13 +0000

The selling approach is more transaction based and aims at maximization in the short term. As opposed to this, the marketing approach emphasises customer management, customized approach to winning and retaining the customer and hence focuses on building profits over a long term. The selling approach generally undermines research. It is more intuitive. It works [...]

Out of the box thinking: The real Challenges for leaders

Guest Contributor — Mon, 14 May 2012 05:53:18 +0000

When new leaders take over their roles, they are often know to change the ways of business. This has essentially two dimensions: (i)The business situation is constantly evolving, thereby, calling for new ideas and business paradigms and (ii)The stakeholders have different comfort levels on the appropriateness and competencies of particular leaders, thereby, supporting and welcoming change through the [...]

The Limits

V S Rama Rao — Mon, 07 May 2012 05:12:54 +0000

Process Reengineering – At the heart of the lean manufacturing paradigm is the concept of continuous improvement. Even though the operating system that it results in may be vastly different from that embodying the older mass production paradigm the process of getting from the latter to the former generally requires a myriad of incremental improvements [...]

Selling Tactics Defined

V S Rama Rao — Mon, 07 May 2012 05:12:00 +0000

Imagine that you’re the manager of XYZ and that your team is about to play Real Madrid. The big game is one week away and the films of the Spanish team’s last couple of games have just come in. Your players are eager to see them so they can start working out game plans, but [...]

Functions of Managers

V S Rama Rao — Mon, 07 May 2012 05:10:28 +0000

The functions of managers provide a useful structure for organizing management knowledge. There have been no ideas, research findings, or techniques that cannot readily be placed in the classifications of planning, organizing, staffing, leading, and controlling. Planning involves selecting missions and objectives and the actions to achieve them; it requires decision making, which is choosing [...]

Contemporary and Future Marketing Management

V S Rama Rao — Wed, 02 May 2012 05:13:43 +0000

In the fast changing world of ours, consumers continuously want improved products at lower prices at their doorsteps. It is here that innovation plays a significant role and can provide to the firm the desired competitive advantage. Innovation often leads top redesigning the market strategy. The multiplex revolution is one such case of innovation in [...]

U.S., Japan and Asia in World Business-A Brief

V S Rama Rao — Wed, 02 May 2012 05:10:57 +0000

The United States; Dashed expectations for Limitless Growth. US operations managers had spent much of the 1980s and 1990s responding to the assaults of Japanese and other Asian competitors. This had forced them to embark on a variety of improvement activities, many of which finally appeared to be bearing fruit. They had downsized their organizations, [...]