tag:blogger.com,1999:blog-164046182008-06-30T19:55:08.473ZDavidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comBlogger79125tag:blogger.com,1999:blog-16404618.post-41848134478362271842008-04-23T09:40:00.001Z2008-04-23T09:41:14.612Z

For all UG students! We're shutting down The City of Dead Souls site for the summer as we won't need to use the community for any discussions.

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-14778608235633618282008-01-08T12:50:00.000Z2008-01-08T12:51:59.246Z

Your assignments will be returned to you at the end of the lecture on Thursday 17th January. I am still awaiting some that are late submissions.

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-75701371315460999342007-11-20T12:48:00.000Z2007-11-20T12:51:08.597Z

Tuesday 27 November, 10.30am-3.30pm The law on copyright is complex but worth knowing. Freelance music trainer, Yvonne Shelton will guide you through what you need to know to protect your creative work. Areas covered will include intellectual property; publishing houses; Performing Rights Society; Musicians�?? Union information, support & protection; best practice and will include a question &

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-26796441149960335162007-10-25T07:59:00.000Z2007-10-25T09:52:39.610Z

PR 2.0 - Legal 2.0: Issues from the Social Network; Voices at the Digital Frontier Register your FREE place at: http://www.business.mmu.ac.uk/digitalmarketing/ Thursday 22nd November 2007 17:45 �?? 20:00 MEP Lecture Theatre (MEP) MMU Business School, Aytoun Street, Manchester M1 3GH We keep seeing the term Web 2.0 used (often in a very poor way), but what are the PR and legal issues for

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-68940491349429201602007-10-22T09:47:00.000Z2007-10-22T09:50:11.008Z

Some of you may have seen this already, but Facebook flyers are now getting highly targeted and they've moved to a pay-per-click facility. This means you can target ads towards a certain profile of customer and you only pay if they click on the link. This is quite a change for Facebook, because they historically only targeted networks and it was based on CPM rather than PPC. Have a look here.

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-10454819829338811622007-10-15T14:07:00.000Z2007-10-15T14:49:06.607Z

Come on - you're all on Facebook. I know it! Please join the following Facebook groups. The first is Manchester Digital: join this group (you request an invitation and you need to be in the MMU network to be accepted as a student member)and you'll have the chance to meet up with real punters in the digital media environment in this area. You should also consider joining Manchester Digital (see

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-89899663516021799862007-10-10T08:59:00.000Z2007-10-10T09:02:33.851Z

This is an interesting bit of writing, particularly if you're interested in developing a digital marketing proposition through social media. How might you use Facebook?

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-14400294130185027242007-10-03T09:53:00.000Z2007-10-03T09:55:39.537Z

Here's an interesting DM proposition. This is Groove Armada's web site. What's it used for? Is it used for the existing fans? New fans? How do fans know it's there? What entices them to come back? It's an expensive site but is it worth it?

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-81680209581900438622007-09-25T14:49:00.000Z2007-09-25T14:56:11.604Z

The Marketing and Retailing Division are proud to present the inaugural Masterclass on Digital Marketing to be hosted at MMUBS. Keynote speakers will present at the event and there will be a chance to contribute to debates on contemporary issues surrounding digital marketing. The main topics presented will be the latest forecasts in trends within the digital world from three key speakers :-

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-69351308770023512422007-09-20T10:21:00.001Z2007-09-20T10:26:28.847Z

Hello to those of you studying on Digital Marketing & Electronic Relationship Management. Our social learning community is up and ready for you to use. Please take some time to read some of the older messages on the blog (there are some interesting links). Also - please take some time to register on the community properly. Please use your student ID as your ID here or make sure you put your MMU

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-70264095096098670132007-05-11T15:42:00.000Z2007-05-11T15:45:00.344Z

It's the time of year when we'll be shutting the community down for the summer. This allows us to do some important updates of software and reduces the amount of spambots that try to self-register and spam the community with unwanted posts. The forums will be back up again at the beginning of September.

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-57927418496864181882007-03-06T09:57:00.000Z2007-03-06T11:25:37.757Z

It's time for you to return all of the assignments that you have had returned to you during the last 2 terms. You need to do this so that external examiners can review the assessment and modify grades where appropriate. This is particularly important if your grades are near the borders between classifications. You should return them to my office 1004a, or to the R&M programme office on the 11th

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-37480253054804455782007-03-01T10:27:00.000Z2007-03-01T10:34:44.280Z

This model photoshopped an ad for Gucci using a photo of himself (he doesn't work for Gucci and it wasn't sanctioned by them). He asked a newpaper in Switzerland to run it and told tem to send the 50000 Euros bill to Gucci - they don't want to pay for something which is not theirs and the newspaper cannot locate the person who did this - oh dear, and he's done it before apparently. Follow the on

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-43943977254494477282007-02-27T13:59:00.000Z2007-02-27T14:01:40.466Z

To assist you in your final indivdiual assessment, we will run an assignment surgery on Thursday 15th March at 11:00 in Room LT1. Please come with prepared questions and discussion - do not expect to passively receive new material.

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-34067513103891363122007-02-27T12:34:00.000Z2007-02-27T12:36:17.564Z

OK - just so you know: Workshops from now on are for the support of your final submission. You need to turn up to these sessions with questions prepared - do not turn up expecting to be fed material. As for timetable Assignment workshops (MONDAY SESSIONS) w/c 05/03/07 and 12/03/07 will be in your normal tutorial rooms. There will be no workshops w/c 19/03/07 Assignment surgeries (TUESDAY

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-4199924703877707352007-02-15T14:15:00.000Z2007-02-15T14:18:23.216Z

Interesting reflection here on how real the marketplace inside Second Life actually is. Linden has been criticised for not being open enough about population size, but this blog entry explores some of the issues of population of this virtual world - what impact does this have on business ventures and marketing opportunities?

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-82972257902543164502007-02-13T15:18:00.000Z2007-02-12T08:03:52.306Z

Glenda will have mentioned the article in the Sunday Times from 11/02/2007 during your tutorials. Here is a link to that article which talks about a Shill Bidding fraud on eBay.

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-2723434964136346442007-02-12T07:52:00.000Z2007-02-12T07:52:10.062Z

The growth of "Flogs" (Fake Blogs) along with obvious virals is beginning to create a level of cynicism amongst internet users about such tools. This article details a number of interesting examples and viewpoints to consider, and links to an earlier posting on cityofdeadsouls.

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-61283953577718181162007-02-12T07:46:00.000Z2007-02-12T07:58:48.205Z

The act of astroturfing (definition here) is about to become a whole lot more difficult. From the article 'Businesses which write fake blog entries or create whole websites purporting to be from customers will fall foul of a European directive banning them from �??falsely representing oneself as a consumer�??.' Also an interesting commentary from the community here.

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-8501133382382869122007-02-09T08:57:00.000Z2007-02-09T08:52:56.619Z

Innospace is MMU's new incubator people for people wanting to set up their own business. Students and recent MMU graduates are invited to meet the development team at the next event on Tuesday 6th March between 5pm and 7pm in Cafe.com at the MMU Business School on the Aytoun campus. This final event will include a chance to: Enter the competition to be the first Innospace business*Review the

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-67117608787380938882007-02-09T08:49:00.000Z2007-02-07T15:50:11.486Z

Quote from BoingBoing: "New York artist Justine Cooper's latest project is a brilliant faux marketing campaign for an imaginary drug called HAVIDOL (avafynetyme HCl). The magic blue pill treats Dysphoric Social Attention Consumption Deficit Anxiety Disorder. It's available in 20mg tablets and suppositories. The "HAVIDOL: When More Is Not Enough" comprehensive marketing campaign exists as a Web

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-13744425258128716312007-02-07T15:45:00.000Z2007-02-07T15:49:45.155Z

Great video explaining the whole Web 2.0 concept complete with tinkly-bonk soundtrack.

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-88564172176087319552007-02-05T12:51:00.000Z2007-02-05T12:54:38.111Z

Nice site covering the "winner of the worse fake corporate blog" award. How low can these companies stoop - note that the 3 worst are Sony, McDonalds and Wal-Mart. Avoid this trick!

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-53046647644213709492007-02-04T10:39:00.000Z2007-02-04T10:41:26.132Z

This satire looks at how Microsoft would wreck the sophisticated marketing communication of the product currently done by Apple. Who does it better - Apple or Microsoft?

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.comtag:blogger.com,1999:blog-16404618.post-68977442825032378732007-02-04T10:18:00.000Z2007-02-04T10:22:13.274Z

Great article here about how the drive to get content higher up in the organic search on Google means that people have stopped writing really good (read attractive) copy and now write copy that simply is focussed on getting the right position in search engines.

Davidhttp://www.blogger.com/profile/01927278825295068500noreply@blogger.com