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	<title>Clearcast Digital Media Blog</title>
	
	<link>http://blog.clearcastdigitalmedia.com</link>
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		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/Clearcast" /><feedburner:info uri="clearcast" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><media:copyright>2007 Clearcast Digital Media</media:copyright><media:keywords>Podcast,podcast,production,communication,video,production,video,post,production</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><itunes:owner><itunes:email>production@clearcastdigitalmedia.com</itunes:email><itunes:name>Clearcast Digital Media</itunes:name></itunes:owner><itunes:author>Clearcast Digital Media</itunes:author><itunes:explicit>no</itunes:explicit><itunes:keywords>Podcast,podcast,production,communication,video,production,video,post,production</itunes:keywords><itunes:subtitle>Laser focused communications</itunes:subtitle><itunes:summary>Laser focused communications. Clearcast Digital Media, a full service production and post-production company offers audio and video podcasting to our broad range of media services. As leaders in this new media, Clearcast Digital Media helps our clients deliver their compelling message via online and offline methods.</itunes:summary><itunes:category text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><feedburner:emailServiceId>Clearcast</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><feedburner:feedFlare href="http://add.my.yahoo.com/rss?url=http%3A%2F%2Ffeeds.feedburner.com%2FClearcast" src="http://us.i1.yimg.com/us.yimg.com/i/us/my/addtomyyahoo4.gif">Subscribe with My Yahoo!</feedburner:feedFlare><feedburner:feedFlare href="http://www.newsgator.com/ngs/subscriber/subext.aspx?url=http%3A%2F%2Ffeeds.feedburner.com%2FClearcast" src="http://www.newsgator.com/images/ngsub1.gif">Subscribe with NewsGator</feedburner:feedFlare><feedburner:feedFlare href="http://fusion.google.com/add?feedurl=http%3A%2F%2Ffeeds.feedburner.com%2FClearcast" src="http://buttons.googlesyndication.com/fusion/add.gif">Subscribe with Google</feedburner:feedFlare><feedburner:feedFlare href="http://odeo.com/listen/subscribe?feed=http%3A%2F%2Ffeeds.feedburner.com%2FClearcast" src="http://odeo.com/img/badge-channel-black.gif">Subscribe with ODEO</feedburner:feedFlare><item>
		<title>Amazon Video, Netflix and the New TV Normal</title>
		<link>http://feedproxy.google.com/~r/Clearcast/~3/CY_Wlx1V4tY/amazon-video-netflix-and-the-new-tv-normal.html</link>
		<comments>http://blog.clearcastdigitalmedia.com/2013/04/amazon-video-netflix-and-the-new-tv-normal.html#comments</comments>
		<pubDate>Mon, 22 Apr 2013 02:55:14 +0000</pubDate>
		<dc:creator>production@clearcastdigitalmedia.com (Clearcast Digital Media)</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[instant video]]></category>
		<category><![CDATA[netflix]]></category>

		<guid isPermaLink="false">http://blog.clearcastdigitalmedia.com/?p=869</guid>
		<description><![CDATA[The death of the traditional TV model has been forecast for many years now. I&#8217;ve always believed that the model needs to evolve and the rumors of its death have been greatly exaggerated. I think we are finally seeing the concrete manifestation of that evolution, and some of the early results are fascinating. Since 2012, [...]]]></description>
			<content:encoded><![CDATA[<p>The death of the traditional TV model has been forecast for many years now. I&#8217;ve always believed that the model needs to evolve and the rumors of its death have been greatly exaggerated. I think we are finally seeing the concrete manifestation of that evolution, and some of the early results are fascinating.</p>
<p><a href="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2013/04/amazon_studios-650x0.jpg"><img class="alignleft size-full wp-image-870" title="amazon_studios-650x0" src="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2013/04/amazon_studios-650x0.jpg" alt="" width="375" height="180" /></a></p>
<p>Since 2012, Netflix has been producing and releasing original series such as &#8220;Lilyhammer&#8221; and &#8220;House of Cards&#8221;, with the revival of &#8220;Arrested Development&#8221; in May 2013 marking their most high profile project to date. Now <a title="AMZ" href="http://www.amazon.com/Instant-Video/b?ie=UTF8&amp;node=2858778011" target="_blank">Amazon Instant Video</a> is getting into the act, with an interesting twist. On April 19, Amazon released 14 pilots all at once, a mix of 8 comedies and 6 kids&#8217; shows. With high profile names both in front of and behind the camera like John Goodman, Bebe Neuwirth and Jeffrey Tambor, to name just a few, Amazon is clearly trying to get your attention. But, have they? I&#8217;d be willing to bet this is the first you&#8217;re hearing of it.</p>
<p>The twist I mentioned comes from the viewers&#8217; ability to answer a few survey questions about the pilots they just watched, giving the audience the chance to switch roles with the network suits and decide whether the show lives or dies. If you are an Amazon Prime member in the US or you get Lovefilm UK or Lovefilm Germany, all the shows are free, although there may be a way to get them for a fee if you are not a Prime member.</p>
<p>&#8220;The goal is to get customer feedback, to understand which ones customers are excited about and are promising,&#8221; said Amazon Studios head Roy Price. The studio was formed in November 2010, with a focus on crowd-sourced, high-quality TV and movie programming.</p>
<p>It is certainly debatable whether the audiences will be better judges of TV than suits, but this model does two things right away: 1) offers a value add to Prime members, as they will be the ones to receive this content for free and, 2) continues the &#8220;American Idol&#8221;/&#8221;The Voice&#8221; model of audience participation and control over content, but in a way that does not involve a contest.</p>
<p>I watched two of the shows (&#8220;Alpha House&#8221; and &#8220;Browsers&#8221;) and they were both fine. No better or worse than standard TV fare. &#8220;Browsers&#8221; was a comedy musical, so if musicals aren&#8217;t your thing, you might want to skip it, although Bebe Neuwirth&#8217;s song is hilarious and raunchy. I will probably wend my way through 3 or 4 more of the pilots that looked promising, as I am intrigued by Amazon&#8217;s model.</p>
<p>Two questions for you: 1- Had you heard about this effort from Amazon? 2- Do you  like the idea of audiences giving input to the studio about a pilot? Does that make you more or less likely to watch it? (OK, that was sort of 3 questions&#8230;)</p>
<p>Leave a comment&#8230;</p>
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		<item>
		<title>US Internet service sucks…and that’s a problem</title>
		<link>http://feedproxy.google.com/~r/Clearcast/~3/3nRabZ-8XCw/us-internet-service-sucks-and-thats-a-problem.html</link>
		<comments>http://blog.clearcastdigitalmedia.com/2013/02/us-internet-service-sucks-and-thats-a-problem.html#comments</comments>
		<pubDate>Thu, 28 Feb 2013 16:33:22 +0000</pubDate>
		<dc:creator>production@clearcastdigitalmedia.com (Clearcast Digital Media)</dc:creator>
				<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[comcast]]></category>
		<category><![CDATA[slow internet]]></category>
		<category><![CDATA[susan p crawford]]></category>

		<guid isPermaLink="false">http://blog.clearcastdigitalmedia.com/?p=863</guid>
		<description><![CDATA[Let&#8217;s face it: Internet service, Internet access and Internet speeds in the US are really bad and really expensive. When you step outside your nice warm WiFi cocoon at home or at work, that&#8217;s when the point really gets driven home. And if you travel domestically, well, we&#8217;ve all been there. Hotel WiFi is usually [...]]]></description>
			<content:encoded><![CDATA[<p>Let&#8217;s face it: Internet service, Internet access and Internet speeds in the US are really bad and really expensive. When you step outside your nice warm WiFi cocoon at home or at work, that&#8217;s when the point really gets driven home. And if you travel domestically, well, we&#8217;ve all been there. Hotel WiFi is usually some combination of bad, expensive, unavailable or unreliable. Why do you get charged $15/day to go online? Do you get charged every time you flush the toilet or turn on a light?</p>
<p><a href="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2013/02/imgres1.jpeg"><img class="alignleft size-full wp-image-865" title="imgres" src="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2013/02/imgres1.jpeg" alt="" width="360" height="132" /></a></p>
<p>Before you accuse me of prattling on about a distinctly First World problem, keep your powder dry. The Internet is not a luxury. It is a utility like water, gas or electricity. We are rapidly reaching the point in society where you simply cannot live your life without the Internet.</p>
<p>&nbsp;</p>
<p>How did we get here? I&#8217;ll tell you in a minute.</p>
<p>&nbsp;</p>
<p>What can we do about it? I have to say, I really don&#8217;t know. Any suggestions?</p>
<p>&nbsp;</p>
<p>First, how did we get here.</p>
<p>&nbsp;</p>
<p>If we can agree that access to the Internet is no different than access to running water or electricity, then this little bit of history is instructive. In the 1880s, electric companies were privately owned and, logically, went to where the money was: big cities and the homes of the wealthy. The rest got spotty service, or none at all. By the 1920s, nearly 90% of the electricity distribution in the US was controlled by a very few companies, who provided crappy service while gouging their customers. (Is this starting to sound familiar?)</p>
<p>&nbsp;</p>
<p>Communities across the country began to form their own local utilities and now electricity is a regulated public utility, and no one longs for the days when only big cities and rich people could turn the lights on and off.</p>
<p>&nbsp;</p>
<p>So what happened to the Internet? Since 1996 it has been a deadly combination of lack of foresight, lack of regulation and lack of competition. The FCC, at one time, felt that deregulating communications in all its forms (cable TV, cellphones, satellite, land line phones) would open the way to competition, lower prices and better services. And for a little while, they were right. But a big problem in the US is infrastructure. Sometimes being first can hurt you. (What&#8217;s the joke about a pioneer being the guy with the arrows in his back? Something like that.) While we laid miles of copper wiring and phone lines to bring service to our homes at huge expense during the mid-20th century , many nations did not. Many so-called Third World (and even some First World ones) laid out on the whole copper wire thing, and when fiber became available, they leap frogged onto this new technology.</p>
<p>&nbsp;</p>
<p>The end result is the US is saddled with aging infrastructure that is prohibitively expensive to upgrade.</p>
<p>&nbsp;</p>
<p>On the competition side of things, well, there basically isn&#8217;t any. Just like electricity in the 1880s, so went Internet access in the 90s and up to today. The great myth in our country is that anyone can start a business and compete with the big guys. Really? So where are the community-based ISPs? Yes, I know they exist, but not on a level that makes any kind of difference to the majority of Americans. With the completion of the Comcast-NBC merger, you now have the &#8220;communications equivalent of Standard Oil.&#8221; It is the country&#8217;s largest cable operator, largest high-speed (ahem) ISP, third largest phone company, owner of 11 regional sports networks and now the owner of NBC-Universal and their cable and broadcast networks, 25 TV stations, 7 production studios and various online properties. So now the biggest service provider of content also creates and owns that content and decides how and when you get access to that content. It&#8217;s the Golden Rule: whoever has the gold, makes the rules.</p>
<p>&nbsp;</p>
<p>I have no hope that Google&#8217;s efforts to lay fiber in Kansas City will move much beyond that test market. As a nation, we do not seem to understand or care that information and connectivity are the economic drivers of the foreseeable future. It is just simply not a priority, and all of us suffer. How many times have you heard someone say that they never make phone calls anymore? Everything is email or text or some other type of post to a shared online network? Well, that requires access and reliability. For readers old enough to remember when we all had land lines only, the one thing you could say about them was that you never lost service. When was the last time you felt that way about your internet or cell phone service?</p>
<p>&nbsp;</p>
<p>I am wary of suggesting that the government get more involved in regulating this utility the way they regulate the others. But something needs to be done if we don&#8217;t want to fall further behind, because make no mistake- we are falling behind. Shitty internet is a non-trivial problem and the sanctioning by Congress and the FCC of monopolies like Comcast only exacerbates the problem. For all those who love to say things like, &#8220;America has the best (fill in the blank) in the world,&#8221; how can we stand for this? Hong Kong, South Korea, Japan, Latvia and Romania are the 5 fastest. The US hovers somewhere around 14th. Yes, we have a greater land mass, yes, we have more rural areas, yes, yes, yes, excuse, excuse, excuse.</p>
<p>&nbsp;</p>
<p>If you had to pay extra for electricity and water every time you checked into a hotel, or if you only got service if you lived in New York, LA or some other big city, you wouldn&#8217;t stand for it, would you? We have the horrible combination of lack of real competition, lack of regulation, and lack of reliable service.</p>
<p>&nbsp;</p>
<p>I started this post by saying I don&#8217;t know what the answer is  to this problem. Do you? I would love to hear them.</p>
<p>&nbsp;</p>
<p>Sources: Captive Audience by Susan P. Crawford: <a href="http://amzn.com/B00AMYGFXK" target="_blank">http://amzn.com/B00AMYGFXK</a></p>
<p>US Internet Users Pay More for Slower Service: <a href="http://www.bloomberg.com/news/2012-12-27/u-s-internet-users-pay-more-for-slower-service.html" target="_blank">http://www.bloomberg.com/news/2012-12-27/u-s-internet-users-pay-more-for-slower-service.html</a></p>
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		<item>
		<title>What is a Post-PC World?</title>
		<link>http://feedproxy.google.com/~r/Clearcast/~3/nWf_AVVG3tc/what-is-a-post-pc-world.html</link>
		<comments>http://blog.clearcastdigitalmedia.com/2013/02/what-is-a-post-pc-world.html#comments</comments>
		<pubDate>Wed, 06 Feb 2013 04:31:51 +0000</pubDate>
		<dc:creator>production@clearcastdigitalmedia.com (Clearcast Digital Media)</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Tablet publishing]]></category>
		<category><![CDATA[Web/Tech]]></category>

		<guid isPermaLink="false">http://blog.clearcastdigitalmedia.com/?p=859</guid>
		<description><![CDATA[For the past couple of years, since the advent of the iPad and other tablets, there has been a lot of digital ink spilled over how we&#8217;re living in a &#8220;post-PC world&#8221;. It got me thinking as to what that means. At first blush, it sounds like the prediction that the computer as we know [...]]]></description>
			<content:encoded><![CDATA[<p>For the past couple of years, since the advent of the iPad and other tablets, there has been a lot of digital ink spilled over how we&#8217;re living in a &#8220;post-PC world&#8221;. It got me thinking as to what that means.</p>
<p><a href="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2013/02/imgres.jpeg"><img class="alignleft size-full wp-image-860" title="imgres" src="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2013/02/imgres.jpeg" alt="" width="280" height="180" /></a>At first blush, it sounds like the prediction that the computer as we know it is going away forever. With today&#8217;s announcement that Dell is taking itself private (the opposite of what you usually hear, right?) and the lack of focus on the part of Apple over the past 3 or 4 years on OSX upgrades, it might seem that the headlong surge to mobile computing might be the end of our relationship with our computers at home or work.</p>
<p>Not so fast.</p>
<p>As we sit here today, I believe the definition of  a &#8220;post-PC world&#8221; means how we interact with our data and how that data is stored. Cloud storage has made it insanely easy to never be far from your digital stuff. Before, everything had to be stored locally on your hard drive. Now Dropbox, Amazon cloud services, Google Drive and dozens of others make all your stuff accessible from anywhere. The ability to get your music, documents, email, photos, etc. from multiple devices says more about how we store and interact with things, and less about the machines we use to get to that storage locker in the sky.</p>
<p>There are certain things that phones, tablets and other &#8220;post-PC&#8221; devices are still not much good at: Skype, video gaming, video editing, Photoshop, document creation and document editing etc etc etc., and until such time as they can handle &#8220;computer&#8221; tasks like these, they will always just be cloud access devices.</p>
<p>So, I think branding this evolution as post-PC is somewhat misleading. &#8220;Post hard drive&#8221; might be more accurate.</p>
<p>How about you? How much do you rely on the cloud?</p>
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		<item>
		<title>The Ongoing Online Privacy War</title>
		<link>http://feedproxy.google.com/~r/Clearcast/~3/yzYOqZQbSGQ/the-ongoing-online-privacy-war.html</link>
		<comments>http://blog.clearcastdigitalmedia.com/2012/12/the-ongoing-online-privacy-war.html#comments</comments>
		<pubDate>Thu, 13 Dec 2012 21:32:48 +0000</pubDate>
		<dc:creator>production@clearcastdigitalmedia.com (Clearcast Digital Media)</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Web/Tech]]></category>

		<guid isPermaLink="false">http://blog.clearcastdigitalmedia.com/?p=854</guid>
		<description><![CDATA[I love keeping my eyes open for changing trends in behavior, especially online behavior. The battle to maintain one&#8217;s privacy in a world of socially mediated publicness is a topic well picked over. Both celebrities and folks of less renown have all had a digital mishap, whether it&#8217;s the mistaken click on &#8220;Reply all&#8221; or [...]]]></description>
			<content:encoded><![CDATA[<p>I love keeping my eyes open for changing trends in behavior, especially online behavior.</p>
<p><a href="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2012/12/imgres.jpeg"><img class="alignleft size-full wp-image-855" title="imgres" src="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2012/12/imgres.jpeg" alt="" width="259" height="195" /></a></p>
<p>The battle to maintain one&#8217;s privacy in a world of socially mediated publicness is a topic well picked over. Both celebrities and folks of less renown have all had a digital mishap, whether it&#8217;s the mistaken click on &#8220;Reply all&#8221; or the R-rated photo that ends up in the wrong hands.</p>
<p>The message of &#8220;the internet is forever&#8221; is probably as firmly embedded in the consciousness of folks young and old, just like &#8220;look both ways before you cross the street.&#8221; Not that people always heed the good advice they hear.</p>
<p>Into the breach have stepped several apps and services designed to anonymize your activity online. <a title="WIckr" href="https://www.mywickr.com/en/index.php" target="_blank">Wickr</a>, <a title="Snapchat" href="http://www.snapchat.com/" target="_blank">Snapchat</a> and the <a title="Silent Circle" href="https://silentcircle.com/" target="_blank">Silent Circle</a> products are just a few examples of companies trying to help you keep your private life private.</p>
<p><a href="https://www.mywickr.com/en/index.php" target="_blank"> Wickr</a> offers &#8220;military-grade encryption of text, picture, audio and video messages.&#8221; Yikes!</p>
<p><a href="http://www.snapchat.com/" target="_blank">Snapchat</a> is a photo-only service (for now) that allows you to put a time limit on how long the picture will display on the recipient&#8217;s device, up to 10 seconds. I gather this one is popular with the younger crowd.</p>
<p><a href="https://silentcircle.com/" target="_blank">The Silent Circle</a> family of products were created by a &#8220;mix of world-renowned cryptographers, Silicon Valley software engineers…and former US Navy SEALs and British Special Air Service security experts.&#8221; They even offer a feature called &#8220;Burn Notice.&#8221; Too much time watching USA Network?</p>
<p>All kidding aside, it appears that the time is right for options like these, for various reasons. While no one is FORCING you to post a status update on Facebook or check in on Foursquare, none of us ever feel totally confident that what we try to keep private actually remains that way. Our website visits are tracked by advertisers or your ISP, our emails and texts logged, phone conversations recorded. There is no digital equivalent to the Mafia movie scenes where the  two guys walk outside amid traffic noise, and far from wiretaps, to have a private conversation.</p>
<p>Nowadays, closing the door to your office has no digital equivalent.</p>
<p>All of us have had that slightly queasy feeling that everything we do might someday be a part of the public record. I&#8217;m not positive that even these three services can successfully wipe the digital slate clean. It seems to me that communications sent from your phone, across a network to someone else&#8217;s device must be stored SOMEWHERE. Do your research.</p>
<p>Too often the argument for more privacy online (or off)  is attacked with the tired argument of &#8220;well, if you&#8217;re not doing anything wrong, you shouldn&#8217;t be worried.&#8221; That is so stupid on its face I won&#8217;t comment further. Smart people do dumb things, to be sure, but there are few justifications for the level of invasiveness granted to corporations, public utilities, your employer, etc. And there are times when you might like to talk to someone about something, and not have the whole world potentially know about it.</p>
<p>This is not some unhinged Libertarian rant against Big Brother, but I wonder if we are not seeing some push back in an area that all of us have probably felt some prior discomfort.</p>
<p>Plus, getting to play &#8220;Mission: Impossible&#8221; with your phone could be kind of fun. &#8220;This text will self-destruct in five seconds…&#8221;</p>
<p>What do you think? Do you think these kind of apps are responding to a real need? Would you sign up for one of them? Post a comment.</p>
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		<item>
		<title>Can you protect your kids online?</title>
		<link>http://feedproxy.google.com/~r/Clearcast/~3/QZhaixiSN3A/can-you-protect-your-kids-online.html</link>
		<comments>http://blog.clearcastdigitalmedia.com/2012/11/can-you-protect-your-kids-online.html#comments</comments>
		<pubDate>Thu, 08 Nov 2012 20:12:48 +0000</pubDate>
		<dc:creator>production@clearcastdigitalmedia.com (Clearcast Digital Media)</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[child safety]]></category>
		<category><![CDATA[COPPA]]></category>
		<category><![CDATA[data mining]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://blog.clearcastdigitalmedia.com/?p=849</guid>
		<description><![CDATA[The concept of regulation, especially when modified by the word &#8220;government,&#8221; often produces a knee jerk reaction among many who feel that if the government is involved, things can only end badly. About this time last year, I wrote about the well-meaning but impossibly overmatched Children&#8217;s Online Privacy Protection Act (COPPA) passed in 1998, at [...]]]></description>
			<content:encoded><![CDATA[<p>The concept of regulation, especially when modified by the word &#8220;government,&#8221; often produces a knee jerk reaction among many who feel that if the government is involved, things can only end badly.</p>
<p><a href="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2012/11/imgres.jpeg"><img class="alignleft size-full wp-image-850" title="imgres" src="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2012/11/imgres.jpeg" alt="" width="232" height="217" /></a></p>
<p>About this time last year, I wrote about the well-meaning but impossibly overmatched Children&#8217;s Online Privacy Protection Act (COPPA) passed in 1998, at a time when the internet did not even bear a passing resemblance to today&#8217;s internet.  [<a title="Lying" href="http://blog.clearcastdigitalmedia.com/2011/11/many-parents-help-their-kids-lie-to-get-on-facebook-no-big-deal-right.html" target="_blank">Click here to read that post</a>.] The focus of that post was largely about parents and other authority figures encouraging kids to lie to get around Terms of Service agreements. Today, the FTC is attempting to strengthen COPPA in  a futile attempt to deal with data mining and behavioral targeting.</p>
<p>Naturally, this effort to redress the shortcomings of a law passed in the internet Stone Age is being met with opposition. I think it&#8217;s always useful to examine exactly WHO is against any kind of regulatory change as a good first step towards parsing whether that change is good or bad.</p>
<p>In this case, the charges of &#8220;get government off my back&#8221; are coming from the likes of Apple, Facebook, Google, Microsoft and twitter, not to mention television networks, app platforms and advertising trade groups.</p>
<p>I am not making any earth-shattering observation when I say that kids, especially pre-teens and teenagers, do not spend a lot of time thinking about the long-term consequences of online behavior. (Heck, neither do a lot of adults.) An innocent upload of a picture so they can see themselves on their computer screen next to a Disney character or battling robots inside of an app seems, to them, like no big deal.</p>
<p>Businesses survive by cultivating new customers, and with kids flocking to the internet in droves, they go to where the prospects are. I&#8217;m not convinced that any regulation, no matter how well-intentioned, can stanch the flow of data mining and behavioral targeting. The internet did not kill privacy, as fashionable as it is sometimes to take that position.</p>
<p>The only real alternative is to discuss internet safety and internet smarts with your kids. Many parents feel ill-equipped to do so because they themselves feel like they are unaware of how best to act online. The fact is, being online is not that much different than being out in the world, and you should govern yourself accordingly. It is neither reasonable nor feasible to opt out of the internet, just like you cannot opt our of society in general. A little common sense will always carry the day.</p>
<p>And keep an eye on who is for and who is against some of these things. That ought to scare you more than the possibility of your kid being served an advertisement for chocolate covered Doritos.</p>
<p>What do you think? Can anything really be done to protect kids from being marketed to and having their data collected? Leave a comment in the comments section.</p>
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		<item>
		<title>Has Instagram changed the internet for all of us?</title>
		<link>http://feedproxy.google.com/~r/Clearcast/~3/ZST-MfuWmDs/has-instagram-changed-the-internet-for-all-of-us.html</link>
		<comments>http://blog.clearcastdigitalmedia.com/2012/10/has-instagram-changed-the-internet-for-all-of-us.html#comments</comments>
		<pubDate>Tue, 02 Oct 2012 13:30:55 +0000</pubDate>
		<dc:creator>production@clearcastdigitalmedia.com (Clearcast Digital Media)</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[AllThingsD]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Pew Internet]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.clearcastdigitalmedia.com/?p=845</guid>
		<description><![CDATA[I&#8217;ve been thinking a lot about Instagram lately and I&#8217;ve noticed that I am not alone. A recent study from the Pew Research Center revealed that 46% of adult internet users post original photos or videos online that they themselves created. This was the first time they had asked about Pinterest, Instagram and Tumblr, so [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been thinking a lot about Instagram lately and I&#8217;ve noticed that I am not alone.</p>
<p>A recent study from the <a title="Pew" href="http://pewinternet.org/Reports/2012/Online-Pictures/Main-Findings.aspx" target="_blank">Pew Research Center</a> revealed that 46% of adult internet users post original photos or videos online that they themselves created. This was the first time they had asked about Pinterest, Instagram and Tumblr, so there is no historical data to compare the numbers to, but the numbers are sure to continue growing. According to the study, &#8220;27% of internet users between 18-29 use Instagram.&#8221;</p>
<p><a href="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2012/10/instagram.jpeg"><img class="alignleft size-full wp-image-846" title="instagram" src="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2012/10/instagram.jpeg" alt="" width="180" height="180" /></a></p>
<p>And then this, from <a title="Instagram" href="http://allthingsd.com/20120927/instagram-beats-twitter-in-daily-mobile-users-for-the-first-time-data-says/" target="_blank">AllThingsD</a>: &#8220;In August [2012] US smartphone owners visited Instagram from their smartphones more frequently and for longer periods of time than they visited Twitter.&#8221; Instagram had an average of 7.3 million daily active users to Twitter&#8217;s 6.9 million, and they spent nearly twice as long perusing.</p>
<p>When Facebook allegedly coughed up $1 billion to buy Instagram, the black crows in the media  focused on the astronomical price tag for a company that hadn&#8217;t made any money yet. I was more interested in WHY Facebook decided to acquire the popular service. More accurately, I&#8217;m intrigued by what the rise of photo sharing apps means to the future of communications. I happen to love Instagram and enjoy seeing the way people express their creativity. It also challenges me to try and find the visual narrative in any given situation. While there is certainly an overabundance of food photos, pet photos and pictures showing the view from an airplane with the wing featured prominently, I wonder how we will all tell our stories over the next few years. While Facebook and twitter allow for photo attachments, the updates that people post are largely text-based. Maybe it&#8217;s because of my background in creating television and video that I find visual storytelling more compelling, but I&#8217;m certainly not alone. If a picture is worth a thousand words, how much is a picture passed through a saturation filter worth?</p>
<p>Do you use Instagram or some other photo sharing app? What do you find compelling about it?</p>
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		<title>Podcasting (still) lives!</title>
		<link>http://feedproxy.google.com/~r/Clearcast/~3/6XvimKzuVMo/podcasting-still-lives.html</link>
		<comments>http://blog.clearcastdigitalmedia.com/2012/08/podcasting-still-lives.html#comments</comments>
		<pubDate>Thu, 23 Aug 2012 18:01:17 +0000</pubDate>
		<dc:creator>production@clearcastdigitalmedia.com (Clearcast Digital Media)</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Fizdog radio]]></category>
		<category><![CDATA[Greg Fitzsimmons]]></category>
		<category><![CDATA[marc maron]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[WTF]]></category>

		<guid isPermaLink="false">http://blog.clearcastdigitalmedia.com/?p=840</guid>
		<description><![CDATA[I first discovered podcasts and podcasting somewhere around 2006, and my mind was blown. The first podcast I came upon was all about production, technology, communications- in short, everything that was of interest to me. It blew my mind because of the obvious potential to narrowcast and reach large audiences which  were not quite large [...]]]></description>
			<content:encoded><![CDATA[<p>I first discovered podcasts and podcasting somewhere around 2006, and my mind was blown. The first podcast I came upon was all about production, technology, communications- in short, everything that was of interest to me. It blew my mind because of the obvious potential to narrowcast and reach large audiences which  were not quite large enough for traditional radio or TV. One million podcast listeners is huge. One million TV viewers gets you cancelled before the second episode airs.</p>
<p>In the years that followed, it seemed like everyone with a mic and a laptop started releasing podcasts during this chaos period, but now it is clear that podcasting has reached a new and exciting level of maturity.</p>
<p><a href="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2012/08/mic.jpeg"><img class="alignleft size-full wp-image-841" title="mic" src="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2012/08/mic.jpeg" alt="" width="230" height="219" /></a></p>
<p>&nbsp;</p>
<p>My enthusiasm for them has not waned one iota. In fact, I receive the vast majority of my news, information and entertainment from podcasts. Because it is such a personal medium, it feels very &#8220;one-to-one&#8221; and that appeals to me.</p>
<p>One area that has experienced a huge boom, and resultant ripple effect, is comedy. A few years back I happened upon <a title="Maron" href="http://www.wtfpod.com/" target="_blank">Marc Maron&#8217;s WTF podcast</a>, which led me to Greg Fitzsimmons&#8217; <a title="Fitzdog" href="http://www.gregfitzsimmons.com/" target="_blank">Fitzdog Radio</a> and on and on. Both of these shows are essentially interview shows, not comics doing their acts. Maron&#8217;s self-revelatory style over 300+ episodes has won him a huge following and a TV deal for an upcoming show on IFC. To hear him tell it, it has also resurrected what was, by his own admission, a dormant stand-up career.</p>
<p>Fitzsimmons&#8217; career seems to be on the upswing, too, as a result of his podcast, although he often riffs on how hard he has worked to arrive comfortably &#8220;in the middle.&#8221; He says he gets recognized on the street occasionally, but mostly he works steadily in Hollywood, which is the dream of any creative type.</p>
<p>Two back to back articles in the NY Times this past week about the comics Chris Hardwick and Rob Delaney,  and the &#8220;direct-to-audience&#8221; model pioneered so expertly by Louis CK are further evidence of the power of podcasting to speak to your audience directly, and find new audiences in the process.</p>
<p>I made a <a title="My blog" href="http://blog.clearcastdigitalmedia.com/2007/10/the-podcast-is.html" target="_blank">blog post back in 2007</a> (Good God, have I been blogging that long?) about the huge potential I saw in podcasting. While NPR and other mainstream content providers have used podcasts to great mutual benefit for themselves and their audiences, there is still plenty of room for growth.</p>
<p>I think it&#8217;s time for me to get back to <a title="CDM podcast" href="http://itunes.apple.com/us/podcast/clearcast-digital-media/id253361861" target="_blank">my podcast</a>. I&#8217;ve been too lazy.</p>
<p>So, do you listen to podcasts? If so, got any good recommendations?</p>
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		<title>How to make iPad publishing work</title>
		<link>http://feedproxy.google.com/~r/Clearcast/~3/G9LwD6MhDU0/how-to-make-ipad-publishing-work.html</link>
		<comments>http://blog.clearcastdigitalmedia.com/2012/08/how-to-make-ipad-publishing-work.html#comments</comments>
		<pubDate>Tue, 07 Aug 2012 04:23:21 +0000</pubDate>
		<dc:creator>production@clearcastdigitalmedia.com (Clearcast Digital Media)</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Tablet publishing]]></category>
		<category><![CDATA[iBooks]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[St. Mark's]]></category>
		<category><![CDATA[tablet publishing]]></category>

		<guid isPermaLink="false">http://blog.clearcastdigitalmedia.com/?p=831</guid>
		<description><![CDATA[My last few posts have been bullish about tablet publishing as a way for any business, organization or individual to better get their message in front of a locked-in audience. Way back when, back when social media was first becoming a tactic that folks were starting to be aware of, I often reminded audiences during [...]]]></description>
			<content:encoded><![CDATA[<p>My last few posts have been bullish about tablet publishing as a way for any business, organization or individual to better get their message in front of a locked-in audience. Way back when, back when social media was first becoming a tactic that folks were starting to be aware of, I often reminded audiences during the speeches or seminars I conducted for business groups: &#8220;You can no longer expect people to come to you or your website. You have to be where they are already congregating.&#8221;</p>
<p>This is just as true today as it was back in the dark ages of 2007, as mobile devices continue to make irreversible inroads with consumers.</p>
<p><a href="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2012/08/Lion-black-white2.jpg"><img class="alignleft size-full wp-image-836" title="Black and white Lion" src="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2012/08/Lion-black-white2.jpg" alt="" width="440" height="640" /></a>Today, I am thrilled to announce the publication of our first iBook, which you can download <a title="iTunes link" href="http://bit.ly/OZMAjM" target="_blank">by clicking here</a>. St. Mark&#8217;s School is a New England boarding school approaching its 150th anniversary. As an institution, it is embarking on a series of education and curriculum changes for the 21st century that go to the heart of the school&#8217;s mission of educating young people for lives of leadership and service. The changes are complex and require some explanation and background and the school was looking for a thought provoking (and conversation provoking) way to best communicate these changes to the alumni community as a whole.</p>
<p>We tried to blend text, photos and HD video into a rich experience that resonates with readers. Because of the user experience of the iPad, unlike a four-color brochure or PDF, there is a much better chance that your audience will connect with your content since you are reaching them in a way that is comfortable for them.</p>
<p>This particular iBook is directed at a specific niche for a specific purpose, but that is exactly the point and the beauty of tablet publishing. In order to get your message out, you can just get your message out.</p>
<p>Some ideas don&#8217;t fit into a tweet.</p>
<p>For more about tablet publishing, click <a href="http://bit.ly/JX03Yv" target="_blank">http://bit.ly/JX03Yv</a></p>
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		<title>NASA called, but I don’t get to be an astronaut</title>
		<link>http://feedproxy.google.com/~r/Clearcast/~3/evwm0OQU-R0/nasa-called-but-i-dont-get-to-be-an-astronaut.html</link>
		<comments>http://blog.clearcastdigitalmedia.com/2012/06/nasa-called-but-i-dont-get-to-be-an-astronaut.html#comments</comments>
		<pubDate>Wed, 27 Jun 2012 18:40:18 +0000</pubDate>
		<dc:creator>production@clearcastdigitalmedia.com (Clearcast Digital Media)</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[NASA]]></category>
		<category><![CDATA[St. Mark's]]></category>
		<category><![CDATA[teenagers]]></category>

		<guid isPermaLink="false">http://blog.clearcastdigitalmedia.com/?p=826</guid>
		<description><![CDATA[Over the past several years, I have really come to enjoy working in education. I always jump at the chance to give talks about social networking or online media to young people, and I enjoy finding out about the ways they are ACTUALLY using the internet, rather than the ways we all assume they&#8217;re using [...]]]></description>
			<content:encoded><![CDATA[<p>Over the past several years, I have really come to enjoy working in education. I always jump at the chance to give talks about social networking or online media to young people, and I enjoy finding out about the ways they are ACTUALLY using the internet, rather than the ways we all assume they&#8217;re using it. One day, I would love to start or be involved in a think tank that analyzes the significance of all these tectonic shifts in our methods of communication over the past 5 years, as I think there is much more substance that just staying on top of the latest apps or platforms.</p>
<p><a href="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2012/06/Nasa-thing.jpeg"><img class="alignleft size-full wp-image-827" title="Nasa thing" src="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2012/06/Nasa-thing.jpeg" alt="" width="251" height="201" /></a></p>
<p>For the past couple of years, I have served as a Trustee of <a title="SM" href="http://bit.ly/KN8sND" target="_blank">St. Mark&#8217;s School</a>, where I graduated high school, which has opened up tons of opportunities to talk and listen to teenagers about a whole range of issues, and not just ones related to the Internet. There are few things I find more exhilarating than having my assumptions challenged and every visit back to school provides me with plenty to think about.</p>
<p>A new opportunity has come my way, thanks to my St. Mark&#8217;s involvement, which promises to shake up my thinking even more. I have just been nominated to the <a title="NASA link" href="http://1.usa.gov/NNODWz" target="_blank">NASA Advisory Council&#8217;s Education and Public Outreach Committee</a>. [Those of you who know me are probably saying, "Huh???"] The committee supports the advisory needs of the NASA administrator and includes all education and public outreach related NASA programs, projects, activities and facilities.</p>
<p>I&#8217;m grateful and excited about the potential, and I look forward to learning more and supporting NASA&#8217;s work in this area as, I must confess, I don&#8217;t know as much as I should. Stay tuned for more updates. Who knows, I may be coming to a school near you.</p>
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		<title>The Attack of the e-Reader</title>
		<link>http://feedproxy.google.com/~r/Clearcast/~3/7Ig2YCpITZw/the-attack-of-the-e-reader.html</link>
		<comments>http://blog.clearcastdigitalmedia.com/2012/05/the-attack-of-the-e-reader.html#comments</comments>
		<pubDate>Fri, 25 May 2012 04:01:47 +0000</pubDate>
		<dc:creator>production@clearcastdigitalmedia.com (Clearcast Digital Media)</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tablet publishing]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[iBooks]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[tablet]]></category>

		<guid isPermaLink="false">http://blog.clearcastdigitalmedia.com/?p=820</guid>
		<description><![CDATA[I may be a digital immigrant, but I fully support the customs, language and diet of this new digital country I find myself living in. &#160; I get most of my news from blogs. &#160; Most of my professional development comes via online sources. &#160; I stay in touch with friends over the web. &#160; [...]]]></description>
			<content:encoded><![CDATA[<p>I may be a <a title="Digital immigrant" href="http://www.borndigitalbook.com/" target="_blank">digital immigrant</a>, but I fully support the customs, language and diet of this new digital country I find myself living in.</p>
<p>&nbsp;</p>
<p>I get most of my news from blogs.</p>
<p>&nbsp;</p>
<p>Most of my professional development comes via online sources.</p>
<p>&nbsp;</p>
<p>I stay in touch with friends over the web.</p>
<p>&nbsp;</p>
<p>I subscribe to about 20 different podcasts.</p>
<p>&nbsp;</p>
<p>And about a year ago I got rid of my laptop in favor of an iPad.</p>
<p><a href="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2012/05/ipad_kindle.png"><img class="alignleft size-full wp-image-821" title="ipad_kindle" src="http://blog.clearcastdigitalmedia.com/wp-content/uploads/2012/05/ipad_kindle.png" alt="" width="326" height="286" /></a></p>
<p>When the first iPad came out, I couldn&#8217;t envision any viable use case for the way I lived my life. A fancy e-reader seemed like a nice toy, but I couldn&#8217;t see myself owning one. But a funny thing happened just prior to the release of the iPad2. I noticed that I was lugging my big laptop all across the country, but when I reached my destination, I found myself managing email (something done just as easily from my iPhone), scanning through my Google Reader and reading, reading, reading. As a long-time video producer, I would occasionally do presentations where I would need to bring my laptop to a meeting, but it was largely becoming a posture-killing appendage.</p>
<p>&nbsp;</p>
<p>So I got an iPad, and ditched my laptop for good. So, what&#8217;s changed? Well, for starters I am no longer lugging a heavy laptop around, but, more importantly, I find I am reading more. Much more. The ease of sampling and buying books from the Kindle or iBooks store has exposed me to books that I might not have plunked down $25 for based on a review or a lengthy book store browse. I&#8217;m not alone.</p>
<p>&nbsp;</p>
<p>According to a <a href="http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/" target="_blank">Pew Internet and American Life study</a>, 20% of American adults have read an e-book in the past year and the average e-book reader has read 24 books in the past year, compared with an average of 15 by a non-e-book consumer. (<a href="http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/" target="_blank">Here is a link</a> to the study.)</p>
<p>&nbsp;</p>
<p>Clearly, this is a trend line that will only continue rising over the next several years into the future. There is quite a bit of talk about the &#8220;post-PC&#8221; world that many who try and predict this sort of thing feel we&#8217;re moving towards. In a nutshell, this means that as mobile and cloud-based computing begins  to dominate, many of us will do away with our laptops and desktops because everything we need to do fits in our pocket. I&#8217;m going to call bull shit on that prediction, but it is undeniable that the future of computing is mobile. I just don&#8217;t feel like it&#8217;s such an all-or-nothing proposition. Mobile will undoubtedly continue to take an ever larger share of the pie, but as I have pointed out many times before, radio didn&#8217;t kill TV and the automobile did not kill the horse. I&#8217;ll leave the apocalyptic predictions to others. (As I write this post, <a href="http://mashable.com/2012/05/24/apple-sweeps-tablet-sales/" target="_blank">this just came in</a> regarding first quarter iPad sales. Truly mind-boggling that Apple sold 63% of all tablets sold worldwide in one quarter.)</p>
<p>&nbsp;</p>
<p>So, if people are reading more and more and Apple (and others) are selling more and more devices that fit easily into your purse or bag, what&#8217;s the opportunity for you or your business? The barriers to publishing are low and the versatility of e-publications is only going to continue to improve. You can already seamlessly embed video, audio, photos, links, etc etc etc. into your publication, whether that publication is a standard book, or something more focused on your business, industry or organization.</p>
<p>&nbsp;</p>
<p><a href="http://bit.ly/JX03Yv" target="_blank"> Maybe you want to take a second look at some of those old brochures</a>, folders and presentations that never got the distribution you felt they deserved. 17 million iPads in three months. That&#8217;s a lot of eyeballs&#8230;</p>
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	<copyright>2007 Clearcast Digital Media</copyright><media:credit role="author">Clearcast Digital Media</media:credit><media:rating>nonadult</media:rating><media:description type="plain">Laser focused communications</media:description></channel>
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