<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" as="image" imageSrcSet="/_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=640&amp;q=75 640w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=750&amp;q=75 750w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=828&amp;q=75 828w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=1080&amp;q=75 1080w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=1200&amp;q=75 1200w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=1920&amp;q=75 1920w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=2048&amp;q=75 2048w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=3840&amp;q=75 3840w" imageSizes="100vw" fetchPriority="high"/><link rel="preload" as="image" imageSrcSet="/_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=640&amp;q=100 640w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=750&amp;q=100 750w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=828&amp;q=100 828w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=1080&amp;q=100 1080w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=1200&amp;q=100 1200w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=1920&amp;q=100 1920w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=2048&amp;q=100 2048w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=3840&amp;q=100 3840w" imageSizes="100vw" fetchPriority="high"/><link rel="stylesheet" href="/_next/static/css/a321500f42086eb5.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/9819f967d11f862a.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/143ae7678c72ce8f.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/44cc65db4051648d.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a9d04cfb3a4289a4.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/9b1021634a80737d.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-38c77d15d743f640.js"/><script src="/_next/static/chunks/fd9d1056-dc1759d85cce29a2.js" async=""></script><script src="/_next/static/chunks/396464d2-a6c72003cd65ea21.js" async=""></script><script src="/_next/static/chunks/8973-8d5189e2a6deb975.js" async=""></script><script src="/_next/static/chunks/main-app-f5484c930e75a9a1.js" async=""></script><script src="/_next/static/chunks/8474-5da953300499f470.js" async=""></script><script src="/_next/static/chunks/app/layout-be7ed901de71f24c.js" async=""></script><script src="/_next/static/chunks/dc112a36-b901aefe42985cdc.js" async=""></script><script src="/_next/static/chunks/5986-bcd0d1c0e0910815.js" async=""></script><script src="/_next/static/chunks/7424-30fa673974a67b54.js" async=""></script><script src="/_next/static/chunks/8176-c2db476f834300ea.js" async=""></script><script src="/_next/static/chunks/3968-48a8f61b5a133ebb.js" async=""></script><script src="/_next/static/chunks/329-faf3c9854c47db5f.js" async=""></script><script src="/_next/static/chunks/7519-b681f0652176c810.js" async=""></script><script src="/_next/static/chunks/1583-0c387c6edda5006a.js" async=""></script><script src="/_next/static/chunks/8346-ea3b491232ef6bfa.js" async=""></script><script src="/_next/static/chunks/5518-9a4c70765fbe67fc.js" async=""></script><script src="/_next/static/chunks/5618-a8225f7b72e2b3ee.js" async=""></script><script src="/_next/static/chunks/3315-700b0a1051205c22.js" async=""></script><script src="/_next/static/chunks/7909-235190ebb928c6cb.js" async=""></script><script src="/_next/static/chunks/app/(pagebuilder)/layout-98a8edff794f0739.js" async=""></script><script src="/_next/static/chunks/app/(contact)/layout-40bfd3e7f96b8802.js" async=""></script><script src="/_next/static/chunks/app/(pagebuilder)/page-c6690e7f21068f81.js" async=""></script><link rel="preload" href="/cookieconsent.js" as="script"/><title>Lumenalta - A digital transformation company</title><meta name="description" content="Partner with us if your business seeks tech innovation through software development, modernized applications, ai solutions, or a total digital transformation."/><meta name="keywords" content="lumenalta, tailored technology solutions, custom software development, software development solutions, application modernization, digital transformation services, digital transformation company, digital transformation solutions, tech transformation, technology innovation"/><link rel="canonical" href="https://lumenalta.com/"/><meta property="og:title" content="Lumenalta - A digital transformation company"/><meta property="og:description" content="Partner with us if your business seeks tech innovation through software development, modernized applications, ai solutions, or a total digital transformation."/><meta property="og:url" content="https://lumenalta.com/"/><meta property="og:image" content="https://a-us.storyblok.com/f/1019928/1200x627/8634c6baa8/lumenalta.png"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Lumenalta - A digital transformation company"/><meta name="twitter:description" content="Partner with us if your business seeks tech innovation through software development, modernized applications, ai solutions, or a total digital transformation."/><meta name="twitter:image" content="https://a-us.storyblok.com/f/1019928/1200x627/8634c6baa8/lumenalta.png"/><script src="/_next/static/chunks/polyfills-c67a75d1b6f99dc8.js" noModule=""></script></head><body><div class="intro-animation_introAnimation___Pait intro-animation_introAnimationVisible__m8wIr" id="introAnimation"><div class="intro-animation_logo__C6mRy"><img alt="logo" loading="lazy" width="186" height="27" decoding="async" data-nimg="1" style="color:transparent" src="/lumenalta.svg"/><div class="intro-animation_movingBlock__3OKXu"></div><div class="intro-animation_movingBlockTwo__T26L1"></div></div></div><div><div><a class="announcement-bar_link__AOGEV " href="https://fresh-new-look.lumenalta.com/"><div class="announcement-bar_announcementBar__18lgU">Same company, with a fresh new look. 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class="hero-header_slogan__YmvL0 text_common__RQxF_ text_text-body-2__ecr5d text_color-white__Qlqkn">Digital Transformation Company</div></h1><div class="hero-header_title__LVR6_ hero-header_rotatingWordsContainer__e2HDm "><div>A brighter path to
<r>product</r></div></div><div class="hero-header_description__3Q399"><div class=" text_common__RQxF_ text_text-text__S_4Hd text_color-white__Qlqkn"><div>Whether your business seeks technology innovation through software development solutions, application modernization, or total digital transformation services, we can help illuminate the possibilities by pairing your industry experience with our technical acumen.</div></div></div><div class="hero-header_cta__8ACPz"><button id="hero-header-cta-0" class="button_button__zuVOf button_button-white__KaX_X " type="button" data-href="services/">What we do<div class="button_icon__z6meo"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20" width="100%" height="100%"><g stroke="currentColor" stroke-width="1.5"><path d="M.833 9.996H18.23M9.532 18.697L18.23 10 9.532 1.303"></path></g></svg></div></button><button id="hero-header-cta-1" class="button_button__zuVOf button_button-tertiary__CgexW " type="button" data-href="contact">Work with us<div class="button_icon__z6meo"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20" width="100%" height="100%"><g stroke="currentColor" stroke-width="1.5"><path d="M.833 9.996H18.23M9.532 18.697L18.23 10 9.532 1.303"></path></g></svg></div></button></div></div><svg xmlns="http://www.w3.org/2000/svg" width="1920" height="1060" viewBox="0 0 1920 1060" fill="none" class="hero-header_heroIcon__OggxM hero-header_heroCenter__mCAlR hero-header_heroWhite__Oa4Pt"><path opacity="0.2" d="M828.723 367.84L828.868 368.089H829.156H1919.06V691.911H829.156H828.868L828.723 692.16L283.77 1628.32L0.685508 1466.23L545.635 530.073L545.782 529.821L545.635 529.57L0.685535 -406.227L283.77 -568.319L828.723 367.84Z" stroke="currentColor"></path></svg></div><img id="hero-header-image" alt="placeholder" fetchPriority="high" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=640&amp;q=100 640w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=750&amp;q=100 750w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=828&amp;q=100 828w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=1080&amp;q=100 1080w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=1200&amp;q=100 1200w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=1920&amp;q=100 1920w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=2048&amp;q=100 2048w, /_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=3840&amp;q=100 3840w" src="/_next/image?url=%2Fimages%2Fheader%2Fbg-primary.webp&amp;w=3840&amp;q=100"/></div></div></div><div class="story-page_underHeroContainer__wQj5X "><div><div class="company-intro_companyIntro__Xe9c0"><div class="company-intro_contentContainer__AHC7t"><div class="company-intro_playButtonContainer__yNa_x"><div class="company-intro_playButton__cW4qx"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 23 30"><path fill="#fff" stroke="#fff" stroke-width="0.045" d="M22.896 14.82L.694 29.12V.52l22.202 14.3z"></path></svg></div></div><div class="company-intro_contentBoxContainer__hqJyC"><div class="company-intro_contentBoxGrid__5nSp1"><div class="company-intro_contentBox__sH8pk"><div class="company-intro_textContainer__so_lR"><h2 class=" text_common__RQxF_ text_text-h2__ZDVGu text_color-default__YroBW">Sharpen your edge. <br/>Lead your sector.<br/><span class="text_color-dark-gray__b1dpt"><span>Build the future.</span></span></h2><div class="company-intro_paragraph__UTynZ text_common__RQxF_ text_text-body__zPXq4 text_color-default__YroBW"><div>True digital transformation solutions are tailored to your business needs and don’t come from a box. It’s specific, innovative, distinctive. We deliver bespoke software and applications that give you the competitive advantage in your industry. Move first. Remain first.</div></div></div><div class="company-intro_statisticsContainer__ciDau"><div class="company-intro_statistic__EXsFq company-intro_statistic-0__IPyp8"><div class="company-intro_statisticTitle__lagwI"><span class="company-intro_desktopIcon__nQdY_"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 68 68"><g stroke="#000" stroke-width="3"><path d="M2.336 33.892v-19h19v19h-19z"></path><path d="M2.336 65.558v-19h19v19h-19z"></path><path d="M34 65.558v-19h19v19H34z"></path><path d="M34 33.892V2.225h31.667v31.667H34z"></path></g></svg></span><div class="company-intro_statisticTitleText__Qj1FX">Category-redefining programs</div></div><div class="company-intro_statisticMetric__VZGoN"><span class="company-intro_mobileIcon__DUG5G"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 68 68"><g stroke="#000" stroke-width="3"><path d="M2.336 33.892v-19h19v19h-19z"></path><path d="M2.336 65.558v-19h19v19h-19z"></path><path d="M34 65.558v-19h19v19H34z"></path><path d="M34 33.892V2.225h31.667v31.667H34z"></path></g></svg></span><div class="company-intro_text__za2LV"><span>600</span></div></div></div><div class="company-intro_statistic__EXsFq company-intro_statistic-1__3Nl5r"><div class="company-intro_statisticTitle__lagwI"><span class="company-intro_desktopIcon__nQdY_"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 85 98"><g stroke="#000" stroke-width="3"><path d="M59.367 2.32L8.9 15.843l16.264 42.36-9.177 2.46A19 19 0 002.553 83.93L5.626 95.4l73.411-19.665-1.843-6.887"></path><path d="M46.462 45.92l4.717 17.608 22.943-6.15-1.843-6.879.456-.123a13.775 13.775 0 009.737-16.872L74.977 5.517 49.802 32.516a14.25 14.25 0 00-3.34 13.404z"></path><path d="M67.977 34.439l12.535-8.28"></path></g></svg></span><div class="company-intro_statisticTitleText__Qj1FX">Days to feature release</div></div><div class="company-intro_statisticMetric__VZGoN"><span class="company-intro_mobileIcon__DUG5G"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 85 98"><g stroke="#000" stroke-width="3"><path d="M59.367 2.32L8.9 15.843l16.264 42.36-9.177 2.46A19 19 0 002.553 83.93L5.626 95.4l73.411-19.665-1.843-6.887"></path><path d="M46.462 45.92l4.717 17.608 22.943-6.15-1.843-6.879.456-.123a13.775 13.775 0 009.737-16.872L74.977 5.517 49.802 32.516a14.25 14.25 0 00-3.34 13.404z"></path><path d="M67.977 34.439l12.535-8.28"></path></g></svg></span><div class="company-intro_text__za2LV"><span>5</span></div></div></div><div class="company-intro_statistic__EXsFq company-intro_statistic-2__L4JXt"><div class="company-intro_statisticTitle__lagwI"><div class="company-intro_statisticTitleText__Qj1FX">Average years of experience within the engineering team</div></div><div class="company-intro_statisticMetric__VZGoN"><div class="company-intro_text__za2LV"><span>12</span></div></div></div><div class="company-intro_statistic__EXsFq company-intro_statistic-3__6SuCp"><div class="company-intro_statisticTitle__lagwI"><div class="company-intro_statisticTitleText__Qj1FX">New pathways to revenue</div></div><div class="company-intro_statisticMetric__VZGoN"><div class="company-intro_text__za2LV"><span>250 +</span></div></div></div></div></div></div></div></div><div class="company-intro_videoContainer__Cir66"><img id="company-intro-thumbnail" alt="Lumenalta leadership" loading="lazy" width="1520" height="821" decoding="async" data-nimg="1" class="company-intro_videoThumbnail__gt9F8" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019927%2F3440x1017%2F207818230a%2Fcompany-intro-background.jpg&amp;w=1920&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019927%2F3440x1017%2F207818230a%2Fcompany-intro-background.jpg&amp;w=3840&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019927%2F3440x1017%2F207818230a%2Fcompany-intro-background.jpg&amp;w=3840&amp;q=75"/><div class="company-intro_gradientOverlay__YvoP0"></div></div></div></div><div><div class="splide" aria-label="Case studies" id="case-study-carousel" data-testid="case-study-carousel" data-cursortextdrag="Drag me"><div class="splide__track"><ul class="splide__list"><li class="splide__slide case-study-carousel_slide__sSihx" id="slide-0"><a href="/case-studies/dkms"><div class="case-study-carousel_slideContent__aVHHV"><div class="case-study-carousel_image__7nkOl"><img id="763942" alt="Nurse taking blood from a patient" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fcec2d1c2a9%2Fdkms-hero_3.jpg&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fcec2d1c2a9%2Fdkms-hero_3.jpg&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fcec2d1c2a9%2Fdkms-hero_3.jpg&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fcec2d1c2a9%2Fdkms-hero_3.jpg&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fcec2d1c2a9%2Fdkms-hero_3.jpg&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fcec2d1c2a9%2Fdkms-hero_3.jpg&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fcec2d1c2a9%2Fdkms-hero_3.jpg&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fcec2d1c2a9%2Fdkms-hero_3.jpg&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fcec2d1c2a9%2Fdkms-hero_3.jpg&amp;w=3840&amp;q=75"/></div><div class="info-card_container__jApMT case-study-carousel_slideTextContainer__lg9r2 undefined"><div data-testid="slide-title-DKMS" class="info-card_title__D2WK8 text_common__RQxF_ text_text-text__S_4Hd text_color-white__Qlqkn" title="DKMS">DKMS</div><div data-testid="slide-text-DKMS" class="info-card_description__Sewlv text_common__RQxF_ text_text-text__S_4Hd text_color-white__Qlqkn" title="[object Object]"><div>Discover how DKMS streamlines bone marrow donor registration with an intuitive app.</div></div></div><div class="case-study-carousel_overlay__RnBbP"></div></div></a></li><li class="splide__slide case-study-carousel_slide__sSihx" id="slide-1"><a href="/case-studies/minibar-delivery"><div class="case-study-carousel_slideContent__aVHHV"><div class="case-study-carousel_image__7nkOl"><img id="795800" alt="Compilation photo of the Minibar app, a bottle of liquor, and some drinks" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2F08ea8046ad%2Fminibar-delivery-hero.webp&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2F08ea8046ad%2Fminibar-delivery-hero.webp&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2F08ea8046ad%2Fminibar-delivery-hero.webp&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2F08ea8046ad%2Fminibar-delivery-hero.webp&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2F08ea8046ad%2Fminibar-delivery-hero.webp&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2F08ea8046ad%2Fminibar-delivery-hero.webp&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2F08ea8046ad%2Fminibar-delivery-hero.webp&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2F08ea8046ad%2Fminibar-delivery-hero.webp&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2F08ea8046ad%2Fminibar-delivery-hero.webp&amp;w=3840&amp;q=75"/></div><div class="info-card_container__jApMT case-study-carousel_slideTextContainer__lg9r2 undefined"><div data-testid="slide-title-Minibar Delivery" class="info-card_title__D2WK8 text_common__RQxF_ text_text-text__S_4Hd text_color-white__Qlqkn" title="Minibar Delivery">Minibar Delivery</div><div data-testid="slide-text-Minibar Delivery" class="info-card_description__Sewlv text_common__RQxF_ text_text-text__S_4Hd text_color-white__Qlqkn" title="[object Object]"><div>Minibar Delivery’s custom on-demand platform paves way for partnerships and an acquisition.</div></div></div><div class="case-study-carousel_overlay__RnBbP"></div></div></a></li><li class="splide__slide case-study-carousel_slide__sSihx" id="slide-2"><a href="/case-studies/domino"><div class="case-study-carousel_slideContent__aVHHV"><div class="case-study-carousel_image__7nkOl"><img id="743357" alt="Domino magazines as the backdrop to the mobile app selling products" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fd0f07b36d3%2Fdomino-contextual-commerce.jpg&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fd0f07b36d3%2Fdomino-contextual-commerce.jpg&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fd0f07b36d3%2Fdomino-contextual-commerce.jpg&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fd0f07b36d3%2Fdomino-contextual-commerce.jpg&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fd0f07b36d3%2Fdomino-contextual-commerce.jpg&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fd0f07b36d3%2Fdomino-contextual-commerce.jpg&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fd0f07b36d3%2Fdomino-contextual-commerce.jpg&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fd0f07b36d3%2Fdomino-contextual-commerce.jpg&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fd0f07b36d3%2Fdomino-contextual-commerce.jpg&amp;w=3840&amp;q=75"/></div><div class="info-card_container__jApMT case-study-carousel_slideTextContainer__lg9r2 undefined"><div data-testid="slide-title-Domino" class="info-card_title__D2WK8 text_common__RQxF_ text_text-text__S_4Hd text_color-white__Qlqkn" title="Domino">Domino</div><div data-testid="slide-text-Domino" class="info-card_description__Sewlv text_common__RQxF_ text_text-text__S_4Hd text_color-white__Qlqkn" title="[object Object]"><div>Domino redefined magazine consumption through contextual commerce.</div></div></div><div class="case-study-carousel_overlay__RnBbP"></div></div></a></li></ul></div></div></div><div><div class="medium-cta_container___q2mG medium-cta_white__wUt9b "><div class="medium-cta_heroIconContainer__8Fpr7"><svg width="1696" height="197" viewBox="0 0 1696 197" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1625.58 130.821L1600.24 145.318L1630.03 196.448L1655.37 181.951L1625.58 130.821Z" fill="currentColor"></path><path d="M1630.05 0.503404L1600.26 51.6329L1625.6 66.1298L1655.39 15.0004L1630.05 0.503404Z" fill="currentColor"></path><path d="M1542.25 84.7901H-1488.43V112.899H1542.25V84.7901Z" fill="currentColor"></path><path d="M1695.57 83.9936H1598.44L1549.88 0.462891L1524.58 14.9636L1573.15 98.4625L1524.58 181.993L1549.88 196.494L1598.44 112.963H1695.57V83.9936Z" fill="currentColor"></path></svg></div><div class="medium-cta_textContainer__YKoS_"><h2 class="medium-cta_title__2HXGD text_common__RQxF_ text_text-h2__ZDVGu text_color-default__YroBW">Tech meets hello<br/>industry, <span class="text_colorHighlightLime__n_wAi"><span>but better.</span></span></h2><div class=" text_common__RQxF_ text_text-text__S_4Hd text_color-default__YroBW"><div>Your industry experts. Lumenalta’s tenured software engineers. Our impact on industry.</div></div><button id="client-stories-button" class="button_button__zuVOf button_button-secondary___2Roj medium-cta_button__ceF8_" type="button" data-href="case-studies/">View all case studies<div class="button_icon__z6meo"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20" width="100%" height="100%"><g stroke="currentColor" stroke-width="1.5"><path d="M.833 9.996H18.23M9.532 18.697L18.23 10 9.532 1.303"></path></g></svg></div></button></div></div></div><div><div class="latest-insights-carousel_insightsSectionContainer__xCL3c"><div class="latest-insights-carousel_insightsSection__nMgiK"><div class="latest-insights-carousel_header__WlnBI"><div class="latest-insights-carousel_titleContainer__Sjtuz"><h2 class=" text_common__RQxF_ text_text-h2__ZDVGu text_color-default__YroBW">Insights on<br/><span class="text_colorHighlightLime__n_wAi"><span>digital transformation.</span></span></h2></div></div></div><div class="latest-insights-carousel_insightsContainer__In99D"><div class="splide latest-insights-carousel_insights__uM4Vj"><div class="splide__track"><ul class="splide__list"><li class="splide__slide latest-insights-carousel_splideSlide__wC7s6"><a href="/insights/new-technology-adoption" class="insight-preview_container__eLAgG insight-preview_container-col-4-pos-1__Tl2kb  insight-preview_link__N9wVB"><div class="insight-preview_actionArrow__j83Wf"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="40" height="40" fill="white"></rect><g clip-path="url(#clip0_3181_2845)"><path d="M11.3438 28.6584L28.3354 11.6667" stroke="#6C51F5" stroke-width="2"></path><path d="M16.0391 11.6667H28.3391V23.9667" stroke="#6C51F5" stroke-width="2"></path></g><defs><clipPath id="clip0_3181_2845"><rect width="20" height="20" fill="white" transform="translate(10 10)"></rect></clipPath></defs></svg></div><div class="insight-preview_image__vAGU0"><div><img id="800082" alt="CIO and tech manager meet to go over new technology adoption in an office" loading="lazy" width="426" height="230" decoding="async" data-nimg="1" class="insight-preview_cardImage__F_sTl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2F7bcc563b56%2Fnew-technology-adoption-lumenalta.webp&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2F7bcc563b56%2Fnew-technology-adoption-lumenalta.webp&amp;w=1080&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2F7bcc563b56%2Fnew-technology-adoption-lumenalta.webp&amp;w=1080&amp;q=75"/></div><div class="insight-preview_overlay__Gm5K4"></div></div><div class="insight-preview_details__7daoI"><h3 class="insight-preview_title__qUe2w text_common__RQxF_ text_text-h5__YAL60 text_color-default__YroBW">The risks and rewards of new technology adoption</h3><div class="insight-preview_description__o7lIS text_common__RQxF_ text_text-text__S_4Hd text_color-default__YroBW"><div>Adopt new technology early or wait until the tech is used widely and proven? Here<!-- -->’<!-- -->s how you make that decision.</div></div></div></a></li><li class="splide__slide latest-insights-carousel_splideSlide__wC7s6"><a href="/insights/serverless-llms" class="insight-preview_container__eLAgG insight-preview_container-col-4-pos-2__pwEDJ  insight-preview_link__N9wVB"><div class="insight-preview_actionArrow__j83Wf"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="40" height="40" fill="white"></rect><g clip-path="url(#clip0_3181_2845)"><path d="M11.3438 28.6584L28.3354 11.6667" stroke="#6C51F5" stroke-width="2"></path><path d="M16.0391 11.6667H28.3391V23.9667" stroke="#6C51F5" stroke-width="2"></path></g><defs><clipPath id="clip0_3181_2845"><rect width="20" height="20" fill="white" transform="translate(10 10)"></rect></clipPath></defs></svg></div><div class="insight-preview_image__vAGU0"><div><img id="795689" alt="Clear cubes with colorful spheres inside representing serverless LLMs" loading="lazy" width="426" height="230" decoding="async" data-nimg="1" class="insight-preview_cardImage__F_sTl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2F22c7012127%2Fserverless-llms-ai.webp&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2F22c7012127%2Fserverless-llms-ai.webp&amp;w=1080&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2F22c7012127%2Fserverless-llms-ai.webp&amp;w=1080&amp;q=75"/></div><div class="insight-preview_overlay__Gm5K4"></div></div><div class="insight-preview_details__7daoI"><h3 class="insight-preview_title__qUe2w text_common__RQxF_ text_text-h5__YAL60 text_color-default__YroBW">Maximizing your ROI with serverless LLMs</h3><div class="insight-preview_description__o7lIS text_common__RQxF_ text_text-text__S_4Hd text_color-default__YroBW"><div>Learn how you can utilize the capabilities of cutting-edge language models without the burden of owning and maintaining the underlying infrastructure.</div></div></div></a></li><li class="splide__slide latest-insights-carousel_splideSlide__wC7s6"><a href="/insights/ai-in-retail-ecommerce" class="insight-preview_container__eLAgG insight-preview_container-col-4-pos-3__P2jvq  insight-preview_link__N9wVB"><div class="insight-preview_actionArrow__j83Wf"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="40" height="40" fill="white"></rect><g clip-path="url(#clip0_3181_2845)"><path d="M11.3438 28.6584L28.3354 11.6667" stroke="#6C51F5" stroke-width="2"></path><path d="M16.0391 11.6667H28.3391V23.9667" stroke="#6C51F5" stroke-width="2"></path></g><defs><clipPath id="clip0_3181_2845"><rect width="20" height="20" fill="white" transform="translate(10 10)"></rect></clipPath></defs></svg></div><div class="insight-preview_image__vAGU0"><div><img id="798134" alt="A man in a furniture store checks a tablet, representing a personalized shopping experience through AI" loading="lazy" width="426" height="230" decoding="async" data-nimg="1" class="insight-preview_cardImage__F_sTl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fbab0d70d5f%2Fai-retail-ecommerce-lumenalta.jpg&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fbab0d70d5f%2Fai-retail-ecommerce-lumenalta.jpg&amp;w=1080&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1019928%2F1490x970%2Fbab0d70d5f%2Fai-retail-ecommerce-lumenalta.jpg&amp;w=1080&amp;q=75"/></div><div class="insight-preview_overlay__Gm5K4"></div></div><div class="insight-preview_details__7daoI"><h3 class="insight-preview_title__qUe2w text_common__RQxF_ text_text-h5__YAL60 text_color-default__YroBW">Exploring the role of AI in retail and e-commerce</h3><div class="insight-preview_description__o7lIS text_common__RQxF_ 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In a lifecycle analysis on various DTC beauty products, Ace of Air found that the product accounts for 25% of the environmental impact, shipping is 5%, and packaging is the remaining 70%.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ace of Air’s beauty products come in reusable packages made from stainless steel and coated with food-grade ceramic. Instead of plastic, their airtight closures use natural rubber.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But its commitment to sustainability doesn’t stop there — it needed an easy way for consumers to receive products and return empty packaging to be cleaned and reused. 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This app monitored the product and its packaging throughout its lifecycle, from customer return to sanitization, testing, refilling, storage, packaging, and onward distribution.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Complementing this, a custom CRM managed customer orders, preferences, and analytics, enhancing the overall \",\"type\":\"text\"},{\"text\":\"customer experience\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://lumenalta.com/case-studies/target\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The finishing touch — an elegant consumer experience across web and mobile facilitating e-commerce, subscriptions, novel rewards and active consumer engagement of their part in the circular economy.\",\"type\":\"text\"}]}]}},{\"_uid\":\"3fa6bd9b-4d90-4911-91e0-9bb5d47fbb3d\",\"Section\":\"Results\",\"component\":\"CaseStudySection\",\"Statistics\":[],\"Description\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"id\":743409,\"alt\":\"ADC 100th Annual Awards Ace of Air First Fully Circular Beauty \u0026 Wellness Brand award\",\"src\":\"https://a-us.storyblok.com/f/1019928/1052x1044/78a10c3149/ace-of-air-sustainable-package-design-award.png\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\",\"meta_data\":{\"alt\":\"ADC 100th Annual Awards Ace of Air First Fully Circular Beauty \u0026 Wellness Brand award\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"}}}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The Ace of Air team won the “Packaging Design” award from the \",\"type\":\"text\"},{\"text\":\"ADC 100th annual awards\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://adcawards.org/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" for being the “First Fully Circular Beauty \u0026 Wellness Brand,” as well as the Pentawards for Packaging Excellence for Sustainable Design.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The circular packaging-as-a-service application heralds a paradigm shift in how businesses approach sustainability. By embracing a circular economy framework centered on reuse, recycling, and resource efficiency, Ace of Air has redefined industry norms.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"id\":743410,\"alt\":\"\",\"src\":\"https://a-us.storyblok.com/f/1019928/838x754/4f896884cc/ace-of-air-product-purchase-example.png\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\",\"meta_data\":{}}}]},{\"type\":\"blockquote\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"“Our partnership with Lumenalta was marked by mutual curiosity, innovation, and a shared commitment to driving positive change.”\",\"type\":\"text\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"[[Stephanie Stahl, CEO and co-founder of Ace of Air]]\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A remote-first approach facilitated seamless collaboration across geographies, enabling rapid iteration and continuous improvement. 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transformation, technology innovation\",\"Canonical\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"component\":\"Metadata\",\"Description\":\"Discover how DKMS streamlines bone marrow donor registration with an intuitive app that empowers global efforts against blood cancer and disorders.\",\"FeaturedImage\":{\"id\":762151,\"alt\":\"\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/fcfcb5a6c2/dkms-blood-cancer-registration-app-hero.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{},\"is_private\":false,\"is_external_url\":false},\"OpenGraphTitle\":\"DKMS app fights blood cancer by streamlining donor process\",\"OpenGraphDescription\":\"Discover how DKMS streamlines bone marrow donor registration with an intuitive app that empowers global efforts against blood cancer and 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dkms\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"}}},{\"text\":\"Founded in Germany in 1991, Deutsche Knochenmarkspenderdatei (DKMS) is an international organization dedicated to the fight against blood cancer and disorders. What started as an initiative to save a loved one has now turned into a global effort with more than 12 million registrants worldwide. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Today, \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"DKMS\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.dkms.org/\",\"uuid\":null,\"anchor\":null,\"target\":\"_self\",\"linktype\":\"url\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" is part of the world’s largest network of bone marrow donor centers, having successfully facilitated 115,000 stem cell donations, with an average of 22 donations per day. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To redefine the landscape of bone marrow donation, DKMS understood that their registration process needed to be more accessible and efficient for both donors and recipients. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In collaboration with Lumenalta, DKMS developed an app to streamline the collection of user information with the goal of simplifying the process of stem cell donor registration.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]}},{\"_uid\":\"7ddc4ae2-4a2a-465d-9891-a27305a1a463\",\"Section\":\"Challenge\",\"component\":\"CaseStudySection\",\"Statistics\":[],\"Description\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"id\":762155,\"alt\":\"Nurse going over records with a patient who is registering on a tablet through the DKMS app\",\"src\":\"https://a-us.storyblok.com/f/1019928/1852x1122/a29f716bb5/bone-cancer-application-process-dkms.jpg\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\",\"meta_data\":{\"alt\":\"Nurse going over records with a patient who is registering on a tablet through the DKMS app\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"}}},{\"text\":\"Despite utilizing a canvassing strategy to actively engage with potential donors, DKMS struggled to meet registration goals. The process of enrolling as a potential bone marrow donor was lengthy and tedious, often characterized by cumbersome paperwork, extensive health-related inquiries, and questionnaires. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This frequently resulted in registrants disengaging midway through the manual signup process and diminishing the pool of potential donors available to save lives.  \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"What DKMS needed was a complete overhaul of the donor registration process — a better way to enhance user experience and boost donor retention rates.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]}},{\"_uid\":\"e8d5cdb1-892f-4b19-994e-c7b66f65414f\",\"Section\":\"Solution\",\"component\":\"CaseStudySection\",\"Statistics\":[],\"Description\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"id\":762154,\"alt\":\"DKMS app for registering for blood cancer treatment\",\"src\":\"https://a-us.storyblok.com/f/1019928/1852x1120/9e97302763/dkms-registration-app.jpg\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\",\"meta_data\":{\"alt\":\"DKMS app for registering for blood cancer treatment\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"}}},{\"text\":\"Recognizing this, DKMS partnered with Lumenalta to \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"build an Android application\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/case-studies/minibar-delivery\",\"uuid\":\"4c01c68e-3605-44b9-a48d-77e3b9d0b34d\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" with an intuitive experience that would streamline the donor registration journey. The app works by having users answer a series of questions to register, qualify, and receive a swab kit. This kit is then sent back to DKMS to determine eligibility and match donors with the right patients. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The app’s registration wizard — a \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"digital assistant\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/custom-gpt-guide\",\"uuid\":\"b8f21abf-783b-42c4-adda-e4c66c8c93b1\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" that helps users navigate registration steps — guides users through this process, providing clarity for complex aspects and ensuring a thorough, engaging registration experience.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Key to the app’s success is its ability to function seamlessly in both online and offline modes, safeguarding against potential connectivity disruptions and ensuring that no potential donor slips through the cracks. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The app boasts a backend administration panel for data overview and a robust API for real-time information synchronization guaranteeing data privacy. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"With these features, DKMS can better analyze information collected through the app and ensure the accuracy and completeness of the data collected. By having access to this overview, DKMS effectively manages their donor database, ultimately enhancing their ability to connect donors with patients. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, they can ensure they’re following strict health and data privacy laws to protect donor and patient privacy.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]}},{\"_uid\":\"cf08e513-eb08-4829-807b-d3bf3d48ec7e\",\"Section\":\"Results\",\"component\":\"CaseStudySection\",\"Statistics\":[],\"Description\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"id\":762153,\"alt\":\"Male holding a mobile phone with the DKMS registration app\",\"src\":\"https://a-us.storyblok.com/f/1019928/1852x1120/c8e4f5a56a/dkms-mobile-app.jpg\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\",\"meta_data\":{\"alt\":\"Male holding a mobile phone with the DKMS registration app\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"}}},{\"text\":\"Within a month of its launch, the system had already made its first donor match, showcasing the impact of technology combined with humanitarian endeavors. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Now, users interested in registering as donors no longer need to spend so much of their time manually inputting information. 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The marketplace has greatly expanded its footprint over the years, and is best known for connecting consumers to local liquor stores for fast and easy delivery.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"((“We thought we must be able to press a button, much like we did with our food, to get alcohol delivered. But we realized there was no go-to brand or platform to order alcohol. That’s where Minibar Delivery came from,” says Lindsay Andrews, co-founder and former CEO of Minibar Delivery.))\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Minibar sought a tech partner to handle the custom build, which required a lot of nuance due to the highly-regulated industry.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"With Lumenalta, \",\"type\":\"text\"},{\"text\":\"Minibar Delivery\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://minibardelivery.com/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" saw:\",\"type\":\"text\"}]}]}},{\"_uid\":\"45e3e48a-487c-43be-9b9f-4138c258b3eb\",\"Title\":\"\",\"Section\":\"Challenge\",\"component\":\"CaseStudySection\",\"Statistics\":[],\"Description\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"To fill the market gap where adults can order alcohol as easily as ordering off a food delivery app, Minibar Delivery needed a \",\"type\":\"text\"},{\"text\":\"tech platform\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://lumenalta.com/case-studies/peoplehood\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" to connect consumers to local liquor stores.\",\"type\":\"text\"}]},{\"type\":\"paragraph\"},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"id\":795800,\"alt\":\"Compilation photo of the Minibar app, a bottle of liquor, and some drinks\",\"src\":\"https://a-us.storyblok.com/f/1019928/1490x970/08ea8046ad/minibar-delivery-hero.webp\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\",\"meta_data\":{\"alt\":\"Compilation photo of the Minibar app, a bottle of liquor, and some drinks\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"}}}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But the highly-regulated, three-tier system of the alcohol industry presented challenges when creating a marketplace:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1. Each state had different laws and taxes\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"2. Some states even required separate checkouts for beer and wine\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"3. Each store had a different payment processor that the marketplace needed to integrate with\",\"type\":\"text\"}]}]}},{\"_uid\":\"ee87a23f-50b2-423b-a696-88579bc7cd58\",\"Section\":\"Solution\",\"component\":\"CaseStudySection\",\"Statistics\":[{\"Icon\":\"\",\"_uid\":\"3bbc273d-c871-469c-bc22-06459b4caba8\",\"Label\":\"Increase in new customers in March \u0026 April 2020\",\"Statistic\":\"500%\",\"component\":\"Statistic\"},{\"Icon\":\"\",\"_uid\":\"bb9b7f05-30bb-405f-a958-a42f91cad801\",\"Label\":\"Overall business increase\",\"Statistic\":\"139%\",\"component\":\"Statistic\"},{\"Icon\":\"\",\"_uid\":\"092aaba2-faba-40ac-83c1-36ae8dfc17af\",\"Label\":\"New locations created with 7-Eleven enterprise deal\",\"Statistic\":\"100s\",\"component\":\"Statistic\"}],\"Description\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"In partnership with Lumenalta, Minibar Delivery launched a front-end website where customers could discover and buy liquor, a back-end site that connected to liquor stores to confirm deliveries, and an iOS and Android app.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"id\":796036,\"alt\":\"Minibar Delivery app example\",\"src\":\"https://a-us.storyblok.com/f/1019928/500x350/9313551f76/minibar-ordering-system-delivery-platform.jpg\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\",\"meta_data\":{\"alt\":\"Minibar Delivery app example\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"}}}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"As Minibar experienced windfalls from the COVID-19 pandemic (a 500% increase in new customers in March and April of 2020, with overall business up 139%), orders were integrated with DoorDash and other third-party \",\"type\":\"text\"},{\"text\":\"logistics providers\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://lumenalta.com/case-studies/dicom\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" to enable easy delivery for stores.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"id\":796041,\"alt\":\"Three mobile screens showing examples of the Minibar Delivery app\",\"src\":\"https://a-us.storyblok.com/f/1019928/500x333/6e27ec1d35/minibar-menu-system-platform.jpg\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\",\"meta_data\":{\"alt\":\"Three mobile screens showing examples of the Minibar Delivery app\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"}}}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The momentum propelled an enterprise deal with 7-Eleven forward, allowing Minibar to expand delivery into hundreds of new locations and markets and introduce new features, like a scheduled “auto refill” delivery option for consumers.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"id\":796045,\"alt\":\"Minibar can and 7-Eleven can tap each other at the top to signify the partnership between the two\",\"src\":\"https://a-us.storyblok.com/f/1019928/1000x563/86d7fc78e8/minibar-x-7-eleven-w1000px-1.gif\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\",\"meta_data\":{\"alt\":\"Minibar can and 7-Eleven can tap each other at the top to signify the partnership between the two\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"}}}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"These partnerships meant new integrations (and complexities) for their tech stacks, which required extra development resources due to the varying amount of inventory and record keeping.\",\"type\":\"text\"}]},{\"type\":\"blockquote\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"“With Lumenalta, it was really easy to find those engineers in the exact discipline we needed, and roll them on the project. 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By integrating its editorial expertise with a vast online marketplace, Domino shattered print boundaries and ventured into the digital landscape, revolutionizing its industry’s narrative.\",\"type\":\"text\"}]}]}},{\"_uid\":\"37a29b0d-805f-47cc-a3f3-888fc2de5ee2\",\"Section\":\"Challenge\",\"component\":\"CaseStudySection\",\"Statistics\":[],\"Description\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"In the 2013 e-commerce arena, Domino saw potential in merging content and commerce as one. Project Decor led the charge in e-commerce, acquiring Domino and breathing new life into the brand by transforming static content into an immersive platform. This allowed Domino to take direct control of the \",\"type\":\"text\"},{\"text\":\"end-to-end e-commerce experience\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://lumenalta.com/case-studies/minibar-delivery\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" and pioneer a contextual commerce approach.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Not only did this bold initiative diversify revenue streams, but also helped Domino set itself apart from less experience-oriented affiliate models.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Read also: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Revolutionizing sustainable packaging in beauty and wellness\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://lumenalta.com/case-studies/ace-of-air\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]}]}]}},{\"_uid\":\"bc4a0e0d-1802-41ee-8c5d-b49999703c3f\",\"Section\":\"Solution\",\"component\":\"CaseStudySection\",\"Statistics\":[],\"Description\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"id\":743364,\"alt\":\"Domino contextual commerce example of article in the magazine and showcasing the product online\",\"src\":\"https://a-us.storyblok.com/f/1019928/1200x726/13a9d7d6cb/domino-article-example.jpg\",\"title\":\"Domino article example\",\"source\":\"\",\"copyright\":\"\",\"meta_data\":{\"alt\":\"Domino contextual commerce example of article in the magazine and showcasing the product online\",\"title\":\"Domino article example\",\"source\":\"\",\"copyright\":\"\"}}}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Partnering with Lumenalta, Domino embarked on an ambitious journey to redefine the e-commerce landscape for home decor and interior design. With a rich history in print, they faced the challenge of digitizing and revitalizing over a decade of Condé Nast’s static content. The shared vision was to create a pioneering end-to-end e-commerce infrastructure to manage a diverse catalog from various vendors.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To do this, Lumenalta created a Content Management System (CMS), complete with the launch of a native iOS companion app, enhancing accessibility and engagement for users on the go. This optimization streamlined the shopping experience and invigorated Domino’s editorial content, \",\"type\":\"text\"},{\"text\":\"enhancing engagement\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://lumenalta.com/case-studies/argument-driven-inquiry\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" across platforms.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Additionally, Lumenalta implemented a robust data analytics and dashboard system for Domino to extract valuable insights into consumer behavior.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"With the introduction of Domino’s barrier-breaking “Shop by Story” experience, users gained the ability to shop directly from Domino’s digital editorial content. This was a breakthrough in 2013, as the integration of storytelling and shopping functionality was relatively uncommon.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"With this feature, Domino set a new standard for interactive online experiences at the time. As such, they were among the handful of companies at the forefront of pushing the boundaries of e-commerce.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Through this transformative partnership, Domino redefined its digital presence and cemented its position as an industry leader in lifestyle media and e-commerce.\",\"type\":\"text\"}]}]}},{\"_uid\":\"8c228bf8-deb7-41cc-9545-c3efa1bfa00b\",\"Section\":\"Results\",\"component\":\"CaseStudySection\",\"Statistics\":[],\"Description\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"id\":743365,\"alt\":\"Snapshots of the contextual commerce experience from Domino.\",\"src\":\"https://a-us.storyblok.com/f/1019928/1200x675/d697c35230/domino-shop-examples.jpg\",\"title\":\"Domino online catalog examples\",\"source\":\"\",\"copyright\":\"\",\"meta_data\":{\"alt\":\"Snapshots of the contextual commerce experience from Domino.\",\"title\":\"Domino online catalog examples\",\"source\":\"\",\"copyright\":\"\"}}}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The results were unprecedented and reignited its loyalist fan base. Domino re-established itself as a leader in the home decor and interior design space, by monetizing more than 50,000 pieces of legacy editorial content into a relevant and reliable shopping experience.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The impact was profound, setting unprecedented benchmarks for the industry. It was more than just elevating digital presence. Domino redefined user engagement with the power of storytelling.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Read about another pioneer: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Minibar Delivery innovates in highly-regulated industry\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://lumenalta.com/case-studies/minibar-delivery\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]}]}]}}],\"RelatedCaseStudies\":[],\"SectionHeadingLevel\":\"h2\",\"HighlightDescription\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Domino redefined magazine consumption through contextual commerce.\",\"type\":\"text\"}]}]}},\"slug\":\"domino\",\"full_slug\":\"case-studies/domino\",\"sort_by_date\":null,\"position\":-20,\"tag_list\":[\"Product management\"],\"is_startpage\":false,\"parent_id\":6303415,\"meta_data\":null,\"group_id\":\"382ca5e7-4b1e-4b8c-b0bc-73dbcb0097a9\",\"first_published_at\":\"2024-05-02T23:56:00.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":null,\"translated_slugs\":null,\"_stopResolving\":true}],\"CaseStudyTitleHeadingLevel\":\"\"},{\"_uid\":\"bdd5e987-3588-4455-8373-b2cef75856cd\",\"Title\":\"Tech meets hello\\nindustry, [[but better.]]\",\"Button\":[{\"Link\":{\"id\":\"77162592-f168-439e-930f-188d438573f8\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"case-studies/\"},\"_uid\":\"1de02bd3-610d-4a7a-82cb-68b7c0c29cd0\",\"Label\":\"View all case studies\",\"Variant\":\"secondary\",\"component\":\"Button\"}],\"Variant\":\"white\",\"component\":\"MediumCtaBlock\",\"Description\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Your industry experts. Lumenalta’s tenured software engineers. Our impact on industry.\",\"type\":\"text\"}]}]},\"CarouselItems\":[],\"TitleHeadingLevel\":\"h2\"},{\"_uid\":\"4e581a9b-5df3-45d7-a925-353700d595a9\",\"Title\":\"Insights on\\n[[digital transformation.]]\",\"Insights\":[{\"name\":\"The risks and rewards of new technology adoption\",\"created_at\":\"2024-07-03T16:31:26.156Z\",\"published_at\":\"2024-07-03T21:04:05.445Z\",\"id\":8594770,\"uuid\":\"484960dd-c3c8-4e8a-bc42-4011e82b28b8\",\"content\":{\"Date\":\"2024-07-03 11:31\",\"_uid\":\"eec43a3b-06dd-4cd2-8f98-9593d7fbc89a\",\"Title\":\"The risks and rewards of new technology adoption\",\"Video\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"source\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\",\"meta_data\":{}},\"Author\":\"Lumenalta\",\"Content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The internet. Smartphones. Generative AI.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"There’s always a “next big thing” in technology, each promising to revolutionize how we live and work.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The pressure to adopt them as quickly as possible is real. Nobody wants to watch from the sidelines as their competitors race ahead.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But sometimes, the next big thing isn’t all it’s cracked up to be. Remember the metaverse? Despite the initial buzz, it seems to have stumbled before it could truly take off. Virtual reality may still be the computing platform of the future, but numerous companies have struggled to transform it into a viable consumer product.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So, how do you determine when to adopt new technologies and when to exercise strategic patience? This is a critical question for all stakeholders, technical and non-technical alike.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"The case for adopting new technologies early\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"There’s a thrill that comes with being an early technology adopter. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"Being known as a trailblazer can bolster your company’s reputation, and if all works out as planned, you can take your operations up a level.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Gaining a competitive edge\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Throughout history, companies that have been the first to harness new technologies have gained a competitive edge.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Take Netflix, for example. In the early 2000s, the company was a DVD-by-mail service competing with established giants like Blockbuster. However, Netflix recognized the potential of streaming video early on and invested heavily in developing the infrastructure and technology to deliver it.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While Blockbuster clung to its brick-and-mortar model, Netflix’s early adoption of streaming technology allowed it to revolutionize the entertainment industry and become the global powerhouse it is today.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Turbocharged productivity\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Rather than incremental upgrades, new technologies can lead to step-change improvements in how businesses operate.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Efficiency and optimization are the most immediate benefits. For instance, companies that recognized the potential of robotic process automation (RPA) around a decade ago were able to \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"turbocharge productivity\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/ai-design-operations\",\"uuid\":\"08063b66-298f-4ffe-892d-8d09abcac91d\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" by automating tedious tasks. This led to cost savings and the ability to bring products to market faster than competitors.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Shaping the future of tech\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Every company founder dreams of being the next Steve Jobs or Bill Gates. These icons didn’t just create some of the world’s most successful companies — they shaped the trajectory of technology itself.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Early adopters have the opportunity to join this exclusive club of industry pioneers. Actively engaging with developers and participating in beta programs allows them to play a pivotal role in shaping the features, functionalities, and standards that will define their industry’s future.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"The benefits of waiting for widespread adoption\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Waiting until a technology proves itself in the market may be the less glamorous approach, but it’s often prudent. Others spend time and effort addressing its shortcomings, allowing you to jump in once it’s a proven commodity.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Mitigating risks\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Early-stage technologies are exciting, but they’re often riddled with bugs. These can range from minor annoyances to critical vulnerabilities that jeopardize data security.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"“The fallout from discovering a critical security gap in a new program you've hastily implemented can be devastating,” notes Annie Quinton, Sr. Product Analyst at Lumenalta. “In cases like these, being first isn’t worth it.”\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Learning from the early adopters\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Early adoption comes at a price. You might gain a lead on the field, but you also bear the brunt of working out the kinks of new tools.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Latecomers have the luxury of observing the successes and failures of pioneers. This allows them to glean critical insights into the real-world applications of technology, its potential pitfalls, and best practices for implementation. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"As Warren Buffett aptly put it, “It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes.”\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Accessing mature tools with robust support\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Technologies undergo a process of refinement and optimization as they mature. Early versions may be plagued by glitches, lack essential features, or have limited documentation and support.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"However, with time and wider adoption, these issues get ironed out. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"Late adopters can benefit from more mature tools that are user-friendly, stable, and backed by comprehensive documentation and reliable support systems.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, a thriving community of users and developers often forms around mature technologies. Troubleshooting tips and customization options that emerge from this community can be a valuable resource for latecomers.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"Factors to weigh in your decision-making process\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Choosing to go all-in on new technology or hold off until it matures is a nuanced choice. There’s no one-size-fits-all answer — the right path for your business will depend on a careful evaluation of several key factors:\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Business goals and strategic alignment\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Before investing in any new solution, take a step back and critically assess how it aligns with your overarching business goals and strategic priorities.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Does the technology address a specific pain point? Does it have the potential to \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"unlock new revenue streams\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/case-studies/dicom\",\"uuid\":\"ebf8b4cb-198a-4dda-b056-6f15d026de93\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\", improve operational efficiency, or enhance customer satisfaction?\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"If the answer isn’t a resounding “yes,” it may be wise to reconsider or explore alternative options. Quinton explains that “adopting new tech solely just so you can call yourself an early adopter is a recipe for frustration and wasted resources.”\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Return on investment (ROI) and cost-benefit analysis\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Cutting-edge tech can be alluring, but it’s crucial to approach this decision with a pragmatic, ROI-driven mindset.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Weigh the potential returns against the costs and risks involved, as you would any other investment. Along with upfront expenses, be sure to account for ongoing maintenance, training, and potential disruptions to existing workflows.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Furthermore, consider both the short-term gains, such as increased productivity or reduced costs, and the long-term value the technology can bring to your organization, such as improved market share or competitive advantage.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Organizational readiness and change management\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Being an early adopter comes with big changes for your organization. Do you have the necessary resources (including budget, personnel, and infrastructure) to support the implementation and ongoing management of the technology?\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Equally important is your team’s willingness and ability to adapt. Chat with employees at all levels to see if they’re ready for this kind of upheaval.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Related:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"A CIO’s guide to data governance strategies and standards\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/cio-data-governance-strategies\",\"uuid\":\"50c4c97a-18bf-4d6c-b508-40241f2baba1\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Industry trends and competitive landscape\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"New technology decisions shouldn’t be made in a vacuum. It’s essential to consider the broader context of your industry, including emerging trends, competitive pressures, and evolving customer expectations.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Is the competition already leveraging similar technologies to gain an edge? Are your customers demanding new features or capabilities that your current systems can’t deliver? \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Keeping your ear to the ground via market research, competitor analysis, and customer feedback can provide invaluable insights that inform your technology adoption strategy.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"Navigating the technology evaluation and adoption process\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Deciding whether or not to implement new technology is just the first step.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To ensure a successful implementation and maximize the return on your investment, it’s crucial to follow a structured approach that involves thorough evaluation, strategic planning, and effective change management.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Engage stakeholders across the board\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Before making a big decision like \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"adopting new technology\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/assess-ai-readiness\",\"uuid\":\"96f6f534-1a4f-4397-ae55-8d639790d531\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\", engage stakeholders from across your organization. Go beyond the C-suite and seek opinions from various departments and functions within your organization.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Doing so ensures that the technology evaluation process takes a wide range of perspectives into account. You want to make sure that your decision considers potential impacts on different business areas.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Pilot projects and proofs of concept (POCs)\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"As we mentioned earlier, new technologies are rife with bugs and other issues. To prevent a cascade of issues in your organization, move at a slow and steady pace: test, iterate, repeat.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"POCs are invaluable at this step. They can help you validate the vendor’s claims, identify potential integration challenges, and gain valuable insights into how the technology will impact your workflows.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Develop a robust training and change management plan\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Successful technology adoption hinges on your team’s ability to embrace and utilize the new tools effectively. Large organizations, for example, need clear training plans and constant communication to set them up for success.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Investing in comprehensive training programs is money well spent. It gives your team the skills and knowledge needed to leverage the technology’s full potential. This may involve hands-on workshops, online tutorials, or personalized coaching.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Equally important is a well-designed change management strategy. Change can be disruptive, and resistance is often a natural response. Communicating the benefits of the new technology and openly addressing concerns can help get everyone on board.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Related:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"5 best practices for effective data product management\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/data-product-management\",\"uuid\":\"0dcb7a62-95f8-4b1a-be0f-690b0eb58531\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"The crucial role of non-technical stakeholders\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Technical stakeholders are indispensable when considering new technology investments. They have the expertise required to vet new tools inside and out.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"That being said, non-technical stakeholders shouldn’t be overlooked. Marketing, sales, finance, and HR teams bring a unique perspective to the table. They may not understand the technical capabilities of new tools, but they do have a deep understanding of the business context and the needs of end users.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Non-technical stakeholders also play a vital role in change management. In many cases, the success of a new technology rollout hinges on their buy-in and advocacy.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ultimately, deciding whether to be first in line for new tech or wait for others to try it first is a nuanced decision that requires input from a range of stakeholders.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Read next: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"To build or to buy logistics software\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/build-buy-logistics-software\",\"uuid\":\"ce31d0b0-9f3c-4a7c-b164-a1784b6085d5\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]}]}]},\"Metadata\":[{\"_uid\":\"82caf7f6-ab3e-44c1-b37f-c5c98dd82389\",\"Title\":\"The risks and rewards of new technology adoption - Lumenalta\",\"Keywords\":\"technology adoption\",\"Canonical\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"component\":\"Metadata\",\"Description\":\"New technology can be alluring, but sometimes, it’s best to wait until others have worked out the kinks first. Learn how to make this critical decision.\",\"FeaturedImage\":{\"id\":800082,\"alt\":\"CIO and tech manager meet to go over new technology adoption in an office\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/7bcc563b56/new-technology-adoption-lumenalta.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"CIO and tech manager meet to go over new technology adoption in an office\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"},\"is_private\":false,\"is_external_url\":false},\"OpenGraphTitle\":\"The risks and rewards of new technology adoption - Lumenalta\",\"OpenGraphDescription\":\"New technology can be alluring, but sometimes, it’s best to wait until others have worked out the kinks first. Learn how to make this critical decision.\",\"OpenGraphFeaturedImage\":{\"id\":800082,\"alt\":\"CIO and tech manager meet to go over new technology adoption in an office\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/7bcc563b56/new-technology-adoption-lumenalta.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"CIO and tech manager meet to go over new technology adoption in an office\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"},\"is_private\":false,\"is_external_url\":false}}],\"ReadTime\":\"2\",\"component\":\"InsightArticle\",\"CoverImage\":{\"id\":800082,\"alt\":\"CIO and tech manager meet to go over new technology adoption in an office\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/7bcc563b56/new-technology-adoption-lumenalta.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"CIO and tech manager meet to go over new technology adoption in an office\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"},\"is_private\":false,\"is_external_url\":false},\"Introduction\":\"How do you determine when to adopt new technologies and when to wait? \",\"ContentBlocks\":[{\"Id\":\"small-cta-block-\",\"_uid\":\"e642c730-5b5a-49fa-933b-a2d1aac60e26\",\"Title\":\"Learn how new ((technology adoption)) can improve your business.\",\"Button\":[{\"Link\":{\"id\":\"23c50a5e-ebda-42e0-bb4d-836dc7d39581\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"contact\"},\"_uid\":\"f5b26b15-9470-4b83-8e89-76902a744fa3\",\"Label\":\"Contact us\",\"Variant\":\"primary\",\"component\":\"Button\"}],\"Variant\":\"yellow\",\"component\":\"SmallCTABlock\",\"TitleHeadingLevel\":\"h2\"},{\"_uid\":\"a2aa5b46-8d57-4707-9304-641790a8aab8\",\"Title\":\"Read more ((tech insights))\",\"Insights\":[{\"name\":\"To build or to buy logistics software: How to decide\",\"created_at\":\"2024-06-24T14:34:40.476Z\",\"published_at\":\"2024-07-01T17:17:08.116Z\",\"id\":8166937,\"uuid\":\"ce31d0b0-9f3c-4a7c-b164-a1784b6085d5\",\"content\":{\"Date\":\"2024-06-24 10:30\",\"_uid\":\"92f8b089-5fbb-4664-bcff-6ed984f5db35\",\"Title\":\"To build or to buy logistics software: How to decide\",\"Video\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"source\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\",\"meta_data\":{}},\"Author\":\"Lumenalta\",\"Content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Speed is the name of the game in modern logistics. Competition is fierce: two-day deliveries are the norm, supply chains are more complex than ever, and every millisecond counts.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"CIOs are turning to logistics software to keep up, but find themselves wrestling with an age-old question — should I buy a pre-packaged solution, or have one custom built?\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"It’s a nuanced choice that depends on your company’s maturity level and goals. Learn how to avoid common pitfalls and evaluate the total cost of ownership (TCO) to make the best decision for your business.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"Off-the-shelf versus custom logistics software: How they compare\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Gaining a competitive edge\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"For common corporate functions like accounting, finance, and HR, off-the-shelf software makes a lot of sense. Why reinvent the wheel when there are already proven solutions on the market?\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But when software touches your core value proposition, the equation changes. It’s hard to push the envelope with legacy platforms and generic tools weighing you down. Plus, how can you generate a competitive advantage if you’re using the same solutions as everyone else?\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Think about your wardrobe. For most of us, the time and expense of filling our closets with custom-made clothing isn’t feasible. T-shirts and shorts off the rack work just fine for everyday wear.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When it comes to a new suit, though, it’s worth taking the time and expense to ensure it fits just right. You want to go into important meetings and special occasions looking and feeling your best.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Logistics software is a strategic asset for your business, and just like a tailored suit, it’s worth taking the time and effort to ensure it fits perfectly.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"Case in point: The customer experience\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(102, 102, 102)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Pre-packaged solutions can be a great choice for departments that aren’t competitive differentiators, like back office functions.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But a one-size-fits-all approach doesn’t make as much sense for vital areas like customer service. Custom-made logistics management software allows you to stand out from the crowd by providing unrivaled customer experiences.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A tailor-made customer service portal, for example, can allow your customers to:\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Track their orders in real time\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Receive proactive communications about potential delays\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Manage delivery preferences with ease\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"See your branding rather than that of a generic solution\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This commitment to transparency can be a game-changer for customer satisfaction and brand loyalty, but it’s hard to pull off with a pre-packaged solution. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A truly differentiated \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"customer experience\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/ai-in-retail-ecommerce\",\"uuid\":\"8bd9a18b-a4cb-4c27-a635-50de81c28bbc\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" needs to be built from scratch.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Long-term ROI\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The first thing most CIOs will ask themselves is which option will generate the highest return over the long run. It’s a simple question, but too many leaders fail to factor in \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"hidden costs\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/data-costs\",\"uuid\":\"29065c79-082a-4fc7-9748-d4971139ff76\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\".\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To get a clear picture, we need to consider the total cost of ownership (TCO), which includes often-overlooked factors like integration headaches, customization limitations, and opportunity costs.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The cost of pre-packaged solutions seems straightforward — you get a product jam-packed with features at a fixed cost. However, the sticker price fails to capture some hidden expenses that can quickly erode ROI.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"These include the time and effort required to integrate it with your other systems, which can require manual workarounds and dealing with functionality gaps. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"As Lumenalta backend developer Guilherme Castro notes, “In our experience, off-the-shelf solutions often miss the mark at providing custom functionality that is either critical to business performance or the unique value proposition of the product that sets it apart from the competition.” \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"On the other hand, custom software requires an upfront investment in development time and resources, from either your internal team or an external partner. There are also opportunity costs to consider, as developers could be working on other projects instead.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A tailored solution might seem like the more expensive option initially. But, since it’s custom-built according to your existing systems and needs, you can avoid the cost of manual workarounds and other headaches on the back end.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"Case in point: Intelligent warehouses and more\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(102, 102, 102)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Castro illustrates the advantages of custom-built software with an example of a \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"warehouse solution\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/case-studies/ace-of-air\",\"uuid\":\"7644b07b-678f-4939-88bb-d029358102ca\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\".\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"“Custom logistics software can act as the central nervous system for your warehouse. Since these systems are designed based on the client’s existing infrastructure, we can connect to their robotic picking arms, generate custom-sized boxes perfectly fitted to the items being shipped…the possibilities are endless.”\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Beyond the warehouse, custom software can also optimize delivery routes based on real-time traffic data, considering factors like one-way streets, rush hour congestion, and even parking availability.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The benefits here are manifold: fuel cost savings, more on-time deliveries, and \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"drivers spending less time stuck in traffic\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/ai-transportation\",\"uuid\":\"7897f8c6-db1b-4456-92bd-bb5b11d62767\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\". With an off-the-shelf solution, this capability might require complex workarounds and system integrations.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ultimately, after incorporating all hidden expenses into your TCO, most users find that tailored logistics software provides a higher ROI in the long run.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"This aligns with my experience, yes, specially if the custom software is carefully scoped to be at the center of a business vision. That can evolve and grow in a bespoke manner that can be a critical differentiator. It’s also often less risky than betting on a solution that’s outside their control.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Important to factor in the timeline since of course off the shelf software generally will allow the business to provide some value much earlier, so that has to be taken into account, while custom software can evolve and provide flexibility and unique value over time.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Scalability for future growth\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Out-of-the-box logistics software is a great starting point for businesses that don’t have a deep bench of developers or a complex suite of systems. When you just need something with basic functionality to get up and running quickly, it’s a good choice.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But as your business grows, the constraints of these one-size-fits-all solutions can quickly become apparent.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"Case in point: Growing pains\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(102, 102, 102)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here’s a scenario to paint the picture: imagine starting a local delivery service focused on efficient warehouse management. You opt for a pre-built software solution that covers your bases: order fulfillment, local \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"delivery route optimization\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/ai-in-logistics\",\"uuid\":\"40bf05e1-224a-4848-8ada-66a5a085de93\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\", and real-time inventory tracking.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Business starts booming, and you decide to expand into national distribution.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Suddenly, the rigidity of that solution becomes untenable. Features designed for local deliveries don’t have the flexibility you need for long-haul logistics. Data sharing issues proliferate.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"You ask your developers to patch these gaps, but it turns into a Frankenstein-like system of duct-taped fixes and manual workarounds. At this point, it’s probably time to upgrade to a custom solution. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Because it’s built with scalability in mind from the outset, a custom solution can grow alongside your business. Adding international shipping modules to accommodate your global reach? No problem. Complexities like customs clearance? Easily handled with add-on tools that manage tariffs, duty calculations, and electronic documentation.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"For most of us, the first suit in our closet came off the rack. It was a good starting point, but eventually, it became time to graduate to a tailored one.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"See an example in this \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"logistics case study\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/case-studies/dicom\",\"uuid\":\"ebf8b4cb-198a-4dda-b056-6f15d026de93\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\".\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"Invest in the future of your business with custom logistics software\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Both buying and building software can be the right choice for an organization — it all depends on individual circumstances.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here’s a good framework for making the decision: if you’re looking for a solution to a common business problem (like managing employees or keeping track of your finances), a generic software tool will probably do the trick.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But if your value proposition hinges on the software’s functionality, building it from the ground up is worth considering. Being on the cutting edge of innovation requires going beyond solutions that everyone else is using.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At Lumenalta, we build \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"custom solutions\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/services/\",\"uuid\":\"86527a56-9e2b-458c-91f3-75aa829ac9c5\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" to perfectly match your infrastructure and specific needs. Our team of seasoned logistics veterans has seen it all, and are primed and ready to help you implement software that’s an extension of your business, not a compromise.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Read next: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"Discovering untapped AI potential in the logistics industry\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/ai-in-logistics\",\"uuid\":\"40bf05e1-224a-4848-8ada-66a5a085de93\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},\"Metadata\":[{\"_uid\":\"4330f9d9-3876-4a16-b395-1d9dcee4d0b5\",\"Title\":\"Logistics software: to custom build or buy off the shelf\",\"Keywords\":\"logistics software, logistics software development\",\"Canonical\":{\"id\":\"ce31d0b0-9f3c-4a7c-b164-a1784b6085d5\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"insights/build-buy-logistics-software\"},\"component\":\"Metadata\",\"Description\":\"Learn the nuances between buying logistics software off the shelf or having it custom built for your business needs and how to decide what route to choose.\",\"FeaturedImage\":{\"id\":794502,\"alt\":\"\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/5bf5ce7271/build-buy-logistics-software.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{},\"is_private\":false,\"is_external_url\":false},\"OpenGraphTitle\":\"Logistics software: to custom build or buy off the shelf\",\"OpenGraphDescription\":\"Learn the nuances between buying logistics software off the shelf or having it custom built for your business needs and how to decide what route to choose.\",\"OpenGraphFeaturedImage\":{\"id\":794502,\"alt\":\"\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/5bf5ce7271/build-buy-logistics-software.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{},\"is_private\":false,\"is_external_url\":false}}],\"ReadTime\":\"2\",\"component\":\"InsightArticle\",\"CoverImage\":{\"id\":794502,\"alt\":\"Representation of whether to buy or custom build logistics software\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/5bf5ce7271/build-buy-logistics-software.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Representation of whether to buy or custom build logistics software\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"},\"is_private\":false,\"content_type\":\"webp\",\"is_external_url\":false},\"Introduction\":\"For common functions, off-the-shelf makes sense. But when software touches your core value proposition, the equation changes.\",\"ContentBlocks\":[{\"Id\":\"small-cta-block-\",\"_uid\":\"9ecf1376-13d3-4a67-93f8-655719d76467\",\"Title\":\"Partner with us for ((logistics software development)).\",\"Button\":[{\"Link\":{\"id\":\"23c50a5e-ebda-42e0-bb4d-836dc7d39581\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"contact\"},\"_uid\":\"05dc8663-e9e8-4cdd-bac6-3cf3911c4dac\",\"Label\":\"Contact us\",\"Variant\":\"primary\",\"component\":\"Button\"}],\"Variant\":\"yellow\",\"component\":\"SmallCTABlock\",\"TitleHeadingLevel\":\"h2\"},{\"_uid\":\"1100a16b-6549-4a8b-9940-0801412c83b5\",\"Title\":\"Related ((logistics)) Insights\",\"Insights\":[\"7897f8c6-db1b-4456-92bd-bb5b11d62767\",\"40bf05e1-224a-4848-8ada-66a5a085de93\",\"77175186-6830-4c11-bb88-c1362cbceb6c\"],\"component\":\"RelatedInsightsBlock\",\"Description\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\"}]},\"TitleHeadingLevel\":\"h2\",\"InsightTitleHeadingLevel\":\"h3\"}],\"HighlightDescription\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"CIOs are turning to logistics software to keep up with the speed of modern logistics. 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This industry shift has opened the door for cloud migration, allowing companies to escape traditional on-premises infrastructure and embrace the scalability, flexibility, and cost savings offered by cloud computing.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Explore the advantages of cloud migration and the benefits of choosing AWS for your VMware workloads. This article covers the cloud migration process, from planning to execution to post-migration optimization strategies tailored to the transition from VMware to AWS.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"Cloud migration benefits\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"As organizations grapple with higher VMware prices, AWS cloud migration has emerged as a compelling solution to overcome the challenges posed by traditional on-premises infrastructure. By transitioning to the cloud, businesses can unlock a myriad of advantages that drive agility, scalability, and cost optimization.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Scalability on demand:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" Scale computing resources up or down instantly to match fluctuating demands, eliminating over-provisioning.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Increased agility:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" Rapidly adapt to market changes by leveraging automated provisioning and deploying innovative solutions quickly.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Cost optimization: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"Reduce expenses with pay-as-you-go pricing models and no upfront hardware investments.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Robust security:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" Benefit from stringent security protocols, software updates, and regulatory compliance built into cloud platforms.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Business continuity:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" Minimize downtime risks with high availability and efficient disaster recovery across geographic regions.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By embracing cloud migration, organizations can future-proof their operations, gaining the agility and scalability required to stay competitive in today’s rapidly evolving business landscape. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"With the right cloud strategy and migration plan, businesses can unlock \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"new levels of efficiency\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/assess-ai-readiness\",\"uuid\":\"96f6f534-1a4f-4397-ae55-8d639790d531\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\", innovation, and cost savings, positioning themselves for long-term success.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"Why choose AWS as your managed cloud service provider?\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Amazon Web Services (AWS) stands out as a top choice among cloud service providers. AWS offers a broad range of cloud services covering computing, storage, \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"databases\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/data-lake-vs-data-lakehouse\",\"uuid\":\"97ed80fc-a6b9-44f3-a61b-b43de1d8b64c\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\", networking, analytics, and machine learning, facilitating seamless migration and scalable solutions for various applications.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"With a global infrastructure across multiple regions and Availability Zones, this cloud-managed service provider offers unmatched scale, performance, low latency, and fault tolerance, instilling confidence in businesses’ operations. AWS’s commitment to innovation ensures continuous service expansion and adoption of cutting-edge technologies, empowering organizations to stay at the forefront of technological advancements.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"AWS boasts extensive expertise in cloud computing, supported by a diverse ecosystem of partners, solutions, and a vibrant community. This wealth of knowledge enables businesses to leverage best practices, accelerate migration, and optimize cloud deployments. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Additionally, they prioritize security and compliance, offering a range of certifications and accreditations to meet regulatory requirements across industries.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By selecting AWS, organizations access a robust, scalable, and innovative cloud platform supported by industry-leading expertise. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Working with the cloud-based service provider’s comprehensive services and established track record, businesses can smoothly transition from VMware, unlocking the full potential of cloud computing while minimizing disruptions and maximizing value.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"5 Steps to migrate from VMware to AWS\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"1. Assess your VMware environment and workloads\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A comprehensive assessment of your existing VMware environment is crucial before migrating to AWS. This evaluation identifies potential challenges, dependencies, and compatibility considerations upfront.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"First, create a detailed inventory of your VMware virtual machines (VMs), applications, operating systems, versions, resource utilization, and interdependencies. Map the dependencies and data flow between VMs, applications, and on-premises resources.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Next, assess the compatibility of your VMware workloads with AWS services like Amazon EC2, EBS, and determine the best migration approach. Analyze performance metrics and resource usage to guide sizing and selection of appropriate AWS resources.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This critical assessment provides valuable insights to inform your migration strategy, minimize risks and downtime, and ensure a smooth transition to the AWS cloud.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"2. Select a cloud migration plan\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"With a comprehensive understanding of your VMware environment and workloads, you can now strategize the best migration approach to AWS. AWS offers multiple migration pathways, each tailored to specific requirements and desired outcomes.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"Rehost (lift and shift)\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Rehosting, also known as “lift and shift,” involves migrating your VMware virtual machines (VMs) as-is to Amazon Elastic Compute Cloud (EC2) instances. This method is suitable for workloads that require minimal or no changes, allowing for a rapid migration with minimal disruption.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"Replatform\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The replatform approach goes a step further by making some optimizations while migrating. This may involve using AWS-managed services, such as Amazon Relational Database Service (RDS) or Amazon Elastic Kubernetes Service (EKS), to replace specific components of your VMware environment.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"Refactor (re-architect)\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"For organizations seeking to maximize the benefits of cloud computing, the refactoring involves re-architecting applications to be cloud-native on AWS. This technique leverages AWS’s extensive suite of services, such as serverless computing, containerization, and managed services, to build a truly scalable and resilient infrastructure.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Each migration approach offers distinct advantages and considerations. The rehost strategy provides a rapid migration with minimal disruption, while the replatforming and refactoring enable greater optimization and long-term scalability, albeit with potentially higher upfront effort.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By carefully evaluating your business requirements, application dependencies, and desired outcomes, you can select the most appropriate migration technique, maximizing the value derived from your transition to AWS.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Read also:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"How to overcome the challenges of data democratization\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/data-democratization\",\"uuid\":\"3b2f016f-8b51-49f7-bad8-3172c5b0a2c8\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"3. Choose the right AWS services and instance types\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Map your VMware resources to AWS equivalents and choose the right services and instance types. AWS offers a wide range of options to tailor your cloud environment for performance, scalability, and cost-efficiency.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Map VMware resources to AWS: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"Identify the AWS services aligning with your VMware environment. For virtual machines, consider Amazon EC2 instances with various families and sizes to match your computing and memory requirements.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"VMware storage to AWS storage: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"AWS provides robust options like EBS for block-level storage, S3 for object storage, and EFS for shared file storage needs.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Select the right EC2 instance family and size: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"Evaluate your VMware VM resource requirements to choose the suitable EC2 instance family and size, optimizing performance and cost.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Leverage AWS managed services: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"Consider taking advantage of AWS’s managed services based on your migration approach. For instance, RDS can replace traditional database servers, and EKS can streamline containerized application deployments.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Carefully mapping resources and selecting appropriate services ensures a smooth migration while enhancing performance, scalability, and cost-efficiency in your new AWS environment.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"4. Execute your AWS cloud migration\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"With your migration approach planned and the right AWS services and instance types selected, it’s time to execute the migration of your VMware workloads to the AWS cloud. AWS provides powerful tools and services to streamline this process, ensuring a smooth and efficient transition. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Working with AWS Migration Tools, such as CloudEndure Migration and Server Migration Service (SMS), offers automated mechanisms for migrating your VMware virtual machines (VMs) to AWS EC2 instances with minimal downtime. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"During the migration, addressing networking and security considerations is crucial. AWS Virtual Private Cloud (VPC) enables the provisioning of a logically isolated network environment, while security groups and network access control lists (ACLs) provide granular control over network traffic. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Once migrated to a managed cloud service provider, thorough testing and validation of workloads are essential, verifying application functionality, performance, integrations, and ensuring compliance with regulatory requirements. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Depending on your business needs, a parallel migration strategy can be considered, allowing for the concurrent operation of VMware and AWS environments, minimizing downtime, and facilitating a gradual transition. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Throughout the execution phase, maintaining open communication with stakeholders, documenting the migration process, and promptly addressing any issues are vital. By using AWS’s migration tools and following best practices, you can ensure a seamless and efficient migration of your VMware workloads to the AWS cloud.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"5. Post-migration optimization and cost management\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"After completing the migration process, it’s essential to focus on post-migration optimization and cost management to ensure the long-term success of your AWS deployment. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are key areas to consider:\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"Rightsizing AWS resources for optimal performance and cost\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"One of the critical steps post-migration is rightsizing your AWS resources to match the actual needs of your workloads. This involves assessing the performance requirements of your applications and adjusting the resources accordingly. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Oversized resources can lead to unnecessary costs, while undersized ones can affect performance. By rightsizing your AWS resources, you can strike the right balance between performance and cost, ensuring optimal utilization of your cloud infrastructure.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"Implementing AWS cost optimization strategies\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"AWS offers various cost optimization strategies to help you minimize your cloud spending. For instance, leveraging Reserved Instances can provide significant cost savings for predictable workloads with steady usage patterns. Spot Instances offer an opportunity to take advantage of unused AWS capacity at a significantly lower cost. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Additionally, exploring options like AWS Savings Plans and taking advantage of AWS Cost Explorer can provide insights into cost trends and opportunities for optimization. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By implementing these strategies, you can effectively manage and reduce your AWS spending while maximizing the value of your cloud investment.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"Monitoring and managing AWS infrastructure and costs\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Continuous monitoring and management of your AWS infrastructure and costs are essential for ongoing optimization and cost control. Utilizing AWS tools like AWS Trusted Advisor and AWS Cost Explorer enables you to gain visibility into your cloud environment, \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"identify cost-saving opportunities\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/data-costs\",\"uuid\":\"29065c79-082a-4fc7-9748-d4971139ff76\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\", and track your usage and spending patterns. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By proactively monitoring your AWS infrastructure and costs, you can identify any inefficiencies or areas for improvement, optimize your resource utilization, and ensure you’re only paying for what you need.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By focusing on post-migration optimization and cost management, you can ensure that your AWS deployment continues to deliver optimal performance, cost efficiency, and value for your organization in the long run.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"OTC Marketplace: A cloud migration case study\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Our client operated the largest U.S. electronic OTC trading platform for over 11,500 securities, regulated by FINRA. However, they faced challenges consolidating disparate data systems post-acquisition, updating aging infrastructure, meeting strict regulations, and decommissioning data centers.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Our strategic vision harnessed AWS cloud’s scalability and security. We transitioned servers to AWS, synchronizing workloads with disaster recovery and managing databases. We also re-architected storage, FTP, email, and Citrix to a secure, compliant environment for data processing and contact center operations.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Achievements included an AWS landing zone integrated with existing IT, enhanced security via DevOps practices, and flexibility for cross-cloud migrations. This cloud migration optimized costs, and automated processes, and provided a future-proof, regulatory-compliant platform.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Emerging victorious, our client’s financial trading operations are now poised for digital-age success through resilience and adaptability on AWS.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"Get started with your AWS migration\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"As the VMware price hike disrupts the industry, migrating to AWS unlocks transformative value - scalability, agility, robust security, and cost optimization. AWS’s comprehensive services, global infrastructure, and innovation make it the premier destination for your VMware workloads.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While complex, partnering with experienced cloud migration experts streamlines the journey, mitigating risks and accelerating time-to-value. In today’s landscape, cloud migration is imperative for a competitive edge.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Don’t let the VMware hike hold you back. Seize the AWS opportunity to future-proof operations. Contact us to chart a tailored, objective-aligned migration path toward cloud empowerment.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Read next:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"A CIO’s guide to data governance strategies and standards\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/cio-data-governance-strategies\",\"uuid\":\"50c4c97a-18bf-4d6c-b508-40241f2baba1\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]}]}]},\"Metadata\":[{\"_uid\":\"0b630ed2-0c4b-44b8-a637-ea98f379480a\",\"Title\":\"VMware to AWS migration: from planning to execution\",\"Keywords\":\"AWS migration, cloud migration, VMWare, AWS\",\"Canonical\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"component\":\"Metadata\",\"Description\":\"Explore the advantages of AWS migration for your VMware workloads. Learn the cloud migration process, from planning to execution to post-migration.\",\"FeaturedImage\":{\"id\":794501,\"alt\":\"\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/44b8274835/vmware-aws-migration.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{},\"is_private\":false,\"is_external_url\":false},\"OpenGraphTitle\":\"From VMware to AWS: Cost-effective cloud migration\",\"OpenGraphDescription\":\"Explore the advantages of AWS migration for your VMware workloads. 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Understand the cloud migration process, from planning to execution to post-migration optimization strategies.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]}},\"slug\":\"vmware-aws-migration\",\"full_slug\":\"insights/vmware-aws-migration\",\"sort_by_date\":null,\"position\":-540,\"tag_list\":[\"Product management\",\"Data strategies\"],\"is_startpage\":false,\"parent_id\":6303416,\"meta_data\":null,\"group_id\":\"7915ceb5-cfc1-494d-a603-d6dbb62d2151\",\"first_published_at\":\"2024-06-21T16:47:21.970Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":null,\"translated_slugs\":null,\"_stopResolving\":true},{\"name\":\"Exploring the role of AI in retail and e-commerce\",\"created_at\":\"2024-07-01T15:45:01.599Z\",\"published_at\":\"2024-07-02T22:32:24.624Z\",\"id\":8427735,\"uuid\":\"8bd9a18b-a4cb-4c27-a635-50de81c28bbc\",\"content\":{\"Date\":\"2024-07-01 10:45\",\"_uid\":\"a23db9df-9327-4bcb-be37-e8426fe35439\",\"Title\":\"Exploring the role of AI in retail and e-commerce\",\"Video\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"source\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\",\"meta_data\":{}},\"Author\":\"Lumenalta\",\"Content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Shoppers may not realize it, but AI is already ingrained in the retail and e-commerce landscape. Chatbots routinely handle return requests, and recommendation algorithms nudge customers into adding one more item to their cart before checkout.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But under the surface, there’s a much larger revolution underway. AI is helping retailers create hyper-personalized store experiences, gain ground in the fight against fraud, and predict demand with pinpoint accuracy.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s take a closer look at several less obvious ways AI reshapes retail.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"1. Forecasts demand and optimizing inventory\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Inventory management is a perennial headache for brick-and-mortar retailers and e-commerce businesses alike. Too much stock ties up capital and risks obsolescence, while too little leads to missed sales and frustrated customers.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Retail demand is notoriously difficult to predict. Trends can come and go in an instant in the social media age, forcing sellers to scramble to keep up or risk being left with shelves full of unwanted products.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Two factors are changing this equation: an abundance of data, and \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"AI in retail tools\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/ai-in-logistics\",\"uuid\":\"40bf05e1-224a-4848-8ada-66a5a085de93\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" that can leverage that data to better predict demand.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\"},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"id\":798154,\"alt\":\"Warehouse stocked with products to represent ai in retail and e-commerce to help with inventory\",\"src\":\"https://a-us.storyblok.com/f/1019928/800x521/d1ab0bde5a/ai-retail-inventory.webp\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\",\"meta_data\":{\"alt\":\"Warehouse stocked with products to represent ai in retail and e-commerce to help with inventory\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"}}},{\"text\":\"Instead of basing forecasts on historical sales, AI algorithms can take a wider range of variables into account. Past sales are still considered, but emerging market trends, seasonality, and even seemingly unrelated data like weather forecasts or social media buzz are also used to predict where demand will be tomorrow.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But AI can do more than just bolster forecasts. Algorithms can adjust stock levels based on real-time demand, ensuring that the right products are in the right place at the right time.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The benefits extend to the warehouse, too. AI can dynamically optimize warehouse layouts for efficient picking and packing and even \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"automate reordering processes\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/case-studies/ace-of-air\",\"uuid\":\"7644b07b-678f-4939-88bb-d029358102ca\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" to prevent stockouts.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"2. Maximizes profits via dynamic pricing\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Retailers and e-commerce companies routinely leave money on the table through suboptimal pricing. Savvy customers can predict sales patterns and delay purchases until prices drop, while others might be willing to pay more than the sticker price.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"As with inventory optimization, striking the right balance between competitive pricing and profit maximization is all about anticipation.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"AI can be a huge help in dialing in your prices. It considers all relevant information — consumer behavior, demand, and competitor pricing — to set prices that hit the sweet spot between attracting customers and maximizing revenue.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"And with cutting-edge AI in retail tools, you don’t have to wait until the end of the day to adjust your pricing. It can be done dynamically as conditions change.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Imagine an electronics store where the price of the latest smartphone subtly adjusts throughout the day to reflect current demand and competitor prices. Or a fashion \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"e-commerce platform\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/case-studies/minibar-delivery\",\"uuid\":\"4c01c68e-3605-44b9-a48d-77e3b9d0b34d\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" offering personalized discounts on items a user has viewed multiple times, enticing them to complete a purchase.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This type of granular pricing is quickly becoming the norm. Retailers will need to adapt or risk falling behind.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Related: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"AI potential in the logistics industry\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/ai-in-logistics\",\"uuid\":\"40bf05e1-224a-4848-8ada-66a5a085de93\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"3. Better protection against theft\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Theft is part of the price of admission to the retail game. Some shrinkage will always be present, but that doesn’t mean it can’t be mitigated.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"E-commerce stores are mainly concerned with stolen credit card information and fake returns. For brick-and-mortar retailers, the focus is more on stolen items.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Unfortunately, traditional \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"fraud detection\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/fraud-analytics-banking\",\"uuid\":\"9b00cc07-de4c-404f-ad89-60a9414502a2\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" methods are no match for sophisticated cybercriminals. Tech-savvy operators easily sidestep static rules and manual checks.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\"},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"id\":798157,\"alt\":\"Digital lock image, representing how AI can help with theft in retail and e-commerce\",\"src\":\"https://a-us.storyblok.com/f/1019928/500x312/0e0f0cf06f/ai-retail-fraud-detection.jpg\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\",\"meta_data\":{\"alt\":\"Digital lock image, representing how AI can help with theft in retail and e-commerce\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"}}},{\"text\":\"AI-powered fraud protection provides a much more robust defense against cybercrime. These programs sift through mountains of data, identifying subtle patterns and anomalies that humans might easily miss. They’re also able to work around the clock, leveraging advanced machine learning algorithms that evolve and adapt as new threats emerge.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"For instance, an AI tool might detect a suspicious online purchase from an unusual location and flag it for further investigation. It can then add this fraud incident to a growing dataset, which it can use to discern patterns of behavior that tend to lead to fraud.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Retailers can use this knowledge to stay one step ahead of criminals by proactively reinforcing their security measures.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"4. Personalizes the shopping experience\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Shoppers have a near-infinite amount of options to choose from online. Some customers like having ultimate optionality, but many others find it leads to decision fatigue. What they want is to have the perfect product served up to them.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Mike Barkemeyer, Director of MarTech \u0026 Analytics Technologies at Lumenalta, explains that “recommendation algorithms have been around for a while, but they’re pretty rudimentary. If you just bought a sofa, a coffee table might be recommended since they’re both in the furniture category. 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That’s why, \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"according to Forbes\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.forbes.com/sites/rhettpower/2023/12/10/3-ways-ai-is-shaking-up-the-e-commerce-space/?sh=6e4e44eb22a8\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(17, 85, 204)\"}},{\"type\":\"underline\"}]},{\"text\":\", “64% of business owners believe AI will improve customer relationships…[and] increase productivity for their organizations.”\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Individual recommendations are changing the online shopping experience as we know it. Instead of scrolling through endless options, it’s becoming an iterative process — users can tell the AI engine which recommendations they like and which they don’t, and it will adjust accordingly. Each time they visit, they’re getting an experience that’s more attuned to their preferences than it was yesterday.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In the long run, AI will permeate the entire customer journey. Generic junk mail will be replaced by personalized emails that speak directly to your interests. Even search results will become finely tuned, surfacing the most relevant products based on your individual preferences.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"Pioneering the future of AI in e-commerce and retail\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Embracing AI is table stakes for competing in the retail space. As the technology gets better, it will unlock future possibilities we can’t imagine right now. Many executives are eager to \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"harness the power of AI in their operations\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/assess-ai-readiness\",\"uuid\":\"96f6f534-1a4f-4397-ae55-8d639790d531\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" but aren’t sure exactly how to do so.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The right partner can make all the difference. Whether you’re looking to optimize inventory management, implement dynamic pricing, or enhance fraud detection, our team of AI specialists is here to help. They know retail and e-commerce inside and out and can help you design custom solutions according to your needs.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Read next: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"Custom GPTs dos and don’ts\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/custom-gpt-guide\",\"uuid\":\"b8f21abf-783b-42c4-adda-e4c66c8c93b1\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},\"Metadata\":[{\"_uid\":\"9afee1c9-7593-4e49-b2e4-6727c49ed384\",\"Title\":\"Exploring AI’s role in retail and e-commerce - Lumenalta\",\"Keywords\":\"ai in retail, ai in e-commerce\",\"Canonical\":{\"id\":\"\",\"url\":\"https://lumenalta.com/insights/ai-in-retail-ecommerce\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"https://lumenalta.com/insights/ai-in-retail-ecommerce\"},\"component\":\"Metadata\",\"Description\":\"Discover how AI silently revolutionizes retail and e-commerce, from predicting demand to personalizing shopping experiences to combating fraud.\",\"FeaturedImage\":{\"id\":798120,\"alt\":\"A man in a furniture store checks a tablet, representing a personalized shopping experience through AI\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/9f432359da/ai-retail-ecommerce.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"A man in a furniture store checks a tablet, representing a personalized shopping experience through AI\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"},\"is_private\":false,\"is_external_url\":false},\"OpenGraphTitle\":\"Exploring AI’s role in retail and e-commerce - 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The costs and complexities associated with managing the underlying infrastructure can quickly snowball, turning LLM adoption into a resource-intensive nightmare.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But there is a way to harness the power of large language models without the operational headaches: serverless LLMs.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"What are serverless LLMs, and how do they work?\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Serverless LLMs represent a fundamental shift in how we deploy and interact with these powerful AI models.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Many organizations don’t have the desire or bandwidth to pay for and manage servers themselves. 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You get nearly all the functionality of on-premises servers at a fraction of the cost.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Instead of relying on physical servers, your LLM code is executed on demand within a cloud provider’s infrastructure. You only pay for the compute resources your model actually consumes during inference.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"If you need more compute in one month, you pay more, and vice versa. It’s like renting a car for a road trip — you’re billed for the miles you drive, not the entire vehicle.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"All the setup, maintenance, and management of servers are dealt with by the \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"cloud provider\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/vmware-aws-migration\",\"uuid\":\"77175186-6830-4c11-bb88-c1362cbceb6c\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\". Your team can instead focus on building more effective large language model applications.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"The ROI advantages of serverless LLMs\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Being able to provision computing resources on-demand can lead to big savings for organizations in the short and long terms.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Cost reductions\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Purchasing servers yourself can be a gamble. To be worth the significant upfront investment, you’d better be sure that you’ll use all that compute and have the resources required to keep the infrastructure up and running.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Factor in the \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"recurring expenses of server maintenance\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/data-costs\",\"uuid\":\"29065c79-082a-4fc7-9748-d4971139ff76\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\", cooling, and electricity, and your expenses can quickly spiral before your LLM even starts delivering value.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Few businesses know exactly how much compute they’ll need next year, much less 5 or 10 years down the line. For them, a pay-as-you-go model is the optimal choice — instead of wasteful spending on idle servers, you can buy computing power depending on your needs for the month or year.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Scalability and application speed\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Physical server networks aren’t exactly known for their adaptability. Imagine trying to expand a restaurant overnight — it’s disruptive, costly, and usually results in overspending or underperformance.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Modern serverless architectures are just the opposite, seamlessly handling thousands of concurrent executions and automatically scaling up or down to meet your evolving needs. This translates directly to faster response times for your \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"LLM applications\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/large-language-model-applications\",\"uuid\":\"e3be995f-4f58-4bb8-91bf-090d7e12430e\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\".\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Unexpected traffic surges? No problem. Serverless scaling ensures your applications can handle them effortlessly, guaranteeing a consistent user experience and eliminating the need to overprovision resources during periods of low demand.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Operational efficiency\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Businesses that invest in on-premises servers usually have dozens of staff dedicated to keeping them in tip-top shape.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"From server provisioning and security patches to operating system updates and network configurations, managing this infrastructure isn’t for the faint of heart. It demands specialized knowledge, constant vigilance, and meticulous maintenance.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Delegating this upkeep to cloud providers frees up your IT team to focus on more strategically aligned tasks: developing innovative large language model applications, fine-tuning models, and delivering exceptional user experiences.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"Best practices for maximizing ROI with serverless LLMs\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Optimize your models\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Size matters in \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"large language model\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/ai-programming-languages-talent\",\"uuid\":\"15ffb4c1-e4f5-4015-a78a-9fd2ec24b962\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" architecture. Smaller, more efficient models that incorporate fewer parameters tend to perform better in a serverless LLM environment. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Explore model optimization techniques like quantization (reducing the precision of model parameters) and pruning (removing less important connections) to trim down your LLM without sacrificing performance. Doing so will lead to faster response times, reduced resource consumption, and a stronger return on your investment.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Choose the right provider\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Not all serverless platforms are created equal. Each offers a unique set of features, pricing models, and integrations.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"As you peruse different options, consider factors like:\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Workload:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" How often will your LLM be used, and what level of traffic do you anticipate?\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Model size:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" Are you working with smaller, specialized models or larger, more complex ones?\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Performance requirements:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" What level of latency and throughput do you need?\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Budget:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" How much are you willing to invest in serverless LLM infrastructure?\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Existing tech stack:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" Will it seamlessly integrate with your current tools and workflows?\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Also, look for features like robust monitoring and logging tools. These will give you crucial insights into your LLM’s performance and resource utilization, allowing you to proactively identify bottlenecks and optimize efficiency.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Monitor and analyze\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just as you wouldn’t embark on a road trip without checking your tire pressure, you shouldn't deploy a serverless LLM without the right monitoring tools in place.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Keep a watchful eye on key metrics like response times, error rates, and resource utilization. Most cloud providers offer comprehensive monitoring tools that help keep your LLMs running at peak performance.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Plan for cold starts\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Serverless functions are prone to speed bumps known as “cold starts.” Think of it like starting your car on a chilly morning — it takes a moment to warm up and get moving. Similarly, if your LLM hasn’t been used in a while, there might be a slight delay as the cloud provider fires up the necessary resources.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Most of the time, you won’t even notice this minor delay. But if your application demands lightning-fast responses — like a high-frequency trading algorithm or a real-time language translation service — cold starts can be a nuisance.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"If you think cold starts might affect your applications’ performance, consider implementing strategies like provisioned concurrency. This allows you to keep a certain number of LLM instances “warm” and ready to respond instantaneously, even during periods of sporadic usage. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Embrace experimentation\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Serverless architectures are inherently agile and adaptable. They encourage experimentation and empower you to explore new possibilities with LLMs. Test out different models, configurations, and use cases — you might be surprised at the innovative solutions you discover.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Don’t bog your team down with the complexities of infrastructure management. Access the power of AI minus the headaches with serverless LLMs.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Read next: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"Common LLM applications we see for business value\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/large-language-model-applications\",\"uuid\":\"e3be995f-4f58-4bb8-91bf-090d7e12430e\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},\"Metadata\":[{\"_uid\":\"1a19f6b5-b3e1-47aa-8fff-6643f6ad1fc9\",\"Title\":\"Maximize your ROI with serverless LLMs - Lumenalta\",\"Keywords\":\"serverless LLMs, serverless LLM\",\"Canonical\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"component\":\"Metadata\",\"Description\":\"Learn how you can utilize the capabilities of cutting-edge language models without the burden of owning and maintaining the underlying infrastructure.\",\"FeaturedImage\":{\"id\":795689,\"alt\":\"Clear cubes with colorful spheres inside representing serverless LLMs\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/22c7012127/serverless-llms-ai.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Clear cubes with colorful spheres inside representing serverless LLMs\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"},\"is_private\":false,\"is_external_url\":false},\"OpenGraphTitle\":\"Maximize your ROI with serverless LLMs - Lumenalta\",\"OpenGraphDescription\":\"Learn how you can utilize the capabilities of cutting-edge language models without the burden of owning and maintaining the underlying infrastructure.\",\"OpenGraphFeaturedImage\":{\"id\":795689,\"alt\":\"Clear cubes with colorful spheres inside representing serverless LLMs\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/22c7012127/serverless-llms-ai.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Clear cubes with colorful spheres inside representing serverless LLMs\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"},\"is_private\":false,\"is_external_url\":false}}],\"ReadTime\":\"2\",\"component\":\"InsightArticle\",\"CoverImage\":{\"id\":795689,\"alt\":\"Clear cubes with colorful spheres inside representing serverless LLMs\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/22c7012127/serverless-llms-ai.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Clear cubes with colorful spheres inside representing serverless LLMs\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"},\"is_private\":false,\"is_external_url\":false},\"Introduction\":\"There is a way to harness the power of large language models without the operational headaches.\",\"ContentBlocks\":[{\"Id\":\"small-cta-block-\",\"_uid\":\"0714de01-550e-4b3c-b79c-dee5d655f07b\",\"Title\":\"Learn more about the benefits of ((serverless LLMs)).\",\"Button\":[{\"Link\":{\"id\":\"23c50a5e-ebda-42e0-bb4d-836dc7d39581\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"contact\"},\"_uid\":\"6e9376fa-6d05-4b9b-ae9f-94deb808de8a\",\"Label\":\"Contact us\",\"Variant\":\"primary\",\"component\":\"Button\"}],\"Variant\":\"yellow\",\"component\":\"SmallCTABlock\",\"TitleHeadingLevel\":\"h2\"},{\"_uid\":\"e5e6010e-5944-4aec-8b6b-191421c41565\",\"Title\":\"More about ((LLMs))\",\"Insights\":[{\"name\":\"The most common LLM applications we see for business value\",\"created_at\":\"2024-06-05T14:46:04.662Z\",\"published_at\":\"2024-06-26T23:29:52.432Z\",\"id\":7328578,\"uuid\":\"e3be995f-4f58-4bb8-91bf-090d7e12430e\",\"content\":{\"Date\":\"2024-06-06 13:46\",\"_uid\":\"664869cd-8dee-4a47-baa6-ebe99513ebf4\",\"Title\":\"The most common LLM applications we see for business value\",\"Video\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"source\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\",\"meta_data\":{}},\"Author\":\"Lumenalta\",\"Content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Since ChatGPT captured the public’s attention in late 2022, millions have been tinkering with large language model (LLM) applications. Use cases range from fun (creating fan fiction) to functional (drafting email replies).\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But most users barely scratch the surface of what LLMs can do.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"“LLMs are fun to play with, but their potential is far greater than most people realize,” says Donovan Crewe, Senior Software Architect at Lumenalta. “Companies on the bleeding edge know this and are implementing many under-the-radar LLM applications that are fundamentally transforming how they operate.”\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We talk to these companies every day and want to pull back the curtain to reveal some common large language model use cases that you can apply to your business.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"5 powerful large language model applications\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"1. Streamlining legal document analysis\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When you think about a lawyer’s day-to-day, courtroom battles and persuasive arguments probably come to mind. That may be true for senior lawyers, but for juniors, it’s much less glamorous — more like hours and hours spent reading through legalese.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Late nights spent poring over legal documents is a rite of passage in the field, but younger lawyers can add significantly more value by delegating document analysis to a robot.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"LLMs are perfectly suited to detail-oriented tasks like these. Law firms and corporate legal departments are leveraging these models to automate the assembly of basic documents such as contracts, non-disclosure agreements (NDAs), and wills.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"These \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"AI-powered tools\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/custom-gpt-guide\",\"uuid\":\"b8f21abf-783b-42c4-adda-e4c66c8c93b1\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" can also take user input, such as specific client needs and relevant legal precedents, to generate customized documents that meet precise requirements.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The result? With less time eaten up by document creation, law firms can take on more clients. In-house legal teams can turn around internal requests faster and with fewer errors. And more lawyers can get home before dinner.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Related: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"Top 3 metrics of generative AI in business\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/generative-ai-business-metrics\",\"uuid\":\"63e43387-af2a-4f8f-8fab-9eb057eff34b\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"2. AI-powered sales negotiation support\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A strong dealmaker isn’t made overnight. Interpersonal skills, a nuanced understanding of the market, and negotiating tactics take years to hone and won’t be replaced by a robot anytime soon. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But LLMs can still be a potent tool in a salesperson’s arsenal, providing data that gives them the upper hand during negotiations.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"They can ingest and analyze vast datasets, including historical sales, competitor pricing models, and even customer sentiment gleaned from social media platforms. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Insights that would take a sales team weeks to uncover can be identified in a matter of minutes.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s illustrate this concept with an example. Sarah is negotiating a software licensing contract with a rapidly growing startup. After reading through their marketing materials, she notes that scalability and cost efficiency are top priorities for this client. But pricing discussions have reached an impasse.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here’s where AI enters the picture: in real time, the LLM analyzes Sarah’s CRM data, revealing that the startup’s previous software purchases all prioritized cost-effectiveness. With this in mind, the model recommends that Sarah propose a tiered pricing model that would offer a lower initial subscription fee with the option to scale up at a discounted rate as the startup grows.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To support Sarah further, the LLM scans historical data on similar deals with tiered pricing models, predicting a significantly higher chance of closing the deal with this approach. After presenting the tiered pricing model to the client, they agreed that it aligns well with their priorities, and she secured the contract.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This hypothetical example demonstrates how salespeople are leveraging LLMs to boost the top line, shorten sales cycles, and improve their productivity.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"3. Optimizing software development through assisted code creation and review\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Like lawyers, many software developers spend the bulk of their time on unsexy work, such as writing boilerplate code or meticulously debugging errors. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While many would prefer to spend their time coming up with solutions to complicated software problems, these tedious tasks are just part of the job.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Until LLMs came into being, that is. These AI models aren’t yet able to create complex software applications, but they’re already \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"making developers more productive\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/ai-programming-languages-talent\",\"uuid\":\"15ffb4c1-e4f5-4015-a78a-9fd2ec24b962\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" by enabling the offloading of routine tasks.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"LLMs can be trained to generate code snippets based on natural language instructions. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Think about a developer needing to implement a common data sorting function. Instead of manually writing each line of code, the developer can describe the desired functionality in plain English. The LLM can then generate the corresponding code snippet, saving the developer hours of coding time and effort.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Beyond code generation, LLMs can also review existing code for potential bugs and security vulnerabilities. All developers have gone through the painstaking process of meticulously sifting through code to find a bug. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"LLMs can analyze code structure and logic to identify bugs and pinpoint potential security risks that might be missed by the human eye.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Related: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"7 ways AI boosts your software QA\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/software-qa\",\"uuid\":\"eb59f0fe-9668-488d-88a7-1481b3f95713\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"These capabilities are saving developers \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"lots \",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"of time, but assisted code creation brings a host of benefits to businesses as well:\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Faster time to market:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" A streamlined development process translates to quicker product launches.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Reduced development costs:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" Automating repetitive tasks and minimizing errors can lead to significant cost savings.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Improved software quality:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" LLM-assisted code review leads to fewer bugs and vulnerabilities, enhancing overall software quality and the user experience.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"4. Predicting market trends with unprecedented accuracy\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Consumer-facing industry veterans will tell you that predicting market trends is an informed guessing game at best and a shot in the dark at worst.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Historically, there have been two main hurdles preventing businesses from being able to predict where trends are headed: a lack of data and the tools to interpret that data at scale.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"“At this point, plenty of consumer-facing businesses, like retail, have the data part figured out,” says Crewe. “Social media is rife with feedback on every consumer trend imaginable — the challenge is distilling it down into actionable insights, which is where LLMs shine.”\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Churning through massive amounts of data and uncovering hidden patterns within it is one of AI’s biggest strengths. And it’s \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"transforming market trend forecasting\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/case-studies/minibar-delivery\",\"uuid\":\"4c01c68e-3605-44b9-a48d-77e3b9d0b34d\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" as we know it.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Take the athletic apparel industry, for example. Fashion brands have traditionally relied on seasonal trend reports and focus groups to anticipate what’s around the corner, which tends to result in missed opportunities and excess inventory.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"LLMs are revolutionizing this approach through techniques like scanning the tone and content of social media discussions. For instance, a surge in social media mentions of HIIT workouts could signal a growing consumer demand for functional and supportive athletic wear, which retailers could leverage for inventory planning.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"5. Crafting compelling content at scale\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(67, 67, 67)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"High-quality content is a great way to establish yourself as an industry thought leader and capitalize on search terms, but it can be a time-consuming process. While subject matter experts (SMEs) and product marketers are the ideal authors for blogs, newsletters, and product pages, enlisting them to create content diverts attention from their other responsibilities.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"LLMs can’t yet match the abilities of a strong writer, but they can get pretty close. SMEs can feed the model background knowledge about your industry, offerings, and target audience, then ask it to write a brand-aligned blog post. The blog it produces will probably need some work, but it’s much more efficient than starting with a blank document.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"These models are great brainstorming partners, too. If you’re stuck on an idea, ask an LLM to peruse industry trends, competitor content, and audience searches to generate innovative topics that resonate with your target market. Many writers find this collaborative approach much easier than doing all the research themselves.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ultimately, LLM-assisted content creation is a boon for businesses. Marketing teams can boost their search engine presence by churning out more content without needing additional resources like freelancers. They also reduce editing costs by automatically checking for grammar and factual accuracy.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Relevant case study: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"See how \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"Domino pioneered shoppable\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/case-studies/domino\",\"uuid\":\"94b393c9-04ab-4dcb-805e-9d3dcccf87dd\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" content.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"The future is LLM-powered\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"These are just a few examples of the many LLM applications transforming how work gets done. As large language model architecture improves, we can expect even more groundbreaking use cases to emerge.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But while most LLMs are easy to use, implementing them can be a minefield. Besides ensuring they generate real business value, data, privacy, and other concerns can be a headache for business leaders.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The seasoned pros at Lumenalta have decades of experience helping businesses implement tailor-made software solutions. From deep tech firms to retailers, we’re your ideal partner for navigating the LLM-powered future.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"001785bf-5e16-4274-b5d2-e52da8aa3923\",\"body\":[{\"Link\":{\"id\":\"15ffb4c1-e4f5-4015-a78a-9fd2ec24b962\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"insights/ai-programming-languages-talent\"},\"Text\":\"Read next\",\"_uid\":\"i-96d2a8a8-2fb4-4273-9c62-0855dedaf35a\",\"LinkText\":\"The impact of AI programming languages talent\",\"component\":\"RelatedArticleLink\"}]}}]},\"Metadata\":[{\"_uid\":\"3d5fa2aa-f46c-48fe-9790-2098a05d3139\",\"Title\":\"5 powerful large language model applications - Lumenalta\",\"Keywords\":\"LLM, LLM applications, large language models, large language model, large language model applications\",\"Canonical\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"component\":\"Metadata\",\"Description\":\"Discover these five common large language model use cases that you can apply to your business to help streamline processes and help you get ahead.\\n\",\"FeaturedImage\":{\"id\":794506,\"alt\":\"\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/fe867d7517/large-language-model-applications-lumenalta.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{},\"is_private\":false,\"is_external_url\":false},\"OpenGraphTitle\":\"5 powerful large language model applications - Lumenalta\",\"OpenGraphDescription\":\"Discover these five common large language model use cases that you can apply to your business to help streamline processes and help you get ahead.\",\"OpenGraphFeaturedImage\":{\"id\":794506,\"alt\":\"\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/fe867d7517/large-language-model-applications-lumenalta.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{},\"is_private\":false,\"is_external_url\":false}}],\"ReadTime\":\"2\",\"component\":\"InsightArticle\",\"CoverImage\":{\"id\":794506,\"alt\":\"Abstract waves represent large language model applications for businesses\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/fe867d7517/large-language-model-applications-lumenalta.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Abstract waves represent large language model applications for businesses\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"},\"is_private\":false,\"content_type\":\"webp\",\"is_external_url\":false},\"Introduction\":\"Most users barely scratch the surface of what LLMs can do. \",\"ContentBlocks\":[{\"Id\":\"small-cta-block-\",\"_uid\":\"e757d43f-88ac-47ae-84d5-9be908d12517\",\"Title\":\"Learn more about ((LLM applications)) for your business.\",\"Button\":[{\"Link\":{\"id\":\"23c50a5e-ebda-42e0-bb4d-836dc7d39581\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"contact\"},\"_uid\":\"01929690-7fdf-4bf3-9466-7b77ba305c58\",\"Label\":\"Contact us\",\"Variant\":\"primary\",\"component\":\"Button\"}],\"Variant\":\"yellow\",\"component\":\"SmallCTABlock\",\"TitleHeadingLevel\":\"h2\"},{\"_uid\":\"05ea4943-b30b-4ffe-a99b-616d7194b3b5\",\"Title\":\"Related Insights\",\"Insights\":[\"63e43387-af2a-4f8f-8fab-9eb057eff34b\",\"b8f21abf-783b-42c4-adda-e4c66c8c93b1\",\"96f6f534-1a4f-4397-ae55-8d639790d531\"],\"component\":\"RelatedInsightsBlock\",\"Description\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\"}]},\"TitleHeadingLevel\":\"h2\",\"InsightTitleHeadingLevel\":\"h3\"}],\"HighlightDescription\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Most users barely scratch the surface of what large language models can do. Here are 5 powerful LLM applications.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]}},\"slug\":\"large-language-model-applications\",\"full_slug\":\"insights/large-language-model-applications\",\"sort_by_date\":null,\"position\":-460,\"tag_list\":[\"LLMs\"],\"is_startpage\":false,\"parent_id\":6303416,\"meta_data\":null,\"group_id\":\"ab5a5ff9-a9c3-4f19-bb15-2602b2902afd\",\"first_published_at\":\"2024-06-06T13:34:23.262Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":null,\"translated_slugs\":null,\"_stopResolving\":true},{\"name\":\"Talent wars in AI: the impact of AI programming languages\",\"created_at\":\"2024-05-21T15:30:28.281Z\",\"published_at\":\"2024-06-27T15:15:06.270Z\",\"id\":6666043,\"uuid\":\"15ffb4c1-e4f5-4015-a78a-9fd2ec24b962\",\"content\":{\"Date\":\"2024-05-20 10:30\",\"_uid\":\"4d37eefc-2d22-4a17-b763-fb6d56b6d23f\",\"Title\":\"Talent wars in AI: the impact of AI programming languages\",\"Video\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"source\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\",\"meta_data\":{}},\"Author\":\"Lucas Pinto, Senior Tech Lead\",\"Content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Most AI talent acquisition starts with defining your organization’s AI programming language. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Python is a popular choice for AI engineers and data scientists. This is likely due to Python’s long-standing relationship with machine language and natural language processing — coupled with its extensive AI-focused libraries and ecosystem. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To be fair, there are equally powerful languages suitable for AI — including Java, Scala, and C++.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But, AI development involves a team of specialists. These include data engineers, data scientists, and machine learning engineers, all with different skills. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"You must understand these specialists’ roles before defining the programming languages they use. Such clarity guarantees good choices for the organization by selecting the right people to join their teams. Clarity also helps engineers choose projects that will engage them and bring value to their careers. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ultimately, engineers want to do what they love and contribute to AI’s promising future. Choosing the right programming languages for AI projects is crucial in helping them achieve these career goals.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We’ll look at how to attract and keep talented engineers from two angles: \",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Technically: What AI programming language(s) are best for your AI company?\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Organizationally: What kind of teams and knowledge transfer are needed?\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s dive in. \",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"What AI programming language(s) should you choose?\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Advantages of Python programming language\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Python’s easy, almost spoken-language syntax lets developers focus on the problem they are called to solve. Its open, linear structure enables developers to write and read a program’s logic flow in a way that mirrors each step in an algorithm. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This close relationship between code and execution is at the heart of Python. It’s key to Python’s fast prototyping and experimentation, which are crucial for building AI apps.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Python has an unparalleled library and framework ecosystem that simplifies AI’s challenging tasks. AI engineers don’t code alone. An active developer community builds, maintains, and shares these libraries.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"It’s important to keep in mind that \",\"type\":\"text\"},{\"text\":\"simple\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" is relative.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Many \",\"type\":\"text\"},{\"text\":\"modern developers\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/senior-developers-growth-mindset\",\"uuid\":\"e6ce2cb7-83f8-48c3-a10a-b8e68b237c26\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]},{\"text\":\" do not have object-oriented backgrounds. Therefore, they will gravitate towards straightforward script languages like Python for AI and JavaScript for web development. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Python’s simplicity makes it easier to kick-start an AI project, enabling developers to get a model up and running. But their code doesn’t always make it to production, which is no fault of their own.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Typically, it’s just company policy to rewrite the code in a different language before going live. Production needs speed and error handling. It also needs the ability to handle many things simultaneously and the easier scalability of Java, Rust, and C++. \",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Programming in C++\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"C++ programmers often need to use C++’s “complex” features like objects, typing, and templating. They also require pre-execution error-checking. However, these programmers have their own ideas about complexity.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"C++ developers find Java’s language and frameworks wordy and overthought. And both C++ and Java developers balk at Rust and Scala. Programmers working with C++ and Java view these languages as hieroglyphics and overly constraining.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Later impressions may change as engineers understand each language’s strong points. For example, C++ may be fast and low-level, Rust offers easy multi-threading, and Java has a robust, system-level framework that provides reliable memory and error management, among other things. \",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Combined programming languages and teams\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A powerful and attractive coding environment combines the two: Python engineers for prototyping, experimenting and building models — the bulk of the AI work — and another team ready to take the baton, adapting and deploying the models in another language for production.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Consider ChatGPT. The programmers used a mix of programming languages and frameworks, including Python, TensorFlow, and PyTorch. The GPT-3.5 model was trained using Python, C++, CUDA, and OpenCL. CUDA offers more parallel processing for modern GPUs, which are better at running many tasks simultaneously. This ability is essential for neural network training and inference.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Language choices change to suit evolving requirements and preferences. For example, Julia’s strengths in computation, particularly in scientific simulations and models, meet the mathematical maturity and high-performance requirements of engineers, scientists, and analysts. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This suitability has led to its growing adoption for data science prototyping. Julia works well with Python and R code, which lets developers incorporate Python and R libraries into their Julia programs.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While Python’s exceptional machine-learning capabilities and more straightforward syntax explain its dominance in the AI domain, other languages are arguably better at addressing key considerations like performance, data handling, and maintainable structures. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"There may not be a need to choose only one language. Let’s examine how engineers’ roles influence AI programming language choices.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Read also: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Common LLM applications we see for business value\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/large-language-model-applications\",\"uuid\":\"e3be995f-4f58-4bb8-91bf-090d7e12430e\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"How does defining clear AI roles help you choose your AI programming languages?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Clarifying AI roles helps select programming languages that best meet each user role’s specific needs, tasks, and objectives. These informed choices lead to more efficient development, collaboration, and project outcomes. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here’s an overview of key AI roles and their programming languages. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Data scientists\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The data scientist, often aided by data analysts, collects, cleans, and transforms data, explores data patterns and insights, and prototypes the models used to train the AI solution.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data scientists design their models using both R and Python. R is the top language for statistics and is widely used in data science because statistics are needed for AI, including probabilistic modeling, simulations, and data analysis. R’s packages allow data manipulation and display, which is critical for AI. \",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Data engineer\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The data engineer builds and maintains the data infrastructure and pipelines used for the AI project. They design, implement, and optimize the data architecture, storage, and integration systems, ensuring data quality, security, and scalability. Data engineers also support data scientists by providing data access, ingestion, and transformation tools and services.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data scientists and engineers use powerful SQL tools to handle large amounts of data. Of course, many unmentioned languages and frameworks exist for DevOps and web and mobile apps.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"AI engineer\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The AI engineer\",\"type\":\"text\"},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"integrates the AI project’s data science and \",\"type\":\"text\"},{\"text\":\"data engineering\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/services/data-services\",\"uuid\":\"dcf5bef5-5cbe-4ae7-9412-6a267924afeb\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]},{\"text\":\" using software engineering and DevOps practices. They develop, test, and deploy the AI solution using the appropriate frameworks, libraries, and platforms and ensure its performance, reliability, and maintainability. \",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Front-end team\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The front-end team comprises user experience (UX) designers and front-end engineers who design and create the user interface of the AI solution. DevOps is deeply involved in setting up, maintaining, and scaling a fast, robust, secure AI infrastructure.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ultimately, hiring and keeping talented developers depends on the infrastructure, which needs to support an intelligent mix of many languages that run side by side. Python is certainly the top AI programming language. Putting it at the center of your system will attract the most devoted and talented AI engineers.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"What teams and processes does your AI company need?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The balance of clearly defining your team’s technical roles must be placed in a well-thought-out organizational structure. There must be no compromises. Otherwise, the in-demand engineers will go elsewhere.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Developers need to be given quality teams with colleagues they can admire and learn from. Typically, they want to see ways to advance and extend their specialties, such as from data scientist to engineer. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"AI engineers want to work on innovative projects with room for failure and experimentation. But they also want to see their teams win, such as with chatbots that match \",\"type\":\"text\"},{\"text\":\"ChatGPT’s success\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/custom-gpt-guide\",\"uuid\":\"b8f21abf-783b-42c4-adda-e4c66c8c93b1\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]},{\"text\":\". An organization that rewards grit, commitment, and best practices will keep your talent.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s look at two of the most important organizational aspects that create a productive, attractive programming experience: agility and the onboarding and knowledge transfer processes.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Related:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"How to navigate custom GPTs\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/custom-gpt-guide\",\"uuid\":\"b8f21abf-783b-42c4-adda-e4c66c8c93b1\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Agile and not agile\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Agile is an iterative methodology. It groups differently skilled professionals to deliver small versions of software over time. Agile works well for most software projects and is an important selling point for any engineer. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Machine learning is different. Iterating on live ML models requires agility to parse through analytics and feedback as customers use the model in real time. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Despite this, releasing an ML model still initially takes time. The complex data treatment, tricky stats and testing make it less amenable to iterative releases. This is especially true given the need to experiment and fully test a model’s accuracy. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A half-complete algorithm is not ready for customers. AI success hinges on the quality of its results. If you get it wrong, your business may never recover. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Agility is important for developers. This must be nuanced in interviews. Developers want to know your organization is streamlined and without siloes. But they don’t want to see that undermine the patience for teaching machines or building AI models.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Onboarding and knowledge transfer\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A well-documented system has a clear onboarding process. It is a selling point during recruitment and will make a good first impression on new hires. If they feel they’ve learned and even produced something cool during their first 3-6 months, they will invest themselves more in your \",\"type\":\"text\"},{\"text\":\"AI projects\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/assess-ai-readiness\",\"uuid\":\"96f6f534-1a4f-4397-ae55-8d639790d531\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]},{\"text\":\" and future.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Pair programming has become a norm. Engineers have gotten used to working in pairs. Pairs have two developers: a senior and a junior or two equally capable engineers who can teach each other. They work on the same part of the program, where one designs and describes the algorithm, and the other codes.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A balanced mix of seniors and juniors is also crucial for budgeting. For example, a company that wants to create a team of four data scientists will find hiring just one top data scientist supported by three lower-cost data analysts easier and less costly. \",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"Build an AI-committed workforce\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Companies with a clear and unique value proposition will find it easier to build an AI-committed workforce. They understand and offer an intelligent mix of AI skills and specialties, and invest in reskilling and advancement. These companies know what AI workers want and how to attract them. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Companies that boldly go into cutting-edge AI and reward experimentation truly understand AI talent engagement.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Competition for quality AI programmers is fierce, and your choice of technology and project organization will determine your success. As the title suggests, there is a talent war, not a language war — but language can be a significant factor in finding and retaining talent. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Engineers want to know they will code in a language they consider the best fit for the job and their careers. If you offer Python, you will find top-quality engineers. Since it is easy to learn and master, you can prioritize talent over experience.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Read next:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"Is your company AI-ready?\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/assess-ai-readiness\",\"uuid\":\"96f6f534-1a4f-4397-ae55-8d639790d531\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]}]}]},\"Metadata\":[{\"Page\":\"Talent wars in AI: the impact of AI programming languages\",\"_uid\":\"af32638c-27ae-4ab5-a7f9-f4fd667bc018\",\"Title\":\"The Impact of AI programming languages on AI talent\",\"Keywords\":\"AI friendly programming languages, python, C++, programming language, AI programming languages, advantages of Python programming language, programming in C++\",\"Canonical\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"component\":\"Metadata\",\"Description\":\"Find out why organizations that support multiple AI-friendly programming languages, especially Python, will engage the best AI scientists and engineers.\",\"FeaturedImage\":{\"id\":795684,\"alt\":\"Programmer in front of two computer screens working on programming language\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/329a67c5e8/ai-programming-language-lumenalta.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Programmer in front of two computer screens working on programming language\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"},\"is_private\":false,\"is_external_url\":false},\"OpenGraphTitle\":\"The Impact of AI programming languages on AI talent\",\"OpenGraphDescription\":\"Find out why organizations that support 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language\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1019928/1490x970/329a67c5e8/ai-programming-language-lumenalta.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Programmer in front of two computer screens working on programming language\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"},\"is_private\":false,\"is_external_url\":false},\"Introduction\":\"A powerful coding environment combines Python engineers for prototyping, experimenting and building models, and another team to adapt and deploy the models in another language for production.\",\"ContentBlocks\":[{\"Id\":\"small-cta-block-\",\"_uid\":\"a93903e7-a0fa-4bec-85a9-99374432659c\",\"Title\":\"Need help finding ((AI programming language)) 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engineers, all with different skills. Here's how you win talent.\",\"type\":\"text\"}]}]}},\"slug\":\"ai-programming-languages-talent\",\"full_slug\":\"insights/ai-programming-languages-talent\",\"sort_by_date\":null,\"position\":-340,\"tag_list\":[\"AI\",\"LLMs\"],\"is_startpage\":false,\"parent_id\":6303416,\"meta_data\":null,\"group_id\":\"b1a07e38-1504-42c5-b76e-c3579943d03c\",\"first_published_at\":\"2024-05-21T15:32:52.375Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":null,\"translated_slugs\":null,\"_stopResolving\":true},{\"name\":\"Leveraging AI in design operations\",\"created_at\":\"2024-06-13T18:01:04.188Z\",\"published_at\":\"2024-06-26T23:26:58.857Z\",\"id\":7742453,\"uuid\":\"08063b66-298f-4ffe-892d-8d09abcac91d\",\"content\":{\"Date\":\"2024-06-13 13:01\",\"_uid\":\"45601920-53a6-44fc-a14a-326526bd3e7c\",\"Title\":\"Leveraging AI in design operations\",\"Video\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"source\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\",\"meta_data\":{}},\"Author\":\"Alejandro Cadavid Perez, Product Designer\",\"Content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"In the fast-paced world we operate in, clients expect us to solve complex problems quickly without sacrificing quality or breaking the bank. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By integrating artificial intelligence (AI) into our design operations, we've been able to streamline our approach, bypassing the need for lengthy and costly business analysis. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This allows us to move rapidly from identifying the problem to implementing the solution, all while delivering exceptional results.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"Confronting the complexity of real-world challenges\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Recently, we collaborated with a leading ground transportation provider in North America to revamp their inefficient appointment scheduling process. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A staggering 70% of bookings required manual correction due to unclear confirmation methods, inaccurate customer inputs, and a \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"lack of standardized procedures\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/cio-data-governance-strategies\",\"uuid\":\"50c4c97a-18bf-4d6c-b508-40241f2baba1\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\". \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The scope of the problem was vast and multifaceted, but we were ready to take it on.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"Using AI to accelerate problem-solving\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Recognizing the limitations of traditional business analysis methods, we embraced the \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"transformative potential of AI\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/ai-in-logistics\",\"uuid\":\"40bf05e1-224a-4848-8ada-66a5a085de93\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" to streamline our approach and accelerate the problem-solving process. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The project kicked off with a critical meeting between the head of the pickup and delivery division and the development manager.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"1. Initial analysis with ChatGPT\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By feeding the interview transcript into this \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"powerful language model\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/large-language-model-applications\",\"uuid\":\"e3be995f-4f58-4bb8-91bf-090d7e12430e\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\", we distilled the conversation into four main topics, establishing a clear problem statement and identifying areas for further exploration.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"2. Enhancing understanding with Speechify\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Converting the transcript to audio using Speechify allowed us to absorb and note additional insights, leading to the identification of 14 initial themes, which we refined to 12 actionable categories with the assistance of ChatGPT.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"3. Mapping the current state with LucidGPT\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Utilizing LucidGPT, we drafted a process flowchart from our notes, capturing the essence of the problem while pinpointing areas that required more detailed analysis.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"Fostering innovation through AI-driven collaboration\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"As new requirements emerged, such as the innovative “Location Profile” concept, we turned to ChatGPT for guidance on how this idea could address appointment scheduling issues and where it could be integrated into the existing flow. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"After refining our prompts, we received an answer that helped us streamline the process, incorporating the “Location Profile” within the Contact Details step.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Rethinking the booking flow\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By integrating new insights into our design with \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"ChatGPT’s assistance\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/custom-gpt-guide\",\"uuid\":\"b8f21abf-783b-42c4-adda-e4c66c8c93b1\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\", we streamlined the booking process, reducing steps and enhancing accessibility within the “To Be” flowchart.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"Exploring design with AI tools\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While experimenting with UI generative tools like Wireframe Designer, Text-to-GPT, Galileo, and UIzard, we uncovered essential elements of user interaction. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Though these tools didn’t produce the final design, they sparked crucial ideas that shaped our approach.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"Continuous improvement fueled by AI\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Integrating AI into our workflow was truly transformative, resulting in a 60% reduction in delivery times and significantly reducing back-and-forth with the client. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The process revealed that while initially tedious, refining AI prompts is immensely beneficial, saving us countless hours and enhancing the accuracy of our outcomes.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While current UI tools aren’t yet perfect for final designs, their ability to identify key interface elements is invaluable. This project was a testament to the power of AI in tackling complex, real-world problems. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By blending AI with our traditional design methods, we not only addressed the immediate issues but also laid the groundwork for future improvements, demonstrating that AI is an indispensable ally in the world of design and problem-solving.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"The future of AI in our design process\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"As AI continues to evolve, its integration into our design operations will become increasingly essential for us to stay ahead of the curve and provide clients with cost-effective, timely solutions. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By embracing this transformative technology and fostering a culture of continuous learning and innovation, we can bypass the need for costly and time-consuming business analysis processes, enabling us to move swiftly from problem identification to implementation while delivering exceptional results.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In an era where agility and efficiency are paramount, the fusion of AI and our design operations represents a key competitive advantage, empowering us to unlock new realms of creativity, productivity, and customer satisfaction.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Read more about \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"AI potential in logistics\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/ai-in-logistics\",\"uuid\":\"40bf05e1-224a-4848-8ada-66a5a085de93\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]},\"Metadata\":[{\"_uid\":\"598046e9-a542-4d6a-8690-d2a4edf5834b\",\"Title\":\"Use case: Leveraging AI in design operations - 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Find out more.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]}},\"slug\":\"ai-design-operations\",\"full_slug\":\"insights/ai-design-operations\",\"sort_by_date\":null,\"position\":-480,\"tag_list\":[\"Product management\",\"AI\"],\"is_startpage\":false,\"parent_id\":6303416,\"meta_data\":null,\"group_id\":\"4bdc7525-6698-4b85-9bc3-ad5a492bc193\",\"first_published_at\":\"2024-06-13T18:52:29.784Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":null,\"translated_slugs\":null,\"_stopResolving\":true}],\"component\":\"RelatedInsightsBlock\",\"Description\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\"}]},\"TitleHeadingLevel\":\"h2\",\"InsightTitleHeadingLevel\":\"h3\"}],\"HighlightDescription\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Learn how you can utilize the capabilities of cutting-edge language models without the burden of owning and maintaining the underlying infrastructure.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]}]}},\"slug\":\"serverless-llms\",\"full_slug\":\"insights/serverless-llms\",\"sort_by_date\":null,\"position\":-600,\"tag_list\":[\"LLMs\"],\"is_startpage\":false,\"parent_id\":6303416,\"meta_data\":null,\"group_id\":\"741529b7-ef7c-4a8c-b0c4-9b9a60b01c76\",\"first_published_at\":\"2024-06-27T14:12:42.494Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":null,\"translated_slugs\":null,\"_stopResolving\":true},{\"name\":\"Exploring the role of AI in retail and e-commerce\",\"created_at\":\"2024-07-01T15:45:01.599Z\",\"published_at\":\"2024-07-02T22:32:24.624Z\",\"id\":8427735,\"uuid\":\"8bd9a18b-a4cb-4c27-a635-50de81c28bbc\",\"content\":{\"Date\":\"2024-07-01 10:45\",\"_uid\":\"a23db9df-9327-4bcb-be37-e8426fe35439\",\"Title\":\"Exploring the role of AI in retail and e-commerce\",\"Video\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"source\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\",\"meta_data\":{}},\"Author\":\"Lumenalta\",\"Content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Shoppers may not realize it, but AI is already ingrained in the retail and e-commerce landscape. Chatbots routinely handle return requests, and recommendation algorithms nudge customers into adding one more item to their cart before checkout.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But under the surface, there’s a much larger revolution underway. AI is helping retailers create hyper-personalized store experiences, gain ground in the fight against fraud, and predict demand with pinpoint accuracy.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s take a closer look at several less obvious ways AI reshapes retail.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"1. Forecasts demand and optimizing inventory\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Inventory management is a perennial headache for brick-and-mortar retailers and e-commerce businesses alike. Too much stock ties up capital and risks obsolescence, while too little leads to missed sales and frustrated customers.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Retail demand is notoriously difficult to predict. Trends can come and go in an instant in the social media age, forcing sellers to scramble to keep up or risk being left with shelves full of unwanted products.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Two factors are changing this equation: an abundance of data, and \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"AI in retail tools\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/ai-in-logistics\",\"uuid\":\"40bf05e1-224a-4848-8ada-66a5a085de93\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" that can leverage that data to better predict demand.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\"},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"id\":798154,\"alt\":\"Warehouse stocked with products to represent ai in retail and e-commerce to help with inventory\",\"src\":\"https://a-us.storyblok.com/f/1019928/800x521/d1ab0bde5a/ai-retail-inventory.webp\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\",\"meta_data\":{\"alt\":\"Warehouse stocked with products to represent ai in retail and e-commerce to help with inventory\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"}}},{\"text\":\"Instead of basing forecasts on historical sales, AI algorithms can take a wider range of variables into account. Past sales are still considered, but emerging market trends, seasonality, and even seemingly unrelated data like weather forecasts or social media buzz are also used to predict where demand will be tomorrow.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But AI can do more than just bolster forecasts. Algorithms can adjust stock levels based on real-time demand, ensuring that the right products are in the right place at the right time.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The benefits extend to the warehouse, too. AI can dynamically optimize warehouse layouts for efficient picking and packing and even \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"automate reordering processes\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/case-studies/ace-of-air\",\"uuid\":\"7644b07b-678f-4939-88bb-d029358102ca\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" to prevent stockouts.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"2. Maximizes profits via dynamic pricing\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Retailers and e-commerce companies routinely leave money on the table through suboptimal pricing. Savvy customers can predict sales patterns and delay purchases until prices drop, while others might be willing to pay more than the sticker price.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"As with inventory optimization, striking the right balance between competitive pricing and profit maximization is all about anticipation.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"AI can be a huge help in dialing in your prices. It considers all relevant information — consumer behavior, demand, and competitor pricing — to set prices that hit the sweet spot between attracting customers and maximizing revenue.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"And with cutting-edge AI in retail tools, you don’t have to wait until the end of the day to adjust your pricing. It can be done dynamically as conditions change.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Imagine an electronics store where the price of the latest smartphone subtly adjusts throughout the day to reflect current demand and competitor prices. Or a fashion \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"e-commerce platform\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/case-studies/minibar-delivery\",\"uuid\":\"4c01c68e-3605-44b9-a48d-77e3b9d0b34d\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" offering personalized discounts on items a user has viewed multiple times, enticing them to complete a purchase.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This type of granular pricing is quickly becoming the norm. Retailers will need to adapt or risk falling behind.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Related: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"AI potential in the logistics industry\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/ai-in-logistics\",\"uuid\":\"40bf05e1-224a-4848-8ada-66a5a085de93\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"3. Better protection against theft\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Theft is part of the price of admission to the retail game. Some shrinkage will always be present, but that doesn’t mean it can’t be mitigated.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"E-commerce stores are mainly concerned with stolen credit card information and fake returns. For brick-and-mortar retailers, the focus is more on stolen items.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Unfortunately, traditional \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"fraud detection\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/insights/fraud-analytics-banking\",\"uuid\":\"9b00cc07-de4c-404f-ad89-60a9414502a2\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" methods are no match for sophisticated cybercriminals. Tech-savvy operators easily sidestep static rules and manual checks.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\"},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"id\":798157,\"alt\":\"Digital lock image, representing how AI can help with theft in retail and e-commerce\",\"src\":\"https://a-us.storyblok.com/f/1019928/500x312/0e0f0cf06f/ai-retail-fraud-detection.jpg\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\",\"meta_data\":{\"alt\":\"Digital lock image, representing how AI can help with theft in retail and e-commerce\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"}}},{\"text\":\"AI-powered fraud protection provides a much more robust defense against cybercrime. These programs sift through mountains of data, identifying subtle patterns and anomalies that humans might easily miss. They’re also able to work around the clock, leveraging advanced machine learning algorithms that evolve and adapt as new threats emerge.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"For instance, an AI tool might detect a suspicious online purchase from an unusual location and flag it for further investigation. It can then add this fraud incident to a growing dataset, which it can use to discern patterns of behavior that tend to lead to fraud.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Retailers can use this knowledge to stay one step ahead of criminals by proactively reinforcing their security measures.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"4. Personalizes the shopping experience\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Shoppers have a near-infinite amount of options to choose from online. Some customers like having ultimate optionality, but many others find it leads to decision fatigue. What they want is to have the perfect product served up to them.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Mike Barkemeyer, Director of MarTech \u0026 Analytics Technologies at Lumenalta, explains that “recommendation algorithms have been around for a while, but they’re pretty rudimentary. If you just bought a sofa, a coffee table might be recommended since they’re both in the furniture category. Not bad, but AI can do better.”\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"AI-powered personalization\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/case-studies/domino\",\"uuid\":\"94b393c9-04ab-4dcb-805e-9d3dcccf87dd\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\" engines delve deep into customer data, analyzing browsing history, purchase patterns, and even demographic information to curate a shopping experience that feels tailor-made for each individual.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\"},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"id\":798129,\"alt\":\"Woman sitting outside a retail store, looking in her bags and smiling, representing personalized shopping experience\",\"src\":\"https://a-us.storyblok.com/f/1019928/800x533/02b1477ea5/personalized-shopping-experience.jpg\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\",\"meta_data\":\"[object Object]\"}},{\"text\":\"You’re not guessing what a customer might like — you’re inferring it based on their unique style, preferences, and aspirations. That’s why, \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]},{\"text\":\"according to Forbes\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.forbes.com/sites/rhettpower/2023/12/10/3-ways-ai-is-shaking-up-the-e-commerce-space/?sh=6e4e44eb22a8\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(17, 85, 204)\"}},{\"type\":\"underline\"}]},{\"text\":\", “64% of business owners believe AI will improve customer relationships…[and] increase productivity for their organizations.”\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Individual recommendations are changing the online shopping experience as we know it. Instead of scrolling through endless options, it’s becoming an iterative process — users can tell the AI engine which recommendations they like and which they don’t, and it will adjust accordingly. Each time they visit, they’re getting an experience that’s more attuned to their preferences than it was yesterday.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"rgb(0, 0, 0)\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In the long run, AI will permeate the entire customer journey. Generic junk mail will be replaced by personalized emails that speak directly to your interests. 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