ClickInsight https://www.clickinsight.ca/ Thu, 28 Mar 2024 16:21:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 GTM Server-Side Tagging is the Future of Privacy-Compliant Marketing https://www.clickinsight.ca/blog/gtm-server-side-tagging-is-the-future-of-privacy-compliant-marketing https://www.clickinsight.ca/blog/gtm-server-side-tagging-is-the-future-of-privacy-compliant-marketing#respond Thu, 28 Mar 2024 15:37:58 +0000 https://www.clickinsight.ca/?p=25575 Google Chrome is in the process of ramping up restricting third-party cookies by default for up to 100% of users from Q3 2024. Google reported that they started this rollout in January to 1% of their base which is approximately 30million users. This impending deprecation of third-party cookies and challenges around data privacy regulations led [...]

The post GTM Server-Side Tagging is the Future of Privacy-Compliant Marketing appeared first on ClickInsight.

]]> https://www.clickinsight.ca/blog/gtm-server-side-tagging-is-the-future-of-privacy-compliant-marketing/feed 0 Navigating Quebec’s Data Privacy Modernization Act – Law 25 https://www.clickinsight.ca/blog/navigating-quebecs-data-privacy-modernization-act-law-25 https://www.clickinsight.ca/blog/navigating-quebecs-data-privacy-modernization-act-law-25#respond Thu, 25 Jan 2024 17:39:51 +0000 https://www.clickinsight.ca/?p=25519 The time is now to add Data Privacy Tools to your digital analytics tech stack Global data privacy regulations is one of the fastest evolving areas affecting digital marketing over the last few years, Canada seems next up to bat.   The province of Quebec in Canada, has emerged with its own distinct legislation, [...]

The post Navigating Quebec’s Data Privacy Modernization Act – Law 25 appeared first on ClickInsight.

]]> https://www.clickinsight.ca/blog/navigating-quebecs-data-privacy-modernization-act-law-25/feed 0 New GA4 Property Surprise https://www.clickinsight.ca/blog/system-created-ga4-property-created-by-google https://www.clickinsight.ca/blog/system-created-ga4-property-created-by-google#respond Thu, 31 Aug 2023 19:40:04 +0000 https://www.clickinsight.ca/?p=25367 In February 2023, we wrote a series of posts strongly recommending opting out of [UA to GA4] automatic property creation, explaining the risks of accepting auto-migration, and why you should not connect your GA4 property to an existing UA property. If you did not opt-out of auto-migration and you use the GTAG version of [...]

The post New GA4 Property Surprise appeared first on ClickInsight.

]]> https://www.clickinsight.ca/blog/system-created-ga4-property-created-by-google/feed 0 Your GA4 E-Commerce Revenue Might Be Inaccurate https://www.clickinsight.ca/blog/inaccurate-ga4-e-commerce-data https://www.clickinsight.ca/blog/inaccurate-ga4-e-commerce-data#respond Wed, 23 Aug 2023 18:38:04 +0000 https://www.clickinsight.ca/?p=25347 You may be unaware of when this happens, but the e-commerce data you see in your GA4 report could be inaccurate. There is a chance some transactions are ‘hidden’ and missing from your reports. This phenomenon is caused by attempts by Google to restrict data access because it thinks this access might be capable [...]

The post Your GA4 E-Commerce Revenue Might Be Inaccurate appeared first on ClickInsight.

]]> https://www.clickinsight.ca/blog/inaccurate-ga4-e-commerce-data/feed 0 Unleashing the Potential of Google Analytics 4 (GA4) and Google Ads Integration https://www.clickinsight.ca/blog/unleashing-the-potential-of-google-analytics-4-and-google-ads-integration https://www.clickinsight.ca/blog/unleashing-the-potential-of-google-analytics-4-and-google-ads-integration#respond Thu, 18 May 2023 15:28:57 +0000 https://www.clickinsight.ca/?p=25184 The digital advertising landscape is evolving exponentially as the rapidly expanding usage of new technologies by consumers explodes. By 2024, it is forecasted that there will be close to 7Billion smartphone mobile network subscriptions worldwide so staying ahead of the curve is essential for marketers. By July 1, 2023, Google will have completed the [...]

The post Unleashing the Potential of Google Analytics 4 (GA4) and Google Ads Integration appeared first on ClickInsight.

]]> https://www.clickinsight.ca/blog/unleashing-the-potential-of-google-analytics-4-and-google-ads-integration/feed 0 GA4: The New Dance Floor for Data-Driven Marketers https://www.clickinsight.ca/blog/ga4-the-new-dance-floor https://www.clickinsight.ca/blog/ga4-the-new-dance-floor#respond Thu, 27 Apr 2023 15:50:41 +0000 https://www.clickinsight.ca/?p=24972 Taking the plunge into Google Analytics 4 (GA4) can feel like entering a grand ballroom for the first time - it’s vast, opulent, and full of potential. But, as the clock ticks toward July 1, 2023, when Universal Analytics’ (UA) music stops playing, marketers need to learn the new dance steps of GA4 to [...]

The post GA4: The New Dance Floor for Data-Driven Marketers appeared first on ClickInsight.

]]> https://www.clickinsight.ca/blog/ga4-the-new-dance-floor/feed 0 Why answer “No” to connecting your GA4 Property to an existing UA Property https://www.clickinsight.ca/blog/why-answer-no-to-connecting-your-ga4-property-to-an-existing-ua-property https://www.clickinsight.ca/blog/why-answer-no-to-connecting-your-ga4-property-to-an-existing-ua-property#respond Thu, 23 Feb 2023 21:08:25 +0000 https://www.clickinsight.ca/?p=24760 When you try to access your Google Analytics 4 reports, you may be greeted by a pop-up that asks you if you want to connect the GA4 property you are accessing to an existing Universal Analytics property. Answer "no". Even if you have just one GA4 property, answer "no". Here's why you should answer "no". [...]

The post Why answer “No” to connecting your GA4 Property to an existing UA Property appeared first on ClickInsight.

]]> https://www.clickinsight.ca/blog/why-answer-no-to-connecting-your-ga4-property-to-an-existing-ua-property/feed 0 Why [UA to GA4] Automatic Property Creation is Risky for You https://www.clickinsight.ca/blog/why-ua-to-ga4-automatic-property-creation-is-risky-for-you https://www.clickinsight.ca/blog/why-ua-to-ga4-automatic-property-creation-is-risky-for-you#respond Wed, 22 Feb 2023 19:24:13 +0000 https://www.clickinsight.ca/?p=24734 Since recommending opting out of automatic GA4 property creation, we've had questions asking what's the problem with allowing Google to automatically create GA4 properties from existing UA properties. Aren't there benefits of letting Google create the GA4 property? What are the risks of not opting-out? Benefits of Automatically Created GA4 Properties Automatically created properties [...]

The post Why [UA to GA4] Automatic Property Creation is Risky for You appeared first on ClickInsight.

]]> https://www.clickinsight.ca/blog/why-ua-to-ga4-automatic-property-creation-is-risky-for-you/feed 0 Why Opt-Out from [UA to GA4] Automatic Property Creation before February 28, 2023 https://www.clickinsight.ca/blog/why-opt-out-of-ua-to-ga4-automatic-property-creation https://www.clickinsight.ca/blog/why-opt-out-of-ua-to-ga4-automatic-property-creation#respond Wed, 15 Feb 2023 17:36:51 +0000 https://www.clickinsight.ca/?p=24713 In early February, all Universal Analytics users with Editor and higher access received an email blast from Google with the subject line We'll soon configure Google Analytics 4 for you. If you haven't received it, check your spam folder. Look for an email sent from analytics-noreply@google.com during February 2-10. The title and opening paragraph [...]

The post Why Opt-Out from [UA to GA4] Automatic Property Creation before February 28, 2023 appeared first on ClickInsight.

]]> https://www.clickinsight.ca/blog/why-opt-out-of-ua-to-ga4-automatic-property-creation/feed 0 Google Optimize sunsets Sept 30, 2023 https://www.clickinsight.ca/blog/google-optimize-not-available-sept-2023 https://www.clickinsight.ca/blog/google-optimize-not-available-sept-2023#respond Fri, 20 Jan 2023 21:03:14 +0000 https://www.clickinsight.ca/?p=24625 After over 5 years of being an easy way to get started with A/B testing and personalization, Google Optimize will no longer be available after September 30, 2023.  Read the official Google's Optimize Sunset post here. The free integration in GA4 will sunset at the same time. Google will be announcing A/B testing options [...]

The post Google Optimize sunsets Sept 30, 2023 appeared first on ClickInsight.

]]> https://www.clickinsight.ca/blog/google-optimize-not-available-sept-2023/feed 0