Who doesn’t like saving money? Especially when it comes to business tools for your web site. Clicktale, while being one of the web’s most powerful analytical tools, isn’t the cheapest one on the market. And rightfully so, considering the massive advantage it gives you when split testing your offers and bumping conversions to a new level.

That being said, wouldn’t it be nice to get a 20% Clicktale Discount? Well, when you use any of the sponsor links here on ClickTaleReview.com you will be directed to an exclusive discount pricing page where you can get a cheaper price. Think of it as our way of saying thanks to following our posts here! We talked when them, and were able to negotiate a better price for our readers. So take advantage of it!

From time to time, we’ll likely be able to hook you up with discounts on other analytical types of tools, but since the focus of this blog is to teach people how to use Clicktale to improve their conversions, we thought we’d start off by offering you a discount for it first. Enjoy =)

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As mentioned in the above video, you can start using Clicktale today at a discounted rate using our special coupon link in the sidebar of this site. The dashboard has even more tools than we mentioned in the above video, however it should serve as a decent overview so you can get the idea of what it looks like when you login.

I love the fact that Clicktale is a hosted analytics solution and not something that you have to download and install on your own hosting account. It only takes a simple copy and paste of about 2 lines of javascript code and you’re set. Otherwise you’d be taking up a lot of space on your server with a database full of recordings and such…The fact that Clicktale.com will host the recordings for you in your analytics account is huge, and makes the application realistic.

We hope you enjoyed this preview “behind the scenes” as we reviewed Clicktale from the site owner’s perspective. Get started with Clicktale today and start increasing your conversions

Special Clicktale Discount Link: http://www.clicktalereview.com/clicktalediscount.html

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When it comes to internet marketing, there is one thing that sets the “big dogs” apart from the smaller, newbie to intermediate/hobbiest internet marketer: Split Testing.  Those who put the time and energy into split testing always make more money at the end of the day than those who do not.

The big problem with split testing however is that it takes a lot of time, a lot of money, and a lot of luck. There are literally hundreds of things you could split test on any given campaign.  Traffic sources, ad copy, banner sizes and locations, landing page elements, headlines, background colors, font selection and size, benefit ladden bullet points, bonus offers, price point, add to cart buttons, opt in form placements, opt in form fields, check out page layout, upsells, downsells, and autoresponder messages are just a few of the things every good internet marketer should constantly be testing.

The problem is, it’s not always easy to tell which element you changed produced the positive result unless you split test one item at a time. Split testing one item at a time however requires LOTS OF time, and also a very large amount of test money.

Thats why ClickTale (< discount link) is so helpful. It takes the guess work out of the majority of landing page split testing elements by giving you a real time data on exactly what your visitors do on your web sites. This saves you time finding out what elements of your landing page get the most attention from your users, allowing you to make the appropriate changes to boost conversions faster…Which also helps you make more money.

There are a lot of features in ClickTale that benefit web masters, and this site will endeavor to serve as your compass for learning how to use it  to your advantage. Here at ClickTaleReview.com you’ll find our reviews, strategies, tips, and even discount links for this great service that no serious internet marketer should go without.

To higher profits!

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 Form analytics with ClickTale give marketers an unfair advantage when attempting to build a list. With form analytics, you can get detailed reports on every aspect of your opt in form’s conversion statistics.

ClickTale will not only record your visitor’s interaction with your web form, but it’ll give you data like which fields your visitors skip in the sign up process, or cause them to abandone the signup process altogether, allowing you to simply discard those fields, or replace them with simpler data request to improve your visitors experience.

Form analytics also measures the exact amount of time it takes each user to fill in various fields within the form and reports an average form field input time. This powerful feature shows you which fields take too long to fill in, or require an answer to a question that is too difficult to answer. Knowing this kind of thing allows you to make quick changes to your opt in forms that immediately increase conversions, and improve your bottom line cost per lead.

How ClickTale Form Analytics Work

ClickTale form analytics provide 5 different reports and they are as follows:

1.) Conversion Reporting – This report details your online form’s conversion metrics from a user perspective that is step by step. The conversion report records how many visitors saw your form, did something with it, tried but failed to complete it, and how many successfully completed it. These metrics allow you to see if your form’s conversion ratio is suffering from it’s design and placement on your landing page, or due to a problem with the form’s structure itself. Knowing what to fix, drastically cuts down on split testing time by showing you exactly what the problems are in real time.

2.) Drop Reporting – The drop report basically tells you which field in the form your users were on last before leaving your web site. You could think of it as similiar to statcounter.com’s “exit link” reporting, except applied to your web form. If a particular field in your form has a high % of “drops”, it’s probably a good idea to take it off your page, or modify it.

3.) Time Reporting – The time reporting feature is very straight forward. It simply shows you how long it takes your users to fill out each individual field in your form, and how long it takes them to fill out the entire form. Fields that take forever to fill in probably are hurting your conversion rates. Try to make them shorter, or easier to answer.

4.) Blank Field Reporting – This report shows you which fields in your form were left empty when the form was submitted. If a field is left blank often, your users probably think it’s an unimportant field to fill in, or that it doesn’t apply to them. If you see a field with a high % of blank submissions, it’s probably a good idea to scrap it, or modify it.

5.) Refill Reporting – The refill report is unique. If there is an error when the form is submitted, the refill report will gather data on which fields the visitor attempted to refill multiple times. THEN, you can go watch the corresponding visitor videos ClickTale records for you, to see if perhaps there was a javascript error, or something else causing users to be misslead when filling the form in the first time around.

In short, without ClickTale Form Analytics, the only metric you have to make changes with is conversions, but the change you make is most likely purely based on what you see someone else doing, or a gut feeling. The change may or may not result in an improvement to your opt in rates.

But WITH ClickTale form analytics, you can get your response rate up after only a few hundred visitors, because you’ll have a video recording of each attempt to fill in your form, and all pertinent data about each and every field within your form. If you haven’t started using ClickTale to boost your opt in rates, you should start today.

CLICK HERE TO GET STARTED WITH CLICKTALE FORM ANALYTICS
(Special Discount Link)

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Heat Map

ClickTale’s heat map reporting is technology that internet marketers have wished for since the 1990′s. A few years ago, we finally got it, and for those “in the know”, it’s made a huge difference, adding many zero’s to our bottom lines.

In this article I wanted to point out a few of the key elements you should use ClickTale’s heat map reporting for, and how to know which areas will improve your overall conversions.  This is an important feature, because researches say that there is up to an 88% correlation between where visitors move their mouse and where their eyes are looking.

The first thing you should look for in your heat map report is where your visitors eyes are most often drawn to on your page. In the above screen shot example, you can see that visitors to that web page move their mouse (and eyes) to the first link in the left hand sidebar as represented by the dark red color on that spot on the page.

If you knew that, what change would you immediately make? For starters, it might be a good idea to put your desired action links right there. If the sidebar is drawing the most attention and the top placement gets the most visibility, it would be a great spot for a link to a free report to build opt ins, or better yet, a “order now” link.

You can also tell that the top horizontal menu gets quite a bit attention. So it’s a good bet that menues and places where navigation links are gathered draw the most attention on this particular site. Off the cuff, here’s 2 things I’d immediately test because of this.

1.) Sprinkle action links in the middle or at the beginning of each navigation menu. Move the link around within that menu. See if you get more clicks (and actions) by placing your call to action in the red zone on the heat map.

2.) I’d place a benefit laden headline BETWEEN both navigation menus. It’s common sense that if the top navigation bar is getting a lot of attention, and the left hand navigation sidebar is getting a lot of attention, that visitors eye balls are moving over the space between those two areas OFTEN. So you smack the most attention grabbing headline you can right in between those areas!

Without ClickTale, you wouldn’t know this sort of thing, would you? Heatmaps are a small part of ClickTale’s overall analytic suite. It’ll flat out help you make more money…This was just one example of how you could benefit from this type of data in your business, and it was simply a random observation without looking at any metrics, or taking time to study the results.

Imagine what you could do if you had the WHOLE story, recorded on video, and told to you in real time, first hand, by ClickTale?

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