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In most cases, the phone has become our primary camera, but despite tech developments that can see high-end options, most of us have 5-megapixel or less snappers with limited functionality. But this doesn’t mean you can’t take great photos — it just means you have to be smart about getting the right shot.

If you’re interested in taking better photos with your phone, then have a look through the gallery for some hints, tips, tricks and ideas for shooting success with your camera phone. Let us know your tips in the comments below.

1. Manage Light

Camera phones often struggle with extremes of light. Although these shortcomings can sometimes be used to create special effects, for the average snap you want to manage the available light as well as possible. If you can, position your subject so that the light hits differently to see which angle gives the best result. Alternatively, use the manual settings on your camera phone to try pics with and without flash. For example using flash as a fill-in effect on a sunny day can create a sharp photo with little shadow. Turning off a harsh flash and shooting with available light can also be effective for portraits.

2. Ace the Capture

It’s essential you get to know your camera phone’s characteristics in order to take the best photos possible. One feature that’s worth spending some time testing is the camera’s capture — does your phone snap a pic at the press of a button or when you release the button? How much lag is there from when you hit the button and the photo being captured? Once you get familiar with these characteristics, then you’re more likely to take the exact photo you want — rather than what happened two seconds later.

3. Reduce Camera Shake

One of the biggest challenges for smartphone photographers is camera shake. Although occasionally this can help make a stunning image, more often than not it’s an unwanted result. Try and keep your phone as stable as possible. You can improvise “tripods” from objects around you (tables, fences, mailboxes, etc.). If there’s nothing you can use to help stabilize your shot, you can crouch down and use your knee, or hold your phone in two hands and tuck your arms into your body.

4. Fill the Frame

Don’t ever use the digital zoom on your cameraphone. All this does is zoom in on the existing pixels, which snaps a less sharp image. If your camera boasts optical zoom then fine, but if not, get close to your subject and fill the frame. If you have to crop a photo down afterwards, then you’ll lose size and quality.

5. Consider Composition

Familiarize yourself with the principles of good composition, even if it’s only to break those rules to create interesting images. The rule of thirds, center of interest and dynamic symmetry are all worth exploring. Understanding of good composition will help improve any image, whether it’s a giant oil painting or a smartphone snap.

6. Use Motion

You have your camera phone on you when you’re on the go, so why not make the most of motion to create some amazing photos? Panning — moving the camera at a similar speed as the subject — can create great motion blur. Alternatively if you’re standing still, a phone’s (typically) slow capture can make for great action shots of moving objects around you.

7. Go Monotone

In certain situations, such as ones with richly textured subjects, an image can look more striking in black and white. If your camera has a monotone mode, then you can experiment. Otherwise try stripping the color and upping the contrast levels of suitable images in your desktop photo-editing software afterwards.

8. Try Different Angles

Add interest to your photos by shooting from unusual angles. Get low, shoot from above, the side, backwards, inside-out — you get the picture. The great thing about digital photography is that you’ll never run out of film. Take ten shots from different angles and be prepared to delete nine of them. The best images are born from creative experimentation. Now, go create!

Source: Mashable

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Content is the heart of an effective web presence. Whether you’re a retailer, a media site or a social startup, it’s compelling, up-to-date and relevant content that attracts and engages users. If your content isn’t right, your customers simply won’t engage with it in the way you hope.

The rise of search and social marketing has not changed this basic truth about the way that the web works. When people link to you, they’re linking to your content. When they share via social networks, they’re sharing your content. It means that great content should be just as important to marketers as it is to the people using the Internet to talk, learn and buy. It turns out that content is still king.

But branded web content is not without its problems. A focus on “search benefits” has led many brands to see content purely as a marketing tool, rather than a way to satisfy a specific user need. This has resulted in keyword-heavy “linkbait,” often of low quality, created for the search engine’s algorithms, and not the user.

If you want to maximize the value of content so that it engages and retains customers (and boosts your search rank), take note of these tried-and-true methods.

1. Be on the Side of the User

Content is for people not machines, so you need to make sure that you’re thinking about the user when you’re developing a content strategy. This mind-set is more likely to create things that are useful to consumers and therefore earn attention and shares.

2. Start Platform-Agnostic

Good content is good content, wherever it’s hosted. Don’t start with a Facebook strategy (or a blog, or a YouTube channel) — start with identifying what content will be interesting to your users. Then as part of your content strategy, consider which platforms and tools are going to give your content the best chance to be seen and shared.

3. Make it Portable, Findable & Shareable

Avoid the mindset that your content must be published only on your site and completely controlled by you. Good content should be built to travel, so users should be able to download, embed or share it as they like. In fact, your content may not be published on your site at all. Of course, search engine optimization is essential, because search engines have to be able to see and make sense of stuff so they can show it to users. But don’t get trapped into making SEO the end goal of your content — it undermines the bigger opportunity for your brand.

4. Release Early, Release Often

A lesson from the techies is an attitude that works for content as much as it works for startups and apps: Release early, release often. Develop a range of content ideas, get them out there and see how they go down with your users. Simple measurement tools and analysis will tell you what’s working and what isn’t so you can put more focus on the things that are successful. Things that work get more effort behind them. Learn and move on from things that don’t.

5. Stay Close to the Data

Ideally you should be doing this yourself, but if data makes your head hurt, talk to data analysts and social media analysts about what it might be telling you about your content. How is it being used and where might the opportunities be? If you see that a particular social community is picking up on your content, then it might be an opportunity to develop further assets with that audience or network in mind. If, on the other hand, your target audience is only engaging with certain aspects of your content, or worse, ignoring it completely, then it’s time to refine, optimize and retarget your efforts.

6. Be Prepared to Be Surprised

It’s a liberating approach, and one which has given rise to some of our biggest successes for clients. You might be planning a series of videos about a topic when the first one really hits the spot and starts generating a lot of attention on its own. Take advantage of this and don’t worry if you have to re-write your plans. When opportunity comes and it isn’t what you are expecting, be prepared to move quickly. Be prepared to ditch the plans for that week and go after it with everything you have at your disposal.

A few simple tips like this can’t tell you how to create great content — that’s part talent, part experience, part understanding your audience, part luck and a great big chunk of content strategy. However, if you focus on creating content that’s made for people, not machines, then you’re starting from the right place.

Image courtesy of iStockphoto, boboling

Source: Mashable

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Everyone needs to tote around a few devices these days, but when it comes to electronics cases, there aren’t too many fashionable and inexpensive options to choose from.

With DIY infused in my DNA, I am programmed to create things that make my life more beautiful and fun. Inspired by all of the bold striped patterns and color blocking styles seen on the runway this season, I thought it fitting to make my own iPad clutch out of common materials.

Even if you’re “craft-challenged,” I guarantee anyone can create a one-of-a-kind iPad case in about 15 minutes. Here’s how.

Ingredients

Kitchen drawer liner (available at The Container Store, Bed Bath Beyond, Target – basically any home store)A sharp pair of scissorsColorful tape. I like duct tape, but gaffer’s tape and even electrical tape will work. You can find what you need at most hardware and art stores.Velcro strips – available at most office supply stores, trim shops, and craft stores.

Step 1

Cut the drawer liner to the desired length. Two-thirds will become the pocket and the remaining third will be a flap closure that folds down over the pocket. Once you’ve got it cut to length, fold over one-third to create the pocket.

Step 2

Once you have measured your pocket, use a piece of tape to cover, secure, and wrap around the entire front and back. This will seal the edges.

Step 3

Continue to do so, adding pieces of tape around it until you are satisfied with the design. Make sure you have enough tape to keep your pocket intact without large gaps on the sides.

Step 4

Be sure to smooth the tape flat to make sure there are no air bubbles or bumps.

Step 5

Optionally, tape the other side to prevent fraying.

Step 6

Get creative with your colors and design. Add a monogram or try a bold pattern.

Step 7

Once taped, cut and stick velcro as a closure for the case. One piece should be on the inside flap (bottom), the other on the front flap (top). Be sure to line everything up properly so the case closes well.

Step 8

Voila!

Final

Ditch your iPad when necessary and use the clutch for other purposes: a travel pouch, accessory bag, document case, etc.

Source: Mashable

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Known as the ‘bible’ of Affiliate Marketing, Rosalind Gardner’s Super Affiliate Handbook is a MUST-READ for anyone who wants to become an affiliate marketer.

In a style that is friendly and humorous, the Super Affiliate Handbook is peppered with real examples of what Rosalind did to become one of the most recognizable Super Affiliates in the world. And she doesn’t just tell you what she did right — she exposes the mistakes she made as well — to help you avoid potential problems.

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