Luxury travel has always been one of the core values of Louis Vuitton. Before the advent of the airplane when travel meant boarding a train or ship the French company made custom trunks and cases to fit whatever one desired. Trunks with individual shoe compartments or equipped with a safe for precious jewels. Trunks that unfolded into a desk or a sleeping cot. Trunks to hold something as simple as a hat to something as layered and complicated as a stereo system. Nothing was ever too fantastical or whimsical a request.This spirit of adventure and travel is being celebrated again by Louis Vuitton with its special Objets Nomades collection. It is a 16-piece travel-inspired collection that marries wanderlust with innovative design louis vuitton makeup bag, and of course luxury. The French house teamed up with various furniture louis vuitton outlet, accessories and industrial designers like Patricia Urquiola and Christian Liagre to create pieces that are unique and utterly original. Most of them are foldable too for easy transport.
LVMH is increasing prices and slowing retail expansion at Louis Vuitton. The world's largest luxury goods maker has seen slow growth in its fashion and leather goods division Which also includes the Dior and Celine brands with sales up 4 per cent in the first nine months of the year down from 5 per cent in the first half.Focus on handbags Louis Vuitton is developing its product offering to its customers. Next year the brand will focus on women's handbags its largest product category offering a range of shapes and colours. It's other products include clothes shoes jewellery and accessories.Nicolas Ghesquière Louis Vuitton's newly appointed creative director for women's fashion will launch his collection of ready to wear items bags and shoes by mid to end of next year.Additionally the brand will develop its travel items including trolleys that will come in new materials and colours.
With an interest in moving beyond the in-store experience louis vuitton makeup bag, global fashion firms have also been steadily expanding into lifestyle and hospitality.Both Bulgari and Missoni have partnered with global hotel companies to launch unique holiday destinations while Ralph Lauren opened a cafe in Paris and Cavalli established a nightclub in Dubai.It's part of a strategy to extend the business beyond retail while immersing clients in each brand's individual universe. But retail expert Copestake says such a strategic move isn't without risk."There is an element of caution here. The problem lies in brand dilution and brands would have to manage this very carefully" he says."They obviously want to maximize Louis Vuitton brand potential by diversifying their operations ... but at the end of the day they have to ensure this doesn't come at the expense of the brand itself.""There are so many brands out there and they need to stand out to give the consumer a unique experience that represents the brand as a whole beyond the product that they are offering."
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