Two Facebook Metrics Brands should be Measuring

Fri, 10 May 2013 10:18:43 +0000

Ever heard of a “social ecologist”? Meet Peter Drucker, the Austrian-born American writer, professor and management consultant who explored the way humans organised themselves and interacted. Drucker’s 39 books, along with his countless scholarly and popular articles, predicted many developments of the late 20^th century, including privatisation and decentralisation and the rise of Japan as a world economic power.

Hailed by BusinessWeek as “the man who invented management”, Drucker directly influenced a large number of leaders from a wide range of recognised organisations including IBM, Intel, Proctor & Gamble and The Red Cross. He even had presidential administrations lingering on his every word. Drucker is also widely recognised as the person who coined the phrase “what gets measured, gets managed”.

Any marketer worth their salt will reiterate Drucker’s famous phrase and add the qualification that what...

The Road of Social Media

Mon, 15 Apr 2013 09:54:28 +0000

Realising the fast growing influence of social media, many automobile manufacturers maintain large profiles on Facebook, Twitter, YouTube and Pinterest. Some brands maintain one page for each model. Some brands keep support accounts on Twitter etc.

It has been observed that engagement oriented posts have been highly engaging with fans, though very sparingly posted by brands.

Engagement is a weighted average score calculated from the number of likes, comments, shares, and estimated impression each post receives.

Aspects like corporate social responsibilities, Ad campaigns, and promotions on Facebook have not succeeded to engage with fans.

In an industry where exclusivity is dominant, luxury car makers are finding greater successes on social media by changing their focus to engagement. Mercedes and Audi are winning the race for fan engagement on Facebook.

Replies on Twitter: Details given below...

Why Instagram Is The Future For Your ECommerce Business

Mon, 18 Mar 2013 16:55:55 +0000

Instagram, a mobile app, has been adopted by many entrepreneurs as a free marketing platform, whilst for others it has been the motivation to start a business. If you are looking to beat the high street and online competition here are a few tips on how to utilise Instagram to its full potential.

Get Creative

Rather than uploading the same images that can be accessed via your website, find interesting ways to exhibit what you are selling. For example, a clothes retailer could reveal pictures of employees wearing their products. Use the various photo filters to display the images in unique, eye-catching ways.

Promote New Products

Reveal exclusive photos of new stock which are not for sale yet. Your followers will increase in number as it shows customers that your Instagram account enables them to view something that they are unable to find anywhere else.

Behind-The-Scenes Photos

This is a brilliant opportunity to build trust with...

How To Use IFTTT For Internet Marketing

Fri, 15 Mar 2013 14:29:16 +0000

As any internet marketer knows, time is money! We are busy folks with a never ending to do list so anything that can help us save time is essential.

What Is IFTTT?

IFTTT (If This Then That) is a fantastic free tool that lets you connect web services so they can talk to each other.

It works like this-

Real Life Examples

To make it easier to understand let me give you some real life examples of how to use the tool-

Every time you update your Twitter picture, your Facebook picture gets updated
Every time you publish a blog post, a backup gets saved in Evernote/Dropbox
Every time your tagged in a photo on Facebook, it gets saved to Google Drive

They are just a few examples of how you can use IFTTT.

It is actually compatible with a huge range of...

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Thu, 24 Jan 2013 15:05:08 +0000

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4 Link Building Strategies that Still Work for 2013

Mon, 24 Dec 2012 12:22:14 +0000

What is changing for 2013 when it comes to link building? Don’t expect anything drastic, but do prepare to make a few strategy changes to stay ahead of the curve in the New Year.

Use Google Webmaster Guidelines

When in doubt, consult the handbook. Seriously, make Google Webmaster Guidelines your Bible. As Google is in charge and will be for some time, you need to play by their rules. The Google algorithm changes often. What you need to do is use the information they offer and use it to develop organic links. It costs you time and effort. Anybody can afford that.

Diversify Your Link Portfolio

We all know that Google weights your links differently according to their rules. The following suggestions will prove to help you diversify your links and keep your hard earned links from appearing too manufactured and...

[INFOGRAPHIC] Does Social Media Affect Rankings?

Mon, 10 Dec 2012 14:04:59 +0000

SEO practices have always been surrounded by a cloud of mystery, and any venture to improve a website's rank has always been a gamble with unknown results. Although numerous factors affect the way a website is ranked, a recent study isolated a few particular influences and measured their impact on search engine ranking. The precisely numbered results are some of the few SEO experiments that have been measure so quantitatively, and highlight some enlightening truths.

Looked at as a whole, the study confirms that social media advertising aids SEO efforts, and does make a positive difference. SEO experts have long known that linking to a website from other reliable websites is one of the best ways to improve its rating, and this stands as further evidence of that. It also shows specifically a few websites which may be more influential than others. Twitter turned out to be a bit of a flop as an advertising campaign...

9 Awesome Tools For Twitter

Mon, 03 Dec 2012 12:03:36 +0000

Do you every experience Twitter envy when you look those who have somehow managed to create thriving Twitter communities?

If you’re wondering how they find the time to effectively build, manage, and measure their Twitter tools, wonder no further.

It’s simple really: Twitter tools.

There is a wealth of tools on the market, and if you haven’t chosen the right ones to fast track your twitter management you’re missing out on the chance to create real value from Twitter.

So I’ve detailed the top 9 awesome tools for Twitter I’ve come across.

Of course, the right tool for your business will depend on your own needs, so make sure you evaluate each option to see if is the best tool for you.

SocialPointer

[INFOGRAPHIC] Concern Rising Over Real Negative SEO Threat

Fri, 23 Nov 2012 14:10:50 +0000

In addition to all of the concern regarding Google's ever changing search engine optimization rules, with their latest update and crackdown on low-quality linkbacks, webmasters now should also be concerned about negative SEO tactics. Using Pool-Cleaning-Houston.com, the owners of the site, TastyPlacement recently ran a test to determine if black hat SEO tactics could drop a website's search engine ranking. The results showed that within a small amount of time, for a minimal amount of money, using trash links competitors could drive down a website's search engine ranking.

TastyPlacement spent a mere $45 to purchase over 55,000 trash links with the anchor text "Pool Cleaning Houston." The results showed a massive drop in search engine ranking for the website, which ended up taking it from page one to page two of search results. In addition, not only did the ranking of the website drop for searches for the keywords "Pool Cleaning Houston," it also dropped the...

4 Uses for Hangouts on Your Company's Google+ Page

Fri, 02 Nov 2012 09:03:13 +0000

Although Google+ launched in the summer of 2011, there are a lot of people who hesitate signing up for one more social network. There are some businesses that are not even aware that they can use it to promote their products and services, communicate with current clients, and generate solid leads that could turn into new clients. While the site offers plenty of features that are beneficial to businesses, one of the most dynamic is Google+ Hangouts.

Not Just Another Social Network

In addition to letting you get the profile for your business out there to other internet users, Google+ Hangouts allows you to stream live broadcasts. Whether it is from your company’s website, YouTube channel, or even from their own Google+ profile page, it takes only a few clicks and there’s no cost involved. Some people hear this and think that must mean that Google is complicated to use. However, nothing could be further from the truth. Google is just another form of...

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