Clues for the Clueless Email Marketer Thu, 30 Oct 2025 00:25:32 +0000 Thu, 30 Oct 2025 00:25:32 +0000 Libsyn RSSgen 1.0 http://clues-for-the-clueless-email-marketer.libsyn.com/website en http://clues-for-the-clueless-email-marketer.libsyn.com/website All of us are clueless at one time or another. Clues for the Clueless Email Marketer is for kitchen table operations with big dreams. Mom and pop shops looking to remain a community staple for years to come. For small business owners wearing multiple hats or the designer or social media manager who got thrown into the mix and are now expected to do email marketing. It’s also for those who feel like they’ve still got something to learn. https://static.libsyn.com/p/assets/b/8/5/1/b851cc2354b65350/Clues_for_the_clueless_Email_Marketer_Podcast.jpg Clues for the Clueless Email Marketer Benchmark Email no episodic email,marketing,small,business,benchmark no It's time to get clued in on email marketing.andy.shore@benchmarkemail.com Seize Opportunities for Email Marketing: Holiday Email Marketing & Promos Seize Opportunities for Email Marketing: Holiday Email Marketing & Promos Wed, 21 Nov 2018 08:01:00 +0000 Holidays are an excellent time to seize an opportunity for email marketing. Black Friday and Cyber Monday, Christmas, Channukah, New Years, Valentine's Day and every other holiday give you an excuse to be in your subscribers' inbox. Your competitors will be there and you should be too.

]]> Holidays are an excellent time to seize an opportunity for email marketing. Black Friday and Cyber Monday, Christmas, Channukah, New Years, Valentine's Day and every other holiday give you an excuse to be in your subscribers' inbox. Your competitors will be there and you should be too.

]]> 07:43 false full andy.shore@benchmarkemail.comHolidays are an excellent time to seize an opportunity for email marketing. Black Friday and Cyber Monday, Christmas, Channukah, New Years, Valentine's Day and every other holiday give you an excuse to be in your subscribers' inbox. Your competitors will be there and you should be too.andy.shore@benchmarkemail.comHolidays are an excellent time to seize an opportunity for email marketing. Black Friday and Cyber Monday, Christmas, Channukah, New Years, Valentine's Day and every other holiday give you an excuse to be in your subscribers' inbox. Your competitors will be there and you should be too. Seize Opportunities for Email Marketing Seize Opportunities for Email Marketing Tue, 20 Nov 2018 08:01:00 +0000 One of the biggest advantages of email marketing is how timely it can be. You can create an email campaign quickly when there is a conversation taking place in the zeitgeist. Listen to learn how you can put this strategy to use!

]]> One of the biggest advantages of email marketing is how timely it can be. You can create an email campaign quickly when there is a conversation taking place in the zeitgeist. Listen to learn how you can put this strategy to use!

]]> 08:14 false full andy.shore@benchmarkemail.comOne of the biggest advantages of email marketing is how timely it can be. You can create an email campaign quickly when there is a conversation taking place in the zeitgeist. Listen to learn how you can put this strategy to use!andy.shore@benchmarkemail.comOne of the biggest advantages of email marketing is how timely it can be. You can create an email campaign quickly when there is a conversation taking place in the zeitgeist. Listen to learn how you can put this strategy to use! Understand Your Reports: Track and Learn Subscriber Behavior Understand Your Reports: Track and Learn Subscriber Behavior Mon, 19 Nov 2018 08:01:00 +0000 Your email reports are an insight into the minds of your subscribers. It gives you invaluable information that is many times more honest than if you were to ask them a question. You can take the information from your reports and improve each next email campaign you send.

]]> Your email reports are an insight into the minds of your subscribers. It gives you invaluable information that is many times more honest than if you were to ask them a question. You can take the information from your reports and improve each next email campaign you send.

]]> 06:36 false full andy.shore@benchmarkemail.comYour email reports are an insight into the minds of your subscribers. It gives you invaluable information that is many times more honest than if you were to ask them a question. You can take the information from your reports and improve each next email campaign you send.andy.shore@benchmarkemail.comYour email reports are an insight into the minds of your subscribers. It gives you invaluable information that is many times more honest than if you were to ask them a question. You can take the information from your reports and improve each next email campaign you send. Understand Your Reports: Unsubscribes and Abuse Understand Your Reports: Unsubscribes and Abuse Fri, 16 Nov 2018 08:01:00 +0000 This sounds like it would be a scary topic, but it's a normal part of the email marketing experience. Learning how to manage unsubscribes and avoid abuse complaints will help you reduce list churn and grow your list more quickly.

]]> This sounds like it would be a scary topic, but it's a normal part of the email marketing experience. Learning how to manage unsubscribes and avoid abuse complaints will help you reduce list churn and grow your list more quickly.

]]> 07:12 false full andy.shore@benchmarkemail.comThis sounds like it would be a scary topic, but it's a normal part of the email marketing experience. Learning how to manage unsubscribes and avoid abuse complaints will help you reduce list churn and grow your list more quickly.andy.shore@benchmarkemail.comThis sounds like it would be a scary topic, but it's a normal part of the email marketing experience. Learning how to manage unsubscribes and avoid abuse complaints will help you reduce list churn and grow your list more quickly. Understand Your Reports: Opens By Hour Understand Your Reports: Opens By Hour Thu, 15 Nov 2018 08:01:00 +0000 One of the age-old questions with email marketing is "when is the best time to send an email?" Your email reports can help you with this information. You can see when your subscribers are opening your email campaigns.

]]> One of the age-old questions with email marketing is "when is the best time to send an email?" Your email reports can help you with this information. You can see when your subscribers are opening your email campaigns.

]]> 06:36 false full andy.shore@benchmarkemail.comOne of the age-old questions with email marketing is "when is the best time to send an email?" Your email reports can help you with this information. You can see when your subscribers are opening your email campaigns.andy.shore@benchmarkemail.comOne of the age-old questions with email marketing is "when is the best time to send an email?" Your email reports can help you with this information. You can see when your subscribers are opening your email campaigns. Understand Your Reports: Click-Through Rate Understand Your Reports: Click-Through Rate Wed, 14 Nov 2018 08:01:00 +0000 Paying attention to what is happening after you hit send is an important part of email marketing. Click-through rate tells you if the content in your email is compelling enough to get them to go to your website and buy something.

]]> Paying attention to what is happening after you hit send is an important part of email marketing. Click-through rate tells you if the content in your email is compelling enough to get them to go to your website and buy something.

]]> 07:14 false full andy.shore@benchmarkemail.comPaying attention to what is happening after you hit send is an important part of email marketing. Click-through rate tells you if the content in your email is compelling enough to get them to go to your website and buy something.andy.shore@benchmarkemail.comPaying attention to what is happening after you hit send is an important part of email marketing. Click-through rate tells you if the content in your email is compelling enough to get them to go to your website and buy something. Understand Your Reports: Open Rate Understand Your Reports: Open Rate Tue, 13 Nov 2018 08:01:00 +0000 Your email reports show what is (and isn't) working in your email campaigns. Open rates can show you if your Subject Line and From Name are working, as well as if your content is good.

]]> Your email reports show what is (and isn't) working in your email campaigns. Open rates can show you if your Subject Line and From Name are working, as well as if your content is good.

]]> 07:46 false full andy.shore@benchmarkemail.comYour email reports show what is (and isn't) working in your email campaigns. Open rates can show you if your Subject Line and From Name are working, as well as if your content is good.andy.shore@benchmarkemail.comYour email reports show what is (and isn't) working in your email campaigns. Open rates can show you if your Subject Line and From Name are working, as well as if your content is good. Free Resources for Feedback: Case Studies, Support Documentation Published By Your ESP Free Resources for Feedback: Case Studies, Support Documentation Published By Your ESP Mon, 12 Nov 2018 08:01:00 +0000 These last two topics round out our focus on free resources for feedback. Listen and find out how you can use case studies and support documentation to attain better feedback on your customers and subscribers.

]]> These last two topics round out our focus on free resources for feedback. Listen and find out how you can use case studies and support documentation to attain better feedback on your customers and subscribers.

]]> 06:00 false full andy.shore@benchmarkemail.comThese last two topics round out our focus on free resources for feedback. Listen and find out how you can use case studies and support documentation to attain better feedback on your customers and subscribers.andy.shore@benchmarkemail.comThese last two topics round out our focus on free resources for feedback. Listen and find out how you can use case studies and support documentation to attain better feedback on your customers and subscribers. Free Resources for Feedback: Search Engines, eBooks/Manuals/Guides Free Resources for Feedback: Search Engines, eBooks/Manuals/Guides Fri, 09 Nov 2018 08:01:00 +0000 Search engines return the information that they deem most relevant to a query. So, you can find out what the Internet things about your business just by searching for it. Additionally, brands spend a lot of time and resources on creating eBooks, Manuals and Guides. You can turn there to learn what's going on in your space.

]]> Search engines return the information that they deem most relevant to a query. So, you can find out what the Internet things about your business just by searching for it. Additionally, brands spend a lot of time and resources on creating eBooks, Manuals and Guides. You can turn there to learn what's going on in your space.

]]> 07:28 false full andy.shore@benchmarkemail.comSearch engines return the information that they deem most relevant to a query. So, you can find out what the Internet things about your business just by searching for it. Additionally, brands spend a lot of time and resources on creating eBooks, Manuals and Guides. You can turn there to learn what's going on in your space.andy.shore@benchmarkemail.comSearch engines return the information that they deem most relevant to a query. So, you can find out what the Internet things about your business just by searching for it. Additionally, brands spend a lot of time and resources on creating eBooks, Manuals and Guides. You can turn there to learn what's going on in your space. Free Resources for Feedback: Video Sharing Communities, Newsletters Free Resources for Feedback: Video Sharing Communities, Newsletters Thu, 08 Nov 2018 08:01:00 +0000 YouTube is the second largest search engine. So, it's not hard to see why you'd want to go there and other video sharing sites to watch reviews on your company and other related videos. Newsletters can also be an incredible resource for feedback.

]]> YouTube is the second largest search engine. So, it's not hard to see why you'd want to go there and other video sharing sites to watch reviews on your company and other related videos. Newsletters can also be an incredible resource for feedback.

]]> 08:17 false full andy.shore@benchmarkemail.comYouTube is the second largest search engine. So, it's not hard to see why you'd want to go there and other video sharing sites to watch reviews on your company and other related videos. Newsletters can also be an incredible resource for feedback.andy.shore@benchmarkemail.comYouTube is the second largest search engine. So, it's not hard to see why you'd want to go there and other video sharing sites to watch reviews on your company and other related videos. Newsletters can also be an incredible resource for feedback. Free Resources for Feedback: Review Sites Free Resources for Feedback: Review Sites Wed, 07 Nov 2018 08:01:00 +0000 There are places on the Internet dedicated to your customers sharing how they feel about your business. See what they're saying publicly about your brand.

]]> There are places on the Internet dedicated to your customers sharing how they feel about your business. See what they're saying publicly about your brand.

]]> 05:53 false full andy.shore@benchmarkemail.comThere are places on the Internet dedicated to your customers sharing how they feel about your business. See what they're saying publicly about your brand.andy.shore@benchmarkemail.comThere are places on the Internet dedicated to your customers sharing how they feel about your business. See what they're saying publicly about your brand. Free Resources for Feedback: Discussion Forums, Q&A Sites Free Resources for Feedback: Discussion Forums, Q&A Sites Tue, 06 Nov 2018 08:01:00 +0000 There are conversations going on all over the Internet. One such place where you can get some insight into your business and your industry is through discussion forums and Q&A sites. Listen to find out what you should be looking for.

]]> There are conversations going on all over the Internet. One such place where you can get some insight into your business and your industry is through discussion forums and Q&A sites. Listen to find out what you should be looking for.

]]> 05:38 false full andy.shore@benchmarkemail.comThere are conversations going on all over the Internet. One such place where you can get some insight into your business and your industry is through discussion forums and Q&A sites. Listen to find out what you should be looking for.andy.shore@benchmarkemail.comThere are conversations going on all over the Internet. One such place where you can get some insight into your business and your industry is through discussion forums and Q&A sites. Listen to find out what you should be looking for. Free Resources for Feedback: Niche Blogs Free Resources for Feedback: Niche Blogs Mon, 05 Nov 2018 08:01:00 +0000 If there's a topic to be discussed, there's probably a blog (or 20 about it). You can turn to those niche blogs in your space to get feedback about your business or your customers and their needs.

]]> If there's a topic to be discussed, there's probably a blog (or 20 about it). You can turn to those niche blogs in your space to get feedback about your business or your customers and their needs.

]]> 07:53 false full andy.shore@benchmarkemail.comIf there's a topic to be discussed, there's probably a blog (or 20 about it). You can turn to those niche blogs in your space to get feedback about your business or your customers and their needs.andy.shore@benchmarkemail.comIf there's a topic to be discussed, there's probably a blog (or 20 about it). You can turn to those niche blogs in your space to get feedback about your business or your customers and their needs. Free Resources for Feedback: Social Media Free Resources for Feedback: Social Media Fri, 02 Nov 2018 07:01:00 +0000 There is no shortage of free resources available to marketers when it comes to the pursuit of feedback on your business. Social media is an incredible example. See how people feel about your brand, what questions they might have and more.

]]> There is no shortage of free resources available to marketers when it comes to the pursuit of feedback on your business. Social media is an incredible example. See how people feel about your brand, what questions they might have and more.

]]> 06:21 false full andy.shore@benchmarkemail.comThere is no shortage of free resources available to marketers when it comes to the pursuit of feedback on your business. Social media is an incredible example. See how people feel about your brand, what questions they might have and more.andy.shore@benchmarkemail.comThere is no shortage of free resources available to marketers when it comes to the pursuit of feedback on your business. Social media is an incredible example. See how people feel about your brand, what questions they might have and more. Surveys: Which Areas of Your Business or Email Campaigns Need Improvement? Surveys: Which Areas of Your Business or Email Campaigns Need Improvement? Thu, 01 Nov 2018 07:01:00 +0000 Customer feedback is an important channel in the pursuit of continual improvement. Part of doing customer-centric email marketing is asking them where they think you can do better.

]]> Customer feedback is an important channel in the pursuit of continual improvement. Part of doing customer-centric email marketing is asking them where they think you can do better.

]]> 05:17 false full andy.shore@benchmarkemail.comCustomer feedback is an important channel in the pursuit of continual improvement. Part of doing customer-centric email marketing is asking them where they think you can do better.andy.shore@benchmarkemail.comCustomer feedback is an important channel in the pursuit of continual improvement. Part of doing customer-centric email marketing is asking them where they think you can do better. Surveys: When Do Subscribers Prefer Receiving Your Emails? Surveys: When Do Subscribers Prefer Receiving Your Emails? Wed, 31 Oct 2018 07:01:00 +0000 One of the biggest questions in email marketing is when to send. You can test and review your reports ... or you can just ask. Send a survey and find out when your subscribers want to hear from you!

]]> One of the biggest questions in email marketing is when to send. You can test and review your reports ... or you can just ask. Send a survey and find out when your subscribers want to hear from you!

]]> 05:59 false full andy.shore@benchmarkemail.comOne of the biggest questions in email marketing is when to send. You can test and review your reports ... or you can just ask. Send a survey and find out when your subscribers want to hear from you!andy.shore@benchmarkemail.comOne of the biggest questions in email marketing is when to send. You can test and review your reports ... or you can just ask. Send a survey and find out when your subscribers want to hear from you! Surveys: What Products or Services Should You Be Offering? Surveys: What Products or Services Should You Be Offering? Tue, 30 Oct 2018 07:01:00 +0000 Do you know what problems you're solving for your customers? Sending out a survey via email is a great way to get feedback on what your clients need (or think they need). It's a window into their lives and what solutions they're seeking.

]]> Do you know what problems you're solving for your customers? Sending out a survey via email is a great way to get feedback on what your clients need (or think they need). It's a window into their lives and what solutions they're seeking.

]]> 06:06 false full andy.shore@benchmarkemail.comDo you know what problems you're solving for your customers? Sending out a survey via email is a great way to get feedback on what your clients need (or think they need). It's a window into their lives and what solutions they're seeking.andy.shore@benchmarkemail.comDo you know what problems you're solving for your customers? Sending out a survey via email is a great way to get feedback on what your clients need (or think they need). It's a window into their lives and what solutions they're seeking. Surveys: How Are Customers Using Your Products or Services? Surveys: How Are Customers Using Your Products or Services? Mon, 29 Oct 2018 07:01:00 +0000 It's important to get feedback from your customers and surveys are a great way to get it. You can even get customer testimonials ore important data on how your products or services are being put to use.

]]> It's important to get feedback from your customers and surveys are a great way to get it. You can even get customer testimonials ore important data on how your products or services are being put to use.

]]> 05:41 false full andy.shore@benchmarkemail.comIt's important to get feedback from your customers and surveys are a great way to get it. You can even get customer testimonials ore important data on how your products or services are being put to use.andy.shore@benchmarkemail.comIt's important to get feedback from your customers and surveys are a great way to get it. You can even get customer testimonials ore important data on how your products or services are being put to use. Surveys: How Do Customers Feel About Your Business? Surveys: How Do Customers Feel About Your Business? Fri, 26 Oct 2018 07:01:00 +0000 Surveys can be an invaluable way to collect feedback from your customers. One great question to ask is how they feel about your business. Today, many businesses use a Net Promoter Score to gauge this. Listen to find out how.

]]> Surveys can be an invaluable way to collect feedback from your customers. One great question to ask is how they feel about your business. Today, many businesses use a Net Promoter Score to gauge this. Listen to find out how.

]]> 08:50 false full andy.shore@benchmarkemail.comSurveys can be an invaluable way to collect feedback from your customers. One great question to ask is how they feel about your business. Today, many businesses use a Net Promoter Score to gauge this. Listen to find out how.andy.shore@benchmarkemail.comSurveys can be an invaluable way to collect feedback from your customers. One great question to ask is how they feel about your business. Today, many businesses use a Net Promoter Score to gauge this. Listen to find out how. Polls & Surveys Polls & Surveys Thu, 25 Oct 2018 07:01:00 +0000 Email marketing is a great channel for sending polls and surveys to get feedback from your customers. Learn all about polls and surveys and find out how you can get powerful info from your subscribers.

]]> Email marketing is a great channel for sending polls and surveys to get feedback from your customers. Learn all about polls and surveys and find out how you can get powerful info from your subscribers.

]]> 06:55 false full andy.shore@benchmarkemail.comEmail marketing is a great channel for sending polls and surveys to get feedback from your customers. Learn all about polls and surveys and find out how you can get powerful info from your subscribers.andy.shore@benchmarkemail.comEmail marketing is a great channel for sending polls and surveys to get feedback from your customers. Learn all about polls and surveys and find out how you can get powerful info from your subscribers. Get Better Information from Subscribers Get Better Information from Subscribers Wed, 24 Oct 2018 07:01:00 +0000 It's important that you get feedback from your subscribers. This can come in the form of polls and surveys or by paying attention to your data. Listen and find out what we mean.

]]> It's important that you get feedback from your subscribers. This can come in the form of polls and surveys or by paying attention to your data. Listen and find out what we mean.

]]> 05:08 false full andy.shore@benchmarkemail.comIt's important that you get feedback from your subscribers. This can come in the form of polls and surveys or by paying attention to your data. Listen and find out what we mean.andy.shore@benchmarkemail.comIt's important that you get feedback from your subscribers. This can come in the form of polls and surveys or by paying attention to your data. Listen and find out what we mean. CTAs CTAs Tue, 23 Oct 2018 07:01:00 +0000 A Call To Action (CTA) is one of the most important elements of your email marketing campaigns. CTAs are what gets subscribers from your email to your website or landing page. That's where the conversions happen. Listen to find out what makes a great CTA and how you can write them.

]]> A Call To Action (CTA) is one of the most important elements of your email marketing campaigns. CTAs are what gets subscribers from your email to your website or landing page. That's where the conversions happen. Listen to find out what makes a great CTA and how you can write them.

]]> 07:49 false full andy.shore@benchmarkemail.comA Call To Action (CTA) is one of the most important elements of your email marketing campaigns. CTAs are what gets subscribers from your email to your website or landing page. That's where the conversions happen. Listen to find out what makes a great CTA and how you can write them.andy.shore@benchmarkemail.comA Call To Action (CTA) is one of the most important elements of your email marketing campaigns. CTAs are what gets subscribers from your email to your website or landing page. That's where the conversions happen. Listen to find out what makes a great CTA and how you can write them. More Compelling Copy: Tone More Compelling Copy: Tone Mon, 22 Oct 2018 07:01:00 +0000 It's not just what you write. It's also how you write. Tone is the voice you hear when reading your emails.

]]> It's not just what you write. It's also how you write. Tone is the voice you hear when reading your emails.

]]> 06:11 false full andy.shore@benchmarkemail.comIt's not just what you write. It's also how you write. Tone is the voice you hear when reading your emails.andy.shore@benchmarkemail.comIt's not just what you write. It's also how you write. Tone is the voice you hear when reading your emails. More Compelling Copy: Design More Compelling Copy: Design Fri, 19 Oct 2018 07:01:00 +0000 As important as the words on the screen is the design of your emails. Listen and learn what you can focus on for improvement, testing design elements and creating a layout that works for you.

]]> As important as the words on the screen is the design of your emails. Listen and learn what you can focus on for improvement, testing design elements and creating a layout that works for you.

]]> 06:48 false full andy.shore@benchmarkemail.comAs important as the words on the screen is the design of your emails. Listen and learn what you can focus on for improvement, testing design elements and creating a layout that works for you.andy.shore@benchmarkemail.comAs important as the words on the screen is the design of your emails. Listen and learn what you can focus on for improvement, testing design elements and creating a layout that works for you. More Compelling Copy: Email Content More Compelling Copy: Email Content Thu, 18 Oct 2018 07:01:00 +0000 We've said it many times on the podcast: the only thing you can sell in your emails is a click. If the content of your email isn't good, you're never going to get the click-throughs you need to land conversions. Here are tips on creating better email content.

]]> We've said it many times on the podcast: the only thing you can sell in your emails is a click. If the content of your email isn't good, you're never going to get the click-throughs you need to land conversions. Here are tips on creating better email content.

]]> 05:36 false full andy.shore@benchmarkemail.comWe've said it many times on the podcast: the only thing you can sell in your emails is a click. If the content of your email isn't good, you're never going to get the click-throughs you need to land conversions. Here are tips on creating better email content.andy.shore@benchmarkemail.comWe've said it many times on the podcast: the only thing you can sell in your emails is a click. If the content of your email isn't good, you're never going to get the click-throughs you need to land conversions. Here are tips on creating better email content. More Compelling Copy: Subject Lines More Compelling Copy: Subject Lines Wed, 17 Oct 2018 07:01:00 +0000 Your subject line is an email's first impression. It's the first Call To Action that leads them towards conversion. This episode has some tips to write better subject lines.

]]> Your subject line is an email's first impression. It's the first Call To Action that leads them towards conversion. This episode has some tips to write better subject lines.

]]> 08:26 false full andy.shore@benchmarkemail.comYour subject line is an email's first impression. It's the first Call To Action that leads them towards conversion. This episode has some tips to write better subject lines.andy.shore@benchmarkemail.comYour subject line is an email's first impression. It's the first Call To Action that leads them towards conversion. This episode has some tips to write better subject lines. Special Occasion Emails Special Occasion Emails Tue, 16 Oct 2018 07:01:00 +0000 With the right message, at the right moment, to the right person, you can achieve a lot with email marketing. Enter special occasion emails. Whether it's a holiday campaign, birthday message or any other moment that lets you partake in the zeitgeist, special occasion emails help you to capitalize on a moment.

]]> With the right message, at the right moment, to the right person, you can achieve a lot with email marketing. Enter special occasion emails. Whether it's a holiday campaign, birthday message or any other moment that lets you partake in the zeitgeist, special occasion emails help you to capitalize on a moment.

]]> 08:07 false full andy.shore@benchmarkemail.comWith the right message, at the right moment, to the right person, you can achieve a lot with email marketing. Enter special occasion emails. Whether it's a holiday campaign, birthday message or any other moment that lets you partake in the zeitgeist, special occasion emails help you to capitalize on a moment.andy.shore@benchmarkemail.comWith the right message, at the right moment, to the right person, you can achieve a lot with email marketing. Enter special occasion emails. Whether it's a holiday campaign, birthday message or any other moment that lets you partake in the zeitgeist, special occasion emails help you to capitalize on a moment. Testimonial Emails Testimonial Emails Mon, 15 Oct 2018 07:01:00 +0000 A customer testimonial can go a long way towards offering social proof to the merit of your goods and services and help reduce any anxiety or friction a subscriber has about becoming a customer. In this episode, we tell you why it works and how to get customer testimonials if you don't have them already.

]]> A customer testimonial can go a long way towards offering social proof to the merit of your goods and services and help reduce any anxiety or friction a subscriber has about becoming a customer. In this episode, we tell you why it works and how to get customer testimonials if you don't have them already.

]]> 10:01 false full andy.shore@benchmarkemail.comA customer testimonial can go a long way towards offering social proof to the merit of your goods and services and help reduce any anxiety or friction a subscriber has about becoming a customer. In this episode, we tell you why it works and how to get customer testimonials if you don't have them already.andy.shore@benchmarkemail.comA customer testimonial can go a long way towards offering social proof to the merit of your goods and services and help reduce any anxiety or friction a subscriber has about becoming a customer. In this episode, we tell you why it works and how to get customer testimonials if you don't have them already. Survey Emails Survey Emails Fri, 12 Oct 2018 07:01:00 +0000 Getting feedback from your subscribers can be invaluable to your business. Sending polls and surveys via email is a great way to get it.

]]> Getting feedback from your subscribers can be invaluable to your business. Sending polls and surveys via email is a great way to get it.

]]> 07:31 false full andy.shore@benchmarkemail.comGetting feedback from your subscribers can be invaluable to your business. Sending polls and surveys via email is a great way to get it.andy.shore@benchmarkemail.comGetting feedback from your subscribers can be invaluable to your business. Sending polls and surveys via email is a great way to get it. Product Education Emails Product Education Emails Thu, 11 Oct 2018 07:01:00 +0000 These emails can help you to onboard new customers and to build trust in your brand. They also help to deliver value to your subscribers. If your products or services might be difficult to explain or include a learning curve, product education emails can help ease the path for your new customers and subscribers.

]]> These emails can help you to onboard new customers and to build trust in your brand. They also help to deliver value to your subscribers. If your products or services might be difficult to explain or include a learning curve, product education emails can help ease the path for your new customers and subscribers.

]]> 09:59 false full andy.shore@benchmarkemail.comThese emails can help you to onboard new customers and to build trust in your brand. They also help to deliver value to your subscribers. If your products or services might be difficult to explain or include a learning curve, product education emails can help ease the path for your new customers and subscribers.andy.shore@benchmarkemail.comThese emails can help you to onboard new customers and to build trust in your brand. They also help to deliver value to your subscribers. If your products or services might be difficult to explain or include a learning curve, product education emails can help ease the path for your new customers and subscribers. Value Emails Value Emails Wed, 10 Oct 2018 07:01:00 +0000 All email marketing campaigns should deliver some sort of value, but there are some specifically tailored to do just that. Whether it's with a lead magnet such as an eBook or checklist or a gift card or another freebie, do something to engage your subscribers and create value for them in their inbox.

]]> All email marketing campaigns should deliver some sort of value, but there are some specifically tailored to do just that. Whether it's with a lead magnet such as an eBook or checklist or a gift card or another freebie, do something to engage your subscribers and create value for them in their inbox.

]]> 07:22 false full andy.shore@benchmarkemail.comAll email marketing campaigns should deliver some sort of value, but there are some specifically tailored to do just that. Whether it's with a lead magnet such as an eBook or checklist or a gift card or another freebie, do something to engage your subscribers and create value for them in their inbox.andy.shore@benchmarkemail.comAll email marketing campaigns should deliver some sort of value, but there are some specifically tailored to do just that. Whether it's with a lead magnet such as an eBook or checklist or a gift card or another freebie, do something to engage your subscribers and create value for them in their inbox. Newsletters Newsletters Tue, 09 Oct 2018 07:01:00 +0000 Newsletters are probably the most familiar form of email marketing to businesses. They're a great way to keep in touch with your subscribers and stay top of mind.

]]> Newsletters are probably the most familiar form of email marketing to businesses. They're a great way to keep in touch with your subscribers and stay top of mind.

]]> 07:31 false full andy.shore@benchmarkemail.comNewsletters are probably the most familiar form of email marketing to businesses. They're a great way to keep in touch with your subscribers and stay top of mind.andy.shore@benchmarkemail.comNewsletters are probably the most familiar form of email marketing to businesses. They're a great way to keep in touch with your subscribers and stay top of mind. Follow-Up Emails Follow-Up Emails Mon, 08 Oct 2018 07:01:00 +0000 Nobody likes feeling marketed to. Sending follow-up emails based on subscriber engagement with your website and emails allows you to create a more personalized experience for your subscribers that will make them feel seen.

]]> Nobody likes feeling marketed to. Sending follow-up emails based on subscriber engagement with your website and emails allows you to create a more personalized experience for your subscribers that will make them feel seen.

]]> 06:36 false full andy.shore@benchmarkemail.comNobody likes feeling marketed to. Sending follow-up emails based on subscriber engagement with your website and emails allows you to create a more personalized experience for your subscribers that will make them feel seen.andy.shore@benchmarkemail.comNobody likes feeling marketed to. Sending follow-up emails based on subscriber engagement with your website and emails allows you to create a more personalized experience for your subscribers that will make them feel seen. Promo Emails Promo Emails Fri, 05 Oct 2018 07:01:00 +0000 Promo emails are probably what you think of when you think about email marketing. In this episode, we discuss the importance of making all promos customer-focused and use them to tell your subscribers how you're going to solve problems for them.

]]> Promo emails are probably what you think of when you think about email marketing. In this episode, we discuss the importance of making all promos customer-focused and use them to tell your subscribers how you're going to solve problems for them.

]]> 05:42 false full andy.shore@benchmarkemail.comPromo emails are probably what you think of when you think about email marketing. In this episode, we discuss the importance of making all promos customer-focused and use them to tell your subscribers how you're going to solve problems for them.andy.shore@benchmarkemail.comPromo emails are probably what you think of when you think about email marketing. In this episode, we discuss the importance of making all promos customer-focused and use them to tell your subscribers how you're going to solve problems for them. Welcome Emails Welcome Emails Thu, 04 Oct 2018 07:01:00 +0000 This is the one email every single business should be sending their subscribers. No matter how small your list or how new your business is, sending a warm welcome to your subscribers is a good idea.

]]> This is the one email every single business should be sending their subscribers. No matter how small your list or how new your business is, sending a warm welcome to your subscribers is a good idea.

]]> 07:35 false full andy.shore@benchmarkemail.comThis is the one email every single business should be sending their subscribers. No matter how small your list or how new your business is, sending a warm welcome to your subscribers is a good idea.andy.shore@benchmarkemail.comThis is the one email every single business should be sending their subscribers. No matter how small your list or how new your business is, sending a warm welcome to your subscribers is a good idea. Create Better Content Create Better Content Wed, 03 Oct 2018 07:01:00 +0000 You can only sell a click in an email. That's it. So, the content of your emails needs to be good enough to get them to that next step where the sale can happen. That's why it's so important to create better content.

]]> You can only sell a click in an email. That's it. So, the content of your emails needs to be good enough to get them to that next step where the sale can happen. That's why it's so important to create better content.

]]> 05:08 false full andy.shore@benchmarkemail.comYou can only sell a click in an email. That's it. So, the content of your emails needs to be good enough to get them to that next step where the sale can happen. That's why it's so important to create better content.andy.shore@benchmarkemail.comYou can only sell a click in an email. That's it. So, the content of your emails needs to be good enough to get them to that next step where the sale can happen. That's why it's so important to create better content. Integrations Integrations Tue, 02 Oct 2018 07:01:00 +0000 Email marketing probably isn't the only business tool or app that you're using. Chances are, you put quite a few to use for your business. Did you know it's possible to make them all work together to make them all more powerful? It is, thanks to integrations. 

]]> Email marketing probably isn't the only business tool or app that you're using. Chances are, you put quite a few to use for your business. Did you know it's possible to make them all work together to make them all more powerful? It is, thanks to integrations. 

]]> 06:21 false full andy.shore@benchmarkemail.comEmail marketing probably isn't the only business tool or app that you're using. Chances are, you put quite a few to use for your business. Did you know it's possible to make them all work together to make them all more powerful? It is, thanks to integrations. andy.shore@benchmarkemail.comEmail marketing probably isn't the only business tool or app that you're using. Chances are, you put quite a few to use for your business. Did you know it's possible to make them all work together to make them all more powerful? It is, thanks to integrations.  A/B Testing A/B Testing Mon, 01 Oct 2018 07:01:00 +0000 You can remove the guessing games from your email marketing with A/B Testing. Know how your subscribers are likely to react to your emails. The answer to almost everything in marketing is "it depends." That is unless you've done A/B Testing.

]]> You can remove the guessing games from your email marketing with A/B Testing. Know how your subscribers are likely to react to your emails. The answer to almost everything in marketing is "it depends." That is unless you've done A/B Testing.

]]> 08:25 false full andy.shore@benchmarkemail.comYou can remove the guessing games from your email marketing with A/B Testing. Know how your subscribers are likely to react to your emails. The answer to almost everything in marketing is "it depends." That is unless you've done A/B Testing.andy.shore@benchmarkemail.comYou can remove the guessing games from your email marketing with A/B Testing. Know how your subscribers are likely to react to your emails. The answer to almost everything in marketing is "it depends." That is unless you've done A/B Testing. Targeted Emailing: Follow-Up Based on Interests Targeted Emailing: Follow-Up Based on Interests Fri, 28 Sep 2018 07:01:00 +0000 If you were launching a new version of a product, wouldn't it be nice to be able to promote it to all the people who had previously shown interest in that product? Well, with Targeted Emailing, you can follow-up with any segment of subscribers based on what links they have clicked on. They're telling you what they're interested in. Listen!

]]> If you were launching a new version of a product, wouldn't it be nice to be able to promote it to all the people who had previously shown interest in that product? Well, with Targeted Emailing, you can follow-up with any segment of subscribers based on what links they have clicked on. They're telling you what they're interested in. Listen!

]]> 06:03 false full andy.shore@benchmarkemail.comIf you were launching a new version of a product, wouldn't it be nice to be able to promote it to all the people who had previously shown interest in that product? Well, with Targeted Emailing, you can follow-up with any segment of subscribers based on what links they have clicked on. They're telling you what they're interested in. Listen!andy.shore@benchmarkemail.comIf you were launching a new version of a product, wouldn't it be nice to be able to promote it to all the people who had previously shown interest in that product? Well, with Targeted Emailing, you can follow-up with any segment of subscribers based on what links they have clicked on. They're telling you what they're interested in. Listen! Targeted Emailing: View Inactive Subscribers Targeted Emailing: View Inactive Subscribers Thu, 27 Sep 2018 07:01:00 +0000 You only want to be sending to the people who want to hear from you. If you have a chunk of subscribers who aren't opening your emails, it's time to do something about it. Use targeted emailing to easily identify and segment that group and then try a re-engagement campaign.

]]> You only want to be sending to the people who want to hear from you. If you have a chunk of subscribers who aren't opening your emails, it's time to do something about it. Use targeted emailing to easily identify and segment that group and then try a re-engagement campaign.

]]> 04:09 false full andy.shore@benchmarkemail.comYou only want to be sending to the people who want to hear from you. If you have a chunk of subscribers who aren't opening your emails, it's time to do something about it. Use targeted emailing to easily identify and segment that group and then try a re-engagement campaign.andy.shore@benchmarkemail.comYou only want to be sending to the people who want to hear from you. If you have a chunk of subscribers who aren't opening your emails, it's time to do something about it. Use targeted emailing to easily identify and segment that group and then try a re-engagement campaign. Targeted Emailing: Reward Loyal Subscribers Targeted Emailing: Reward Loyal Subscribers Wed, 26 Sep 2018 07:01:00 +0000 Wouldn't it be great if, with a few clicks of a mouse, you could easily identify and segment your most loyal subscribers? Well, you can and it's super simple. Find out how and what you can do with that segment in this episode.

]]> Wouldn't it be great if, with a few clicks of a mouse, you could easily identify and segment your most loyal subscribers? Well, you can and it's super simple. Find out how and what you can do with that segment in this episode.

]]> 04:46 false full andy.shore@benchmarkemail.comWouldn't it be great if, with a few clicks of a mouse, you could easily identify and segment your most loyal subscribers? Well, you can and it's super simple. Find out how and what you can do with that segment in this episode.andy.shore@benchmarkemail.comWouldn't it be great if, with a few clicks of a mouse, you could easily identify and segment your most loyal subscribers? Well, you can and it's super simple. Find out how and what you can do with that segment in this episode. Use New Tools & Technology: Targeted Emailing Use New Tools & Technology: Targeted Emailing Tue, 25 Sep 2018 07:01:00 +0000 There are tools that make it easy for you to hit your email marketing bullseye. Targeted Emailing is one of those tools that helps you manage your list and identify specific segments with a few clicks of the mouse.

]]> There are tools that make it easy for you to hit your email marketing bullseye. Targeted Emailing is one of those tools that helps you manage your list and identify specific segments with a few clicks of the mouse.

]]> 05:36 false full andy.shore@benchmarkemail.comThere are tools that make it easy for you to hit your email marketing bullseye. Targeted Emailing is one of those tools that helps you manage your list and identify specific segments with a few clicks of the mouse.andy.shore@benchmarkemail.comThere are tools that make it easy for you to hit your email marketing bullseye. Targeted Emailing is one of those tools that helps you manage your list and identify specific segments with a few clicks of the mouse. Marketing Automation: Move Subscribers to the Appropriate List Marketing Automation: Move Subscribers to the Appropriate List Mon, 24 Sep 2018 15:05:59 +0000 Marketing automation isn't only about sending emails. You can even automate list segmentation. Listen and learn about this under-utilized marketing automation tactic.

]]> Marketing automation isn't only about sending emails. You can even automate list segmentation. Listen and learn about this under-utilized marketing automation tactic.

]]> 07:06 false full andy.shore@benchmarkemail.comMarketing automation isn't only about sending emails. You can even automate list segmentation. Listen and learn about this under-utilized marketing automation tactic.andy.shore@benchmarkemail.comMarketing automation isn't only about sending emails. You can even automate list segmentation. Listen and learn about this under-utilized marketing automation tactic. Marketing Automation: Follow-Up with Subscribers Marketing Automation: Follow-Up with Subscribers Fri, 21 Sep 2018 07:01:00 +0000 You can create a tailored user experience that feels one-to-one with your subscribers with the help of marketing automation. Opening an email, clicking on a link, visiting a specific page on your website and more can trigger automated follow-ups that are targeted and relevant to that subscribers.

]]> You can create a tailored user experience that feels one-to-one with your subscribers with the help of marketing automation. Opening an email, clicking on a link, visiting a specific page on your website and more can trigger automated follow-ups that are targeted and relevant to that subscribers.

]]> 08:44 false full andy.shore@benchmarkemail.comYou can create a tailored user experience that feels one-to-one with your subscribers with the help of marketing automation. Opening an email, clicking on a link, visiting a specific page on your website and more can trigger automated follow-ups that are targeted and relevant to that subscribers.andy.shore@benchmarkemail.comYou can create a tailored user experience that feels one-to-one with your subscribers with the help of marketing automation. Opening an email, clicking on a link, visiting a specific page on your website and more can trigger automated follow-ups that are targeted and relevant to that subscribers. Use New Tools & Technology: Marketing Automation Use New Tools & Technology: Marketing Automation Thu, 20 Sep 2018 07:01:00 +0000 There is a way to save time and do better email marketing and people still hesitate to do it. Isn't that crazy? Listen and find out how simple it is to accomplish.

]]> There is a way to save time and do better email marketing and people still hesitate to do it. Isn't that crazy? Listen and find out how simple it is to accomplish.

]]> 04:18 false full andy.shore@benchmarkemail.comThere is a way to save time and do better email marketing and people still hesitate to do it. Isn't that crazy? Listen and find out how simple it is to accomplish.andy.shore@benchmarkemail.comThere is a way to save time and do better email marketing and people still hesitate to do it. Isn't that crazy? Listen and find out how simple it is to accomplish. Verify Your Email Lists Verify Your Email Lists Wed, 19 Sep 2018 07:01:00 +0000 Verifying an email list is a way to make your good list great. It lets you remove any addresses that may be problematic, even for things such as typos. It will help you maintain great email deliverability as well.

]]> Verifying an email list is a way to make your good list great. It lets you remove any addresses that may be problematic, even for things such as typos. It will help you maintain great email deliverability as well.

]]> 08:20 false full andy.shore@benchmarkemail.comVerifying an email list is a way to make your good list great. It lets you remove any addresses that may be problematic, even for things such as typos. It will help you maintain great email deliverability as well.andy.shore@benchmarkemail.comVerifying an email list is a way to make your good list great. It lets you remove any addresses that may be problematic, even for things such as typos. It will help you maintain great email deliverability as well. Remove Inactive Subscribers Remove Inactive Subscribers Tue, 18 Sep 2018 07:01:00 +0000 When it comes to your email list, it's a matter of quality and not quantity. Size doesn't matter. Listen to us as we make our case for saying goodbye to inactive subscribers.

]]> When it comes to your email list, it's a matter of quality and not quantity. Size doesn't matter. Listen to us as we make our case for saying goodbye to inactive subscribers.

]]> 05:52 false full andy.shore@benchmarkemail.comWhen it comes to your email list, it's a matter of quality and not quantity. Size doesn't matter. Listen to us as we make our case for saying goodbye to inactive subscribers.andy.shore@benchmarkemail.comWhen it comes to your email list, it's a matter of quality and not quantity. Size doesn't matter. Listen to us as we make our case for saying goodbye to inactive subscribers. Re-engage Inactive Subscribers Re-engage Inactive Subscribers Mon, 17 Sep 2018 16:38:54 +0000 It's 5x more costly to attract new customers than it is to bring back old ones. That's why a re-engagement strategy for your inactive subscribers is an important tactic. 

]]> It's 5x more costly to attract new customers than it is to bring back old ones. That's why a re-engagement strategy for your inactive subscribers is an important tactic. 

]]> 08:35 false full andy.shore@benchmarkemail.comIt's 5x more costly to attract new customers than it is to bring back old ones. That's why a re-engagement strategy for your inactive subscribers is an important tactic. andy.shore@benchmarkemail.comIt's 5x more costly to attract new customers than it is to bring back old ones. That's why a re-engagement strategy for your inactive subscribers is an important tactic.  Clean Up Your Email List Clean Up Your Email List Fri, 14 Sep 2018 15:22:10 +0000 When it comes to your email list, it's a matter of quality and not quantity. To achieve that, you need to perform some list maintenance. Learn all about what it means to clean your email list.

]]> When it comes to your email list, it's a matter of quality and not quantity. To achieve that, you need to perform some list maintenance. Learn all about what it means to clean your email list.

]]> 06:27 false full andy.shore@benchmarkemail.comWhen it comes to your email list, it's a matter of quality and not quantity. To achieve that, you need to perform some list maintenance. Learn all about what it means to clean your email list.andy.shore@benchmarkemail.comWhen it comes to your email list, it's a matter of quality and not quantity. To achieve that, you need to perform some list maintenance. Learn all about what it means to clean your email list. Create a Preference Center Create a Preference Center Thu, 13 Sep 2018 19:53:09 +0000 It's a good idea to let your subscribers manage the communications they receive from you. Especially when they're about to otherwise unsubscribe. That's what a preference center does. You can let them choose how often they hear from you and even the type of content they receive.

]]> It's a good idea to let your subscribers manage the communications they receive from you. Especially when they're about to otherwise unsubscribe. That's what a preference center does. You can let them choose how often they hear from you and even the type of content they receive.

]]> 06:30 false full andy.shore@benchmarkemail.comIt's a good idea to let your subscribers manage the communications they receive from you. Especially when they're about to otherwise unsubscribe. That's what a preference center does. You can let them choose how often they hear from you and even the type of content they receive.andy.shore@benchmarkemail.comIt's a good idea to let your subscribers manage the communications they receive from you. Especially when they're about to otherwise unsubscribe. That's what a preference center does. You can let them choose how often they hear from you and even the type of content they receive. Interest-Based Segmentation: Clicking Habits Interest-Based Segmentation: Clicking Habits Wed, 12 Sep 2018 20:21:52 +0000 A click on a link in an email is like an upvote on Reddit. It signals that the reader likes that type of content. Use that data to segment your subscribers based on the content they're interested in.

]]> A click on a link in an email is like an upvote on Reddit. It signals that the reader likes that type of content. Use that data to segment your subscribers based on the content they're interested in.

]]> 05:25 false full andy.shore@benchmarkemail.comA click on a link in an email is like an upvote on Reddit. It signals that the reader likes that type of content. Use that data to segment your subscribers based on the content they're interested in.andy.shore@benchmarkemail.comA click on a link in an email is like an upvote on Reddit. It signals that the reader likes that type of content. Use that data to segment your subscribers based on the content they're interested in. Interest-Based Segmentation: Type of Subscription Interest-Based Segmentation: Type of Subscription Tue, 11 Sep 2018 19:06:35 +0000 Knowing the types of subscriptions you're offering is a good way to segment the content you're sending to your subscribers. After all, if you've spent the past four weeks sending content to your weekly subscribers, they're going to roll their eyes when they get the same exact content in your monthly newsletter.

]]> Knowing the types of subscriptions you're offering is a good way to segment the content you're sending to your subscribers. After all, if you've spent the past four weeks sending content to your weekly subscribers, they're going to roll their eyes when they get the same exact content in your monthly newsletter.

]]> 20:45 false full andy.shore@benchmarkemail.comKnowing the types of subscriptions you're offering is a good way to segment the content you're sending to your subscribers. After all, if you've spent the past four weeks sending content to your weekly subscribers, they're going to roll their eyes when they get the same exact content in your monthly newsletter.andy.shore@benchmarkemail.comKnowing the types of subscriptions you're offering is a good way to segment the content you're sending to your subscribers. After all, if you've spent the past four weeks sending content to your weekly subscribers, they're going to roll their eyes when they get the same exact content in your monthly newsletter. Interest-Based Segmentation: Website Activity Interest-Based Segmentation: Website Activity Mon, 10 Sep 2018 14:59:40 +0000 You can sort your followers based on the pages they are visiting on your website. You know exactly what their interests are because it's where they're spending time on your site. Then you can send targeted follow-ups based on their interests.

]]> You can sort your followers based on the pages they are visiting on your website. You know exactly what their interests are because it's where they're spending time on your site. Then you can send targeted follow-ups based on their interests.

]]> 06:34 false full andy.shore@benchmarkemail.comYou can sort your followers based on the pages they are visiting on your website. You know exactly what their interests are because it's where they're spending time on your site. Then you can send targeted follow-ups based on their interests.andy.shore@benchmarkemail.comYou can sort your followers based on the pages they are visiting on your website. You know exactly what their interests are because it's where they're spending time on your site. Then you can send targeted follow-ups based on their interests. Interest-Based Segmentation: Purchase History Interest-Based Segmentation: Purchase History Fri, 07 Sep 2018 15:00:08 +0000 Your subscribers are literally telling you what they're interested in when they make a purchase. Use that information to send them more targeted, relevant content. Do that by segmenting your lists by purchase history.

]]> Your subscribers are literally telling you what they're interested in when they make a purchase. Use that information to send them more targeted, relevant content. Do that by segmenting your lists by purchase history.

]]> 05:40 false full andy.shore@benchmarkemail.comYour subscribers are literally telling you what they're interested in when they make a purchase. Use that information to send them more targeted, relevant content. Do that by segmenting your lists by purchase history.andy.shore@benchmarkemail.comYour subscribers are literally telling you what they're interested in when they make a purchase. Use that information to send them more targeted, relevant content. Do that by segmenting your lists by purchase history. List Segmentation Based on Interests List Segmentation Based on Interests Thu, 06 Sep 2018 19:32:31 +0000 You don't have to worry if you didn't begin your list segmentation at the signup process. It's also pretty simple to do your segmentation based on your subscribers' interests. Pay attention to what content creates engagement and group subscribers based on their specific interests.

]]> You don't have to worry if you didn't begin your list segmentation at the signup process. It's also pretty simple to do your segmentation based on your subscribers' interests. Pay attention to what content creates engagement and group subscribers based on their specific interests.

]]> 05:18 false full andy.shore@benchmarkemail.comYou don't have to worry if you didn't begin your list segmentation at the signup process. It's also pretty simple to do your segmentation based on your subscribers' interests. Pay attention to what content creates engagement and group subscribers based on their specific interests.andy.shore@benchmarkemail.comYou don't have to worry if you didn't begin your list segmentation at the signup process. It's also pretty simple to do your segmentation based on your subscribers' interests. Pay attention to what content creates engagement and group subscribers based on their specific interests. List Segmentation: Job Role List Segmentation: Job Role Wed, 05 Sep 2018 15:57:40 +0000 Your sales team will probably use different verbiage if they're talking to an intern rather than a company's CEO. Similarly, you may want to send different email marketing messages to different people within a company. Speak to them in their language.

]]> Your sales team will probably use different verbiage if they're talking to an intern rather than a company's CEO. Similarly, you may want to send different email marketing messages to different people within a company. Speak to them in their language.

]]> 06:16 false full andy.shore@benchmarkemail.comYour sales team will probably use different verbiage if they're talking to an intern rather than a company's CEO. Similarly, you may want to send different email marketing messages to different people within a company. Speak to them in their language.andy.shore@benchmarkemail.comYour sales team will probably use different verbiage if they're talking to an intern rather than a company's CEO. Similarly, you may want to send different email marketing messages to different people within a company. Speak to them in their language. List Segmentation: Industry List Segmentation: Industry Tue, 04 Sep 2018 19:00:00 +0000 If your business caters to multiple industries, you probably want your email marketing to do the same thing. That's why it's helpful to segment your list by industry, and you can ask that question directly on your signup form.

]]> If your business caters to multiple industries, you probably want your email marketing to do the same thing. That's why it's helpful to segment your list by industry, and you can ask that question directly on your signup form.

]]> 04:44 false full andy.shore@benchmarkemail.comIf your business caters to multiple industries, you probably want your email marketing to do the same thing. That's why it's helpful to segment your list by industry, and you can ask that question directly on your signup form.andy.shore@benchmarkemail.comIf your business caters to multiple industries, you probably want your email marketing to do the same thing. That's why it's helpful to segment your list by industry, and you can ask that question directly on your signup form. List Segmentation: Location List Segmentation: Location Fri, 31 Aug 2018 15:26:35 +0000 Another easy way to group the subscribers on your list is by location. If your business has multiple locations or you cater to individuals across the globe, you may want to send each group content relevant to them. That keeps everyone happy!

]]> Another easy way to group the subscribers on your list is by location. If your business has multiple locations or you cater to individuals across the globe, you may want to send each group content relevant to them. That keeps everyone happy!

]]> 06:25 false full andy.shore@benchmarkemail.comAnother easy way to group the subscribers on your list is by location. If your business has multiple locations or you cater to individuals across the globe, you may want to send each group content relevant to them. That keeps everyone happy!andy.shore@benchmarkemail.comAnother easy way to group the subscribers on your list is by location. If your business has multiple locations or you cater to individuals across the globe, you may want to send each group content relevant to them. That keeps everyone happy! List Segmentation: Gender List Segmentation: Gender Thu, 30 Aug 2018 16:55:26 +0000 We begin discussing the various ways you can segment your lists with the ways you can use gender to your favor. We also talk about the potential reasons not to use gender as a segmentation factor. You can be the judge.

]]> We begin discussing the various ways you can segment your lists with the ways you can use gender to your favor. We also talk about the potential reasons not to use gender as a segmentation factor. You can be the judge.

]]> 04:34 false full andy.shore@benchmarkemail.comWe begin discussing the various ways you can segment your lists with the ways you can use gender to your favor. We also talk about the potential reasons not to use gender as a segmentation factor. You can be the judge.andy.shore@benchmarkemail.comWe begin discussing the various ways you can segment your lists with the ways you can use gender to your favor. We also talk about the potential reasons not to use gender as a segmentation factor. You can be the judge. Know Your Subscribers: Segmentation Know Your Subscribers: Segmentation Wed, 29 Aug 2018 17:24:33 +0000 Part of getting to know your subscribers is not treating them all as if they're the same person. That's where segmentation comes into play. Discover the ways you can sort your subscribers into groups that will let you send targeted, relevant content to each segment.

]]> Part of getting to know your subscribers is not treating them all as if they're the same person. That's where segmentation comes into play. Discover the ways you can sort your subscribers into groups that will let you send targeted, relevant content to each segment.

]]> 06:32 false full andy.shore@benchmarkemail.comPart of getting to know your subscribers is not treating them all as if they're the same person. That's where segmentation comes into play. Discover the ways you can sort your subscribers into groups that will let you send targeted, relevant content to each segment.andy.shore@benchmarkemail.comPart of getting to know your subscribers is not treating them all as if they're the same person. That's where segmentation comes into play. Discover the ways you can sort your subscribers into groups that will let you send targeted, relevant content to each segment. Know Your Subscribers: Why is That Important? Know Your Subscribers: Why is That Important? Tue, 28 Aug 2018 15:39:18 +0000 The second goal for any email marketer should be to get to know their subscribers. It's important to know, so you can ensure you're delivering relevant content of value to those subscribers.

]]> The second goal for any email marketer should be to get to know their subscribers. It's important to know, so you can ensure you're delivering relevant content of value to those subscribers.

]]> 04:56 false full andy.shore@benchmarkemail.comThe second goal for any email marketer should be to get to know their subscribers. It's important to know, so you can ensure you're delivering relevant content of value to those subscribers.andy.shore@benchmarkemail.comThe second goal for any email marketer should be to get to know their subscribers. It's important to know, so you can ensure you're delivering relevant content of value to those subscribers. Writing Compelling Copy to Grow a List: CTA Writing Compelling Copy to Grow a List: CTA Mon, 27 Aug 2018 07:01:00 +0000 This is the last episode in our conversation on growing your list. We move onto the next topic after this one. Last, and certainly not least, for growing your list is the Call To Action. You need to create a sense of urgency, use action words and more to ensure you've gained a new subscriber.

]]> This is the last episode in our conversation on growing your list. We move onto the next topic after this one. Last, and certainly not least, for growing your list is the Call To Action. You need to create a sense of urgency, use action words and more to ensure you've gained a new subscriber.

]]> 07:09 false full andy.shore@benchmarkemail.comThis is the last episode in our conversation on growing your list. We move onto the next topic after this one. Last, and certainly not least, for growing your list is the Call To Action. You need to create a sense of urgency, use action words and more to ensure you've gained a new subscriber.andy.shore@benchmarkemail.comThis is the last episode in our conversation on growing your list. We move onto the next topic after this one. Last, and certainly not least, for growing your list is the Call To Action. You need to create a sense of urgency, use action words and more to ensure you've gained a new subscriber. Writing Compelling Copy to Grow a List: Incentive Writing Compelling Copy to Grow a List: Incentive Fri, 24 Aug 2018 07:01:00 +0000 Another important aspect of the words you use for your signup form is the incentive. Potential subscribers need to understand the value in opting into your list. Tell them what they have to look forward to!

]]> Another important aspect of the words you use for your signup form is the incentive. Potential subscribers need to understand the value in opting into your list. Tell them what they have to look forward to!

]]> 05:17 false full andy.shore@benchmarkemail.comAnother important aspect of the words you use for your signup form is the incentive. Potential subscribers need to understand the value in opting into your list. Tell them what they have to look forward to!andy.shore@benchmarkemail.comAnother important aspect of the words you use for your signup form is the incentive. Potential subscribers need to understand the value in opting into your list. Tell them what they have to look forward to! Writing Compelling Copy to Grow a List: Voice Writing Compelling Copy to Grow a List: Voice Thu, 23 Aug 2018 07:01:00 +0000 In addition to touch points and timing, the words you put on your signup form matter when it comes to growing your list. Part of that is the tone or personality that your words carry. That's what is called the "voice" of your copy.

]]> In addition to touch points and timing, the words you put on your signup form matter when it comes to growing your list. Part of that is the tone or personality that your words carry. That's what is called the "voice" of your copy.

]]> 06:22 false full andy.shore@benchmarkemail.comIn addition to touch points and timing, the words you put on your signup form matter when it comes to growing your list. Part of that is the tone or personality that your words carry. That's what is called the "voice" of your copy.andy.shore@benchmarkemail.comIn addition to touch points and timing, the words you put on your signup form matter when it comes to growing your list. Part of that is the tone or personality that your words carry. That's what is called the "voice" of your copy. Growing a List: Feedback Growing a List: Feedback Wed, 22 Aug 2018 14:50:36 +0000 The last of the exit-intent popup signup forms that we discuss is one for receiving feedback. If you ask a site visitor for feedback on their experience on your website, you may find out why they didn't decide to make a purchase. It will make your customers feel valued as well.

]]> The last of the exit-intent popup signup forms that we discuss is one for receiving feedback. If you ask a site visitor for feedback on their experience on your website, you may find out why they didn't decide to make a purchase. It will make your customers feel valued as well.

]]> 05:28 false full andy.shore@benchmarkemail.comThe last of the exit-intent popup signup forms that we discuss is one for receiving feedback. If you ask a site visitor for feedback on their experience on your website, you may find out why they didn't decide to make a purchase. It will make your customers feel valued as well.andy.shore@benchmarkemail.comThe last of the exit-intent popup signup forms that we discuss is one for receiving feedback. If you ask a site visitor for feedback on their experience on your website, you may find out why they didn't decide to make a purchase. It will make your customers feel valued as well. Growing a List: Related Products Growing a List: Related Products Tue, 21 Aug 2018 19:00:00 +0000 Sometimes, consumers don't know what they don't know. They may have come to your site without knowing what they should be looking for, found something similar, but not exactly what they wanted. So, they give up and click to exit your site. Enter the Related Products Exit-Intent Popup Signup Form.

]]> Sometimes, consumers don't know what they don't know. They may have come to your site without knowing what they should be looking for, found something similar, but not exactly what they wanted. So, they give up and click to exit your site. Enter the Related Products Exit-Intent Popup Signup Form.

]]> 05:21 false full andy.shore@benchmarkemail.comSometimes, consumers don't know what they don't know. They may have come to your site without knowing what they should be looking for, found something similar, but not exactly what they wanted. So, they give up and click to exit your site. Enter the Related Products Exit-Intent Popup Signup Form.andy.shore@benchmarkemail.comSometimes, consumers don't know what they don't know. They may have come to your site without knowing what they should be looking for, found something similar, but not exactly what they wanted. So, they give up and click to exit your site. Enter the Related Products Exit-Intent Popup Signup Form. Growing a List: Shopping Cart Growing a List: Shopping Cart Mon, 20 Aug 2018 15:03:14 +0000 We continue talking about the different types of exit-intent pop-up forms by discussing the shopping cart. If someone places an item in your eCommerce shopping cart but doesn't make a purchase, you can catch them on the way out with a popup signup form. Then you can follow-up afterward to convince them to complete their purchase.

]]> We continue talking about the different types of exit-intent pop-up forms by discussing the shopping cart. If someone places an item in your eCommerce shopping cart but doesn't make a purchase, you can catch them on the way out with a popup signup form. Then you can follow-up afterward to convince them to complete their purchase.

]]> 06:55 false full andy.shore@benchmarkemail.comWe continue talking about the different types of exit-intent pop-up forms by discussing the shopping cart. If someone places an item in your eCommerce shopping cart but doesn't make a purchase, you can catch them on the way out with a popup signup form. Then you can follow-up afterward to convince them to complete their purchase.andy.shore@benchmarkemail.comWe continue talking about the different types of exit-intent pop-up forms by discussing the shopping cart. If someone places an item in your eCommerce shopping cart but doesn't make a purchase, you can catch them on the way out with a popup signup form. Then you can follow-up afterward to convince them to complete their purchase. Growing a List: Freebies, Discounts & Special Offers Growing a List: Freebies, Discounts & Special Offers Fri, 17 Aug 2018 13:45:22 +0000 Last episode we talked about the exit-intent signup form. There are a few different approaches you can take with that strategy. This episode discusses using them to offer freebies, discounts and special offers.

]]> Last episode we talked about the exit-intent signup form. There are a few different approaches you can take with that strategy. This episode discusses using them to offer freebies, discounts and special offers.

]]> 06:22 false full andy.shore@benchmarkemail.comLast episode we talked about the exit-intent signup form. There are a few different approaches you can take with that strategy. This episode discusses using them to offer freebies, discounts and special offers.andy.shore@benchmarkemail.comLast episode we talked about the exit-intent signup form. There are a few different approaches you can take with that strategy. This episode discusses using them to offer freebies, discounts and special offers. Growing a List: Exit-Intent Signup Forms Growing a List: Exit-Intent Signup Forms Thu, 16 Aug 2018 17:28:52 +0000 If a visitor leaves your website without subscribing to your list, they may be gone for good. Don't let that happen! Catch them on their way out the door with an exit-intent signup form. Learn how in this episode.

]]> If a visitor leaves your website without subscribing to your list, they may be gone for good. Don't let that happen! Catch them on their way out the door with an exit-intent signup form. Learn how in this episode.

]]> 05:32 false full andy.shore@benchmarkemail.comIf a visitor leaves your website without subscribing to your list, they may be gone for good. Don't let that happen! Catch them on their way out the door with an exit-intent signup form. Learn how in this episode.andy.shore@benchmarkemail.comIf a visitor leaves your website without subscribing to your list, they may be gone for good. Don't let that happen! Catch them on their way out the door with an exit-intent signup form. Learn how in this episode. Growing a List: Popup vs. Standard Embed Signup Forms Growing a List: Popup vs. Standard Embed Signup Forms Wed, 15 Aug 2018 14:14:04 +0000 In this episode, we talk about the times you'll want to use a popup signup form or a standard embeddable one. We discuss the advantages and disadvantages of each. Learn when to employ each of them to grow your list.

]]> In this episode, we talk about the times you'll want to use a popup signup form or a standard embeddable one. We discuss the advantages and disadvantages of each. Learn when to employ each of them to grow your list.

]]> 05:54 false full andy.shore@benchmarkemail.comIn this episode, we talk about the times you'll want to use a popup signup form or a standard embeddable one. We discuss the advantages and disadvantages of each. Learn when to employ each of them to grow your list.andy.shore@benchmarkemail.comIn this episode, we talk about the times you'll want to use a popup signup form or a standard embeddable one. We discuss the advantages and disadvantages of each. Learn when to employ each of them to grow your list. Growing a List: Location Growing a List: Location Tue, 14 Aug 2018 13:23:03 +0000 Location! Location! Location! We talked about the importance of timing last episode, but one factor in that timing is where on the page a signup form is located. Do you want your form above-the-fold, in the side bar or the footer? Listen to find out.

]]> Location! Location! Location! We talked about the importance of timing last episode, but one factor in that timing is where on the page a signup form is located. Do you want your form above-the-fold, in the side bar or the footer? Listen to find out.

]]> 05:54 false full andy.shore@benchmarkemail.comLocation! Location! Location! We talked about the importance of timing last episode, but one factor in that timing is where on the page a signup form is located. Do you want your form above-the-fold, in the side bar or the footer? Listen to find out.andy.shore@benchmarkemail.comLocation! Location! Location! We talked about the importance of timing last episode, but one factor in that timing is where on the page a signup form is located. Do you want your form above-the-fold, in the side bar or the footer? Listen to find out. Growing a List: The Importance of Timing Growing a List: The Importance of Timing Mon, 13 Aug 2018 16:46:53 +0000 We've been talking about all the various touch points you should cover when attempting to grow your list. In this episode, we start to talk about how timing factors into your list growth.

]]> We've been talking about all the various touch points you should cover when attempting to grow your list. In this episode, we start to talk about how timing factors into your list growth.

]]> 04:28 false full andy.shore@benchmarkemail.comWe've been talking about all the various touch points you should cover when attempting to grow your list. In this episode, we start to talk about how timing factors into your list growth.andy.shore@benchmarkemail.comWe've been talking about all the various touch points you should cover when attempting to grow your list. In this episode, we start to talk about how timing factors into your list growth. Interns Ask Us Questions About Growing a List Interns Ask Us Questions About Growing a List Fri, 10 Aug 2018 07:01:00 +0000 We made our interns listen to the first nine episodes on growing a list and then told them to ask us any questions that came up. After all, they're the resident Clueless Email Marketers in our office.

]]> We made our interns listen to the first nine episodes on growing a list and then told them to ask us any questions that came up. After all, they're the resident Clueless Email Marketers in our office.

]]> 23:14 false full andy.shore@benchmarkemail.comWe made our interns listen to the first nine episodes on growing a list and then told them to ask us any questions that came up. After all, they're the resident Clueless Email Marketers in our office.andy.shore@benchmarkemail.comWe made our interns listen to the first nine episodes on growing a list and then told them to ask us any questions that came up. After all, they're the resident Clueless Email Marketers in our office. Growing a List: Print Ads Growing a List: Print Ads Thu, 09 Aug 2018 07:01:00 +0000 It's important to remember every possible touch point when looking to grow your email list. You might not think of print ads as an opportunity to do that, but you'd be incorrect. With QR codes, SMS or simply putting a URL, you can grow your list with this offline opportunity.

]]> It's important to remember every possible touch point when looking to grow your email list. You might not think of print ads as an opportunity to do that, but you'd be incorrect. With QR codes, SMS or simply putting a URL, you can grow your list with this offline opportunity.

]]> 06:05 false full andy.shore@benchmarkemail.comIt's important to remember every possible touch point when looking to grow your email list. You might not think of print ads as an opportunity to do that, but you'd be incorrect. With QR codes, SMS or simply putting a URL, you can grow your list with this offline opportunity.andy.shore@benchmarkemail.comIt's important to remember every possible touch point when looking to grow your email list. You might not think of print ads as an opportunity to do that, but you'd be incorrect. With QR codes, SMS or simply putting a URL, you can grow your list with this offline opportunity. Growing a List: Events Growing a List: Events Wed, 08 Aug 2018 14:28:27 +0000 This episode continues our conversation on the off-line options for growing your email list with a look at events. Business events and expos give us an opportunity to interact with all sorts of current and potential customers. Use that to build your list.

]]> This episode continues our conversation on the off-line options for growing your email list with a look at events. Business events and expos give us an opportunity to interact with all sorts of current and potential customers. Use that to build your list.

]]> 06:33 false full andy.shore@benchmarkemail.comThis episode continues our conversation on the off-line options for growing your email list with a look at events. Business events and expos give us an opportunity to interact with all sorts of current and potential customers. Use that to build your list.andy.shore@benchmarkemail.comThis episode continues our conversation on the off-line options for growing your email list with a look at events. Business events and expos give us an opportunity to interact with all sorts of current and potential customers. Use that to build your list. Growing a List: In-Store Growing a List: In-Store Tue, 07 Aug 2018 15:23:54 +0000 We're still focusing on the various touch points for growing your list. We continue looking at off-line options by discussing opportunities to grow your list in-store.

]]> We're still focusing on the various touch points for growing your list. We continue looking at off-line options by discussing opportunities to grow your list in-store.

]]> 06:32 false full andy.shore@benchmarkemail.comWe're still focusing on the various touch points for growing your list. We continue looking at off-line options by discussing opportunities to grow your list in-store.andy.shore@benchmarkemail.comWe're still focusing on the various touch points for growing your list. We continue looking at off-line options by discussing opportunities to grow your list in-store. Growing a List: Phone Growing a List: Phone Mon, 06 Aug 2018 15:14:30 +0000 As we continue our conversation around growing a list, we take it offline for this episode and discuss using the phone to add subscribers. You've already got potential subscribers on the phone, why not take a moment and ask them to join your list?

]]> As we continue our conversation around growing a list, we take it offline for this episode and discuss using the phone to add subscribers. You've already got potential subscribers on the phone, why not take a moment and ask them to join your list?

]]> 06:33 false full andy.shore@benchmarkemail.comAs we continue our conversation around growing a list, we take it offline for this episode and discuss using the phone to add subscribers. You've already got potential subscribers on the phone, why not take a moment and ask them to join your list?andy.shore@benchmarkemail.comAs we continue our conversation around growing a list, we take it offline for this episode and discuss using the phone to add subscribers. You've already got potential subscribers on the phone, why not take a moment and ask them to join your list? Growing a List: Social Media Growing a List: Social Media Fri, 03 Aug 2018 14:46:22 +0000 Email marketing and social media aren't an either/or situation. You should always be using both and that includes efforts to grow your list. Listen to this episode to find out how you can use social media to attract new subscribers.

]]> Email marketing and social media aren't an either/or situation. You should always be using both and that includes efforts to grow your list. Listen to this episode to find out how you can use social media to attract new subscribers.

]]> 05:58 false full andy.shore@benchmarkemail.comEmail marketing and social media aren't an either/or situation. You should always be using both and that includes efforts to grow your list. Listen to this episode to find out how you can use social media to attract new subscribers.andy.shore@benchmarkemail.comEmail marketing and social media aren't an either/or situation. You should always be using both and that includes efforts to grow your list. Listen to this episode to find out how you can use social media to attract new subscribers. Growing a List: Other Website Pages Growing a List: Other Website Pages Thu, 02 Aug 2018 14:38:25 +0000 We continue our conversation about growing an email list by looking at some of the other places to consider putting a signup form on your website. Know the highest trafficked pages on your site, so you're not missing opportunities to grow your list.

]]> We continue our conversation about growing an email list by looking at some of the other places to consider putting a signup form on your website. Know the highest trafficked pages on your site, so you're not missing opportunities to grow your list.

]]> 06:09 false full andy.shore@benchmarkemail.comWe continue our conversation about growing an email list by looking at some of the other places to consider putting a signup form on your website. Know the highest trafficked pages on your site, so you're not missing opportunities to grow your list.andy.shore@benchmarkemail.comWe continue our conversation about growing an email list by looking at some of the other places to consider putting a signup form on your website. Know the highest trafficked pages on your site, so you're not missing opportunities to grow your list. Growing a List: Your Blog Growing a List: Your Blog Wed, 01 Aug 2018 15:44:01 +0000 Your blog is one of the best SEO tools for your business. It's going to drive traffic to your site. Keep those site visitors coming back by converting them into subscribers.

]]> Your blog is one of the best SEO tools for your business. It's going to drive traffic to your site. Keep those site visitors coming back by converting them into subscribers.

]]> 06:01 false full andy.shore@benchmarkemail.comYour blog is one of the best SEO tools for your business. It's going to drive traffic to your site. Keep those site visitors coming back by converting them into subscribers.andy.shore@benchmarkemail.comYour blog is one of the best SEO tools for your business. It's going to drive traffic to your site. Keep those site visitors coming back by converting them into subscribers. Growing a List: Homepage Growing a List: Homepage Tue, 31 Jul 2018 16:05:37 +0000 We kick off our series of conversations about how to grow your email list by focusing on the most obvious starting point: your homepage. Do you know where you should place a signup form on your homepage? You will after these 5ish minutes!

]]> We kick off our series of conversations about how to grow your email list by focusing on the most obvious starting point: your homepage. Do you know where you should place a signup form on your homepage? You will after these 5ish minutes!

]]> 06:01 false full andy.shore@benchmarkemail.comWe kick off our series of conversations about how to grow your email list by focusing on the most obvious starting point: your homepage. Do you know where you should place a signup form on your homepage? You will after these 5ish minutes!andy.shore@benchmarkemail.comWe kick off our series of conversations about how to grow your email list by focusing on the most obvious starting point: your homepage. Do you know where you should place a signup form on your homepage? You will after these 5ish minutes! Introducing Clues for the Clueless Email Marketer Introducing Clues for the Clueless Email Marketer Fri, 27 Jul 2018 18:22:47 +0000 Welcome to our new podcast! We'll be releasing daily mini episodes (minisodes) each weekday aimed at the Clueless Email Marketer. After all, we're all clueless until someone clues us in!

 

In this first episode, we introduce the podcast and start a conversation on the importance of your email list and why you need to focus on growing your list.

]]> Welcome to our new podcast! We'll be releasing daily mini episodes (minisodes) each weekday aimed at the Clueless Email Marketer. After all, we're all clueless until someone clues us in!

 

In this first episode, we introduce the podcast and start a conversation on the importance of your email list and why you need to focus on growing your list.

]]> 08:48 false full andy.shore@benchmarkemail.comWelcome to our new podcast! We'll be releasing daily mini episodes (minisodes) each weekday aimed at the Clueless Email Marketer. After all, we're all clueless until someone clues us in!   In this first episode, we introduce the podcast and start a conversation on the importance of your email list and why you need to focus on growing your list.andy.shore@benchmarkemail.comWelcome to our new podcast! We'll be releasing daily mini episodes (minisodes) each weekday aimed at the Clueless Email Marketer. After all, we're all clueless until someone clues us in!   In this first episode, we introduce the podcast and start a conversation on the importance of your email list and why you need to focus on growing your list.