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CMA Association Management Celebrates 25 Years of Innovation

kaitlin — Mon, 23 Jan 2012 15:58:44 +0000

FOR IMMEDIATE RELEASE

Kaitlin Friedmann
Creative Marketing Alliance
(609) 297-2215
kfriedmann@cmasolutions.com

CMA Association Management Celebrates 25 Years of Innovation

New Website Reflects CMA’s Unique Capabilities – www.ThinkCMA.com

PRINCETON JUNCTION, NJ – January 23, 2012 – Built upon a vision for a different kind of association management company—one that would deliver customized services to meet and exceed association growth objectives—CMA Association Management has matured from a two-person shop to a 30+ employee operation in a quarter century of business.

The AMC Institute-accredited company kicked off its year-long celebration of its 25th anniversary today with the launch of a newly-designed website. The revamped design and enhanced programming sets up a more sustainable and organized system for showcasing CMA’s services and successes. Other planned activities to commemorate this milestone include an event in the Spring to celebrate with clients and New Jersey dignitaries and the introduction of more interactive elements on the new website, including a video series showcasing the many talents of the CMA staff.

“We know how important a website is in today’s marketplace, as it often serves as a client’s crucial first impression. Our new website truly demonstrates our capabilities and more accurately showcases the innovative CMA services association leaders have relied upon for 25 years,” said Jeffrey Barnhart, President and CEO of CMA.

CMA partners with associations across the globe and in various industries. By providing turnkey services and strategic vision, CMA not only serves as an administrative headquarters, but proactively customizes marketing programs to help associations reach the next level of success.

For more information, visit www.ThinkCMA.com.

About CMA Association Management
CMA Association Management is a full-service association management firm that has provided a diverse range of association management, event management and strategic marketing services to achieve measurable results for regional, national and international association clients for over 25 years. Based in Princeton Junction, NJ, CMA is one of only 68 association management companies worldwide accredited by the AMC Institute. For more information, please visit www.ThinkCMA.com, call 1-609-297-2235 or email us at info@cmasolutions.com.

ICMA Commends CMA for Regional Event Series

kaitlin — Mon, 14 Nov 2011 17:19:00 +0000

Members of ICMA gather for networking opportunities in Munich, Germany.

Focused on card industry innovation, members of the account team for the International Card Manufacturers Association (ICMA) traveled throughout the month of October for the association’s Regional Events. CMA was responsible for all programming and management of the events including networking events and thought provoking educational sessions.

The EuroForum, held in Munich, Germany focused specifically on Europe’s card industry needs, opportunities and trends while exploring regional strategies and solutions for growing business. Sessions featured topics such as lamination, EMV, coating solutions, card quality management and printing.

CMA listened to member feedback on new technology and created the Technology Summit to help members respond to industry shifts caused by NFC (mobile payments) and EMV (the proliferation of smart card technology). Held in Chicago, Illinois, speakers discussed visioning for the future and how new technology will change the way those in the card industry do business.

At the North American Academy Workshop, also held in Chicago, attendees had the opportunity to discuss the most important challenges and opportunities facing the North American card industry. The event featured presentations on topics such as battery powered cards, security, mobile payments and green practices in the card industry. CMA even added a product showcase where table top exhibitors had 3-5 minutes on stage to inform attendees of their product or service they provide to the card manufacturing industry.

Excellent feedback from attendees and exhibitors was received and the audience even commented they were some of the most educational agendas ever!

JASPER Wins Confirm CMA’s Commitment to Serving Clients

kaitlin — Mon, 31 Oct 2011 15:19:00 +0000

CMA Public Relations Manager, Kaitlin Friedmann (left) and Public Relations Account Executive, Meghan Higgins (right) accepted seven JASPER Awards from Board President, Rich Jack at the 37^th Annual Jersey Shore Public Relations and Advertising Association (JSPRAA) Awards Gala on October 14.

CMA received seven JASPER Awards at the 37^th Annual Jersey Shore Public Relations and Advertising Association (JSPRAA) Awards Gala held Friday, October 14 at the PNC Bank Arts Center in Holmdel, New Jersey.

CMA received three gold awards for the creation of a brochure for a financial publication, a print magazine for an electrical buying group and public relations campaign for a meetings industry association. The firm also received four silver awards for a brochure and internal newsletter for a global accounting association, sales kit for a regional medical dermatologist and a web banner for a national transportation association.

“It is an honor to be one of the agencies with the most wins of the night,” said Jeffrey Barnhart, President and CEO of CMA. “This success coupled with our outstanding showing at the ASTRA awards confirms our commitment to serving client needs effectively.”

CMA Staff Recognizes Diane Galante Haggerty

kaitlin — Fri, 28 Oct 2011 00:38:00 +0000

CMA is proud to recognize Diane Galante Haggerty as the company’s third Crew Star program winner for 2011. The Crew Star program recognizes a CMA employee every quarter for exemplifying CMA’s core values and going above and beyond.

Diane is responsible for the overall management of association clients on both a national and international scale. Along with the management of day-to-day association operations, Diane applies successful membership development and recruitment strategies, meeting planning expertise and other best business practices to her leadership of associations. A resident of Yardley, PA, Diane is a graduate of The Pennsylvania State University. She has been with CMA for five years.

Diane was selected by her peers for her willingness to help fellow employees, her positive energy, passion for her work and servicing clients. As 2011’s third quarter Crew Star, Diane will enjoy perks such as a prime parking spot, lunch with the executive team and her picture on the wall in the CMA reception area.

Congratulations, Diane!

PR Efforts Garner Unprecedented Visibility for Transportation Association

kaitlin — Fri, 14 Oct 2011 14:34:00 +0000

Officially the Transportation Marketing and Sales Association (TMSA) as of January 2011, TMSA turned to CMA to promote its new brand and strategic direction as well as its upcoming Connections Events to the transportation and logistics industries.

With the help of TMSA’s Communications Committee Chair, CMA secured two podcasts in the industry’s top publications WT100 and The Journal of Commerce, both featuring interviews with TMSA President, Dick Metzler. The WT100 podcast focused on the association’s rebrand, membership benefits, new industry awards as well as the future of the organization. The Journal of Commerce podcast focused on TMSA’s upcoming Connections Events being held in October in Florida, California and Arkansas, further showcasing TMSA’s efforts to provide its members with more regional networking opportunities.

CMA developed podcast recording questions for WT100 and The Journal of Commerce’s editors as well as talking points which were utilized during prep sessions with Metzler. The podcasts were promoted in the publication’s e-newsletters which were sent out to several thousand of its subscribers, driving readers to its respective websites to listen to the podcasts, which have a combined online circulation of 70,117. These efforts garnered unprecedented visibility for TMSA, further positioning the association as a place for marketing, communications and sales professionals to network, learn and grow.

Summer Spells Success for CMA Client Events

kaitlin — Fri, 26 Aug 2011 18:37:00 +0000

The Transportation Marketing and Sales Association (TMSA) and Rental and Staging Network (RSN) commended CMA on the innovative strategies and tactics used to stage two successful meetings. The TMSA Annual Conference held in early June at the Rancho Bernardo Inn in San Diego, California and RSN’s Leadership Symposium, held in early August at the Westin O’Hare in Chicago both exceeded client expectations thanks to the collaborative efforts of CMA’s internal teams.

CMA handled all aspects of the TMSA Conference including attendee registration, speaker arrangements, on-site management, food and beverage and site selection, as well as developing the annual Conference program and executing marketing materials. By promoting the Conference through public relations and e-mail communications, CMA generated interest in the event among members and throughout the transportation and logistics industries leading to a total of 175 attendees. CMA also tapped into members’ growing use and interest in social media and created a Twitter contest to keep attendees engaged.

CMA was also instrumental in launching RSN’s first-ever Leadership Symposium. A network of geographically-diverse rental and staging companies with complete event capabilities, RSN turned to CMA to stage an event focused on business development education for RSN’s 16 member companies. CMA promoted the Symposium with public relations to raise awareness for the association within the audio/visual industry.

CMA Collects Donations to Give Back to Our Troops

kaitlin — Tue, 02 Aug 2011 19:36:00 +0000

CMA gave back to our troops by collecting donations for deployed Mountainside, New Jersey resident, Patrick Klebaur.

For one month, CMA staff members collected and donated some of Patrick’s favorite items to remind him of home as an initiative to give back to the community. With overwhelming participation, the firm collected over three dozen items on Patrick’s wish list, such as magazines and his favorite foods. Klebaur is a graduate of the Lackland Air Force Base in San Antonio, Texas. He is on a six month tour of Duty in Afghanistan.

“Patrick indicated CMA’s package was the best they received yet and all the goodies inside were a huge hit!” said Erin Higgins, Director of Marketing Services at CMA. “Supporting the troops is so important so thank you to everyone that participated.”

Photo caption (from left to right): Corie Eisenberg, Lindsay Piccolella, Erin Higgins, Melanie Kotsonis and Colleen Reasoner.

CMA Staff Recognizes Kelly McKelvey

kaitlin — Fri, 15 Jul 2011 14:16:00 +0000

CMA is proud to recognize Kelly McKelvey as the company’s second Crew Star program winner for 2011! The Crew Star program recognizes a CMA employee every quarter for exemplifying CMA’s core values and going above and beyond.

Kelly is responsible for coordinating marketing, advertising and interactive projects for many of CMA’s clients while covering the day-to-day activities involved in business development. Combining her creative talents and customer service experience, Kelly has been responsible for providing effective solutions for clients and communicating a client’s changing needs to the CMA team. A resident of Hamilton, NJ and a graduate of Gettysburg College, Kelly has been with CMA for three years.

Kelly was selected by her peers for her positive energy, speed and dedication, ability to overcome challenges and going above and beyond to service clients. As 2011’s second quarter Crew Star, Kelly will enjoy perks such as a prime parking spot, lunch with the executive team and her picture on the wall in the CMA reception area.

Congratulations, Kelly!

CMA Recognized for Marketing Excellence at 2011 ASTRA Awards

kaitlin — Thu, 09 Jun 2011 18:34:00 +0000

From Left to Right: Director of Marketing Services, Erin Higgins; Vice President of Marketing, Christian Horn; PR Manager, Kaitlin Friedmann; President & CEO, Jeff Barnhart; Graphic Designer, Diane Webster; Vice President & Creative Director, Dave Sherwood

CMA was honored with a total of 17 awards at last night’s ASTRA’s, the New Jersey Communications, Advertising and Marketing Association (CAMA)’s prestigious awards program and ceremony, including Best in Show—the evening’s top honor. CMA Director of Marketing Services, Erin Higgins, co-chaired the successful event and CMA Creative Director, Dave Sherwood, created outstanding artwork to match the event’s theme “Get Discovered, You’re a Star!”

The jury of six judges awarded CMA the award for Best in Show for the company’s signature holiday card. Winning 9 gold awards, 6 silver, 1 bronze and the Best in Show, CMA was the top winner among all other entrants! The agency won awards in various categories including marketing and public relations projects for association clients as well as its own self-promotion. CMA took home three awards for the rebranding effort for international accounting association JHI and was recognized for the promotion and management of The Audies awards for the Audio Publishers Association.

CMA won in three categories for its marketing work with JHI, an international accounting association.

ICMA 2011 EXPO a Great Success; Attendance Reaches a 10-Year High

kaitlin — Fri, 03 Jun 2011 17:02:00 +0000

Members of the ICMA team traveled to Hollywood, Florida for ICMA’s Annual EXPO in May. CMA’s experienced team stepped up their game, leading to a record-breaking year. Exhibits sold out at 50—the highest ever—attendance reached a 10 year high, and sponsorship support by leading suppliers surpassed the past several years.

Although CMA has been running this event for 20 years, the team brainstormed ways to keep the format fresh and new. New this year, CMA created a Speed Networking session aimed at providing exhibitors and card manufacturers with a structured approach to meeting industry companies they may not normally have an opportunity to meet. This too was a great success—many card manufacturers were grateful for the time to talk with new contacts and exhibitors felt it was a welcome addition to the EXPO schedule. Future EXPOs will allow for more time to network based on the response to this year’s session.

Hand-picked by CMA’s account team, two keynote speakers John Amatt, a veteran mountain climber, and Dr. Jerry Haar, a professor of economics at Florida International University, shedded light on ways members can embrace inevitable change. Additionally, CMA selected the most knowledgeable ICMA members to contribute presentations on a variety of topics ranging from point of sale marketing to secure card processing facilities.

CMA also tapped into years of experience running awards ceremonies to make ICMA’s Elan Awards gala a night to remember. The awards recognized the latest advancements and achievements in card design throughout the industry and provided a social atmosphere to celebrate this one-of-a-kind association. CMA called in entertainment to reflect the spirit of the location—a Jennifer Lopez and Gloria Estefan celebrity impersonator kept the audience laughing and salsa dancers turned up the Florida heat on the dancefloor.

Let CMA break records for you. Give us a call at (609) 297-2235 to find out more about our total event management capabilities.