Cocard Synergy Blog

No Hidden Fees? Really?

Robb Lejuwaan — Mon, 27 Jul 2009 04:04:26 +0000

In almost every advertisiement I see for merhant accounts these days I see the term “no hidden fees.” However, when you examine the small print these companies almost always turn out to have just that – lots of hidden fees! Costco provides a great example of this; they advertise unbeatable credit card processing rates of [...]

Cocard Synergy DNA:Transparency

Robb Lejuwaan — Tue, 05 Aug 2008 05:37:22 +0000

If you have the freedom to choose, or design, the way a company operates why not go with what would make you happy if you were a client, employee or vendor of your company? I really believe this is the only way to go when building a business. One characteristic I would love to see [...]

Easy Sell

Robb Lejuwaan — Tue, 05 Aug 2008 04:02:24 +0000

I been noticing a clear trend in recent weeks – selling my services is getting much, much easier. When I was an employee in the merchant account industry I worked for one of the best companies in the industry. Heck, they are the ones that introduced me to “Straight Pass Through” pricing and “Interchange Plus.” [...]

Zappos.com – Hero’s to Emulate

Robb Lejuwaan — Tue, 08 Jul 2008 17:38:14 +0000

I know yesterday I wrote I am not really into posting videos; I guess I have changed. Last wee ABC’s Night Line was at the offices of Zappos.com…you know the online shoe company? If you are not familiar with them now, you will want to be after watching the video NightLine produced. The reason [...]

Cocard Synergy in US News and World Report!

Robb Lejuwaan — Mon, 07 Jul 2008 22:03:28 +0000

I received a call from a reporter at US News an World Report two weeks ago. His name was Matt Bandyk, a business writer for the magazine. He had found me through my other blog straightpassthroug.biz and he had some questions about how businesses could lower their merchant account processing fees. We talked for [...]

More on Creating Value

Robb Lejuwaan — Wed, 02 Jul 2008 05:15:28 +0000

When I woke up today I sarted my day with Seth Godin’s newest blog post. In the post he writes about a custom t-shirt company that calls him three days after he put in his order. Was there a problem? Not at all, they had noticed the t-shirt was for a non-profit cause and were [...]

Cocard Synergy DNA:Value

Robb Lejuwaan — Sun, 29 Jun 2008 13:58:37 +0000

This sounds like an obvious characteristic every business would strive for. However, when I look around and examine my experiences with businesses I often see the idea of making as much money as possible while creating as little value as necessary. Of course I also see companies like Apple that have clearly realized the correlation [...]

What/Who is Cocard?

Robb Lejuwaan — Fri, 27 Jun 2008 17:23:09 +0000

Yes, the name is Cocard. I have had many people ask what the heck Cocard is. According to a recent press release Cocard is a Nashville, TN based merchant services provider currently serving over 25,000 merchants. The release goes on to say, “Cocard is a cooperative of bankcard professionals with 48 members and approximately 600 [...]

Cocard Synergy DNA:Love

Robb Lejuwaan — Thu, 26 Jun 2008 22:49:02 +0000

Yesterday I said I wanted to build the “anti-merchant account company.” Now it is time for me to define what I mean by that. So I am going to start writing about a single value each day that I am building into the DNA of this company from the very beginning. I am going to start [...]

Lets Get This Blog Started!

Robb Lejuwaan — Wed, 25 Jun 2008 23:41:31 +0000

This is an exciting moment for me – this is the very first blog post for this new blog that I have started to document the journey of starting a new credit card processing company. One of my central business values is transparency. As a result, I am going to do my best [...]