Codella Marketing Newsroom

Salt Lake marketing firm owner Pete Codella publishes Introduction to Social Media slides

Wed, 21 Oct 2009 20:10:29 -0600

Today, Salt Lake City public relations practitioner and social media consultant, Pete Codella, Accredited in public relations, and Brian Seethaler, director for Redirect Community, gave a joint presentation to the Utah Chapter of the Public Risk Management Association titled An Introduction to Social Media.

The seminar was part of the Utah PRIMA annual conference.

Participants were led through the history of the Internet, social media tools of the day, and received counsel regarding online positioning and engagement.

The presentation slides for An Introduction to Social Media are published with this release in its associated multimedia section.

Pete owns and operates Codella Marketing and NewsCactus, and occasionally partners with Brian Seethaler of Redirect Community to share tools and tips for utilizing social media effectively. Codella is this year's program director for the Social Media Club of Salt Lake City and Seethaler will assume that role in 2010.

Salt Lake social media consultant Pete Codella publishes Social Media 101 slides

Tue, 20 Oct 2009 17:10:29 -0600

Today, public relations practitioner and social media consultant, Pete Codella, Accredited in public relations, led a 90-minute workshop on social media for members and friends of Access Development and the BYU Management Society Salt Lake Chapter.

The afternoon seminar was hosted by Corporate Alliance in Midvale, Utah.

Participants were led through the history of the Internet, social media tools of the day, and received counsel regarding online positioning and engagement. They were also given a handout with Internet monitoring, measurement and search tools which is published on PeteCodella.com.

The presentation slides for Social Media 101 are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about public relations and the Internet. To receive notifications of upcoming seminars, subscribe to PeteCodella.com. Pete owns and operates Codella Marketing and NewsCactus, and is a partner in Vortex Integrated Marketing.

Salt Lake social media consultant Pete Codella publishes online newsroom slides shared at IPREX

Tue, 06 Oct 2009 12:42:54 -0600

On Oct. 2, 2009 Pete Codella, Accredited in public relations, gave a presentation to members of IPREX at its conference in Portland, Oregon.

Codella’s online newsroom software, NewsCactus, has been tapped as the online newsroom provider for IPREX. His presentation to IPREX public relations firm owners was titled Online Newsrooms – An Underutilized Public Relations Tool.

In his remarks Codella made the case for use of the Internet by all key constituencies, not just journalists, and outlined the features and benefits that should be included in a modern online press room.

The presentation slides for Online Newsrooms – An Underutilized Public Relations Tool are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about public relations and the Internet. He owns and operates Codella Marketing and NewsCactus.

Introduction to Social Media slides published by Salt Lake marketing firm owner Pete Codella

Wed, 09 Sep 2009 21:56:50 -0600

In a presentation today for the 102nd Annual Convention of the Utah League of Cities and Towns, Pete Codella, APR was one of four presenters in the Engage Your Community with Social Media workshop.

Codella partnered with Brian Seethaler of Redirect Community to provide an overview of the fundamental communication shift being driven by social media.

Additional panelists Megan Crowley from the Center for Public Policy & Administration at the University of Utah and Patricia Smith-Mansfield, director of Utah State Archives and Records, addressed management and legal implications of social media programs for public organizations.

The presentation slides for An Introduction to Social Media are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about the impact of digital media on communication. He owns and operates Codella Marketing and NewsCactus, and is a partner in Vortex Integrated Marketing and Profit Academy.

Pete Codella creates joint venture called Vortex Integrated Marketing with Duane Sprague

Tue, 01 Sep 2009 15:21:44 -0600

Pete Codella, owner of Codella Marketing and NewsCactus, has joined forces with Duane Sprague� to create a new kind of integrated marketing consultancy.

The new joint venture, called Vortex Integrated Marketing, is an advertising, marketing and public relations firm with expertise in both traditional and digital communication channels.

The combined experience of Sprague and Codella creates a comprehensive marketing solutions provider. Sprague is the former vice president of advertising and digital media at the Larry H. Miller Sports & Entertainment Group. Codella is a seasoned, Accredited public relations professional and social media evangelist.

Codella Marketing clients will now also benefit from the experience and expertise Duane “DJ” Sprague brings to the Vortex venture.

Codella Marketing LLC, which owns NewsCactus, has entered into a joint venture with Sprague in the new Vortex Integrated Marketing consultancy.

Vortex Integrated Marketing combines the best of traditional and digital advertising, marketing and public relations services in a modern, multipurpose agency.

Featuring the Vortex Plan™, Vortex Integrated Marketing includes six core competencies:

Web sites and microsites
Social media marketing
Online marketing – search engine optimization and search engine marketing
Traditional media – TV, radio, print
Public, media and community relations
Collateral materials

With in-depth experience and exceptional expertise, Vortex Integrated Marketing brings the creativity of an advertising agency and insight of a marketing firm to client initiatives. Coupled with unique knowledge, skills and abilities from decades of strategic public relations counseling, Vortex Integrated Marketing delivers real, measurable results.

In addition to Vortex Integrated Marketing’s professional services, the firm delivers two proprietary products:

The NewsCactus online newsroom solution; and
Profit Academy, a professional speakers bureau.

Utilizing these products, Vortex Integrated Marketing provides the opportunity of organic online search placement and a polished, professional speakers bureau where clients gain value from appearances as thought leaders and industry experts.

Vortex Integrated Marketing works tirelessly as a communication team member and integrated marketing coach on behalf of clients. The agency helps clients successfully navigate the complexities of today’s ever changing marketing environment.

Vortex Integrated Marketing, owned by Duane Sprague and Pete Codella, APR is the combination of experience and integrated marketing communication acumen.

For more information, and to download Codella and Sprague’s new e-book, Integrated Marketing in the Digital World, visit VortexPlan.com.

Social Media and Education slides published by Pete Codella, owner of Salt Lake marketing firm Codella Marketing

Tue, 18 Aug 2009 16:33:29 -0600

Today Pete Codella, Accredited in public relations, spoke with employees of Weber State University’s College of Arts & Humanities.

The 90-minute presentation covered social media, past, present and future, and conveyed examples of how people and organizations utilize social media to self-publish, bypassing traditional media gatekeepers and securing top search placement.

University professors and administrators are tasked not only with educating, but increasingly with contributing to the overall awareness of their institution. In other words — helping drive enrollment.

Scholarly papers and research are a staple of university life. Perhaps a new staple will become utilization of digital communication channels (i.e., social media) to instruct students in environments and on terms with which they’re most familiar.

The presentation slides for Social Media and Education, along with a presentation outlining Internet Monitoring — steps to follow to set-up your own online monitoring program — are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about the effect of technology on communication. His agency, Codella Marketing, is a Salt Lake City-based digital public relations and marketing agency serving business-to-business and business-to-consumer clients.

Slides published for Pete Codella�s University of Utah presentation � Social Media: Past, Present and Future

Wed, 05 Aug 2009 17:16:38 -0600

Today Pete Codella, APR, owner of Salt Lake marketing firm Codella Marketing, gave a presentation to students enrolled in a University of Utah Professional Education course titled Social Networking for Non-Profits and For-Profits.

A social media evangelist, in his 60-minute presentation Codella reviewed how we got to where we are now, what today’s best social media tools are, and what the future of social media and the Internet looks like.

Codella explained social media as a platform for personal and business communication and highlighted ways to engage others — including doing research and listening to conversations — using various social media tools and services.

In the presentation Codella discussed the future of the Web, known as the semantic Web. An example of what the future holds is a new search engine, WolframAlpha, which is billed as a computational knowledge engine.

Codella frequently consults with businesses and organizations. He teaches social media basics and provides advanced training for utilizing social media, today’s digital communication tools.

The presentation slides for�Social Media: Past, Present and Future�are published with this release in its associated multimedia section.

Pete Codella releases social media video, Crazy Little Thing the Web

Thu, 25 Jun 2009 16:05:18 -0600

In a social media story set to music, Pete Codella, APR - principal of Codella Marketing and NewsCactus, and author of the digital public relations blog PeteCodella.com�- comments on many of the top social media tools and trends for business communication.

The month-long Crazy Little Thing the Web project included writing lyrics, producing and arranging a musical score, spending a couple hours in a recording studio, then working one morning filming a music video. Thanks to the help of his wife, who helped�with lyrics, his friend, Tyler Castleton, who helped with the music, and Preston Parker of MultiMediaWise who took the music video project and ran with it, the project is a success.

The music video was launched on YouTube on June 24 and one day later already has received several hundred views.

Codella debuted the music video at the annual conference for the marketing communication workers of America's Blood Centers who gathered in Denver for a four-day conference.

Next month Codella is conducting a day-long social media training session for employees of the City of Las Vegas. Today they were virtually introduced to their social media coach by way of the new music video.

Crazy Little Thing the Web�is Codella's entr�e onto the stage of musical commentary about the social media space.

Perhaps the music video, which currently has five stars, will go viral, receiving hundreds of thousands of views. Or perhaps it'll be appreciated by just a few hundred social media fans. Either way, it serves as an example of what can be done with creativity, time and perhaps a little talent.

All too often companies and organizations draw upon the same tools to share key messages. Why not expand the tool box by employing clever, new and multimedia rich methods of communication?

Codella hopes that Crazy Little Thing the Web, his social media music video, will inspire others to step outside their normal modus operandi and try something different, fun and engaging, regardless of the industry in which they work.

The lyrics to Crazy Little Thing the Web are included below.

The video is embedded here in the Codella Marketing newsroom (see the associated multimedia section of this release) and may also be viewed on the Codella Marketing YouTube channel.

Crazy Little Thing the Web
A song about social media and the Internet
By Pete Codella, APR

The Internet, you gotta get a handle on it.
You Google, you blog, you tweet, cause you're hooked on it.
Boss ain't ready!
How ya gonna help him see?

Social media, it's hip, it's even addicting.
It's hot, it's cool.
It delivers top notch search placement.
I kinda like it!
Social media's the bomb.

There goes my phone again.
It's a Facebook suggestion.
Do you wanna add a friend?
Add a page. Become a fan.
Did I really used to date that girl?

I got the fail whale. Oh no!
What's up with the Twitter server?
What are you doing?
Update.
Because I can't survive without my followers.
I wanna a million.
Like Ashton Kutcher.

I've got a YouTube channel
For me, and for my job.
I post the videos online.
And I'm hopin' someday they'll go viral.
What's my rating?
Please won't ya give me five stars?

My LinkedIn profile.
I post an update all the while
Tryin' to build my connections.
I take a poll and join a group,
And I get top search placement

I gotta new blog for my dog.
I write as if I'm on all four.
I catch a frisbee and do tricks.
Then I go to Flickr and I post the pix.
I've got a Webbie.
I can even post film on Flickr.

Crazy little thing the Web.
Crazy little thing this Web.
Crazy little thing the Web.

�
Crazy Little Thing the Web by Pete Codella is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

Salt Lake marketing firm, Codella Marketing, retained by Rodeway Inn at Caineville, Utah to provide digital media services

Mon, 22 Jun 2009 06:00:00 -0600

Codella Marketing has been retained by Rodeway Inn at Caineville, Utah to establish the hotel online.

As part of the agency's digital and social media services, Codella Marketing will create new digital channels for Rodeway Inn at Caineville, Utah to help secure top organic search placement for the southern Utah travel and tourism destination.

Rodeway Inn at Caineville, Utah is centrally located near numerous national and state parks, historic districts and scenic byways, including Capitol Reef National Park and Factory Butte, also known as Swingarm City.

The area surrounding Rodeway Inn at Caineville, Utah is known as a dirt biker's paradise, with wide-open play areas, steep narrow trails and excellent terrain that's perfect for freestyle motorcross riding.

The Rodeway Inn at Caineville, Utah is under new ownership and its proprietors realize the importance of brand presence online through both organic and paid search placement.

The hotel owners are receiving digital media training from Codella Marketing and look to blogging and participation on a number of social media channels to share messages online and help increase awareness for its location and services.

Social media in the healthcare industry presentation slides published

Wed, 17 Jun 2009 23:35:36 -0600

Today Pete Codella, APR gave a presentation to members and friends of the Utah Society for Healthcare Communication and Marketing Professionals.

Codella stressed the importance of listening to conversations taking place on social media channels, publishing content on various platforms, and engaging with key constituencies through social networking and participation on multimedia channels.

The presentation slides for Using Social Media Effectively and Legally in the Healthcare Industry are published with this release in its associated multimedia section.

Salt Lake marketing firm president, Pete Codella, to speak at Public Relations Society of America luncheon on May 13

Tue, 12 May 2009 14:37:23 -0600

Pete Codella, Accredited in public relations, is the keynote speaker for a May 13 seminar presented by the Public Relations Society of America Greater Salt Lake Chapter.

The presentation titled ur msg in 140 characters or less: How Social Media Has Changed Your Job, will be an interactive discussion rooted in traditional public relations strategies and tactics and focused on new digital communication tools.

Codella is a digital public relations specialist who spends much of his time counseling clients and managing social media efforts on their behalf.

New to PRSA Greater Salt Lake Chapter will be a live Ustream.tv video feed of the presentation as well as the Twitter hashtag #slcprsa for categorizing the online discussion on search.twitter.com.

Those interested in viewing the presentation online can do so on Codella's Ustream.tv channel, and participate in the discussion on Twitter by tagging updates with #slcprsa.

A complete description of the event is online at PeteCodella.com.

The event is being held at Squatter's at 147 West Broadway, in downtown Salt Lake City. Networking begins at 11:45 a.m. The presentation and discussion will get underway shortly after noon. Registration is available at SLCPRSA.org. Walk-ins are accepted as seating allows.

An award-winning communicator, Codella is a sought-after presenter, speaker and social media coach. In April 2009 he presented at the 2nd Annual Social Media for Communicators conference in Las Vegas on the benefits and features of a successful online newsroom.

Codella created the NewsCactus online newsroom solution in 2006.

Codella is co-founder and program director of the Social Media Club of Salt Lake City and co-chair of the chapter's upcoming Utah Social Media Awards - Utah's first and only awards program recognizing excellence in the utilization of social media tools and tactics.

Codella was recently tapped by the University of California, Irvine Extension to create and teach an online class on using social media as a tool for public relations which begins this fall. He has also taught a fundamentals of public relations course for the University of Nevada Division of Continuing Education.

Slides published for social media presentation at Mountain West Conference on the Arts

Thu, 07 May 2009 11:00:00 -0600

Pete Codella, APR and Brian Seethaler, director of Redirect Community, gave a presentation today for the Mountain West Conference on the Arts presented by the Utah Arts Council titled Social Media and the Arts: Why and How it Should Work for You.

The presentation slides are available in the Codella Marketing newsroom with this release in the associated multimedia section.

Key takeaways from the presentation include:

The realization that new technology has forever changed how we communicate
Now is the time to engage and self-publish using social media tools
Artists should utilize readily available digital channels to secure top search placement

Salt Lake digital public relations practitioner, Pete Codella, named one of the Top 10 Utahans on Twitter by Utah Stories

Wed, 06 May 2009 15:05:15 -0600

Pete Codella, Accredited in public relations, was listed this week by Utah Stories as Utah's number four tweeple (that's Twitter + people). Codella was named "the magician" for his ability to channel his position as the program director for the Social Media Club of Salt Lake City and make Twitter magic happen.

Codella operates Codella Marketing, a Salt Lake marketing firm focused on the digital media space, and NewsCactus, the market's only $99 a month social media equipped online newsroom solution.

Utah Stories focuses on in-depth local news and people, telling stories not usually told by the traditional media, such as this article and video interview about Twitter.

Codella is the featured guest on Utah Stories' video about Twitter, included with the article.

Utah Stories asked Codella to describe Twitter in 140 characters or less (the maximum length of a tweet). Codella's description (only 57 characters):

It's like IMing but available and searchable on a website

Salt Lake marketing firm, Codella Marketing, retained by Money Mastery

Fri, 17 Apr 2009 12:40:58 -0600

Codella Marketing is the agency of record for Money Mastery, home of the 10-principled approach to financial management by Time & Money, LLC.

Codella is providing online public relations services for Money Mastery, including development and maintenance of social media channels, a new online newsroom and updates to the company's blog.

Money Mastery is owned and operated by Peter Jeppson and Alan Williams, two nationally-acclaimed financial coaches and presenters.

Codella Marketing specializes in social media tools and technology to help clients develop results-driven Internet placement strategies.

Salt Lake online public relations specialist, Pete Codella, publishes USU PRSSA presentation slides

Tue, 14 Apr 2009 15:18:05 -0600

On April 13, 2009 Pete Codella, Accredited in Public Relations, gave a presentation on Social Media and Search Marketing to students and members of the business community at the Utah PR Position to Win Conference.

The conference, held at Utah State University and sponsored by the school's Public Relations Student Society of America, featured more than a half-dozen breakout sessions and two keynote addresses.

The morning keynote address was by Ron Gunnell, head of public relations and special projects for the Mormon Tabernacle Choir.

The afternoon keynote address was presented by Codella.

The PDF slides of Codella's presentation are included with this announcement in the associated multimedia section below.

Codella owns and operates Codella Marketing, a Salt Lake City marketing firm, as well as NewsCactus, the market's most cost-effective, hosted and social media equipped online newsroom solution.

Salt Lake marketing firm specializing in online public relations

Fri, 27 Mar 2009 07:53:58 -0600

Codella Marketing is a Salt Lake City marketing firm with solid roots in the traditional practice of public relations.

From media relations to public affairs to the development of all sorts of printed and online products, Codella Marketing has serviced clients large and small, in the business-to-business and consumer markets.

What makes Codella Marketing unique is its approach to online public relations.

Partly because of its early involvement in the world of online press rooms through the development of NewsCactus, and partly because of the affinity of its principal, Pete Codella, APR, towards new technology, Codella Marketing excels where public relations and technology meet.

With a solid approach to online positioning, Codella Marketing helps clients master the four elements of an effective online communication strategy:

Web site
A newsroom and/or a blog
Social media participation
Paid placement

These four elements make up the practice Codella Marketing calls online public relations. The primary goal of participating in these various communication and advertising channels is to secure top search placement online.

Whether you call it search engine optimization, search engine marketing, search placement, or just search, making sure that content you publish is at the top of search results for your keywords, people, products and services is now paramount to any good communication campaign.

Pete Codella�s online newsroom presentation slides

Sat, 14 Mar 2009 12:02:13 -0600

On March 13, Salt Lake City marketing firm owner, Pete Codella, APR, presented Creating an online newsroom which will manage your message and get your organization noticed at the Social Media for Communicators conference by Ragan Communications and PRSA.

Codella stressed the importance of diversifying channels of communication and including an online newsroom as part of an effective online strategy, both in terms of information sharing and search placement.

The presentation slides are posted with this news release in its accompanying multimedia section.

Salt Lake public relations firm, Codella Marketing, publishes Internet monitoring presentation slides

Fri, 13 Mar 2009 20:22:27 -0600

On March 10, Pete Codella led a discussion outlining free Internet monitoring tools for friends and members of the Brigham Young University Management Society Las Vegas Chapter.

The process outlined in the presentation helps individuals and businesses know what's being said online about products, brands, people and services.

The presentation slides are posted with this news release in its accompanying multimedia section.

The Salt Lake City public relations firm excels where technology meets public relations.

Salt Lake social media consultant, Pete Codella, presented social media seminar for BYU Management Society in Las Vegas

Thu, 12 Mar 2009 00:26:42 -0600

On March 10, 2009, Pete Codella led a discussion on how you can use social media to promote yourself and your business for friends and members of the Brigham Young University Management Society Las Vegas Chapter.

The presentation slides are posted with this news release in its accompanying multimedia section.

On March 13 Codella, who is Accredited in public relations, will give a presentation on the importance of maintaining an online newsroom as part of an organization's online communication strategy. The seminar is part of the 2nd Annual Social Media for Communicators conference (Twitter tag: #socmedlv) sponsored by Ragan Communications and the Public Relations Society of America being held in Las Vegas.

Salt Lake social media consultant, Pete Codella, creates Social Media Toolkit for Business

Fri, 27 Feb 2009 10:25:04 -0700

Many businesses naturally question whether or not social media can help them secure more business. Executives are rightfully weary of new, unproven tools.

However, there's a growing amount of evidence pointing to increased engagement (i.e., new clients, more product sales) from social media activity.

In addition, engaging in social media tools helps a company drive traffic to its online Web site, newsroom, blog and other sites. The inbound or search marketing benefits are enormous.

In an effort to demystify the many different social media tools businesses can use, Salt Lake Marketing firm, Codella Marketing, has packaged the most tried and true social media tactics into a new Social Media Toolkit for Business.

The toolkit outlines Codella Marketing's philosophy and approach to consumer and business-to-business marketing through the Web. It identifies a handful of the tools the company uses to set clients up, train them, and get them started on the social media road.

With as many different needs as there are clients the Social Media Toolkit for Business is not a one-size-fits-all approach. Rather, an individual, customized plan is assembled for each client.

A Social Media Toolkit for Business flier accompanies this announcement under Associated Multimedia below.

At Codella Marketing we excel where technology meets the practice of public relations. Please contact us to learn more.