Codella Marketing Newsroom

Pete Codella releases social media video, Crazy Little Thing the Web

Thu, 25 Jun 2009 16:05:18 -0600

In a social media story set to music, Pete Codella, APR - principal of Codella Marketing and NewsCactus, and author of the digital public relations blog PeteCodella.com�- comments on many of the top social media tools and trends for business communication.

The month-long Crazy Little Thing the Web project included writing lyrics, producing and arranging a musical score, spending a couple hours in a recording studio, then working one morning filming a music video. Thanks to the help of his wife, who helped�with lyrics, his friend, Tyler Castleton, who helped with the music, and Preston Parker of MultiMediaWise who took the music video project and ran with it, the project is a success.

The music video was launched on YouTube on June 24 and one day later already has received several hundred views.

Codella debuted the music video at the annual conference for the marketing communication workers of America's Blood Centers who gathered in Denver for a four-day conference.

Next month Codella is conducting a day-long social media training session for employees of the City of Las Vegas. Today they were virtually introduced to their social media coach by way of the new music video.

Crazy Little Thing the Web�is Codella's entr�e onto the stage of musical commentary about the social media space.

Perhaps the music video, which currently has five stars, will go viral, receiving hundreds of thousands of views. Or perhaps it'll be appreciated by just a few hundred social media fans. Either way, it serves as an example of what can be done with creativity, time and perhaps a little talent.

All too often companies and organizations draw upon the same tools to share key messages. Why not expand the tool box by employing clever, new and multimedia rich methods of communication?

Codella hopes that Crazy Little Thing the Web, his social media music video, will inspire others to step outside their normal modus operandi and try something different, fun and engaging, regardless of the industry in which they work.

The lyrics to Crazy Little Thing the Web are included below.

The video is embedded here in the Codella Marketing newsroom (see the associated multimedia section of this release) and may also be viewed on the Codella Marketing YouTube channel.

Crazy Little Thing the Web
A song about social media and the Internet
By Pete Codella, APR

The Internet, you gotta get a handle on it.
You Google, you blog, you tweet, cause you're hooked on it.
Boss ain't ready!
How ya gonna help him see?

Social media, it's hip, it's even addicting.
It's hot, it's cool.
It delivers top notch search placement.
I kinda like it!
Social media's the bomb.

There goes my phone again.
It's a Facebook suggestion.
Do you wanna add a friend?
Add a page. Become a fan.
Did I really used to date that girl?

I got the fail whale. Oh no!
What's up with the Twitter server?
What are you doing?
Update.
Because I can't survive without my followers.
I wanna a million.
Like Ashton Kutcher.

I've got a YouTube channel
For me, and for my job.
I post the videos online.
And I'm hopin' someday they'll go viral.
What's my rating?
Please won't ya give me five stars?

My LinkedIn profile.
I post an update all the while
Tryin' to build my connections.
I take a poll and join a group,
And I get top search placement

I gotta new blog for my dog.
I write as if I'm on all four.
I catch a frisbee and do tricks.
Then I go to Flickr and I post the pix.
I've got a Webbie.
I can even post film on Flickr.

Crazy little thing the Web.
Crazy little thing this Web.
Crazy little thing the Web.

�
Crazy Little Thing the Web by Pete Codella is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

Salt Lake marketing firm, Codella Marketing, retained by Rodeway Inn at Caineville, Utah to provide digital media services

Mon, 22 Jun 2009 06:00:00 -0600

Codella Marketing has been retained by Rodeway Inn at Caineville, Utah to establish the hotel online.

As part of the agency's digital and social media services, Codella Marketing will create new digital channels for Rodeway Inn at Caineville, Utah to help secure top organic search placement for the southern Utah travel and tourism destination.

Rodeway Inn at Caineville, Utah is centrally located near numerous national and state parks, historic districts and scenic byways, including Capitol Reef National Park and Factory Butte, also known as Swingarm City.

The area surrounding Rodeway Inn at Caineville, Utah is known as a dirt biker's paradise, with wide-open play areas, steep narrow trails and excellent terrain that's perfect for freestyle motorcross riding.

The Rodeway Inn at Caineville, Utah is under new ownership and its proprietors realize the importance of brand presence online through both organic and paid search placement.

The hotel owners are receiving digital media training from Codella Marketing and look to blogging and participation on a number of social media channels to share messages online and help increase awareness for its location and services.

Social media in the healthcare industry presentation slides published

Wed, 17 Jun 2009 23:35:36 -0600

Today Pete Codella, APR gave a presentation to members and friends of the Utah Society for Healthcare Communication and Marketing Professionals.

Codella stressed the importance of listening to conversations taking place on social media channels, publishing content on various platforms, and engaging with key constituencies through social networking and participation on multimedia channels.

The presentation slides for Using Social Media Effectively and Legally in the Healthcare Industry are published with this release in its associated multimedia section.

Salt Lake marketing firm president, Pete Codella, to speak at Public Relations Society of America luncheon on May 13

Tue, 12 May 2009 14:37:23 -0600

Pete Codella, Accredited in public relations, is the keynote speaker for a May 13 seminar presented by the Public Relations Society of America Greater Salt Lake Chapter.

The presentation titled ur msg in 140 characters or less: How Social Media Has Changed Your Job, will be an interactive discussion rooted in traditional public relations strategies and tactics and focused on new digital communication tools.

Codella is a digital public relations specialist who spends much of his time counseling clients and managing social media efforts on their behalf.

New to PRSA Greater Salt Lake Chapter will be a live Ustream.tv video feed of the presentation as well as the Twitter hashtag #slcprsa for categorizing the online discussion on search.twitter.com.

Those interested in viewing the presentation online can do so on Codella's Ustream.tv channel, and participate in the discussion on Twitter by tagging updates with #slcprsa.

A complete description of the event is online at PeteCodella.com.

The event is being held at Squatter's at 147 West Broadway, in downtown Salt Lake City. Networking begins at 11:45 a.m. The presentation and discussion will get underway shortly after noon. Registration is available at SLCPRSA.org. Walk-ins are accepted as seating allows.

An award-winning communicator, Codella is a sought-after presenter, speaker and social media coach. In April 2009 he presented at the 2nd Annual Social Media for Communicators conference in Las Vegas on the benefits and features of a successful online newsroom.

Codella created the NewsCactus online newsroom solution in 2006.

Codella is co-founder and program director of the Social Media Club of Salt Lake City and co-chair of the chapter's upcoming Utah Social Media Awards - Utah's first and only awards program recognizing excellence in the utilization of social media tools and tactics.

Codella was recently tapped by the University of California, Irvine Extension to create and teach an online class on using social media as a tool for public relations which begins this fall. He has also taught a fundamentals of public relations course for the University of Nevada Division of Continuing Education.

Slides published for social media presentation at Mountain West Conference on the Arts

Thu, 07 May 2009 11:00:00 -0600

Pete Codella, APR and Brian Seethaler, director of Redirect Community, gave a presentation today for the Mountain West Conference on the Arts presented by the Utah Arts Council titled Social Media and the Arts: Why and How it Should Work for You.

The presentation slides are available in the Codella Marketing newsroom with this release in the associated multimedia section.

Key takeaways from the presentation include:

The realization that new technology has forever changed how we communicate
Now is the time to engage and self-publish using social media tools
Artists should utilize readily available digital channels to secure top search placement

Salt Lake digital public relations practitioner, Pete Codella, named one of the Top 10 Utahans on Twitter by Utah Stories

Wed, 06 May 2009 15:05:15 -0600

Pete Codella, Accredited in public relations, was listed this week by Utah Stories as Utah's number four tweeple (that's Twitter + people). Codella was named "the magician" for his ability to channel his position as the program director for the Social Media Club of Salt Lake City and make Twitter magic happen.

Codella operates Codella Marketing, a Salt Lake marketing firm focused on the digital media space, and NewsCactus, the market's only $99 a month social media equipped online newsroom solution.

Utah Stories focuses on in-depth local news and people, telling stories not usually told by the traditional media, such as this article and video interview about Twitter.

Codella is the featured guest on Utah Stories' video about Twitter, included with the article.

Utah Stories asked Codella to describe Twitter in 140 characters or less (the maximum length of a tweet). Codella's description (only 57 characters):

It's like IMing but available and searchable on a website

Salt Lake marketing firm, Codella Marketing, retained by Money Mastery

Fri, 17 Apr 2009 12:40:58 -0600

Codella Marketing is the agency of record for Money Mastery, home of the 10-principled approach to financial management by Time & Money, LLC.

Codella is providing online public relations services for Money Mastery, including development and maintenance of social media channels, a new online newsroom and updates to the company's blog.

Money Mastery is owned and operated by Peter Jeppson and Alan Williams, two nationally-acclaimed financial coaches and presenters.

Codella Marketing specializes in social media tools and technology to help clients develop results-driven Internet placement strategies.

Salt Lake online public relations specialist, Pete Codella, publishes USU PRSSA presentation slides

Tue, 14 Apr 2009 15:18:05 -0600

On April 13, 2009 Pete Codella, Accredited in Public Relations, gave a presentation on Social Media and Search Marketing to students and members of the business community at the Utah PR Position to Win Conference.

The conference, held at Utah State University and sponsored by the school's Public Relations Student Society of America, featured more than a half-dozen breakout sessions and two keynote addresses.

The morning keynote address was by Ron Gunnell, head of public relations and special projects for the Mormon Tabernacle Choir.

The afternoon keynote address was presented by Codella.

The PDF slides of Codella's presentation are included with this announcement in the associated multimedia section below.

Codella owns and operates Codella Marketing, a Salt Lake City marketing firm, as well as NewsCactus, the market's most cost-effective, hosted and social media equipped online newsroom solution.

Salt Lake marketing firm specializing in online public relations

Fri, 27 Mar 2009 07:53:58 -0600

Codella Marketing is a Salt Lake City marketing firm with solid roots in the traditional practice of public relations.

From media relations to public affairs to the development of all sorts of printed and online products, Codella Marketing has serviced clients large and small, in the business-to-business and consumer markets.

What makes Codella Marketing unique is its approach to online public relations.

Partly because of its early involvement in the world of online press rooms through the development of NewsCactus, and partly because of the affinity of its principal, Pete Codella, APR, towards new technology, Codella Marketing excels where public relations and technology meet.

With a solid approach to online positioning, Codella Marketing helps clients master the four elements of an effective online communication strategy:

Web site
A newsroom and/or a blog
Social media participation
Paid placement

These four elements make up the practice Codella Marketing calls online public relations. The primary goal of participating in these various communication and advertising channels is to secure top search placement online.

Whether you call it search engine optimization, search engine marketing, search placement, or just search, making sure that content you publish is at the top of search results for your keywords, people, products and services is now paramount to any good communication campaign.

Pete Codella�s online newsroom presentation slides

Sat, 14 Mar 2009 12:02:13 -0600

On March 13, Salt Lake City marketing firm owner, Pete Codella, APR, presented Creating an online newsroom which will manage your message and get your organization noticed at the Social Media for Communicators conference by Ragan Communications and PRSA.

Codella stressed the importance of diversifying channels of communication and including an online newsroom as part of an effective online strategy, both in terms of information sharing and search placement.

The presentation slides are posted with this news release in its accompanying multimedia section.

Salt Lake public relations firm, Codella Marketing, publishes Internet monitoring presentation slides

Fri, 13 Mar 2009 20:22:27 -0600

On March 10, Pete Codella led a discussion outlining free Internet monitoring tools for friends and members of the Brigham Young University Management Society Las Vegas Chapter.

The process outlined in the presentation helps individuals and businesses know what's being said online about products, brands, people and services.

The presentation slides are posted with this news release in its accompanying multimedia section.

The Salt Lake City public relations firm excels where technology meets public relations.

Salt Lake social media consultant, Pete Codella, presented social media seminar for BYU Management Society in Las Vegas

Thu, 12 Mar 2009 00:26:42 -0600

On March 10, 2009, Pete Codella led a discussion on how you can use social media to promote yourself and your business for friends and members of the Brigham Young University Management Society Las Vegas Chapter.

The presentation slides are posted with this news release in its accompanying multimedia section.

On March 13 Codella, who is Accredited in public relations, will give a presentation on the importance of maintaining an online newsroom as part of an organization's online communication strategy. The seminar is part of the 2nd Annual Social Media for Communicators conference (Twitter tag: #socmedlv) sponsored by Ragan Communications and the Public Relations Society of America being held in Las Vegas.

Salt Lake social media consultant, Pete Codella, creates Social Media Toolkit for Business

Fri, 27 Feb 2009 10:25:04 -0700

Many businesses naturally question whether or not social media can help them secure more business. Executives are rightfully weary of new, unproven tools.

However, there's a growing amount of evidence pointing to increased engagement (i.e., new clients, more product sales) from social media activity.

In addition, engaging in social media tools helps a company drive traffic to its online Web site, newsroom, blog and other sites. The inbound or search marketing benefits are enormous.

In an effort to demystify the many different social media tools businesses can use, Salt Lake Marketing firm, Codella Marketing, has packaged the most tried and true social media tactics into a new Social Media Toolkit for Business.

The toolkit outlines Codella Marketing's philosophy and approach to consumer and business-to-business marketing through the Web. It identifies a handful of the tools the company uses to set clients up, train them, and get them started on the social media road.

With as many different needs as there are clients the Social Media Toolkit for Business is not a one-size-fits-all approach. Rather, an individual, customized plan is assembled for each client.

A Social Media Toolkit for Business flier accompanies this announcement under Associated Multimedia below.

At Codella Marketing we excel where technology meets the practice of public relations. Please contact us to learn more.

Salt Lake social media consultant, Pete Codella, discussed the new tools of public relations at BYU PRSSA meeting

Thu, 12 Feb 2009 00:00:00 -0700

Pete Codella, APR of Codella Marketing gave a presentation to the students at Brigham Young University on The New Tools of Public Relations: Social Media.

As promised, the slides for the presentation are published with this announcement in its accompanying multimedia section.

Codella operates a Salt Lake City-based interactive marketing firm specializing in public relations messaging using social media technology.

Salt Lake marketing firm president, Pete Codella, talks with Utah Pulse about marketing in the age of social media

Mon, 09 Feb 2009 09:38:01 -0700

Pete Codella, APR is the featured video interview on this week's Utah Pulse business Web site. Codella was interviewed last week by Utah Pulse managing editor, Bryan Schott, regarding marketing for business through social media tools.

Codella, through his company, Codella Marketing-a Salt Lake City-based interactive marketing firm, assists clients in all facets of communication, especially online.

Codella is a founding member of the Social Media Club of Salt Lake City leadership team and serves as the organization's program director. Codella is also a member of the editorial board for the worldwide Social Media Club organization.

A traditional public relations practitioner, Codella became involved in online communication initiatives a decade ago, first through Web sites, then through the various social media tools now available.

His greatest Web 2.0 expertise comes from developing the most cost-effective hosted, social media equipped online newsroom solution available - NewsCactus.

The NewsCactus online newsroom solution - created in 2006 through a partnership with Image Domain in Las Vegas - puts the power of self-publishing on the Internet directly in the hands of communicators without relying on IT or Web design professionals.

Codella frequently travels to present social media workshops and seminars. He is one of the presenters at the 2nd Annual Social Media for Communicators conference in Las Vegas, March 11-13, 2009.

Salt Lake marketing firm president, Pete Codella, on KSL radio for the Social Media Club of Salt Lake City

Fri, 23 Jan 2009 10:32:43 -0700

Only a week after the inaugural meeting of the new Social Media Club of Salt Lake City, KSL radio reporter Paul Nelson broadcast a story on the launch of the Social Media Club of Salt Lake City and recent Internet research findings.

The Pew Research Center released the results of its latest Internet study last week and reported that 35 percent of adults now say they have a profile on an online social network site. This represents four times as many adults participating in social media than were active in the medium three years ago.

In the interview Codella shared his experience on social network sites - how the younger generation dominated Facebook originally and how adults are now signing-up to reconnect with family and friends, and to monitor what their children are doing. In Codella's observation, Facebook has become a real social hub for 20, 30 and even 40 year-olds. It's used for business and personally.

The Jan. 14, 2009 Pew Internet & American Life Project report contains 17 pages of the latest findings about how adults and teens use the Internet.

Pete Codella named program director for Social Media Club of Salt Lake City

Thu, 15 Jan 2009 12:08:55 -0700

Pete Codella of Codella Marketing is one of six founders for the Social Media Club of Salt Lake City. The Salt Lake chapter is one of about 35 functioning chapters, with nearly that many more in various stages of development.

The founders of the Salt Lake City chapter voted and named Pete Codella, APR program director, or president, of the Social Media Club of Salt Lake City.

The inaugural meeting will be held this evening in downtown Salt Lake.

"I believe there are many experienced social media practitioners in the Salt Lake area, and many more people interested in advancing their knowledge of this exciting new medium for communicating," said Codella. "I'm looking forward to leading the charge for social media in Salt Lake City through the new Social Media Club."

The Social Media Club of Salt Lake City supports the central focus of the worldwide organization, which is headquartered in San Francisco, California.

The organization’s four focus areas are:

Expand media literacy.
Share lessons learned among practitioners.
Encourage adoption of industry standards.
Promote ethical practices through discussion and action.

The goal of the Social Media Club of Salt Lake City is to provide a local forum and networking opportunity for social media practitioners, or those interested in learning more.

Salt Lake City marketing firm, Codella Marketing, creates online presence for Southern Utah's Oasis Pools

Tue, 23 Dec 2008 16:47:24 -0700

One of Southern Utah's best pool builders, Oasis Pools, Inc., turned to Codella Marketing for its new Web site.

Oasis Pools wanted a fast, affordable Web site with the added functionality of a blog and social media accounts like Twitter and Flickr.

As part of its search engine marketing suite of services, Codella Marketing secured the domain and hosting for Oasis Pools, built-out a WordPress blog template and set-up social media accounts for the company, all in one day.

Small to medium-sized companies without a Web presence or only minimal exposure on the Internet can benefit from Codella Marketing's fast, efficient approach.

For companies that are unsure of how to best utilize new social media technology, or want to enhance a Web site, Codella Marketing provides a complete set of Internet presence services.

Salt Lake City marketing firm, Codella Marketing, presented business promotion through social media seminar

Wed, 17 Dec 2008 14:46:33 -0700

Pete Codella, APR of Codella Marketing today presented a seminar titled, "How to use social media to promote your business."

As promised, the slides for the presentation are published with this announcement in its accompanying multimedia section.

With a background in corporate strategic communication and Accreditation in public relations, Pete Codella is a strong advocate for utilization of social media tools for business communication.

Codella Marketing's product, NewsCactus, is a social media equipped online newsroom solution that helps corporate communicators maintain their company's press room online.

Through public relations, marketing, social media and online newsroom services Codella Marketing helps clients deliver the right message to the right audience at the right time.

Salt Lake marketing firm, Codella Marketing, plays key role in launch of Social Media Club of Salt Lake City

Wed, 03 Dec 2008 12:37:42 -0700

Pete Codella, APR has been named programming director for the new Salt Lake City chapter of the Social Media Club.

On behalf of clients Codella practices a unique blend of public relations and social media, combining the strategy and tactics of traditional public relations with the technology and tools afforded by social media.

Although new to the Salt Lake City market, Codella Marketing has received a warm reception through the organizations with which Pete Codella is involved. Codella thanks his colleagues in the Greater Salt Lake Chapter of the Public Relations Society of America and the Utah Chapter of the International Association of Business Communicators.

Codella's new affiliation with the Social Media Club provides yet another professional development and networking opportunity. He is honored to accept the director's role for SMC of SLC and looks forward to many new working relationships.

The Social Media Club of Salt Lake City will begin monthly meetings on the third Thursday of every month in January.

Codella Marketing has developed and launched SMCSLC.org, the Internet home base for the Social Media Club of Salt Lake City. The agency has also been instrumental in the development of SMC of SLC's additional online properties on Facebook, LinkedIn and Twitter.

Codella Marketing's work with the Social Media Club of Salt Lake City typifies the type of technology based public relations and business communication work done by Pete Codella.