Coder Insights

access logs to PDT

2025-05-08T18:17:00.001+05:30

zgrep "text" /var/log/nginx/access.log | awk '{print $6}' | sed -e 's/\"/\ /g' | awk -F'[:/]' '{
# Build a new date string that GNU date can understand
timestamp = $1 " " $2 " " $3 " " $4 ":" $5 ":" $6
cmd = "TZ=\"America/Los_Angeles\" date -d \"" timestamp " UTC\" \"+%Y-%m-%d %H:%M:%S %Z\""
cmd | getline converted
close(cmd)
print converted
}'

Newsweek: ‘The Cannabis Business Is Here To Stay, And We Want To Help It Grow’

2020-03-04T11:01:00.001+05:30

Shaun Hekking, SVP of national sales at Newsweek, has blunt words for publishers that don’t accept cannabis advertising: “There’s no reason we can see not to work with cannabis advertisers.” “We’ve been covering cannabis editorially since before Woodstock and writing about the business side since the early 2000s,” said Hekking, who joined Newsweek early last... Continue reading »

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OAREX: Ad Payments Have Stabilized, But Payment Gap Remains An Issue

2020-03-04T04:31:00.001+05:30

Digital media payment issues have settled down from a year ago, when Sizmek went bankrupt with tens of millions of dollars owed to ad tech companies and publishers, but there are still troubling trends in the market, according to the OAREX Q4 2019 online advertising payments report released on Tuesday. The data for the report... Continue reading »

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How Oregon Public Broadcasting Takes A Members-First Approach To Notifications

2020-03-03T15:31:00.001+05:30

As ad-supported local news struggles, member-supported Oregon Public Broadcasting is expanding. In addition to radio, it now produces TV and digital content to keep an audience of 1.5 million people informed. As part of its digital investment, it doubled its newsroom in the past five years. Posting went from supporting radio features, with a 9am-5pm... Continue reading »

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To Thrive In 2022, Media Buyers Must Reassess Their Marketing Strategies Now

2020-03-03T11:01:00.001+05:30

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Turner, head of ad product for RED at The Washington Post. For the digital advertising industry, 2019 was a year publishers, media buyers and ad tech vendors spent predicting how... Continue reading »

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GroupM Partners With Index Exchange As Hold Cos Lean Into SSPs

2020-03-03T00:31:00.001+05:30

The supply-side platform Index Exchange and WPP’s media buying unit GroupM are approaching publishers with an unusual partnership. According to three publishers who were briefed about the deal, GroupM will begin to rout a majority of its demand through Index Exchange as part of a supply-path optimization (SPO) effort. Concentrating demand on Index’s pipes will... Continue reading »

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By Sneaking Into Ads.txt Files, The 404bot Cost Advertisers $15 Million

2020-02-25T10:49:00.001+05:30

For two years, the 404bot worked unchecked, exploiting a flaw in the ads.txt spec that cost advertisers $15 million in wasted video ads. The 404bot served 1.5 billion video ads, according to Integral Ad Science, which revealed the scheme Tuesday with a warning for the industry, including for publishers to audit their ads.txt files. Ads.txt... Continue reading »

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A Buyer’s Perspective: How Publishers Can Flourish Post-Third-Party Cookiepocalypse

2020-02-21T11:33:00.001+05:30

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Change only occurs when there is sufficient dissatisfaction with the status quo. For the last 20 years, the number of events that have dissatisfied publishers has been building,... Continue reading »

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SHE Media Found A New Source Of Revenue: Organic Social Embeds

2020-02-21T03:03:00.001+05:30

Journalists regularly embed organic social posts, such as tweets, Instagram content or YouTube videos, into their stories. So, why not monetize them like any other type of ad inventory? It’s an idea that appeals to Nick Kaplan, director of programmatic at women’s lifestyle publisher SHE Media. Since October 2019, SHE Media has been experimenting with... Continue reading »

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Seller.json Is Great, But It Could Be Better

2020-02-19T11:33:00.001+05:30

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. Even if you haven’t followed the 2019 launch of the sellers.json spec, the thinking behind it should sound like a positive move forward.... Continue reading »

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Google May Pay Publishers For Content; Gillibrand Proposes New Data Protection Agency

2020-02-18T11:43:00.001+05:30

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. License To Bill Google is considering a shift in its relationship with news publishers, by paying them direct licensing fees for the right to publish content in a potential free news service, according to The Wall Street Journal. Caveats: Financial terms of the deals... Continue reading »

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Publishers Must Unite Around A Consumer-Facing Consent Standard

2020-02-14T11:39:00.001+05:30

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Mark Dye, chief strategy officer at Bombora. Digital publishers have long been challenged to hold onto their fair share of the market. But publishers may never have felt more squeezed than they do now, as... Continue reading »

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The Difference Between Office Fit Out & Refurbishment

2020-02-13T13:26:00.001+05:30

As companies grow and evolve, it can become inevitable that they require updating, or even moving to whole new premises altogether. If you’re looking at relocating or getting your office space revamped, you’ll probably be interested in finding out a…

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5 Ways to Include Metallic Home Accents in Your Home

2020-02-12T21:26:00.003+05:30

Metallic accents don’t only let out vintage and classy atmosphere. They also brighten a room, create the illusion of a larger or wider space, and make something extraordinary from something old or plain! Do you want a space that’s light…

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How to Buy the Most Comfortable Sectional

2020-02-12T21:26:00.001+05:30

When you’re choosing a sectional, it’s just as important to consider comfort as it is to think about style and color. After all, for most people, the primary reason for buying furniture is to have a comfortable place to sit.…

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5 Super Tips to Win More Freelance Jobs

2020-02-11T22:56:00.003+05:30

There is no wondering that freelance space is getting competitive every day. With so many people racing to get remote jobs, we can surely anticipate a tussle amongst freelancers. And, the freelancers who will remain consistent and perform well throughout…

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14 of the Best Free Meme Makers Online

2020-02-11T22:56:00.001+05:30

If you’re on the Web long enough, you probably have seen memes everywhere–from a social media site to even a forum. They’re like the Internet’s inside jokes. So if you’re new or you don’t frequent the Web, you may not…

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8 Bridesmaid Dress Ideas (How to Choose)

2020-02-11T22:26:00.001+05:30

< Have you had the pleasure of receiving the invitation from the bride? Then you only need one thing: the perfect dress! We will show you all kinds of bridesmaid dresses in all colors, cuts, lengths, fabrics and the latest trend. It will…

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Post-Cookie Apocalypse, IAB Unveils “Project Rearc”

2020-02-11T22:08:00.001+05:30

Without cookies, digital advertising needs to be rebuilt. The IAB wants to partner across brands, agencies, publishers and tech companies to develop a new way to power digital advertising, IAB CEO Randall Rothenberg told members at the IAB Annual Leadership Meeting in Palm Springs, California, Monday. Dubbed “Project Rearc,” for re-architecture, a critical part of... Continue reading »

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Merkle Launches An Identity Solution As The Industry Weans Off Cookies

2020-02-11T19:38:00.001+05:30

Merkle on Tuesday launched Merkury, an identifier designed to allow marketers to continue targeting audiences online without using third-party cookies. Merkury uses technology from Merkle’s recent acquisition of 4Cite, a first-party publisher tag that lets media owners retarget audiences over email and on platforms such as Facebook by matching hashed email addresses. Here’s how it... Continue reading »

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60 Free Pink Wallpapers and Images for Pink Lovers

2020-02-10T18:36:00.001+05:30

Pink is one of those hues that often evoke various emotions in one individual. On one hand, the color looks delightful and fresh; however, on the other hand, it can look childish or ‘too feminine’. As this color is rarely…

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Podcast: How To Use Ad Tech Properly

2020-02-08T00:51:00.001+05:30

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Dotdash SVP Sara Badler advises publishers to adopt a cleaner, more stripped-down version of programmatic. A subsidiary of IAC, Dotdash owns a network of websites in verticals such as personal health, home design,... Continue reading »

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4 Visual Ways to Attract New Customers to a Trade Show

2020-02-07T23:18:00.001+05:30

Whether you’re a keynote speaker, an exhibitor, or an attendee, conferences, and trade shows are great places to make new connections and meet potential customers. But standing out in a sea of companies isn’t easy. That’s why more and more…

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11 Strong Reasons Why Your Website Needs a Completely New Design

2020-02-07T17:48:00.001+05:30

With time, your online business is declining, and old website design can be one of the non-skippable reasons behind it. The change in technology and advancement in the Website Designing trends demand complete revamp of your website. Yet, many businesses…

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With Google’s Latest Policy Change, Publishers Feel Control Slipping Away

2020-02-07T15:51:00.001+05:30

Whenever Google changes how its ad server works, publishers fear that Google will wrest control over how they run their digital advertising. Those concerns often have merit. So when Google added rules about how publishers could prioritize different ad exchanges earlier this week – and buried those changes in a confusing help center document instead... Continue reading »

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