Coke Reuses' Blog

Coca-Cola’s Green Plant Billboard Absorbs Air Pollution

cokereuses — Mon, 27 Jun 2011 19:14:08 +0000

Advertising doesn’t get much greener than this: Coca-Cola and the World Wildlife Fund have unveiled a new 60-by-60-foot billboard in the Philippines that’s covered in Fukien tea plants, which absorb air pollution. Each plant can absorb up to 13 pounds of carbon dioxide a year. “This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate,” says botanist Anthony Gao.

News Source: ADWEEK

Coca-Cola and Heinz Promote PlantBottle

cokereuses — Wed, 22 Jun 2011 22:20:53 +0000

In February 2011, The Coca-Cola Company and H.J. Heinz Company announced a strategic partnership that enables Heinz to produce its ketchup bottles using Coca-Cola’s breakthrough PlantBottle™ packaging. The PET plastic bottles are made partially from plants and have a lower reliance on non-renewable resources compared with traditional PET plastic bottles.

News Source: The Coca-Cola Company

Boxes made of recycled plastic bottles offered by Coca-Cola

cokereuses — Mon, 30 May 2011 17:07:46 +0000

A new recycling initiative, for the next couple of weeks, is offering recycling boxes for trial in the homes of customers at Asda in Bishop, the initiative is a partnership with Coca-Cola Enterprises Ltd, is being offered to customers that purchase three two litre Coca Cola products, with the customers receiving boxes made of recycled plastic bottles.

The lack of space in most kitchens makes it difficult to recycle even though most people have good intentions says research by CCE. Recycling director, Patrick McGuirk says a light bulb can be powered for six hours from recycling just on plastic bottle and the hope is that the boxes will them to recycle more cans and bottles in the home. A close look will be taken as to how the initiative works and affects the habits of recycling by people.

News Source: USE IT AGAIN

Coca-Cola Recycled Collection- Pop Up shop

cokereuses — Tue, 24 May 2011 20:00:58 +0000

Coca-Cola Israel launched an innovative and unique project this month: A Pop Up Store for recycled products. At a central location in Tel Aviv, the company opened a special shop offering a collection of products made from recycled Coca Cola bottles and cans. The campaign invites customers to bring bottles and cans to the store where they can purchase recycled products for bottles and a small additional price.

The store is part of Coca-Cola Israel’s “Give it Back” campaign.

News Source: Promarket News

Coca-Cola packaging: Goal is all beverages in PlantBottles by 2020

cokereuses — Mon, 16 May 2011 20:56:23 +0000

You wouldn’t know it from looking at them on the grocery store shelf (and you’d need carbon-14 dating tools to make an accurate identification), but Coca-Cola‘s recyclable PlantBottle PET plastic bottles are an innovative and ground-breaking step in the food and beverage industry. Up to 30 percent of the PlantBottle materials are derived from plants, and the company’s goal is to eventually roll out bottles that are made 100 percent from renewable raw materials, and still fully recyclable.

News Source: smartplanet

Bottle Boat Plastiki Completes Epic Pacific Crossing

cokereuses — Tue, 03 May 2011 18:44:38 +0000

Four months and 8,000 nautical miles after setting sail from Sausalito, California, the highly unconventional craft Plastiki completed its Pacific crossing to arrive in Sydney harbor this morning. The catamaran–constructed from 12,500 recycled plastic bottles–and its unlikely journey underscored the costs and consequences of plastic waste, much of which winds up in the ocean.

Environmentalist, Adventure Ecology founder, and expedition leader David de Rothschild, a National Geographic Emerging Explorer, conceived the voyage as a means to inspire others to rethink the resources they consume, particularly the single-use plastics that have become a nearly ubiquitous part of modern life.

News Source: National Geographic

Coke Launches Sustainable “Give It Back Racks”

cokereuses — Fri, 22 Apr 2011 17:15:34 +0000

Not content with just improving the carbon footprint of its bottles, Coca-Cola has launched a new program that will see it reuse and recycle displays for its products as well.

Called, aptly, the “Give It Back” rack, are display stands made from recyclable cardboard. But, as the name implies, Coke is actually encouraging retailers to return the racks once they are empty so that they can be reused or, in some instances, recycled.

“Coca-Cola recovered 400 million pounds of cans and bottles in the U.S. in 2010, yet we want to do more,” VP of business development Gary Wygant said. “By creating a 100 percent recyclable merchandise display rack, Coca-Cola is asking grocery and convenience stores to join our sustainability efforts by returning or recycling our racks, just like we ask consumers to return or recycle our product packaging.”

The cardboard racks are currently being tested in select locations, but, provided everything goes well, will become more widely available towards the end of the year. In addition to cardboard, Coke is also experimenting with other materials, such as recycled PET plastic.

News Source: Good Clean Tech

Coca Cola Launches Recycling Machine That Does The Sorting For You

cokereuses — Mon, 29 Nov 2010 21:43:27 +0000

Situated outside a Kroger in Arlington, TX, is a new structure that resembles a slimmed down drive-thru restaurant or the world’s longest ATM. It’s actually the first of Coca-Cola’s “Reimagine” recycling machines that allows customers to dump aluminum cans and #1 PET plastic containers in all at the same time.

A statement on the Reimagine site says the company is hoping to add more of these units to shopping centers in the Dallas-Fort Worth area in the coming months, and that it will look at the data in early 2011 to figure out future plans for expansions.

News Source: The Consumerist

Fabrice Peltier

cokereuses — Wed, 20 Oct 2010 19:11:30 +0000

Educated as a graphic designer, Fabrice Peltier is a founder and the currently chairman of a packaging design agency: P’RÉFÉRENCE – Dynamiseur de Marques, established since 1985 in Paris, France. He is also the President of INDP (The National Institute of Packaging Design), which he has involved in the establishment in 2003 and the President of PDA since 2009 (Pan European Design Association).

Fabrice Peltier is now recognised as a packaging design expert who strives for more sustainable and environmentally friendly packaging. He regularly gives lectures, writes for a number of professional magazine. He is the editor of a book series on packaging design called “IdPack” from “les Éditions Pyramyd” and the author of several books.

In 2008 he opened the DESIGNPACK GALLERY in Paris, the first public gallery totally dedicated to packaging design.
Last but not least, he has been appointed as an expert of packaging design to the UNIDO (United Nations Industrial Development Organisation).

For more information about Fabrice and his work, please visit http://www.designpackgallery.com

Leonor Mendoza Engage Green, Inc.

cokereuses — Wed, 20 Oct 2010 18:56:34 +0000

Leonor Mendoza was born in Caracas, Venezuela. She now lives and works in Brooklyn, New York. Her deep environmental commitment to the Earth and to future generations inspired her to found Engage Green, Inc., a company dedicated to creating designs made of recyclable and/or sustainable materials.

She considers Engage Green an art project that helps to educate consumers about earth friendly materials and environmentally safe production processes that have low or no impact on the planet.

Mendoza studied sculpture at the Federico Brandt Art Institute in Caracas and had a Residency at the Cité Internationale des Arts in Paris. She has found great inspiration in both natural and industrial processes. Her work is part of the Art Museum of the Americas permanent collection in Washington, DC. Her recycled material sculptures have been featured in shows around the world. Dozens of private collectors have commissioned her pieces. Her work is an exploration of the ecological, domestic and urban in this contemporary world.

For more information on Leonor and her bags, please visit http://engagegreen.com