Colin Charles Agenda

Unexcited by Apple Music event announcements

Colin Charles — Thu, 02 Sep 2010 07:41:05 +0000

Today I installed iTunes 10. Apple has stopped requiring you to reboot your computer the moment you get an iTunes upgrade – I consider this a plus point. Its now sporting a new logo, and things look a little more polished in the application.

Noticing no Ping, which seemed to be all the rage in the morning, I wondered what the cause might be. Quite clearly, you don’t get in on Ping, Apple’s new social network, if they don’t run an iTunes Music Store in your country! The moment I made the change to my US-based iTunes account, all seemed to be OK, and I could start playing around with Ping.

Then it became clearer why they didn’t want me to use Ping. “Each time you purchase, review, rate or like music on the iTunes Store, it will appear here” (so it said on my profile). At the moment, Ping does not fit my use case – I rip audio CDs that I purchase, and they have information within iTunes thanks to the CDDB database it syncs with. I have never purchased music from the iTunes Music Store, because I cannot be bothered with using a foreign credit card or looking for iTunes gift certificates.

Does this in any way hamper last.fm/AudioScrobbler? Probably a little, considering Ping is built-into iTunes. Plus you can follow your favourite artistes ;-) Does this mean people will quit last.fm for Ping? I find it highly unlikely. But last.fm is probably on their toes now, since there’s some overlap – concert recommendations, etc. Ping also is run within iTunes, you can’t use a web browser. There does not seem to be any API either.

Then, people got excited with Apple’s new Apple TV. I didn’t. Its not international. OK, not international enough. I can still buy the old Apple TV from the Malaysian or Singaporean Apple Store. The new ones seem to be available for sale in Australia, UK, the US, and probably a few other countries where you can rent/buy movies from the store.

The iPod Touch? Some good changes, but the camera isn’t all that hip. Good enough for FaceTime. Speaking of FaceTime, it is apparently based on open standards. Steve Jobs said something like it will be open. When will Apple release some information about how others can independently implement FaceTime? Or inter-operate with FaceTime?

Game Center looks interesting. Social gaming is going to be big (also, big in iOS4.1). The new iPhone 4’s don’t have iOS4.1 yet, but when the update comes (next week?), you will get Game Center too. And the iPod touch should be fast – sporting an A4 chip. Apple has successfully made devices do multiple things (iPod touch: music player, game machine, video conferencing tool, etc.). Would I buy one? I’m still too smitten with my iPad, so much so I haven’t used my 1st generation iPod Touch since April 2010!

The new iPod Nano looks cool. Its a pity they’ve removed the camera. And the shuffle, well, its a shuffle – I’ve never owned one.

So the Apple Music event turned out to mostly be a bummer, unless you live in a country where the iTunes Music Store is available.

Inspired by the Chinese work ethic and entrepreneurial spirit

Colin Charles — Tue, 17 Aug 2010 09:02:03 +0000

I’ve been going around China for much of my vacation, and one thing that amazes me is the work ethic of the Chinese people.

China is well known for having its one-child per family policy. Once you leave the main hub cities, you are generally allowed to have two children, especially if the first child is a girl.

When you visit a trader, you see a husband and wife team running the store. They also usually have at least one child, who joins them at their store. What happened to the grandparents you might ask? Quite simply, living the entrepreneurial dream and also operating stores of their own, hence finding no time to look after their grandchildren.

What amazed me? A child sleeping on a trolley cart, with just a little cloth to act as a blanket. Another child sleeping on cardboard, with just a little cloth to act as a blanket. Children no older than three, helping their parents sort out items they have received from wholesalers.

I read in the newspapers about the story of a cobbler who went to Shanghai. He earns about RMB1,000 per month. He spends RMB300 per month on rent (he shares a room with four others), and he spends another RMB300 on food (he says he has two man tau for lunch). He saves RMB400 per month. That’s a 40% savings rate. He has a family far away from Shanghai (about 8 hours by train), and he’s OK with living away from them.

We went to get a massage. It was to last a total of 90 minutes and it would cost us a mere RMB75. Do you know what a massage therapist gets paid? RMB17 per customer for 90 minutes of hard work. None of them are also local, preferring to come from towns about 5 hours away. There are no benefits, there are no rest days, and there is no daily wage – if you have no customers, you’re straight out of luck. You do however get lunch or dinner depending on which shift you take.

Quick calculations show that at RMB17/90 minutes, if you can massage 4 customers a day, you walk away with RMB68/day. Do that for 22 days (an average work month), and you’ve got about RMB1,500, without tips. This is more than a Foxconn employee making high value items like iPhones, iPads, and more get per month as a base salary! Yes, there have been increases recently (sometime in May 2010), and you can make a bit more via overtime.

There are showrooms and warehouses that do not ever close. They operate 24 hours a day, 365 days a year. You can go in at anytime you please to take a look at their products.

Traders or workers, everyone does their job with lots of zeal and a smile on their faces. They’re working hard. They’re saving hard. The entrepreneurial spirit is just alive and kicking.

All this provides great inspiration. It makes you want to strive as hard. The Chinese work ethic amazes me, and there is a lot to learn from them.

Aside: It makes you wonder if a country like Malaysia, who is in the middle-income trap, will reach such greatness? Do we have the work ethic? Are we willing to sacrifice for greatness? Are we willing to work hard for great reward?

There are already 10 million English language speakers in China. There are over 300 million learners of the language. Malaysia still flip flops on what language to choose.

MariaDB at OSCON 2010

Colin Charles — Sun, 18 Jul 2010 00:08:45 +0000

We’re at OSCON and today has been fabulous – I’ve just been connecting with old friends, and making new friends, and all this is what makes the travel experience completely worthwhile. If you’re at OSCON, why not come to a couple of BoF’s:

MariaDB: The Community Fork of MySQL at 8pm on Monday 19/07/2010. Great for a general overview of MariaDB, for beginners to the advanced folk to come to.
MariaDB: Features In-depth at 9pm on Wednesday 21/07/2010. Great if you’re a more intermediate to advanced user of MySQL/MariaDB and want to know more about the additional features MariaDB has to offer, and what else it might offer in the near future (i.e. what are you requesting).

OpenSUSE users have a choice of database now!

Colin Charles — Sat, 17 Jul 2010 21:16:16 +0000

A big shoutout to the openSUSE team: openSUSE 11.3 has been released! And with it comes a choice for the database users out there – you can now choose between MySQL or MariaDB.

I wrote in February 2010 that MariaDB was in the unstable repository for openSUSE, and was informed by Michal that it would be included a little while ago. The version that is shipping is MariaDB 5.1.44, and why not give it a download?

So try it. Install via zypper in mariadb.

Vote for Maria’s new name

Colin Charles — Mon, 05 Jul 2010 07:52:44 +0000

Remember the idea behind renaming Maria, the storage engine? People regularly get confused with Maria the storage engine, and MariaDB the database. We got a whole lot of good names, and here’s a short-listed amount of names (short-listed by Monty Program employees down to about 15), and now its up to YOU to help us choose what the new name should be. Quick, go take the survey.

Voting ends on Friday, July 9, 2010, at 23:59UTC.

The winner will be announced on the first day of OSCON on July 19 2010. The winner walks away with a Meerkat net-top from System76.

Open Source Saves Malaysian Government RM188 Million

Colin Charles — Mon, 05 Jul 2010 07:40:32 +0000

Back in January 2009, we found out that the Malaysian Government had saved about RM40 million using open source. In a little over a year, that number has been topped: over the past six years, the total costs savings are now quoted to be RM188.39 million (USD$58.54 million)! That’s a hell of a lot of money for software licenses, don’t you think?

Worth noting is that before the OSS Master Plan started, there were zero companies supporting OSS registered with the Ministry of Finance. Now more than half of the 4,000 companies do (53% is the quoted number). For more information, read the latest newsletter from MAMPU’s OSCC. Key takeaways:

Saved RM188.39 million on software licenses over six years
Successful OSS adoption in 691 government agencies by the end of 2009 (till April 1 2010, the number looks like it has increased to 699 agencies).
In total, 95% of agencies are adopting some form of OSS solution, 87% are using it for back-end infrastructure (here its clear there’s Linux, MySQL in use), and 66% are using OSS on the desktop! (via OpenOffice.org and Firefox)*

* – Software use extrapolated from the actual OSS Master plan, and what was in the report in January 2009. I’m sure Joomla! is also used quite heavily, but never recall seeing it as the choice for CMS in the plan.

Jono Bacon speaks to Oracle on the MySQL Community

Colin Charles — Fri, 02 Jul 2010 19:35:51 +0000

Jono Bacon recently spoke with Luke Kowalski, Oracle VP in the Corporate Architecture Group, about community in the context of MySQL. I’ve known Jono for sometime now, and I first met Luke at the MySQL Conference & Expo 2010 – I found out that we have a common shared interest: Formula One racing! Jono is somewhat of an expert in online, opensource communities – he after all did write the definitive book that O’Reilly published titled The Art of Community.

The video has made its way online, and Jono wrote a brief (and you can watch the video within his post) about what was discussed. You can also get it as a podcast – just subscribe to Oracle Technology Network TechCasts in your podcatcher.

Its under 25-minutes to watch or listen to, and I’d highly recommend you to take a look if you care about community, MySQL and direction. Choice quote: “Oracle needs to make a firm commitment to acting within the culture and ethos of Open Source to have an effective, fulfilling relationship with the MySQL community”. Definitely watch the video.

SMCKL #7 notes: Canon, bfm89.9, MyEG, P1 W1MAX

Colin Charles — Thu, 01 Jul 2010 07:40:26 +0000

SMCKL’s case study night, SMCKL #7 also had some other very interesting case studies. I picked up a bunch of interesting bits.

Rachel from Canon Malaysia

You can find them on Twitter at @CanonCameraMsia. They wish they had more followers on Twitter, because in comparison, their Facebook page has quite a lot more followers.
They’ve got 4-5 people in the marketing department, and most of the marketing executives are very, very young. One thing that was made clear: the marketing folk at Canon are very, very passionate. Corporate policy denies them from browsing social media sites, so they bring their own laptops, and use DiGi Broadband at work, to get their social media stuff going.
Their Facebook strategy has garnered them over 56,000 fans. Find them at their Facebook page. I just visited it, and realised that they have a landing tab (Explore! Canon), so they have invested in Facebook a little. Kudos! To bring traffic, they’ve also decided to engage Canon users: they change their Facebook profile picture on a daily basis. As a reward, you get your avatar, and name displayed on their Facebook page for a day. If you are the monthly winner, you actually get a prize – a printer or a camera! Canon has found this to be a rather successful campaign and it clearly works for them.
They also have a presence on YouTube – iLikeCanonCamera. There are commercials, and more. Now with more video on some of the cameras, like the 7D and 5DMkII, they’re also looking at using Vimeo for video.
They are going to build a virtual community at: EOS World. They already make use of newsletter blasting. They also mention they have a EOS Buddy Club, but that requires some qualifications (i.e. you have to own some of their upper-end DSLRs). The EOS World is open for all. I learned something new with regards to the Buddy Club – I qualify to join!
They do blogger engagement: Brian, aka goldfries, Kim Ong, a blogger called Ah Beng (no link because I couldn’t find it via Google easily), and Namewee.
Something they believe in: under-promise, over-deliver

Freda Liu from bfm89.9 (popular radio station)

They do their own surveys, so it may be a little different in comparison to what other radio stations that pay external organisations to come up stats do. With over 500+ respondents, they found that 46% of BFM listeners earn more than RM5,000 per month, and over 45% of listeners live in homes with monthly income greater than RM10,000.
Their most popular listener age group? 26-30. The next highest are those aged 30-35.
They upload all their podcasts to their website. This is true for all their shows. They get over 7,000 podcast downloads, per week! They might be the most successful Malaysian based podcast channel, for what it’s worth.
They want to give more personalisation via their website in due time. Currently they tweet at @BFMRadio, about upcoming interviews, interviews released as podcasts, and they do try to ensure they are conversational (true – this is one aspect I like about their account), and they do run contests.

KK Chin, MyEG

First up, KK Chin is very funny! MyEG is not a government agency, in fact, they are a public listed company, established in 2001. The reasons they are on social media? “You’re there, we’re there”.
They have about 800,000 users in the MyEG database. They process 3,500 road tax renewals daily (this was five months ago); now, at the end of June 2010, they do 7,000 per day! In comparison, JPJ does about 22,000/day. Incidentally, you can also renew your insurance online, and they’re seeing uptake of 120-150 daily renewals.
They had a Facebook page, started in November 2009, iwth over 8,000+ fans. However in mid-May 2010, Facebook decided to delete the page. They have no idea why.
Their Twitter account started at the same time. They look for words like “myeg”, “road tax”, and “saman”. They will then reply and try to help you! That’s what I call customer service, plus a great customer acquisition strategy. From what I gather, they occasionally also give away free road tax renewals, and more via Twitter/Facebook.
MyEG has crazy ad spend on TV, as well as on AMP radio stations. In comparison, they spend close to 8-10% on social media.

Kenny Wong, P1 W1MAX

P1 believes they were the first to have a digital-specific customer care team in Malaysia. The team has about 8-9 people to engage on social media!
They know being a service provider they do get some flack. They have spent the last 6 months expanding their network, and now believe they will come back on SM a lot more!
They help sponsor Project Alpha, and 15Malaysia. 15Malaysia had some interesting stats: over 510,000 downloads, over 3.2 million streamed, over 15 million page views, nearly 94,000 Facebook fans, and over 1,600 Twitter followers. The most popular video (by viewer-ship and being shared) was Potong Saga.
P1 harnessed YouTube for their ads at one stage. They had spent their limited budget on creating videos, that there was no more money for buying air-time. YouTube was their free distribution mechanism.
Kenny mentioned that if you’re in customer service, working for a telco/ISP< you definitely like pain! You'll get more brickbats, rather than accolades. Sometimes, the same sort of person will condemn, but they will also complement - its about how much people value and resonate with the brand/service. Remember to take the hits. Laugh at yourself. And do that well.

Closing thoughts
Would like to say that SMCKL was very well organised. I see these events just getting larger and larger, and it just gets better, and better. I also enjoyed every single presentation given. I learned something new from every one of them. Yesterday, we also received some schwag: Cziplee sponsored a Moleskine, Papa John’s gave a 50% discount voucher, and Crocs provided a RM20 discount voucher, valid forever ;)

The question about metrics was never really answered. Kenny mentioned brandtology, radian6, and red dot. What is the cost acquisition of a fan? What is the ROI on fans? What’s a fan worth? More fans does not necessarily mean a loyal customer base. Having irrelevant non-targeted visitors also don’t necessarily help.

I also wanted to ask: why invest heavily in Facebook, when they may just zap your page? Sure, go there because people are there. But maybe acquire fans via Facebook, and migrate/sync them to a self-hosted BuddyPress or something?

Crocs Malaysia and race based market segmentation

Colin Charles — Wed, 30 Jun 2010 18:03:19 +0000

Update – Thursday, July 1 2010, 5.38pm UTC+8: What happened, happened. What was said, was said. Oftentimes, a slip of the tongue, really is no fault of the mind. Maybe I was a little too harsh here, so when reading this 1,000-word essay, just keep that in mind. I’m sure the MarCom Manager did not actually mean what she said. The calibre of her presentation was good, and we learned some new things about their digital marketing strategy. In fact, you might just want to go read the other case studies (Canon, BFM 89.9, MyEG, P1 W1MAX)! To err is human, to forgive divine. Let’s all take a chill pill, and have a beer or something ;-)

I graced a SMCKL meetup tonight. I haven’t been in about a year (scheduling conflicts); it was fabulous to catch up with all my friends, learn new things and I have quite some notes that I’ll talk about soon. But this is about my relationship to Crocs, and Crocs Malaysia, at large.

I love my Crocs Yukon. In fact, I love it so much, I pretty much buy a new pair once every six months! You might wonder why. The soles tend to wear out, not evenly, just around the midfoot, usually towards the forefoot. But this quick wear has never been a problem to me, because I love my Crocs; I wear them everyday.

If I’m on my feet, my Crocs are wrapped around them. The current pair (in its six months with me) is world travelled – it’s been to: Singapore, London, Thailand, Finland, Iceland, Germany, the United States, and China. Its been on numerous planes (Dopplr suggests my carbon total stands at 17,414kg CO2). Its been through freezing winters and rather hot tropical weather. Crocs have been on me when I meet deputy-ministers, ministers, and even a certain prime minister. I wear Crocs to meetings. I wear Crocs when I give talks. Some friends refer to my pairs of Crocs as “government Crocs”. We always have a chuckle at that.

The bottom-line is that it’s quite hard to find me in a pair of shoes. I’m usually always in Crocs. The very rare occasion of me wearing shoes has me wearing a very comfortable pair of Geox shoes, or an amazing pair I picked up from Marks & Spencer.

Back to SMCKL #7 – we had the Marcom Manager for the company that imports/distributes Crocs in Malaysia come speak to us. She mentioned the name of the parent company, but I never did get it, so for all intents and purposes, this is defined as “Crocs Malaysia“. Her presentation was rather interesting, and a few points I took away from it:

They invest heavily in Facebook – they have the regular Crocs Malaysia page, as well as a Crocs Ideas page (which isn’t linked form the main page). They have over 14,652 fans that like their page. Content is largely what’s coming out in the stores, and what’s to become available.
There’s some Twitter engagement (@crocsmalaysia), but it does not seem as popular as Facebook (other speakers had similar comments).
They’re doing blogger engagement. For the year 2010, they’ve picked five: FeeqSays, Rebecca Saw, Marcky.my, MissyCheerio, and Christopher Tock. These bloggers are known as their “official bloggers”.
While the arrangement isn’t made clear with the official bloggers, it is made clear that the official bloggers get free Crocs, in exchange for writing about how Crocs have influence on the daily life of the blogger. Bloggers are basically selling stories, pushing experiences, where their Crocs get involved. I don’t know if there’s a minimum post count/amount of engagement required, or its something you do in passing (which is why I said the arrangement isn’t clear). I do however think that with the proper metrics, story telling and sharing experiences, totally rocks.
To engage with their readers, these official bloggers also get to run competitions on a weekly basis, and the rewards are free Crocs for winners. Good, it gets more Crocs out there, especially to the non-believers ;)

Everything seemed like it was going well, and she was doing a fabulous job at presenting her case study. Until the moderator asked her: How do you choose your bloggers?.

She does not go for “A-list bloggers” like Kenny Sia, or Nicolekiss. A-list Malaysian lifestyle bloggers. She went on to tell the audience that each blogger has value in them. I take it that everyone has a story to tell, and everyone has their own tribe. Then she talked about Feeq. She said that his target market is the Malay market. She did not want to only target the Chinese market. Crocs Malaysia targets all market segments: Malay, Indian and Chinese.

Wait, what? There’s race based segmentation and targeting in footwear? In social media? Online? We live in a time, where Malaysia is no longer just Malaysia; its the cliché of 1Malaysia. And here the faux pas, stated in front of a large audience, the yardstick used, is in which racial segment a blogger is popular in.

I immediately reacted:

Clearly disappointed that @crocsmalaysia is profiling/targeted by race. So much for being Malaysian. Time to find new footwear #smckl

There was another tweet which wondered what the difference in race brings? And whomever is behind the @crocsmalaysia account stated: it is just our way to reach out to all consumers of all races thru our bloggers. One might think that this is something only I took offence in; lucky for me, I was not alone. People came up to me, replied to me, and even direct messaged me on this very topic.

Social media, and the utility that it travels on, the Internet, does not discriminate against race, colour, creed, nationality, gender, and more. You should choose a blogger because she has a wide Malaysian audience! In Malaysia however, it seems ingrained that there will always be profiling, separation, and a system in where we don’t have one nation, but at least two separate nations. Maybe we only have the incumbent political parties to blame for this.

As an aside, I think it is important to distinguish what you say to a close group of friends, versus what you say on Twitter, versus what you say to a large audience of folk (i.e. when you’re speaking in public). When you start representing a brand, you’ve definitely got to start thinking about how you articulate yourself. A topic to talk about elsewhere.

Either way, I cannot remember when I first shelled out RM209 for my first Yukon. I expect it must have been late 2007, or at latest early 2008. My (extended, truly Malaysian) family is also big on Crocs. However, I think its time to wean myself off from Crocs, and find non-discriminatory footwear.

HOWTO: Make your videos 10 minutes in length for YouTUBE

Colin Charles — Sun, 20 Jun 2010 10:05:33 +0000

I recently made quite a number of videos, that span about 0.5hr or 1-hour in length. YouTube accepts videos that are 10-minutes long and up to 2GB in size. Blip.tv allows FTP uploads, but your filesize cannot exceed 1GB per video. An hour long video from the camera is about 2GB in size. This is quick guide as to how I split videos.

QTCoffee exists to solve this problem. Quick, simple install on Mac OS X, and I was on my way to creating split videos. The command I used:

splitmovie -o outputfile.mov -self-contained -no-fast-start -duration 10:00 sourcefile.avi

Now, in that directory, I get outputfile-1.mov, outputfile-2.mov, and so on. Easy as pie. Its donation-ware, but a commercial license will set you back USD$10. It occasionally reminds you to donate by popping up nagware in your web browser at random once every 10 times its used (I’ve not used shareware since Windows 3.1, and nag screens were a lot different back then). You can easily remove it (it tells you how, even!), by executing: defaults write com.pair.3am.QTCoffee BugMe NO .

Now YouTube is happy, and you can concatenate the files together as a playlist.

QTCoffee is ideal for me, because its scriptable, and can work on a large directory of videos. I wonder what the Linux variant for this is?