<!DOCTYPE HTML><html lang="en"><head><title>Colin Y.J. Chung</title><meta charset="utf-8" /><meta name="viewport" content="width=device-width,initial-scale=1" /><meta name="color-scheme" content="light only" /><meta name="description" content="Co-Founder, Copywriter, &amp; Consultant" /><meta property="og:site_name" content="Colin Y.J. Chung" /><meta property="og:title" content="Colin Y.J. Chung" /><meta property="og:type" content="website" /><meta property="og:description" content="Co-Founder, Copywriter, &amp; Consultant" /><meta property="og:image" content="https://www.colinchung.com/assets/images/share.jpg?v=13cc1971" /><meta property="og:image:type" content="image/jpeg" /><meta property="og:image:width" content="1200" /><meta property="og:image:height" content="299" /><meta property="og:url" content="https://www.colinchung.com" /><meta property="twitter:card" content="summary_large_image" /><link rel="canonical" href="https://www.colinchung.com" /><link href="https://fonts.googleapis.com/css2?display=swap&family=Zilla+Slab:ital,wght@0,300;0,400;0,600;0,700;1,300;1,400;1,600;1,700" rel="stylesheet" type="text/css" /><link rel="icon" type="image/png" href="assets/images/favicon.png?v=13cc1971" /><link rel="apple-touch-icon" href="assets/images/apple-touch-icon.png?v=13cc1971" /><style>html,body,div,span,applet,object,iframe,h1,h2,h3,h4,h5,h6,p,blockquote,pre,a,abbr,acronym,address,big,cite,code,del,dfn,em,img,ins,kbd,q,s,samp,small,strike,strong,sub,sup,tt,var,b,u,i,center,dl,dt,dd,ol,ul,li,fieldset,form,label,legend,table,caption,tbody,tfoot,thead,tr,th,td,article,aside,canvas,details,embed,figure,figcaption,footer,header,hgroup,menu,nav,output,ruby,section,summary,time,mark,audio,video{margin:0;padding:0;border:0;font-size:100%;font:inherit;vertical-align:baseline;}article,aside,details,figcaption,figure,footer,header,hgroup,menu,nav,section{display:block;}body{line-height:1;}ol,ul{list-style:none;}blockquote,q{quotes:none;}blockquote::before,blockquote::after,q::before,q::after{content:'';content:none;}table{border-collapse:collapse;border-spacing:0;}body{-webkit-text-size-adjust:none}mark{background-color:transparent;color:inherit}input::-moz-focus-inner{border:0;padding:0}input[type="text"],input[type="email"],select,textarea{-moz-appearance:none;-webkit-appearance:none;-ms-appearance:none;appearance:none}*, *::before, *::after {box-sizing: border-box;}body {line-height: 1.0;min-height: var(--viewport-height);min-width: 320px;overflow-x: hidden;word-wrap: break-word;background-color: #CBC4BA;}body::before {content: '';display: block;background-attachment: scroll;height: var(--background-height);left: auto;pointer-events: none;position: fixed;top: 0;transform: scale(1);width: calc(100vw - 48rem);z-index: 0;right: 0;background-image: url('assets/images/bg.jpg?v=13cc1971');background-position: top left;background-repeat: no-repeat;background-size: cover;}body::after {background-color: #CBC4BA;content: '';display: block;pointer-events: none;position: fixed;transform: scale(1);z-index: 1;height: 100%;left: 0;opacity: 0;top: 0;transition: opacity 2s ease-in-out 0s, visibility 2s 0s;visibility: hidden;width: 100%;}body.is-loading::after {opacity: 1;visibility: visible;}:root {--background-height: 100vh;--site-language-alignment: left;--site-language-direction: ltr;--site-language-flex-alignment: flex-start;--site-language-indent-left: 1;--site-language-indent-right: 0;--site-language-margin-left: 0;--site-language-margin-right: auto;--viewport-height: 100vh;}html {font-size: 18pt;}u {text-decoration: underline;}strong {color: inherit;font-weight: bolder;}em {font-style: italic;}code {background-color: rgba(144,144,144,0.25);border-radius: 0.25em;font-family: 'Lucida Console', 'Courier New', monospace;font-size: 0.9em;font-weight: normal;letter-spacing: 0;margin: 0 0.25em;padding: 0.25em 0.5em;text-indent: 0;}mark {background-color: rgba(144,144,144,0.25);}spoiler-text {-webkit-text-stroke: 0;background-color: rgba(32,32,32,0.75);text-shadow: none;text-stroke: 0;color: transparent;cursor: pointer;transition: color 0.1s ease-in-out;}spoiler-text.active {color: #FFFFFF;cursor: text;}s {text-decoration: line-through;}sub {font-size: smaller;vertical-align: sub;}sup {font-size: smaller;vertical-align: super;}a {color: inherit;text-decoration: underline;transition: color 0.25s ease;}a[onclick]:not([href]) {cursor: pointer;}unloaded-script {display: none;}.site-wrapper {-webkit-overflow-scrolling: touch;align-items: stretch;display: flex;flex-direction: row;justify-content: flex-start;min-height: var(--viewport-height);overflow: hidden;position: relative;z-index: 2;padding: 0 1.125rem 0 0;}.site-main {--alignment: center;--flex-alignment: center;--indent-left: 1;--indent-right: 1;--margin-left: auto;--margin-right: auto;--border-radius-tl: 0;--border-radius-tr: 0;--border-radius-br: 0;--border-radius-bl: 0;align-items: center;display: flex;flex-grow: 0;flex-shrink: 0;justify-content: center;max-width: 100%;position: relative;text-align: var(--alignment);z-index: 1;background-color: #FFFFFF;transition: opacity 1.5s ease-in-out 0s;}.site-main > .inner {--padding-horizontal: 1.375rem;--padding-vertical: 1.5rem;--spacing: 1.75rem;--width: 48rem;border-radius: var(--border-radius-tl) var(--border-radius-tr) var(--border-radius-br) var(--border-radius-bl);max-width: 100%;position: relative;width: var(--width);z-index: 1;padding: var(--padding-vertical) var(--padding-horizontal);}.site-main > .inner > * {margin-top: var(--spacing);margin-bottom: var(--spacing);}.site-main > .inner > :first-child {margin-top: 0 !important;}.site-main > .inner > :last-child {margin-bottom: 0 !important;}.site-main > .inner > .full {margin-left: calc(var(--padding-horizontal) * -1);max-width: calc(100% + calc(var(--padding-horizontal) * 2) + 0.4725px);width: calc(100% + calc(var(--padding-horizontal) * 2) + 0.4725px);}.site-main > .inner > .full:first-child {border-top-left-radius: inherit;border-top-right-radius: inherit;margin-top: calc(var(--padding-vertical) * -1) !important;}.site-main > .inner > .full:last-child {border-bottom-left-radius: inherit;border-bottom-right-radius: inherit;margin-bottom: calc(var(--padding-vertical) * -1) !important;}.site-main > .inner > .full.screen {border-radius: 0 !important;max-width: 100vw;position: relative;width: 100vw;left: 0;margin-left: calc(var(--padding-horizontal) * -1);right: auto;}body.is-loading .site-main {opacity: 0;}body.is-instant .site-main, body.is-instant .site-main > .inner > *,body.is-instant .site-main > .inner > section > * {transition: none !important;}body.is-instant::after {display: none !important;transition: none !important;}.text-component {direction: var(--site-language-direction);position: relative;}.text-component span.p {display: block;position: relative;}.text-component span[style], .text-component strong, .text-component a, .text-component code, .text-component mark, .text-component spoiler-text {-webkit-text-fill-color: currentcolor;}.text-component.instance-5 {color: #515369;font-family: 'Zilla Slab', serif;letter-spacing: 0.025rem;width: calc(100% + 0.025rem);font-size: 3.125em;line-height: 1.125;font-weight: 700;}.text-component.instance-5 a {text-decoration: underline;}.text-component.instance-5 a:hover {text-decoration: none;}.text-component.instance-5 span.p:nth-child(n + 2) {margin-top: 1rem;}.text-component.instance-3 {color: #515369;font-family: 'Zilla Slab', serif;font-size: 1.125em;line-height: 1.25;font-weight: 600;text-shadow: 0.088rem 0.088rem 0.125rem #FFFFFF;}.text-component.instance-3 a {text-decoration: underline;}.text-component.instance-3 a:hover {text-decoration: none;}.text-component.instance-3 span.p:nth-child(n + 2) {margin-top: 1rem;}.text-component.instance-10 {text-align: left;color: #515369;font-family: 'Zilla Slab', serif;font-size: 1em;line-height: 1.25;font-weight: 300;}.text-component.instance-10 a {text-decoration: underline;}.text-component.instance-10 a:hover {text-decoration: none;}.text-component.instance-10 span.p:nth-child(n + 2) {margin-top: 1rem;}.text-component.instance-8 {text-align: left;color: #515369;font-family: 'Zilla Slab', serif;font-size: 1em;line-height: 1.25;font-weight: 300;}.text-component.instance-8 a {text-decoration: underline;}.text-component.instance-8 a:hover {text-decoration: none;}.text-component.instance-8 span.p:nth-child(n + 2) {margin-top: 1rem;}.text-component.instance-6 {text-align: left;color: #515369;font-family: 'Arial', sans-serif;font-size: 0.75em;line-height: 1.25;font-weight: 400;}.text-component.instance-6 a {text-decoration: underline;}.text-component.instance-6 a:hover {text-decoration: none;}.text-component.instance-6 span.p:nth-child(n + 2) {margin-top: 1rem;}.container-component {position: relative;}.container-component > .wrapper {vertical-align: top;position: relative;max-width: 100%;border-radius: inherit;}.container-component > .wrapper > .inner {vertical-align: top;position: relative;max-width: 100%;border-radius: inherit;text-align: var(--alignment);}.container-component.full:first-child > .wrapper {border-top-left-radius: inherit;border-top-right-radius: inherit;}.container-component.full:last-child > .wrapper {border-bottom-left-radius: inherit;border-bottom-right-radius: inherit;}.container-component.full:first-child > .wrapper > .inner {border-top-left-radius: inherit;border-top-right-radius: inherit;}.container-component.full:last-child > .wrapper > .inner {border-bottom-left-radius: inherit;border-bottom-right-radius: inherit;}.container-component.columns01 > .wrapper {display: inline-block;width: 30rem;background-color: transparent;}.container-component.columns01 > .wrapper > .inner {--gutters: 2rem;--padding-horizontal: 0rem;--padding-vertical: 0rem;--spacing: 1.125rem;padding: var(--padding-vertical) var(--padding-horizontal);}.container-component.columns01.default > .wrapper > .inner > * {margin-bottom: var(--spacing);margin-top: var(--spacing);}.container-component.columns01.default > .wrapper > .inner > *:first-child {margin-top: 0 !important;}.container-component.columns01.default > .wrapper > .inner > *:last-child {margin-bottom: 0 !important;}.container-component.columns01.columns > .wrapper > .inner {flex-wrap: wrap;display: flex;align-items: flex-start;}.container-component.columns01.columns > .wrapper > .inner > * {flex-grow: 0;flex-shrink: 0;max-width: 100%;text-align: var(--alignment);padding: 0 0 0 var(--gutters);}.container-component.columns01.columns > .wrapper > .inner > * > * {margin-bottom: var(--spacing);margin-top: var(--spacing);}.container-component.columns01.columns > .wrapper > .inner > * > *:first-child {margin-top: 0 !important;}.container-component.columns01.columns > .wrapper > .inner > * > *:last-child {margin-bottom: 0 !important;}.container-component.columns01.columns > .wrapper > .inner > *:first-child {margin-left: calc(var(--gutters) * -1);}.container-component.columns01.default > .wrapper > .inner > .full {margin-left: calc(var(--padding-horizontal) * -1);max-width: none !important;width: calc(100% + (var(--padding-horizontal) * 2) + 0.4725px);}.container-component.columns01.default > .wrapper > .inner > .full:first-child {margin-top: calc(var(--padding-vertical) * -1) !important;border-top-left-radius: inherit;border-top-right-radius: inherit;}.container-component.columns01.default > .wrapper > .inner > .full:last-child {margin-bottom: calc(var(--padding-vertical) * -1) !important;border-bottom-left-radius: inherit;border-bottom-right-radius: inherit;}.container-component.columns01.columns > .wrapper > .inner > div > .full {margin-left: calc(var(--gutters) * -0.5);max-width: none !important;width: calc(100% + var(--gutters) + 0.4725px);}.container-component.columns01.columns > .wrapper > .inner > div:first-child > .full {margin-left: calc(var(--padding-horizontal) * -1);width: calc(100% + var(--padding-horizontal) + calc(var(--gutters) * 0.5) + 0.4725px);}.container-component.columns01.columns > .wrapper > .inner > div:last-child > .full {width: calc(100% + var(--padding-horizontal) + calc(var(--gutters) * 0.5) + 0.4725px);}.container-component.columns01.columns > .wrapper > .inner > div > .full:first-child {margin-top: calc(var(--padding-vertical) * -1) !important;}.container-component.columns01.columns > .wrapper > .inner > div > .full:last-child {margin-bottom: calc(var(--padding-vertical) * -1) !important;}.container-component.columns01.columns > .wrapper > .inner > div:first-child, .container-component.columns01.columns > .wrapper > .inner > div:first-child > .full:first-child {border-top-left-radius: inherit;}.container-component.columns01.columns > .wrapper > .inner > div:last-child, .container-component.columns01.columns > .wrapper > .inner > div:last-child > .full:first-child {border-top-right-radius: inherit;}.container-component.columns01.columns > .wrapper > .inner > .full {align-self: stretch;}.container-component.columns01.columns > .wrapper > .inner > .full:first-child {border-bottom-left-radius: inherit;border-top-left-radius: inherit;}.container-component.columns01.columns > .wrapper > .inner > .full:last-child {border-bottom-right-radius: inherit;border-top-right-radius: inherit;}.container-component.columns01.columns > .wrapper > .inner > .full > .full:first-child:last-child {border-radius: inherit;height: calc(100% + (var(--padding-vertical) * 2));}.container-component.columns01.columns > .wrapper > .inner > .full > .full:first-child:last-child > * {border-radius: inherit;height: 100%;position: absolute;width: 100%;}.container-component.instance-4 > .wrapper {display: inline-block;width: 30rem;background-color: transparent;}.container-component.instance-4 > .wrapper > .inner {--gutters: 2rem;--padding-horizontal: 0rem;--padding-vertical: 0rem;--spacing: 0.75rem;padding: var(--padding-vertical) var(--padding-horizontal);}.container-component.instance-4.default > .wrapper > .inner > * {margin-bottom: var(--spacing);margin-top: var(--spacing);}.container-component.instance-4.default > .wrapper > .inner > *:first-child {margin-top: 0 !important;}.container-component.instance-4.default > .wrapper > .inner > *:last-child {margin-bottom: 0 !important;}.container-component.instance-4.columns > .wrapper > .inner {flex-wrap: wrap;display: flex;align-items: flex-start;}.container-component.instance-4.columns > .wrapper > .inner > * {flex-grow: 0;flex-shrink: 0;max-width: 100%;text-align: var(--alignment);padding: 0 0 0 var(--gutters);}.container-component.instance-4.columns > .wrapper > .inner > * > * {margin-bottom: var(--spacing);margin-top: var(--spacing);}.container-component.instance-4.columns > .wrapper > .inner > * > *:first-child {margin-top: 0 !important;}.container-component.instance-4.columns > .wrapper > .inner > * > *:last-child {margin-bottom: 0 !important;}.container-component.instance-4.columns > .wrapper > .inner > *:first-child {margin-left: calc(var(--gutters) * -1);}.container-component.instance-4.default > .wrapper > .inner > .full {margin-left: calc(var(--padding-horizontal) * -1);max-width: none !important;width: calc(100% + (var(--padding-horizontal) * 2) + 0.4725px);}.container-component.instance-4.default > .wrapper > .inner > .full:first-child {margin-top: calc(var(--padding-vertical) * -1) !important;border-top-left-radius: inherit;border-top-right-radius: inherit;}.container-component.instance-4.default > .wrapper > .inner > .full:last-child {margin-bottom: calc(var(--padding-vertical) * -1) !important;border-bottom-left-radius: inherit;border-bottom-right-radius: inherit;}.container-component.instance-4.columns > .wrapper > .inner > div > .full {margin-left: calc(var(--gutters) * -0.5);max-width: none !important;width: calc(100% + var(--gutters) + 0.4725px);}.container-component.instance-4.columns > .wrapper > .inner > div:first-child > .full {margin-left: calc(var(--padding-horizontal) * -1);width: calc(100% + var(--padding-horizontal) + calc(var(--gutters) * 0.5) + 0.4725px);}.container-component.instance-4.columns > .wrapper > .inner > div:last-child > .full {width: calc(100% + var(--padding-horizontal) + calc(var(--gutters) * 0.5) + 0.4725px);}.container-component.instance-4.columns > .wrapper > .inner > div > .full:first-child {margin-top: calc(var(--padding-vertical) * -1) !important;}.container-component.instance-4.columns > .wrapper > .inner > div > .full:last-child {margin-bottom: calc(var(--padding-vertical) * -1) !important;}.container-component.instance-4.columns > .wrapper > .inner > div:first-child, .container-component.instance-4.columns > .wrapper > .inner > div:first-child > .full:first-child {border-top-left-radius: inherit;}.container-component.instance-4.columns > .wrapper > .inner > div:last-child, .container-component.instance-4.columns > .wrapper > .inner > div:last-child > .full:first-child {border-top-right-radius: inherit;}.container-component.instance-4.columns > .wrapper > .inner > .full {align-self: stretch;}.container-component.instance-4.columns > .wrapper > .inner > .full:first-child {border-bottom-left-radius: inherit;border-top-left-radius: inherit;}.container-component.instance-4.columns > .wrapper > .inner > .full:last-child {border-bottom-right-radius: inherit;border-top-right-radius: inherit;}.container-component.instance-4.columns > .wrapper > .inner > .full > .full:first-child:last-child {border-radius: inherit;height: calc(100% + (var(--padding-vertical) * 2));}.container-component.instance-4.columns > .wrapper > .inner > .full > .full:first-child:last-child > * {border-radius: inherit;height: 100%;position: absolute;width: 100%;}.container-component.instance-1 > .wrapper {display: inline-block;width: 30rem;background-color: transparent;}.container-component.instance-1 > .wrapper > .inner {--gutters: 2rem;--padding-horizontal: 0rem;--padding-vertical: 0rem;--spacing: 0.75rem;padding: var(--padding-vertical) var(--padding-horizontal);}.container-component.instance-1.default > .wrapper > .inner > * {margin-bottom: var(--spacing);margin-top: var(--spacing);}.container-component.instance-1.default > .wrapper > .inner > *:first-child {margin-top: 0 !important;}.container-component.instance-1.default > .wrapper > .inner > *:last-child {margin-bottom: 0 !important;}.container-component.instance-1.columns > .wrapper > .inner {flex-wrap: wrap;display: flex;align-items: flex-start;}.container-component.instance-1.columns > .wrapper > .inner > * {flex-grow: 0;flex-shrink: 0;max-width: 100%;text-align: var(--alignment);padding: 0 0 0 var(--gutters);}.container-component.instance-1.columns > .wrapper > .inner > * > * {margin-bottom: var(--spacing);margin-top: var(--spacing);}.container-component.instance-1.columns > .wrapper > .inner > * > *:first-child {margin-top: 0 !important;}.container-component.instance-1.columns > .wrapper > .inner > * > *:last-child {margin-bottom: 0 !important;}.container-component.instance-1.columns > .wrapper > .inner > *:first-child {margin-left: calc(var(--gutters) * -1);}.container-component.instance-1.default > .wrapper > .inner > .full {margin-left: calc(var(--padding-horizontal) * -1);max-width: none !important;width: calc(100% + (var(--padding-horizontal) * 2) + 0.4725px);}.container-component.instance-1.default > .wrapper > .inner > .full:first-child {margin-top: calc(var(--padding-vertical) * -1) !important;border-top-left-radius: inherit;border-top-right-radius: inherit;}.container-component.instance-1.default > .wrapper > .inner > .full:last-child {margin-bottom: calc(var(--padding-vertical) * -1) !important;border-bottom-left-radius: inherit;border-bottom-right-radius: inherit;}.container-component.instance-1.columns > .wrapper > .inner > div > .full {margin-left: calc(var(--gutters) * -0.5);max-width: none !important;width: calc(100% + var(--gutters) + 0.4725px);}.container-component.instance-1.columns > .wrapper > .inner > div:first-child > .full {margin-left: calc(var(--padding-horizontal) * -1);width: calc(100% + var(--padding-horizontal) + calc(var(--gutters) * 0.5) + 0.4725px);}.container-component.instance-1.columns > .wrapper > .inner > div:last-child > .full {width: calc(100% + var(--padding-horizontal) + calc(var(--gutters) * 0.5) + 0.4725px);}.container-component.instance-1.columns > .wrapper > .inner > div > .full:first-child {margin-top: calc(var(--padding-vertical) * -1) !important;}.container-component.instance-1.columns > .wrapper > .inner > div > .full:last-child {margin-bottom: calc(var(--padding-vertical) * -1) !important;}.container-component.instance-1.columns > .wrapper > .inner > div:first-child, .container-component.instance-1.columns > .wrapper > .inner > div:first-child > .full:first-child {border-top-left-radius: inherit;}.container-component.instance-1.columns > .wrapper > .inner > div:last-child, .container-component.instance-1.columns > .wrapper > .inner > div:last-child > .full:first-child {border-top-right-radius: inherit;}.container-component.instance-1.columns > .wrapper > .inner > .full {align-self: stretch;}.container-component.instance-1.columns > .wrapper > .inner > .full:first-child {border-bottom-left-radius: inherit;border-top-left-radius: inherit;}.container-component.instance-1.columns > .wrapper > .inner > .full:last-child {border-bottom-right-radius: inherit;border-top-right-radius: inherit;}.container-component.instance-1.columns > .wrapper > .inner > .full > .full:first-child:last-child {border-radius: inherit;height: calc(100% + (var(--padding-vertical) * 2));}.container-component.instance-1.columns > .wrapper > .inner > .full > .full:first-child:last-child > * {border-radius: inherit;height: 100%;position: absolute;width: 100%;}.divider-component {align-items: center;border: 0;display: flex;justify-content: var(--flex-alignment);min-height: 1rem;padding: 0;position: relative;width: 100%;}.divider-component::before {content: '';}.divider-component.instance-4::before {width: 34rem;background-color: #525252;height: 1px;border-radius: 0px;}.divider-component.instance-1::before {width: 34rem;background-color: #525252;height: 1px;border-radius: 0px;}.divider-component.instance-7::before {width: 34rem;background-color: #525252;height: 1px;border-radius: 0px;}.list-component {display: block;}.list-component > ul, .list-component > ol {display: inline-block;max-width: 100%;text-align: var(--site-language-alignment);vertical-align: middle;}.list-component > ul > li, .list-component > ol > li {direction: var(--site-language-direction);display: flex;position: relative;}.list-component > ul > li::before, .list-component > ol > li::before {background-repeat: no-repeat;content: '';display: block;flex-grow: 0;flex-shrink: 0;font-variant: normal !important;letter-spacing: 0 !important;order: 1;position: relative;}.list-component > ul > li::after, .list-component > ol > li::after {content: '';display: block;flex-grow: 0;flex-shrink: 0;order: 2;pointer-events: none;}.list-component > ul > li > p, .list-component > ol > li > p {flex-grow: 1;flex-shrink: 1;order: 3;}.list-component > ul > li:first-child, .list-component > ol > li:first-child {margin-top: 0 !important;}.list-component.instance-1 {color: #515369;font-family: 'Zilla Slab', serif;font-size: 1em;line-height: 1.25;font-weight: 300;}.list-component.instance-1 a {text-decoration: underline;}.list-component.instance-1 a:hover {text-decoration: none;}.list-component.instance-1 ul {width: 100%;}.list-component.instance-1 ul > li {margin-top: 0.5rem;}.list-component.instance-1 ul > li::after {width: 0.625rem;}.list-component.instance-1 ul > li::before {background-image: url('data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20x%3D%220px%22%20y%3D%220px%22%20viewBox%3D%220%200%2040%2040%22%3E%3Ccircle%20cx%3D%2220%22%20cy%3D%2220%22%20r%3D%2210%22%20fill%3D%22%23525252%22%20%2F%3E%3C%2Fsvg%3E');border-radius: 2rem;background-position: left 60%;background-repeat: no-repeat;background-size: contain;height: 1.25rem;line-height: 1.25rem;min-width: 0.5859375rem;}.icons-component {display: flex;flex-wrap: 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1.125em;}.text-component.instance-10 {font-size: 1em;}.text-component.instance-8 {font-size: 1em;}.text-component.instance-6 {font-size: 0.75em;}.container-component.columns01 > .wrapper > .inner {--gutters: 1.5rem;--padding-horizontal: 0rem;--padding-vertical: 0rem;--spacing: 0.84375rem;}.container-component.instance-4 > .wrapper > .inner {--gutters: 1.5rem;--padding-horizontal: 0rem;--padding-vertical: 0rem;--spacing: 0.5625rem;}.container-component.instance-1 > .wrapper > .inner {--gutters: 1.5rem;--padding-horizontal: 0rem;--padding-vertical: 0rem;--spacing: 0.5625rem;}.list-component.instance-1 {font-size: 1em;}.list-component.instance-1 ul > li::after {width: 0.625rem;}.list-component.instance-1 ul > li::before {height: 1.25rem;line-height: 1.25rem;min-width: 0.5859375rem;}.icons-component.instance-1 {gap: 0rem;}}</style><noscript><style>body {overflow: auto !important;}body::after {display: none !important;}.site-main > .inner {opacity: 1.0 !important;}.site-main {opacity: 1.0 !important;transform: none !important;transition: none !important;filter: none !important;}.site-main > .inner > section {opacity: 1.0 !important;transform: none !important;transition: none !important;filter: none !important;}@media (max-width: 980px) {body::before {flex-grow: 1;flex-shrink: 0;max-height: 45vh;overflow: hidden;position: relative;width: 100%;}}</style></noscript><script defer data-domain="colinchung.com" src="https://plausible.io/js/script.outbound-links.file-downloads.js"></script></head><body class="is-loading"><svg xmlns="http://www.w3.org/2000/svg" version="1.1" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 40 40" display="none" width="0" height="0"><symbol id="icon-bf393d6ea48a4e69e1ed58a3563b94a5" viewBox="0 0 40 40"><path d="M12.1,13.8v19.1H5.7V13.8C5.7,13.8,12.1,13.8,12.1,13.8z M12.5,7.9c0,0.9-0.3,1.7-1,2.4c-0.7,0.6-1.5,0.9-2.6,0.9h0 c-1.1,0-1.9-0.3-2.5-0.9c-0.6-0.6-1-1.4-1-2.4c0-1,0.3-1.7,1-2.4S7.9,4.6,9,4.6s1.9,0.3,2.6,0.9S12.5,6.9,12.5,7.9z M35,22v11h-6.4 V22.7c0-1.4-0.3-2.4-0.8-3.2c-0.5-0.8-1.3-1.1-2.4-1.1c-0.8,0-1.5,0.2-2,0.7c-0.5,0.4-1,1-1.2,1.7c-0.1,0.4-0.2,0.9-0.2,1.6v10.7 h-6.4c0-5.1,0-9.3,0-12.5s0-5.1,0-5.7l0-0.9H22v2.8h0c0.3-0.4,0.5-0.8,0.8-1.1c0.3-0.3,0.6-0.6,1.1-1c0.5-0.4,1-0.6,1.7-0.8 c0.7-0.2,1.4-0.3,2.2-0.3c2.2,0,4,0.7,5.3,2.2C34.4,17,35,19.1,35,22L35,22z"/></symbol></svg><div class="site-wrapper"><div class="site-main"><div class="inner"><div id="columns01" class="container-component columns01 default"><div class="wrapper"><div class="inner"><h1 id="text05" class="text-component instance-5">Colin Y.J. Chung</h1></div></div></div><h2 id="text03" class="text-component instance-3">Co-Founder | Operations | Marketing</h2><hr id="divider04" class="divider-component instance-4"><div id="container04" class="container-component instance-4 default"><div class="wrapper"><div class="inner"><p id="text10" class="text-component instance-10"><span class="p">Hello, I&#39;m Colin.</span><span class="p">Professionally, I am...</span></p><div id="list01" class="list-component instance-1"><ul><li><p>&quot;Director of Creative Operations&quot; at <a href="https://triedandtruemedia.com/" target="_blank">Tried and True Media</a>, a FB/YT ad agency, where I manage a team of copywriters, creative strategists, and video producers.</p></li><li><p>The editor of <a href="https://battlefieldbriefs.com/" target="_blank"><em>Battlefield Briefs</em></a>, a newsletter for VSOs and claims agents helping veterans get the disability benefits owed them.</p></li><li><p>Co-founder of <a href="https://pluralconsult.com/" target="_blank">Plural Consult</a>, a consulting firm that helps healthcare providers get the revenue owed them from insurance companies.</p></li></ul></div><p id="text08" class="text-component instance-8">Based in the suburbs of Vancouver B.C., I&#39;m a father of three teenage monsters, enjoy fine stationary, and sneak in moments whenever I can to write <a href="https://jinnzhong.com/" target="_blank">fiction</a>.</p></div></div></div><div id="container01" class="container-component instance-1 default"><div class="wrapper"><div class="inner"><hr id="divider01" class="divider-component instance-1"><p id="text06" class="text-component instance-6"><span class="p"><em>&quot;Colin is one of the first people I think of when I need help with copywriting. I&#39;ve been working with him for over a decade now.&quot;</em> - <strong>Jim Kwik</strong></span><span class="p"><em>&quot;Thank you Colin for your brilliant strategic mind, your amazing writing skills, your caring heart.&quot;</em> - <strong>Christine Kloser</strong></span><span class="p"><em>&quot;He brings tremendous raw talent to the game.&quot;</em> - <strong>John Carlton</strong></span><span class="p"><em>&quot;I love this copy! [Project] has become our direct mail control! The ROI is nearly double that of the old control.&quot;</em> - <strong>Clayton Makepeace</strong></span><span class="p"><em>&quot;Not only does his copy covert and make you money, Colin writes in your voice talking to your tribe so you create a real, authentic connection with your customers.&quot;</em> - <strong>Arielle Ford</strong></span><span class="p"><em>&quot;Thanks again for this extraordinary bit of craftsmanship. You&#39;re a master at what you do and I&#39;m deeply appreciative of your generosity.&quot;</em> - <strong>Gary Goldstein</strong></span><span class="p"><em>&quot;Within the first day I saw a huge jump in our conversion rate. In 4 months I made back my investment with him and now everything is pure profit. Colin is the best investment I’ve made&quot;</em> - <strong>Bob Grant</strong></span><span class="p">&quot;Colin’s support helped us build from nothing to a list of 32,000 in just two months.&quot;<br /> <strong>Ocean Robbins</strong></span><span class="p"><em>&quot;You are always a brain worth tapping into.&quot;</em> - <strong>Brian Kurtz</strong></span></p></div></div></div><hr id="divider07" class="divider-component instance-7"><ul id="icons01" class="icons-component instance-1"><li><a class="n01" href="https://www.linkedin.com/in/colinyjchung/" target="_blank" role="button"><svg aria-labelledby="icons01-icon-1-title"><title id="icons01-icon-1-title">LinkedIn</title><use xlink:href="#icon-bf393d6ea48a4e69e1ed58a3563b94a5"></use></svg><span class="label">LinkedIn</span></a></li></ul></div></div></div><script>(function() {var on = addEventListener,off = removeEventListener,$ = function(q) { return document.querySelector(q) },$$ = function(q) { return document.querySelectorAll(q) },$body = document.body,$inner = $('.inner'),client = (function() {var o = {browser: 'other',browserVersion: 0,os: 'other',osVersion: 0,mobile: false,canUse: null,flags: {lsdUnits: false,},},ua = navigator.userAgent,a, i;a = [['firefox',/Firefox\/([0-9\.]+)/,null],['edge',/Edge\/([0-9\.]+)/,null],['safari',/Version\/([0-9\.]+).+Safari/,null],['chrome',/Chrome\/([0-9\.]+)/,null],['chrome',/CriOS\/([0-9\.]+)/,null],['ie',/Trident\/.+rv:([0-9]+)/,null],['safari',/iPhone OS ([0-9_]+)/,function(v) { return v.replace('_', '.').replace('_', ''); }]];for (i=0; i < a.length; i++) {if (ua.match(a[i][1])) {o.browser = a[i][0];o.browserVersion = parseFloat( a[i][2] ? 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