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How to Promote a Person, Organization, or Product Successfully, Start with a Communications Plan

Justin Tung — Thu, 06 Sep 2012 21:24:49 +0000

When promoting an organization, service, product, person, or event, you must start from a plan outlining goals, people you want to engage, and what you plan to do. Here is an outline for a integrated marketing and communications plan which includes concepts practiced by people from strategic communications, marketing, and public relations. Read more →

4 Steps To Make People Find Your Website Easier Using Keywords

Justin Tung — Sat, 18 Aug 2012 19:13:46 +0000

Want to make it easier for people to find your website? Use these 4 steps. People find things online using search. One of the ways you can ensure you show up in their search results is with keywords which … Read more →

How to Configure Proxy Settings in Linux

Justin Tung — Tue, 28 Feb 2012 02:41:10 +0000

Here are two ways to configure Linxus to recognize a proxy server or proxy configuration file. Operating System Level Use the following commands to configure your proxy for http and ftp traffic on the command line export http_proxy=http://<proxy host or … Read more →

Sephora’s Target audience, Strengths, and Online Presence

Justin Tung — Mon, 06 Feb 2012 03:56:01 +0000

Sephora’s Target Market and Segment Sephora’s in store design indicates several target market segments/personas including women and men. Specific sections of the store show pictures of women of all cultures from 20-30, 30-40, 40-50+ and men 20-40+ (see Appendix for … Read more →

Internet Advertising and Web Marketing Implementation Resources

Justin Tung — Tue, 21 Jun 2011 05:10:05 +0000

The list below provide sources to be used with the development of electronic / web / online marketing as well as integrated electronic communications. Good marketing implementation resources Google Advertising Programs (AdSense and AdWords) and Microsoft Advertising provide a variety … Read more →

Dragon Boat Race Start Fit for Various Teams – 5-15

Justin Tung — Tue, 21 Jun 2011 03:56:27 +0000

The purpose of a start in dragon boat racing is to increase the speed of the dragon boat during the beginning of the race so the team can settle into a race pace. Generally the stroke rate during the middle … Read more →

Dragon Boat Paddling Technique Tips

Justin Tung — Tue, 21 Jun 2011 03:44:11 +0000

Here are some quick tips and mental reminders about basic positions in the dragon boat stroke and what to think of. Ready Position – The Foundation Sit up straight. Both feet are forward and planted on the rib (ridges) on … Read more →

Royal Wedding in Communications and Storytelling Context

Justin Tung — Thu, 05 May 2011 04:31:46 +0000

What in the wedding of Prince William and Catherine Middleton on April 29, 2011 captured people’s attentions and emotions ? What would engage an estimated 2 billion people who watched or listened to live media broadcasts of the wedding? Communications … Read more →

Online Security (via Bryan Soliman Blog)

Justin Tung — Sun, 24 Apr 2011 02:56:35 +0000

If you’re looking for a concise introduction to online security, check out my work colleague Bryan’s blog. You can find further information on ethical hacking and web application security in Bryan’s published work in PenTest Magazine. The Basics of Online … Read more →

Google AdWords Campaign Strategy and Results Example

Justin Tung — Wed, 13 Apr 2011 03:58:13 +0000

Below is a Google AdWords campaign strategy and post-campaign report for a Search Engine Marketing (SEM) campaign for the Canadian Women’s Hockey League. The AdWords marketing campaign was planned and done by a team I was in for the Google Online … Read more →