An attractive package, with a proper fitted label or sticker, creates a sense of security and trust, in a consumer. How often have you purchased a product, based solely on the packaging?

While your main goal is for a consumer to fall in love with your product, your first goal is to get them to notice your product and then purchase it; they will then be able to judge your product first hand. First impressions are extremely important, especially in this economy. You want your product to stand out with a label or sticker created to fit.

If your packaging has a special shape (other than square or cylindrical) chances are you may need a special shape custom label or sticker so it will fit properly. Unique shaped packages are often eye catching, which is a good thing, but once you have caught your consumers’ eye, the label must be professionally sized and placed to keep their attention and to gain their trust. Allow Columbine Label to engineer a custom label with a custom fit for your product. A special shape label combined with the proper material will result in a beautiful custom labeled product.

Many containers require special shaped labels that are not rectangular, square or round. For instance, typical deli containers have a wider mouth and taper off towards the bottom. The tapered design of a deli container will prevent a rectangular label from being applied straight. Columbine Label can engineer a custom label to fit your tapered deli container perfectly. If your packaging is new, your safest bet is to provide Columbine Label with a container so we can engineer a label that fits your packaging.

You’ve spent an enormous amount of time developing your product, choosing its’ unique packaging, and creating the design for its label, it is now time to have your label or sticker professionally manufactured. A properly engineered label that fits great on your container and works well with your application process will save you time and money.  A label that does not properly adhere to and fit your container will not only be a nightmare in your production but will also send an unprofessional message to your consumer. A perfectly fit label will enhance the overall appearance of your product.

Perhaps you have seen those blocks of what look like garbled pixels on labels, with directions instructing you to scan them with your smartphone. Those two-dimensional squares are called QR codes and they are starting to become widely popular worldwide as well as providing other benefits for businesses.

What are QR codes?

QR (Quick Response) codes can be found in many different industries and are mostly used as an advertising and marketing tool by companies. They are scanned with phone apps which can be downloaded on any smartphone to read the information the code contains. The QR codes basically connect traditional marketing with the online world. A customer viewing a label could scan the code, go to a landing page, and get more information about the company.

The information can be almost anything that is online–literally! A simple line of text, a whole website, or even a picture. QR codes are like real life links, your smartphone acting as your real life computer mouse.

Creating a QR code is also very simple. QR code providers can be found on the Internet – and you can simply enter the link you want the destination to be, and the generator throws out a QR code for you to download and use.

Why are QR codes important?

Some of you might be thinking, “How can a QR code help my business?” Think of them as giving you the ability to add supplemental information and advertising to a label that has limited space. They are cheap to make and can aid in your web presence as well.

Here are some ideas to consider.

1. Social media is important for any company and QR codes can be incorporated on custom labels and stickers that can take the customer straight to your Twitter, Facebook, FourSquare, or other profiles. Add extra incentive and give a discount to customers who use the code to follow or check-in to your company’s profiles!
2. Or, you can skip the link to social media and get straight to rewarding customers. Use the QR code as a ready-to-scan coupon. You can also save money on printing costs by using QR codes as paperless coupons, too.
3. Content is always king, and your QR code can link to supplemental content which also promotes your product. Think how to videos, articles, and other similar online content.
4. Want to expand on information about your product? Nutritional Facts and Recipes are sometimes revised due to space. Use the QR code! Reduce the clutter on your label and still provide your customer with all the information they by using the QR code as an “extension” to your label.
5. Is your business hosting an event? You can use a QR code to advertise it on your labels and stickers. Customers can use the QR code to RSVP to the event.
6. You can use the QR code as a means for customers to be connected directly to your website. A great way to implement contact information for them to reach your business is to direct them to a QR code on your labels.
7. Finally, you can go simply direct customers to your website which will in turn help build your web presence.

Final thoughts
If your business is looking for a new, enticing way to build their web presence–and revenue– just look into making custom labels and stickers with QR codes. They are an economically efficient way to convey tons of information about your product in less space.

Improve Sales with Holiday Labels

Having a holiday themed print on your product is a great way to showcase it as a stocking stuffer. When individuals are able to relate your product to the holidays, they are more likely to purchase it. This is especially true if you specialize in food and beverages. A nice wine goes even further during the holidays when a Christmas themed label is attached to the front of the bottle. This helps place everyone seeing the bottle in the holiday spirit.

With Columbine Label Company’s printing services, you are able to make your product stand out from the other items still dressed in their yearly, standard labels. Changing up the look of your product  is a sure fire way to drum up business for your company. You may discover the holiday label works so well that you decide to print new labels for other holidays throughout the year.

Columbine Label: The Denver Label Printing Company

Columbine Label is able to direct you towards the best possible label for your holiday season. These labels vary from flexible packaging to pressure sensitive labels and everything else in between. This means, even if you expect the package to move and bend while stocked at your local store, the label is not going to tear and it shines through, ensuring everyone is always able to spot your logo and the product you produce.

When you contact Columbine Label Company, you will be in contact with a very knowledgeable staff. Our staff will ask a lot of questions, some of which you may have never considered before. This is necessary to ensure you receive an accurate label quote that will lead to a high quality holiday label for your product.

Holiday Labels Ready to Sell

Your holiday labels printed and produced by Columbine Label Company are store ready. This means, the labels can include the barcode imprinted on the label, so you don’t need to apply the barcode label yourself. On top of this, there are calibrated proofing and barcode verification systems to ensure your new holiday labels are printed correctly and with the highest quality. You want your holiday labels to look perfect so it can help drive traffic to your featured product.

That’s why your business already uses custom printed labels and designs for a unique, eye-catching, and distinctive identity that customers easily recognize.

The first steps to consider
What are some things that make the best label? What will really catch someone’s eye while also defining your business? Here are some things to consider:

• Color matching with pleasing tones should always be a top priority. Brands like Coca-Cola, Lays, and Ritz all have a distinct color combination which can be easily recognized.
• Design layout–less is more in this case. Less words and a perfectly crafted layout will bring in a customer, so remember to choose the best wording and layout of your design.
• Quality. Yes, even a label needs to be considered on quality.

Of course, there are many other things to take into consideration which are a bit more technical: what kind of adhesive will be best for your label? What kind of material should you use? How much is this all going to cost?

A company that provides only the best
Columbine Label offers all that and more with their extensive technical knowledge of label products and wide variety of choices for professionals (and even for personal occasions). You could say Columbine Label has quality which really sticks with their clients.

What can you find at Columbine Label?

• Waterproof and sturdy labels
• Packaging design
• Bar code labels
• Custom product labels
• Pressure sensitive labels
• Digital printed labels
• Various choices of adhesives, materials and liners

These custom labels will withstand the wear and tear of shipping and customer handling and everything in-between. Also, Columbine Label offers an in-house graphics department to implement top notch design.

Design and implementation is crucial for labels, this is why each customer is taken care of individually to make sure only the best will be created and produced.

Why Columbine Label?
A hastily made label can push away potential customers and even turn off loyal ones from the company, which is why Columbine Label uses  up-to-date software to aid in theprocess. Not only that, but, Columbine Label offers clients both Flexographic and Digital printing, expanding options tenfold.

Columbine Label has been in business since 1988, and maintain even during a tough economy, while providing for Colorado and the rest of the United States.

Their employees understand the needs of businesses trying to sell products in diverse industries–in fact, they specialize in it. They take pride in producing custom labels that are are necessary for your custom product.

ColoradoBiz Magazine recently recognized Columbine Label on the Top 250 Private Companies list, and, according to the company’s president, Greg Jackson, they have seen a 27 percent increase in revenue in 2010.

Like the motto says: “We make what you make get purchased, not just noticed!”

Send in a quote request today!
Whether you need a small run or large run, Columbine Label can suit your needs and your vision.

Send in a request for a quote today and get more of YOUR product purchased!

The ultimate goal of having a product in a store is to have the product be purchased, not to just stay on the shelves. The question is – what is the main thing that comes into play when a consumer is looking at a shelf of similar products and chooses one to buy? Along with popularity, price, and ingredients, one of the main components of the choice is based on the products’ visual appeal. Does it look good? Does it look better than the others on the shelf?

Other than the actual product inside (if you can see it), the products’ label will enhance the visual appeal. Businesses often spend a lot of time brainstorming for the perfect label design that represents the product as well as the company or brand. Don’t minimize the importance of the product label to increase your sales! Here are a couple tips for food product label design to help your products get through the checkout lane more often than your competitor.

Know Your Audience

You need to know what your customers are looking for before you begin to draft design ideas. Food labels have to do what every other type of product label does, but much more. It must promote fresh and quality ingredients, sanitary processes, and convey a delicious taste. You have to understand the expectations of your audience. If they want an Italian dish, they’re looking for Italian colors (green, white, and red) and Italian images or lettering. If they want a healthy meal, they may want to see whole grains and vegetables. You can also capture a snapshot of your target audience on the label – think of a baby on baby food, or a tough cowboy on beef jerky packages.

Think about other aspects of your target audience, such as income level. This is why an economy can of soup is packaged to look generic, while a higher-end name-brand soup includes high-definition images, fancy lettering, and well-known logos. Relatively the same product packaged and labeled differently for different customers. There are many other things you could learn about your audience, take some time to study and think about it.

Know Your Competitors

Audience expectations can really help you pinpoint the type of label design you should move toward. But there’s another thing to take into consideration – what are your competitors doing? If they’re all following a common practice, such as making Italian product packages using red, green, and white colors, then the whole grocery aisle starts to look the same.

You want to stand out and get noticed – so you need to think differently. This isn’t to say you should ignore audience expectations, but you should meet them in a new and eye-catching way.

Whether it is a quote, picture, or object that represents your product, it should be straight forward and easily recognizable. It should trigger a certain emotion – like reminding the customers about a warm, home-cooked meal, or the great spice of a Mexican salsa they had on their vacation. Your product should communicate to the audience both how you will fulfill their expectations, but also show how you’re different than the product next to you.

The Finished Label

Once you’ve developed a label design, you’ll need to get it produced. This is another decision that could greatly impact customer response to the product. If the label isn’t printed well or the material looks cheap, it could cause the customer to choose your competitor.

There are a lot of variables that come into play when custom printing product labels. Companies such as Columbine Label Company in Denver, Colorado, can take your label design and determine the best process to use for the label printing. They’ll make a decision based on several questions, such as: What will the packaging be? Is the product hot or cold? What is the shelf life of the product? They will determine what printing material and printing processes to use to make sure the label looks great over time.

The best next step is to contact Columbine Label and have them offer a quote and suggestions. They’ll help you get your eye-catching label on that product so you can get it sold!

2011-10-30 16:07:20 (GMT) (WiredPRNews.com – Business, Press Releases)

Columbine Label Company, Inc. ranked 198 on ColoradoBiz Magazine’s Top 250 Private Companies list. Entering its 24th year, the Top Company program recognizes outstanding firms located in Colorado based on financial performance.

Despite the shaky economy, companies like Columbine Label are recognized in the Top Company program. It is considered “Colorado’s most competitive business award,” according to the ColoradoBiz website.

“Columbine Label has seen a 27 percent increase in revenue in the past year,” said Columbine Label president Greg Jackson. “We’re really excited to be placed among top contenders in the market.”

Columbine Label Company’s ranking was published in the October 2011 issue of the publication. To view Columbine Label’s ranking by revenue visithttp://www.cobizmag.com/images/uploads/lists/Top250PrivateCompanies2011_in_one.pdf.

About Columbine Label Company, Inc.

Columbine Label Company manages custom label projects for customers with a wide range of requirements. The company can handle projects ranging in size from a few hundred to millions of labels. Columbine Label provides a wide selection of products and services including consultation, packaging, pre-press and printing. To learn more, visit http://www.columbinelabel.com or call 866-610-0804.

Media Contact:

Michelle Francis

michelle@thegreatonline.com

Phone: 303-928-1902, ext.703

(CENTENNIAL, Colo. September 23, 2011) – Columbine Label Company, Inc. is exhibiting at the 30th annual 2011 Great American Beer Festivalâ (GABF), taking place Sept. 29 to Oct. 1 in Denver, Colo. The company holds an Industry Level Sponsorship and will provide pre-printed keg collars for the 466 U.S. breweries exhibiting at the event.

This is the second year the company has sponsored the GABF because a large portion of the beer industry turns to the Columbine Label for its printing and manufacturing services. Columbine prints keg collars, keg wraps, promotional labels and bottle labels.

“It’s a great opportunity to show our support for an industry that utilizes our products and services,” said Columbine Label president Greg N. Jackson. “Being a vendor at the festival allows us to increase our exposure to the expected 49,000 attendees, while interacting with potential clientele in a festive, fun environment.”

Columbine Label received logo placement on all festival collateral, banner placement in the festival hall, website banner advertisements and a registration bag insert, among other benefits. The event gathers beer industry exhibitors to showcase their products and offer tastings for every kind of beer aficionado.  The event takes place at the Colorado Convention Center in Denver and runs from Sept. 29 to Oct. 1, 2011.

About Columbine Label Company, Inc.

Columbine Label Company manages labeling projects for customers with a wide range of requirements. The company can handle labeling projects ranging in size from a few hundred to millions of labels. Columbine Label provides a wide selection of labeling products and services including consultation, packaging, graphic design and printing. To learn more, visit http://www.columbinelabel.comor call 866-610-0804.

Custom Printed Labels and Stickers work to create a unique and eye-catching label that will draw in consumers as they simply pass by the shelf. Everyone has been to a store, browsing the isles searching for products that look good to us. Unless a consumer is looking for something specific, they often choose a brand that looks appealing to them, not one that looks mediocre. The label you choose to represent your product is the easiest and most common way consumers judge which product to buy.

Your label should be able to grab the attention of its viewers, and stand out above the competitors. As with many aspects of life, your first impression sticks with you; when shopping for a product the consumers’ first impression is a vital contributor to them remembering your product in the future. Columbine Label has the resources and technology on site to create the highest quality of products.

Columbine Label works closely with their clients to meet all expectations. They will recommend ideas or samples they think would be the best fit, but the number one concern is to address the needs of the client. For Custom Stickers or Custom Labels, Columbine Label understands that their ZMOT is creating a product quality so you will continue to return for your future label needs, as well as recommend the services to others.

If you have created a product that you tremendously believe in and want to succeed with; then trust Columbine Label to deliver the best custom label or sticker available to go to market. The labels are of the highest quality, top design, and will leave a lasting impression with all who view it. The quality of your product will lead to a consumer’s ultimate assessment, but let a professional produced custom label help get your product into households.

As previously stated, the first impression is a lasting one. Your product may be the best in the game, but without proper marketing many consumers may miss out on the opportunity to sample it. The first impression needs to be a positive one, and once your product is sampled, and loved, your ultimate Zero Moment of Truth among consumers will have been achieved.

As consumers walk through the supermarkets and department stores today, they make a thousand seemingly instantaneous decisions to either look more closely at a product, or dismiss it from their minds. The moment your product is spotted, and the label is read, is called the moment of truth, and it’s perhaps the most determining three seconds in consumerism.  It’s the one and only chance to make a first impression and it has to be a lasting one.

Maximize the Effectiveness of the First Three Seconds

Custom printed labels can help you maximize the effectiveness of these three seconds, and ensure that your product’s eye-catching first impression will be a lasting one.

Allow Columbine Label’s team of printing specialists to take your logo and design elements to print a label that is beautiful and eye-catching.  They’ll be able to help you execute a vision that meets your specific requirements, separates your product from the herd, and attracts your desired consumer.  Columbine Label’s industry leading printing equipment will provide you with a universe of possibilities that approaches the infinite.

When the creative vision has materialized, you’ll find the remainder of your business with Denver Custom Labels provider Columbine Label to be pleasant, timely, attentive, and honest.  All of their departments conduct themselves with rigorous professionalism.  You’ll find their customer service agents to be accommodating and friendly.  You’ll find their accounting department to be clear up front, and consistent throughout.

What quantity of labels do you need? Columbine Label can provide an extensive line of custom printed labels and services to accommodate any labeling job, from the very small to the incomprehensibly large.

Small Quantities?  Columbine Label offers cost efficient, digital labeling options.

Large Quantities?  Columbine Label offers a competitive discount structure for bulk orders, and can produce runs into the millions, in a timely fashion, with consistent quality and repeatability.

What is your Business?

Columbine Label specializes in, and routinely has special offers for manufacturers and producers of:

* Neutraceuticals, and dietary supplements

* Vitamin products
* Food and beverages
* Industrial and consumer goods
* Beauty and skin care products

Other Considerations

Do you need Bar Coded Labels?  Are you aware of the ways in which Bar Coded Labels can increase and expand your business?

Bar coded labels can be wonderful tools in the early life of your product, and will become essential if your product is to reach millions if not billions of consumers.  Bar codes open up distribution channels, promotional opportunities, and are perhaps the quickest and most effective way for your product to reach international markets and cross language barriers.

Columbine Label is passionate about offering custom digital labels to local businesses, and welcomes the opportunity to fill your label needs, and show you the tremendous impact that great labeling can have on the popularity and success of your product.  Share your vision with Columbine Label.

Nothing is allowed to be out of place.  After the gorgeous ceremony is over, guests are then treated to the reception with great food, a deejay, and dancing.

After the festivities, the guests are then given their wedding favors.  These favors are usually a token to thank the guest for their attendance to the happy couple’s special day.  Many times these are candles or other small tokens branded with a label that has the bride and groom’s name as well as the date.  These small gifts are taken home as a reminder of this day.

Because the favors are a reminder of your wedding, of course you want them to stand out and be special.  Rather than using a standard envelope label with a standard font and a standard size, Custom Printed Stickers can help you liven up those wedding favors and add a little more excitement for your guests.

A professionally printed label will automatically make your favor a higher quality product.  Columbine Label is a Denver Custom Sticker company that prides itself on providing exciting, creative, custom labels for all your wedding favor needs.  Rather than leaving your guests feeling like their favor was hastily thrown together in the cheapest way possible, Custom Stickers can give that small gift a flourish that will make your guests feel that you value them just as much as they value you.

You want your wedding to stick out and be remembered.  Custom Stickers can give you that “pop” that you want in your wedding favors.  A bright, color-coordinated label on your wedding favor can inspire memories not just of the gift but of the entire wedding.  If your wedding has a theme, a label from Columbine Label can enhance that theme and bring not just the ceremony but the tone of your entire wedding to mind.

Everyone wants to give and receive a great product.  You will feel better about giving your wedding guests a high-quality gift.  Your guests will be much more impressed when they receive that same gift. Custom Stickers can give your wedding favor that special final touch that a standard label can never hope for.

There are times where the label makes the difference between what people see as a terrific product versus a mediocre one.  Columbine Label specializes in custom designed labels that making your wedding gift look like a high-quality product.

Your wedding is intended to be the happiest day of your life.  When you look back on it, you want to see all the love and joy that day brought you.  For the years to come, Columbine Label can deliver a product that will ensure your guests feel the same way.