Commando Marketing

What Pope Francis taught me

Dick@DickLarkin.com (Dick Larkin, The Small Business Commando) — Fri, 24 May 2013 18:34:08 +0000

I saw this last week and wanted to share it with you. The top photo shows the crowd at the Vatican 8 years ago welcoming Pope Benedict. The second photo shows the crowd this year welcoming Pope Francis. Notice anything different?

My Master Plan

Dick@DickLarkin.com (Dick Larkin, The Small Business Commando) — Wed, 15 May 2013 20:17:40 +0000

Any questions?

Herb Gordon (1938-2013)

Dick@DickLarkin.com (Dick Larkin, The Small Business Commando) — Wed, 08 May 2013 03:35:09 +0000

I received an email from Nancy Augustine that Herb Gordon passed away. Dang. I know the circle of life and all that stuff, but Herb’s passing makes me think that we’re down one genuinely nice, thoughtful, intelligent gentleman. In the heyday of the YPcommando newsletters, I always portrayed Herb using a photo of the Pope [...]

Three Little Mistakes that will Kill your Text Marketing

Dick@DickLarkin.com (Dick Larkin, The Small Business Commando) — Fri, 13 Jan 2012 16:45:14 +0000

The recorded video will be posted here shortly. http://www.homepagesdirectories.com/training/wp-content/uploads/2012/01/2012-01-10-14.04-Three-Fatal-Mistakes-that-will-KILL-your-text-Marketing-program.wmv

Steve Jobs’ Commencement Address

Dick@DickLarkin.com (Dick Larkin, The Small Business Commando) — Thu, 25 Aug 2011 13:32:05 +0000

You might wonder what a commencement address from a college drop out has to do with marketing, but it has EVERYTHING to do with marketing. Marketing is the transference of emotion. In particular, the transference of PASSION. Follow your passion regardless of the detractors. The bad news is that you will never be the next [...]

How a Vegas stock broker outplayed the entire Yellow Pages Industry

Dick@DickLarkin.com (Dick Larkin, The Small Business Commando) — Sun, 12 Jun 2011 12:35:47 +0000

(from the YPcommando archives. First published November 16, 2004) Our story begins in February 1996. Yahoo had just gone public. Stockbroker, Dane Madsen had just moved to Las Vegas to open an office for Sutro & Co, Inc. Dane was having trouble securing a office space lease, and was working out of a temporary space. [...]

How Facebook is Killing Jimmy’s Business

Dick@DickLarkin.com (Dick Larkin, The Small Business Commando) — Mon, 16 May 2011 21:20:54 +0000

Jimmy owns a full service car wash. He spends a lot of time on Facebook. Mostly, he’s lurking and spying on people who want to be noticed. But he’s trying to convince everyone (including his seriously suspicious wife) that he’s mastering social medial marketing. Jimmy is full of crap. I had coffee with Jimmy and [...]

The Real Future of the Yellow Pages

Dick@DickLarkin.com (Dick Larkin, The Small Business Commando) — Sun, 15 May 2011 18:29:21 +0000

The Future of Yellow Pages View more webinars from Dick Larkin

Shhh, don’t tell anyone

Dick@DickLarkin.com (Dick Larkin, The Small Business Commando) — Sun, 15 May 2011 04:31:12 +0000

Sometimes I speak with business owners who brag about not advertising or marketing their business as if it is a sign of success. Here’s the thing. If you don’t tell a prospective customer about your years of experience, premium products, warranties and guarantees, certifications, insurance, and state of the art equipment, Then you’re no different [...]

Lisa is Magic

Dick@DickLarkin.com (Dick Larkin, The Small Business Commando) — Sun, 08 May 2011 21:34:15 +0000

Lisa is one of my publisher’s representatives. Her job is to help businesses in small towns by advertising their products and services in our community directories and service guides To the uninformed, Lisa sells advertising, but don’t be deceived. She is magic. I don’t mean that she HAS phoney Harry Potter magic Lisa IS magic [...]