SmartMarket Media Blog

Looking for the Buzzworthy Wednesday Video?

If you are looking for the Buzzworthy Wednesday Video feature, we have moved it to Eric Guerin's personal blog. It just made more sense to separate this feature from our company blog, which will allow Eric more freedom in his Buzzworthy Wednesday selections while keep our blog dedicated to industry ...

NomX3 Podcast Discussion

There is a new podcast called NomX3 - a brilliant idea where two guys (Mike Lankford and Jeff Cutler) go to lunch and discuss interesting topics as well as the great food they are eating at different restaurants. NomX3 (or nom, nom, nom best pronounced as if you were a ...

Case Study: Direct Mail vs. Email Marketing with Video

Here are some amazing statistics from a client of ours that recently did both a direct mail post card and an online marketing video sent out via email to the exact same client base. They did both methods because they wanted to make sure all of their customers were touched ...

What social media site refers the best video viewer engagement?

Social networking and bookmarking sites are a critical part of any online marketing effort utilizing video because you need to get your video seen where your key demographic is spending time online. TubeMogul recently completed a research case study to find exactly what the title of this post asks: what social ...

Buzzworthy Wednesday Video: Nike SB

So this week was a little light in terms of newly released online marketing videos that I would consider buzzworthy. However my pick this week is for Nike SB to celebrate the release of professional skateboarder Paul Rodriguez's (aka P Rod) third shoe (the skateboarding son of the famous comedian). ...

Buzzworthy Wednesday Video: Kuroshio Sea – Okinawa Churaumi Aquarium

This is the first time I've featured an "amateur" produced video on Buzzworthy Wednesday. I use the term "amateur" loosely...but its for a good reason. The video I selected this week is an amazing and beautiful single shot video of the Okinawa Churaumi Aquarium in Japan. The "Kuroshio Sea" (as ...

Buzzworthy Wednesday Video: Evian Roller Babies

Well, I missed sharing my thoughts for the last two week's Buzzworthy Wednesday Video and I apologize to those of you who emailed and contacted me to find out why there wasn't a video. I had a very good reason...my wife Leah gave birth to our son Eliot Raymond Guerin ...

5 Question Interview: Matthew Mamet from PermissionTV

So this is a bit of a departure from the traditional 5 Question Blog Interviews I have done in the past...but for good reason. Matthew Mamet is Director of Product Marketing at PermissionTV and because of the cutting edge work they are doing with online video (and our nearby locations) ...

Buzzworthy Wednesday Video: LaPoste’s Transformer Macbook

So this is an interesting one. It was put out by LaPoste a traditional French mailing company and its had over 480,000 views since it's upload three weeks ago. Here's a case of a poorly crafted viral campaign. The video is definitely geared to a youthful audience showing a Macbook transforming ...

Buzzworthy Wednesday Video: Banksy vs Bristol Museum

Banksy is an infamous British graffiti artist who I'd compare domestically to Shepard Fairey only slightly more mysterious as his real identity is still unknown. He shocked all of England with his his social critical work on buildings and walls throughout London and Bristol including breaking into the zoo to ...