SmartMarket Media Blog

Buzzworthy Wednesday Video: LaPoste’s Transformer Macbook

So this is an interesting one. It was put out by LaPoste a traditional French mailing company and its had over 480,000 views since it's upload three weeks ago. Here's a case of a poorly crafted viral campaign. The video is definitely geared to a youthful audience showing a Macbook transforming ...

Buzzworthy Wednesday Video: Banksy vs Bristol Museum

Banksy is an infamous British graffiti artist who I'd compare domestically to Shepard Fairey only slightly more mysterious as his real identity is still unknown. He shocked all of England with his his social critical work on buildings and walls throughout London and Bristol including breaking into the zoo to ...

Buzzworthy Wednesday Video: BooneOakley.com

So this week's Buzzworthy Wednesday Video is actually a web site design. But it's a video on YouTube. No kidding. This interesting approach to web design was for a creative agency, who chose to build their entire website within YouTube. They utilized YouTube's annotations and video tagging to create the ...

Metro-West Chamber’s Social Media Panel Discussion

Mike Langford, CEO of Tweetworks, was kind enough to invite me to participate as part of a panel discussion about social media for the Metro-West Chamber of Commerce. I was joined on the panel by Mike and two others; Cappy Popp of Thought Labs and Jeff Cutler of ...

SmartMarket Media Wins TWO Telly Awards!

We were honored to be the recipient of two Telly Awards for outstanding achievement with our original short online videos for OpenPages (JCSI) and the online branding video series for Waste Management. These were selected for their entertainment and originality from over 13,000 entries sent in from all 50 states ...

Buzzworthy Wednesday Video: Hammer Pants Dance

I'm usually not a big fan of flash mob dance or singing videos, especially as part of a business branding strategy. I get it - the flash mob is a metaphor for community, blah, blah, blah. Chances are unless I know someone in the video, I'm not watching it to ...

Is HubSpot to Online Marketing what McDonalds is to Fast Food?

HubSpot's free marketing tool, Website Grader, recently graded its 1 millionth website...and its still counting. The number is staggering and reminds me of how HubSpot is becoming the online marketing equivalent of McDonalds with millions and millions served...I mean that in the most flattering sense. Forget the "Super Size Me" ...

Effective call-to-action with e-commerce video

Buzzworthy Wednesday Video: Air New Zealand staff have nothing to hide

Air New Zealand apparently has absolutely nothing to hide. To illustrate this point the flight crew stripped for the above commercial donning only body paint, don't worry...it's office safe viewing. More than 90 Air New Zealand staff members are featured in the campaign, with eight donning only body paint. In ...

Online Video Driving Automotive Industry Recovery

In a great article recently published on the Online Video Insider by Eric Franchi, some great statistics and insight were shared which are particularly timely given Chrysler's and General Motors' recent bankruptcy announcements. Perhaps as they pick which road to take the companies future on they should reassess their level ...