Comments for The Byline: PR and Marketing Insights from Eiler Communications http://blog.eilerpr.com Eiler Communications is a public relations and marketing communications firm in Ann Arbor, Michigan, servicing established and emerging companies in the technology, healthcare, biotech and financial service industries. Tue, 30 Jun 2009 19:16:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Festival Season Goes Green by Carl Weathers http://feedproxy.google.com/~r/CommentsForEilerCommunicationsTheByline/~3/JEu3_B8DZ24/ Carl Weathers Tue, 30 Jun 2009 19:16:16 +0000 http://blog.eilerpr.com/?p=142#comment-14762 Case, another fine exploration of the emergence of "going green" in the marketing realm; as you note, government incentives and public perceptions provide a considerable impetus for companies, large and small, to go green. I have been having extensive conversations about the subject of going green with my employees, colleagues, and friends; never before in my life, not including the OJ trial, have I seen so much unequivocal and unrelenting belief in something across such a sizable spectrum of the nation. Can you think of a phenomenon even remotely similar? I look forward to the continued development of going green in the corporate world, and particularly your coverage of the subject. Several years ago it would have been unfathomable to think that we would one day live in a world where consumers would contemplate the environmental impact of their investments and purchases. Where will this green revolution lead us next? Case, another fine exploration of the emergence of “going green” in the marketing realm; as you note, government incentives and public perceptions provide a considerable impetus for companies, large and small, to go green.

I have been having extensive conversations about the subject of going green with my employees, colleagues, and friends; never before in my life, not including the OJ trial, have I seen so much unequivocal and unrelenting belief in something across such a sizable spectrum of the nation. Can you think of a phenomenon even remotely similar?

I look forward to the continued development of going green in the corporate world, and particularly your coverage of the subject. Several years ago it would have been unfathomable to think that we would one day live in a world where consumers would contemplate the environmental impact of their investments and purchases. Where will this green revolution lead us next?

]]> http://blog.eilerpr.com/2009/06/17/festival-season-goes-green/#comment-14762 Comment on Branding Yourself — How To by Jerald R. Blake http://feedproxy.google.com/~r/CommentsForEilerCommunicationsTheByline/~3/zdrqp9_d6zE/ Jerald R. Blake Sun, 15 Mar 2009 08:01:11 +0000 http://blog.eilerpr.com/?p=109#comment-14291 Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i'm not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look. :) Thanks! Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i’m not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look. :) Thanks!

]]> http://blog.eilerpr.com/2008/12/24/branding-yourself-how-to/#comment-14291 Comment on Public Relations & the Choice to Go Green by Carl Weathers http://feedproxy.google.com/~r/CommentsForEilerCommunicationsTheByline/~3/BhgGsAURFz0/ Carl Weathers Thu, 29 Jan 2009 06:01:02 +0000 http://blog.eilerpr.com/?p=120#comment-14068 This post possesses the rare ability to provide significant insight and provoke continued dialogue about one of the burgeoning facets of contemporary business. In fact, I have been discussing this same subject with several of my colleagues; and I firmly believe that over the next few years, we will see a steady growth of companies, both small and large, attempting to utilize public relations firms in such a manner. And quite simply, who can blame them? As Mr. Ernsting explains in his commentary, “going green” is an asset to a company not only fiscally; but also improves public perception and operates as a marketing tool. I sincerely look forward to the upcoming post about the strategies of General Motors, Ford, and Chrysler, and continuing this provocative discussion on utilizing environmentally friendly methods in the business world. This post possesses the rare ability to provide significant insight and provoke continued dialogue about one of the burgeoning facets of contemporary business. In fact, I have been discussing this same subject with several of my colleagues; and I firmly believe that over the next few years, we will see a steady growth of companies, both small and large, attempting to utilize public relations firms in such a manner. And quite simply, who can blame them? As Mr. Ernsting explains in his commentary, “going green” is an asset to a company not only fiscally; but also improves public perception and operates as a marketing tool. I sincerely look forward to the upcoming post about the strategies of General Motors, Ford, and Chrysler, and continuing this provocative discussion on utilizing environmentally friendly methods in the business world.

]]> http://blog.eilerpr.com/2009/01/28/public-relations-the-choice-to-go-green/#comment-14068 Comment on Click and Stick: Successful Internet marketing strategies by web social improve http://feedproxy.google.com/~r/CommentsForEilerCommunicationsTheByline/~3/WdOjIgqZEss/ web social improve Fri, 19 Dec 2008 11:31:10 +0000 http://blog.eilerpr.com/2007/10/18/click-and-stick-successful-internet-marketing-strategies-2/#comment-14058 social web site <a href="http://rahmrt235.blogspot.com" rel="nofollow">quest social web</a> social web site quest social web

]]> http://blog.eilerpr.com/2007/10/18/click-and-stick-successful-internet-marketing-strategies-2/#comment-14058 Comment on Branding Yourself = The New Networking by Trace Cohen http://feedproxy.google.com/~r/CommentsForEilerCommunicationsTheByline/~3/bekDQJ25Xso/ Trace Cohen Wed, 10 Dec 2008 12:49:09 +0000 http://blog.eilerpr.com/?p=108#comment-14051 Great follow up post, I love the questions that you came up with to help people figure out why they want to brand themselves. Great follow up post, I love the questions that you came up with to help people figure out why they want to brand themselves.

]]> http://blog.eilerpr.com/2008/12/09/branding-yourself-the-new-networking/#comment-14051 Comment on The Magic to Brand Yourself by Larry http://feedproxy.google.com/~r/CommentsForEilerCommunicationsTheByline/~3/Jwc_H2yT5XM/ Larry Tue, 09 Dec 2008 20:33:36 +0000 http://blog.eilerpr.com/?p=106#comment-14048 Hey Trace, Thanks. I did a new post today and will do another later in the week on same topic. All best, Larry. Hey Trace,

Thanks. I did a new post today and will do another later in the week on same topic. All best, Larry.

]]> http://blog.eilerpr.com/2008/12/01/the-magic-to-brand-yourself/#comment-14048 Comment on Social Media Marketing and the success of Barack Obama by Larry http://feedproxy.google.com/~r/CommentsForEilerCommunicationsTheByline/~3/53KNKxKL8Fw/ Larry Tue, 09 Dec 2008 17:06:00 +0000 http://blog.eilerpr.com/?p=101#comment-14047 He is astounding. $750 million gathered in the campaign, primarily through reaching out through social media. Removed all writers and editors from the mix and went straight to people. The way he connected with Chris Hughes of Facebook, to lead the social media charge, was the steppingstoen that enabled Obama to reach out to enthusiastic voters who liked his themes and contributed repeatedly. He is astounding. $750 million gathered in the campaign, primarily through reaching out through social media. Removed all writers and editors from the mix and went straight to people. The way he connected with Chris Hughes of Facebook, to lead the social media charge, was the steppingstoen that enabled Obama to reach out to enthusiastic voters who liked his themes and contributed repeatedly.

]]> http://blog.eilerpr.com/2008/11/11/social-media-marketing-and-the-success-of-barack-obama/#comment-14047 Comment on The Magic to Brand Yourself by Trace Cohen http://feedproxy.google.com/~r/CommentsForEilerCommunicationsTheByline/~3/EjOHTfgWmI4/ Trace Cohen Wed, 03 Dec 2008 14:17:20 +0000 http://blog.eilerpr.com/?p=106#comment-14034 Creating a "name" of your name is a great way to describe personal branding. All the ways that you describe making a name for yourself (ie. writing, blogging, speaking) are all about delivering value and being a thought leader which is what personal branding is all about. I look forward to reading your upcoming blog posts concerning personal branding. Creating a “name” of your name is a great way to describe personal branding. All the ways that you describe making a name for yourself (ie. writing, blogging, speaking) are all about delivering value and being a thought leader which is what personal branding is all about.

I look forward to reading your upcoming blog posts concerning personal branding.

]]> http://blog.eilerpr.com/2008/12/01/the-magic-to-brand-yourself/#comment-14034 Comment on Social Media Marketing and the success of Barack Obama by Social Media Marketing and the success of Barack Obama | COP Online Marketing Articles http://feedproxy.google.com/~r/CommentsForEilerCommunicationsTheByline/~3/uNyP6u0mgJI/ Social Media Marketing and the success of Barack Obama | COP Online Marketing Articles Tue, 11 Nov 2008 14:19:19 +0000 http://blog.eilerpr.com/?p=101#comment-14017 [...] post:� Social Media Marketing and the success of Barack Obama Tags: Internet & Online, Entrepreneurialism, advertising, internet marketing, [...]

]]> http://blog.eilerpr.com/2008/11/11/social-media-marketing-and-the-success-of-barack-obama/#comment-14017 Comment on National coverage for local organizations by KeWrerlyHen http://feedproxy.google.com/~r/CommentsForEilerCommunicationsTheByline/~3/Pcg5rpxoK4o/ KeWrerlyHen Sun, 26 Oct 2008 20:36:25 +0000 http://blog.eilerpr.com/2007/07/13/national-coverage-for-local-organizations/#comment-14011 Hi! I like to showcase my seriously sound I have a nice joke for you) Frankenstein: What is it like to be in a bottle for 5,000 years? Genie: It's a JARRING experience. Hi! I like to showcase my seriously sound I have a nice joke for you) Frankenstein: What is it like to be in a bottle for 5,000 years? Genie: It’s a JARRING experience.

]]> http://blog.eilerpr.com/2007/07/13/national-coverage-for-local-organizations/#comment-14011