Comments for Informz http://www.informz.com Wed, 16 May 2012 14:19:27 +0000 hourly 1 http://wordpress.org/?v=3.1 Comment on Using Pre-Headers to Boost Engagement by Tara http://www.informz.com/blog/using-pre-headers-to-boost-engagement/#comment-8242 Tara Wed, 16 May 2012 14:19:27 +0000 http://www.informz.com/?p=5083#comment-8242 Great question! Let's take an enewsletter for example: Many of us have our subject line state FAKE Name Weekly News. While this is great for branding and alerting the reader to who the newsletter is from, it doesn't do much for encouraging the reader to stop what they are doing and open it up. So, time to use that pre-header! Keep the branded subject line, but for your pre-header, insert information about the top article or two -- such as "Annual meeting deadline "or "Update on MD tax hikes and more". This way, it doesn't duplicate the subject line but it complements it -- providing the reader extra insight to make the decision to open the email. Great question! Let’s take an enewsletter for example: Many of us have our subject line state FAKE Name Weekly News. While this is great for branding and alerting the reader to who the newsletter is from, it doesn’t do much for encouraging the reader to stop what they are doing and open it up. So, time to use that pre-header! Keep the branded subject line, but for your pre-header, insert information about the top article or two — such as “Annual meeting deadline “or “Update on MD tax hikes and more”. This way, it doesn’t duplicate the subject line but it complements it — providing the reader extra insight to make the decision to open the email.

]]> Comment on Using Pre-Headers to Boost Engagement by Roslyn http://www.informz.com/blog/using-pre-headers-to-boost-engagement/#comment-8234 Roslyn Wed, 16 May 2012 02:31:33 +0000 http://www.informz.com/?p=5083#comment-8234 Thanks for the tip. Could you please give some examples of how this could work? Thanks for the tip. Could you please give some examples of how this could work?

]]> Comment on Informally…Joyce! by Lila Elliott http://www.informz.com/blog/informally-joyce/#comment-7621 Lila Elliott Fri, 30 Mar 2012 20:21:04 +0000 http://www.informz.com/?p=4612#comment-7621 Joyce, What a great interview and I enjoyed reading about your insights into how you manage client success and your team at Informz! Love how you put the needs of your clients first, ensure that your team flourishes and just dive in and get it done to deliver amazing service. I doubt any business can go wrong with that culture of service and success at the core of what they do. Chaotic. Stressful. Rewarding....Your counterparts on the Client Success Team at Higher Logic can very much relate to those types of days. Best of luck with your upcoming Users Group conference! Best, Lila Elliott Manager Client Support Higher Logic Joyce,

What a great interview and I enjoyed reading about your insights into how you manage client success and your team at Informz! Love how you put the needs of your clients first, ensure that your team flourishes and just dive in and get it done to deliver amazing service. I doubt any business can go wrong with that culture of service and success at the core of what they do.

Chaotic. Stressful. Rewarding….Your counterparts on the Client Success Team at Higher Logic can very much relate to those types of days. Best of luck with your upcoming Users Group conference!

Best,

Lila Elliott
Manager Client Support
Higher Logic

]]> Comment on Informz for netFORUM by Avectra and Informz Announce Integration to Improve Email Campaign Effectiveness | PR Optimized http://www.informz.com/avectra/#comment-7491 Avectra and Informz Announce Integration to Improve Email Campaign Effectiveness | PR Optimized Tue, 20 Mar 2012 15:31:22 +0000 http://www.informz.com/?page_id=2965#comment-7491 [...] creates a comprehensive relationship management solution which helps to improve member engagement. Informz for netFORUM provides a host of benefits to associations. Data and lists created in netFORUM can be accessed in [...] [...] creates a comprehensive relationship management solution which helps to improve member engagement. Informz for netFORUM provides a host of benefits to associations. Data and lists created in netFORUM can be accessed in [...]

]]> Comment on Advisor Vlog: Re-Engagement in 5 Easy Steps by Creative Pile http://www.informz.com/blog/advisor-vlog-re-engagement-in-5-easy-steps/#comment-7319 Creative Pile Sun, 11 Mar 2012 06:40:47 +0000 http://www.informz.com/?p=4130#comment-7319 I always observe what big companies do in their advertisements, especially their e-mail newsletter ads. Sometimes they have great call to action words and techniques, like giveaways and discounts. You can get ideas or incorporate their techniques into your own business marketing. Always keep a lookout and keep your eyes open for inspiration and ideas. Great article. Thanks for sharing! I always observe what big companies do in their advertisements, especially their e-mail newsletter ads. Sometimes they have great call to action words and techniques, like giveaways and discounts. You can get ideas or incorporate their techniques into your own business marketing.

Always keep a lookout and keep your eyes open for inspiration and ideas.

Great article. Thanks for sharing!

]]> Comment on Game Changer? by Matt struggle http://www.informz.com/deliverability/game-changer/#comment-6959 Matt struggle Mon, 20 Feb 2012 16:49:55 +0000 http://www.informz.com/?p=4296#comment-6959 I just implemented it, using the DMARC wizard here: http://www.unlocktheinbox.com/dmarcwizard.aspx The receivers who are testing it are really testing it, so if you set it up for your domain, it will actually be used, by some receivers to restrict and reject mail. I just implemented it, using the DMARC wizard here: http://www.unlocktheinbox.com/dmarcwizard.aspx

The receivers who are testing it are really testing it, so if you set it up for your domain, it will actually be used, by some receivers to restrict and reject mail.

]]> Comment on Connecting the Dots in Today’s Marketing World by Informz Releases New White Paper on Multi-Channel Marketing | Free Press Releases http://www.informz.com/resource-center/connecting-the-dots-in-todays-marketing-world/#comment-6637 Informz Releases New White Paper on Multi-Channel Marketing | Free Press Releases Thu, 02 Feb 2012 12:28:36 +0000 http://www.informz.com/?page_id=3512#comment-6637 [...] new white paper – Connecting the Dots in Today’s Marketing World – is available for free download from the Informz website. This guide will provide tips for [...] [...] new white paper – Connecting the Dots in Today’s Marketing World – is available for free download from the Informz website. This guide will provide tips for [...]

]]> Comment on Informally…Taryn! by Taryn Morrissey http://www.informz.com/blog/informally-taryn/#comment-6189 Taryn Morrissey Fri, 06 Jan 2012 20:09:11 +0000 http://www.informz.com/?p=3617#comment-6189 Thanks Jodi! I think you're pretty neat too! :) Thanks Jodi! I think you’re pretty neat too! :)

]]> Comment on Informally…Taryn! by Jodi O'Toole http://www.informz.com/blog/informally-taryn/#comment-6186 Jodi O'Toole Fri, 06 Jan 2012 16:40:43 +0000 http://www.informz.com/?p=3617#comment-6186 What a great post. Thanks for sharing Taryn! I knew we were alike (must be why I appreciate you so much as our advisor) but I didn't know how much until now. Keep up the awesomeness! What a great post. Thanks for sharing Taryn! I knew we were alike (must be why I appreciate you so much as our advisor) but I didn’t know how much until now.

Keep up the awesomeness!

]]> Comment on Connecting the Dots in Today’s Marketing World by Today’s Software Headlines! « SaaS Newswire http://www.informz.com/resource-center/connecting-the-dots-in-todays-marketing-world/#comment-6160 Today’s Software Headlines! « SaaS Newswire Wed, 04 Jan 2012 23:37:19 +0000 http://www.informz.com/?page_id=3512#comment-6160 [...] new white paper – Connecting the Dots in Today’s Marketing World – is available for free download from the Informz website. This guide will provide tips for [...] [...] new white paper – Connecting the Dots in Today’s Marketing World – is available for free download from the Informz website. This guide will provide tips for [...]

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