Comments for Marketing Matters

Comment on Starbucks Unleashes New Logo by Christopher

Christopher — Wed, 09 Mar 2011 05:33:28 +0000

Although I think the new starbucks logo looks kind of akward, it certainly was a better move that what the gap did. At least they didn’t make the mermaid into some green gradient circle.

Comment on Re-Branding: How to Avoid a Backlash by Christopher

Christopher — Wed, 09 Mar 2011 05:29:53 +0000

Personally I don’t think it was the change that was a problem for gap. It was the sense that such little care was taken with the effort. The new logo just looked cheap and didn’t pay a great deal of respect to legacy that GAP had built. An evolution would have been a better approach though.

Comment on Whitehouse Marketing by Sectional Garage

Sectional Garage — Fri, 28 Jan 2011 08:40:29 +0000

“‘* I am really thankful to this topic because it really gives great information ~;,

Comment on Re-Branding: How to Avoid a Backlash by Starbucks Unleashes New Logo « Marketing Matters

Starbucks Unleashes New Logo « Marketing Matters — Thu, 06 Jan 2011 01:38:09 +0000

[...] without any warning, it’s sure that Howard did not read the Marketing Matters post, “Re-Branding: How to Avoid a Backlash.” Even so, maybe the company will be able to avoid a Gap-like debacle. VN:F [...]

Comment on Do You Split-Test? by Huey Semenec

Huey Semenec — Wed, 26 May 2010 00:29:17 +0000

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Comment on Solution Marketing? by Marie Piascik

Marie Piascik — Wed, 10 Mar 2010 22:51:26 +0000

I learned a lot from this piece and will definitely keep it in my bookmarks. Thanks for taking the time to explain this subject so deeply. I look forward to future posts.

Comment on Authenticity in Marketing by CJ Glynn

CJ Glynn — Tue, 01 Sep 2009 15:50:04 +0000

With all the mis-trust of Wall Streeters and politicos today, this is as important as ever.