Test, Target, Personalize with Monetate http://monetate.com News and insight from Monetate, the leading independent provider of testing, targeting, and personalization solutions for websites. Wed, 17 Mar 2010 16:29:35 +0000 hourly 1 http://wordpress.org/?v=9493 Comment on When’s Mum’s Day? Get the right message to the right visitor at the right time and place by Stephen Cobb http://monetate.com/2010/03/mums-day-the-right-message-right-visitor-right-time-and-place/comment-page-1/#comment-148 Stephen Cobb Wed, 17 Mar 2010 16:29:35 +0000 http://monetate.com/?p=1659#comment-148 Dan -- Great input, thanks. Dayparting combined with geo is indeed an excellent way to refine your targeting. For example, one of our clients is getting great results running "Midnight Specials" for shift workers, based on the time zone in the visitor location. Dan — Great input, thanks. Dayparting combined with geo is indeed an excellent way to refine your targeting. For example, one of our clients is getting great results running “Midnight Specials” for shift workers, based on the time zone in the visitor location.

]]> Comment on When’s Mum’s Day? Get the right message to the right visitor at the right time and place by Dan Auns http://monetate.com/2010/03/mums-day-the-right-message-right-visitor-right-time-and-place/comment-page-1/#comment-147 Dan Auns Wed, 17 Mar 2010 15:30:39 +0000 http://monetate.com/?p=1659#comment-147 To further the "Re-invent traditional brick and mortar strategies" take above - online retailers can borrow from other marketing disciplines as well. Marketing, after all is not new, Digital Marketing on the other hand, is. Dayparting, for example - time of day messaging, day of week messaging can provide a huge advantage, when tactfully deployed. Using the lessons learned in broadcast media (tv, radio) ......the commercials that run prime time are much different than daytime, or overnight. Digital marketers can tune into their audience like never before, and fine tune their site messaging for their digital business' prime time. Layer this into your Geo, and Keyword targeting strategies, and you are just scratching the surface of the true marketing potential of the digital channel. To further the “Re-invent traditional brick and mortar strategies” take above – online retailers can borrow from other marketing disciplines as well. Marketing, after all is not new, Digital Marketing on the other hand, is.

Dayparting, for example – time of day messaging, day of week messaging can provide a huge advantage, when tactfully deployed. Using the lessons learned in broadcast media (tv, radio) ……the commercials that run prime time are much different than daytime, or overnight. Digital marketers can tune into their audience like never before, and fine tune their site messaging for their digital business’ prime time.

Layer this into your Geo, and Keyword targeting strategies, and you are just scratching the surface of the true marketing potential of the digital channel.

]]> Comment on When’s Mum’s Day? Get the right message to the right visitor at the right time and place by Stephen Cobb http://monetate.com/2010/03/mums-day-the-right-message-right-visitor-right-time-and-place/comment-page-1/#comment-146 Stephen Cobb Wed, 17 Mar 2010 15:04:34 +0000 http://monetate.com/?p=1659#comment-146 Thanks Kevin. It's very exciting to be working with retailers who are re-inventing traditional brick and mortar strategies (like localization and event-based marketing) for the online world. It's a different world to be sure, but one that has, potentially, a much wider reach. Thanks Kevin. It’s very exciting to be working with retailers who are re-inventing traditional brick and mortar strategies (like localization and event-based marketing) for the online world. It’s a different world to be sure, but one that has, potentially, a much wider reach.

]]> Comment on When’s Mum’s Day? Get the right message to the right visitor at the right time and place by Kevin Ertell http://monetate.com/2010/03/mums-day-the-right-message-right-visitor-right-time-and-place/comment-page-1/#comment-145 Kevin Ertell Wed, 17 Mar 2010 11:36:23 +0000 http://monetate.com/?p=1659#comment-145 Great post, Stephen. I think you make an excellent point about the need to be relevant to our customers. Sometimes, it's easy to forget our sites are on the WORLD WIDE web, and significant business can be had from global locations if we pay some attention to the perspectives of our customers from distant lands. Your example here is a good one. Certainly, in the brick and mortar world, we wouldn't issue a circular or direct mail piece in the UK for a Mother's Day promotion on the US Mother's Day. And we would look to use language appropriate to the locale. Why not do the same on the web using tools like Monetate to make it simple? Makes sense to me! Great post, Stephen. I think you make an excellent point about the need to be relevant to our customers. Sometimes, it’s easy to forget our sites are on the WORLD WIDE web, and significant business can be had from global locations if we pay some attention to the perspectives of our customers from distant lands. Your example here is a good one. Certainly, in the brick and mortar world, we wouldn’t issue a circular or direct mail piece in the UK for a Mother’s Day promotion on the US Mother’s Day. And we would look to use language appropriate to the locale. Why not do the same on the web using tools like Monetate to make it simple? Makes sense to me!

]]> Comment on Marketing Around Real Events Means Marketing in Real Time by Cristino http://monetate.com/2009/11/marketing-around-real-events-means-marketing-in-real-time/comment-page-1/#comment-42 Cristino Fri, 08 Jan 2010 05:58:25 +0000 http://monetate.com/blog/?p=1122#comment-42 It’s really nice blog about online advertising and good to know about Marketing Around Real Events Means Marketing in Real Time. Online marketing is really gaining rapid popularity. To promote our site or product we have to do advertising so that people should know about it. Even i used to promote my site and sell my product online through fullservicead and my business is really growing. Your article contains nice information and i find it very helpful. It’s really nice blog about online advertising and good to know about Marketing Around Real Events Means Marketing in Real Time. Online marketing is really gaining rapid popularity. To promote our site or product we have to do advertising so that people should know about it. Even i used to promote my site and sell my product online through fullservicead and my business is really growing. Your article contains nice information and i find it very helpful.

]]> Comment on The Turducken Disconnect Revisited: Some sites wise up, others not so much by Stephen Cobb http://monetate.com/2009/11/the-turducken-disconnect-revisited-some-sites-wise-up-others-not-so-much/comment-page-1/#comment-50 Stephen Cobb Fri, 04 Dec 2009 19:52:58 +0000 http://monetate.com/blog/?p=1179#comment-50 Funny you should ask Cindi. For various and sundry reasons the turducken did not happen this year. Proof that even the best marketing cannot overcome reality? And given the improvements I found in the search-to-landing results for this niche, I may have to look for a different target. I fingered some retailers with knitted gloves this holiday season and earlier in the year there was <a href="http://monetate.com/blog/?m=200908" rel="nofollow">the hanging offense</a> but that seems to have cleared up. Thanks for reading and Happy Holidays! Funny you should ask Cindi. For various and sundry reasons the turducken did not happen this year. Proof that even the best marketing cannot overcome reality? And given the improvements I found in the search-to-landing results for this niche, I may have to look for a different target. I fingered some retailers with knitted gloves this holiday season and earlier in the year there was the hanging offense but that seems to have cleared up.

Thanks for reading and Happy Holidays!

]]> Comment on The Turducken Disconnect Revisited: Some sites wise up, others not so much by Cindi Acker-Hein http://monetate.com/2009/11/the-turducken-disconnect-revisited-some-sites-wise-up-others-not-so-much/comment-page-1/#comment-49 Cindi Acker-Hein Fri, 04 Dec 2009 19:03:11 +0000 http://monetate.com/blog/?p=1179#comment-49 And how was the turducken? And how was the turducken?

]]> Comment on The Turducken Disconnect: An SEM Fable for the Holidays by The Turducken Disconnect Revisited: Some sites get smart, others not so much : Segment Target Personalize http://monetate.com/2008/11/the-turducken-disconnect-an-seo-fable-for-the-holidays/comment-page-1/#comment-9 The Turducken Disconnect Revisited: Some sites get smart, others not so much : Segment Target Personalize Tue, 24 Nov 2009 16:00:22 +0000 http://monetate.com/blog/?p=228#comment-9 [...] I wrote an article about a phenomenon that I dubbed the turducken disconnect. The full title was The Turducken Disconnect: An SEM Fable for the Holidays and the main point, hidden among some seasonal yarn spinning, was [...] [...] I wrote an article about a phenomenon that I dubbed the turducken disconnect. The full title was The Turducken Disconnect: An SEM Fable for the Holidays and the main point, hidden among some seasonal yarn spinning, was [...]

]]> Comment on Can You Ever Have Too Much Traffic? Yes, but you can never have too much conversion by Stephen Cobb http://monetate.com/2009/11/can-you-ever-have-too-much-traffic-yes-but-you-can-never-have-too-much-conversion/comment-page-1/#comment-46 Stephen Cobb Fri, 13 Nov 2009 19:56:03 +0000 http://monetate.com/blog/?p=1120#comment-46 Aaron -- You're quite right about the need to understand the entire digital marketing process, whether you do it in-house or through an agency. In both cases a rock solid digital marketing platform is key to delivering results without fails. (Just to be clear, Herb's comment was providing an example of failure to recognize the logistical implications of more traffic. He wasn't the one who failed.) Stephen Aaron — You’re quite right about the need to understand the entire digital marketing process, whether you do it in-house or through an agency. In both cases a rock solid digital marketing platform is key to delivering results without fails.

(Just to be clear, Herb’s comment was providing an example of failure to recognize the logistical implications of more traffic. He wasn’t the one who failed.)

Stephen

]]> Comment on Can You Ever Have Too Much Traffic? Yes, but you can never have too much conversion by Aaron Savage http://monetate.com/2009/11/can-you-ever-have-too-much-traffic-yes-but-you-can-never-have-too-much-conversion/comment-page-1/#comment-45 Aaron Savage Fri, 13 Nov 2009 17:32:04 +0000 http://monetate.com/blog/?p=1120#comment-45 Its not the fact that you have more traffic than usual that is the problem here it is the fact that you have failed to recognise the logistical implications of more traffic. Very often the pipes into a site are left to IT to just sort out with no communication when peaks and troughs are planned. Burstable3 bandwidth is a great idea and should be on the lips of every marketer who is planning a campaign, not just left for the techies in IT to figure out at the last minute. This is why digital marketing is such a complex world, it requires a lot of skills that often have very little to do with each other but are essential to deliver success. In this case it is the marketers talking to the techies but there are plenty of other examples too. I would suggest enlisting the help of a <a href="http://www.interactive-mix.com" rel="nofollow">digital marketing agency</a> that has an overall understanding of the entire process not simply someone who has ideas but no knowledge of how to implement them. Its not the fact that you have more traffic than usual that is the problem here it is the fact that you have failed to recognise the logistical implications of more traffic. Very often the pipes into a site are left to IT to just sort out with no communication when peaks and troughs are planned. Burstable3 bandwidth is a great idea and should be on the lips of every marketer who is planning a campaign, not just left for the techies in IT to figure out at the last minute. This is why digital marketing is such a complex world, it requires a lot of skills that often have very little to do with each other but are essential to deliver success. In this case it is the marketers talking to the techies but there are plenty of other examples too. I would suggest enlisting the help of a digital marketing agency that has an overall understanding of the entire process not simply someone who has ideas but no knowledge of how to implement them.

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