Comments for Public Sector Marketing 2.0 - Mike Kujawski's blog on strategic marketing & social media engagment

Comment on Social Media Experts, Gurus, Consultants & Strategists by Complete guide to manifestation | Law Of Attraction Mindset

Complete guide to manifestation | Law Of Attraction Mindset — Wed, 10 Mar 2010 07:36:20 +0000

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Comment on Social Media Experts, Gurus, Consultants & Strategists by Beyond The Newbie Stage « WBTCheryl's Work-from-Home Coaching Blog

Beyond The Newbie Stage « WBTCheryl's Work-from-Home Coaching Blog — Tue, 09 Mar 2010 23:11:02 +0000

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Comment on Social Media Experts, Gurus, Consultants & Strategists by Ari Herzog

Ari Herzog — Tue, 09 Mar 2010 22:38:23 +0000

You say potato, I say potato. Both words look the same but depending how we pronounce it depends how we hear it.

And so it goes with experts, specialists, and everyone else. Personally, I’ve branded myself an online media strategist the past year as I felt social media this or that was overused.

Good points all around, Mike.

Comment on Social Media Experts, Gurus, Consultants & Strategists by Mike Kujawski

Mike Kujawski — Tue, 09 Mar 2010 22:36:31 +0000

Debra, personally I think all the buzzwords (web 2.0, social media, etc…) will disappear as social media engagement between organizations and people simply becomes a social norm.

Comment on Social Media Experts, Gurus, Consultants & Strategists by Debra Askanase

Debra Askanase — Tue, 09 Mar 2010 20:12:55 +0000

Yes! I’ve been thinking the same thing for so long! I, too, consider myself a “social media strategist” but lately I’ve been cringing even saying that. The strategy is what is key to success and long-term ROI in social media, and it’s where every business (and consultant) should start. I come from a business strategy background, and it was obvious to me that goals, followed by objectives and tactics were the way to structure a social media presence. Thanks for clarifying what a real goal is, and the real reason we should be focused on strategy.

What’s the next thing we’ll be calling ourselves in this space? Personally, I’ve been thinking about going back to the good old term “communications strategy.” That seems to cover it.
@askdebra