Comments for Versa Creations Marketing & Advertising Blog

Comment on Great Ad 7: Buenos Aires Zoo by Dean Kirkland

Dean Kirkland — Sun, 01 Jan 2012 06:16:03 +0000

Awesome promotion. Very clever.

Comment on Great Ad 5: Ready to Quit? by rinokumura

rinokumura — Mon, 26 Dec 2011 09:27:03 +0000

Nice ad. It will really catch the attention of the people that will passed by this bus. I think this is not enough for those smokers to stop. Maybe the more effective way is to show them what happens to the body of people who smokes.

Comment on Business Slogan 29: A Great Way to Fly by Jim Felon

Jim Felon — Sat, 24 Dec 2011 04:50:58 +0000

@ Vivienne Quek: “It’s too simple, let’s have something more creative.”

LOL, what’s funny is that the most simple slogan is the most effective. For example, Mcdonalds “i’m luvin’ it” appeals to it’s demographic (mostly, people of lower class)

What’s interesting is that Starbucks – one of the most success companies ever – don’t have a slogan! That’s right… no slogans. :D

Comment on Burger King Retiring it’s King Mascot by Brain Supplements

Brain Supplements — Tue, 06 Dec 2011 23:06:13 +0000

It’s so creepy that I sometimes think that they do it on purpose to grab the attention. They are very serious company with a lots of people employed in marketing as well. It’s impossible that they don’t know how bad this is.

Comment on Social Networking in the Working World by Liliana Arnao

Liliana Arnao — Tue, 06 Dec 2011 22:14:41 +0000

Ditto on Alice’s comment. This is perfect – insightful and hysterical. I’m going to pass this link along to my IM friends.

Comment on Online Shopping + Online Coupon = Great Experience by Caitlin

Caitlin — Tue, 06 Dec 2011 00:57:39 +0000

I think that this is a great idea!! I am going to have to start implementing online coupons into my business. Thanks for the idea

Comment on Business Slogan 35: Connecting People by Vivienne Quek

Vivienne Quek — Fri, 02 Dec 2011 04:27:05 +0000

Short, sweet and sharp. “Connecting people” is certainly an appropriate one that touches people.

Comment on Social Networking in the Working World by Vivienne Quek

Vivienne Quek — Fri, 02 Dec 2011 04:23:46 +0000

Hi Alice – I was laughing at the same area too. To many office workers, gossips are juicy, corporate discussion is a big yawn … unfortunately.

Comment on Social Networking in the Working World by Alice Jensen

Alice Jensen — Fri, 02 Dec 2011 04:19:37 +0000

“Do you want anyone to actually see it? No. > G+” and “Is it boring? Yes > LinkedIn” = LOL!

Comment on Business Slogan 35: Connecting People by gucci

gucci — Mon, 28 Nov 2011 13:35:40 +0000

Nokia dat 1 big company, really like that slogan connecting people.

Comment on No Big Deal if Your Logo is Similar to Another? by Pradeep Ray

Pradeep Ray — Fri, 25 Nov 2011 19:38:06 +0000

Thanks for such a great article! I was in quest of such an informatove article. Presently I am working on similar subject since I have found some ‘copycat’ tendendencies in my own country
that is really going against the interest of my organization (my employer-the largest life insurance company of India http://www.licindia.in). The most interesting thing I found is that a Sanlam-a leading life insurance company of South Africa ( http://www.sanlam.co.za) is in my list too. Their logo is identically similar to ours. I did not find even a single logo that looks so similar earlier in this arena.
I wrote to them a few days ago pasking the chemistry of this and
I have been ansewerd -

”
———- Forwarded message ———-
From: “Erna Wetzel”
Date: Nov 15, 2011 4:05 PM
Subject: Logo used by Sunlam
To: “Kelly Paulse” , “Nandi Scorer” , “pradeep.ray.here@gmail.com”
Cc: “Johan Bester”

Good day – your e-mail to the arbitrator’s office of Sanlam Life Insurance Limited in South Africa refers .

1. I presume you are referring to the similarities between the two companies’ logo’s? ( LIC attached). I can assure you that it is purely co-incidental, and there is no intention of piracy.

2. Sanlam is a well-established company who started out as early as 1918 in South Africa.

3. Our current logo was designed in 1973, and has been in use since then

4. This logo has been registered as a Trade Mark in South Africa in 1973 and also elsewhere in the world, where we do business.

5. When registering Trademarks , IP - searches are not necessarily done, nor registered world-wide, and since LIC does not do business in SA, and until recently Sanlam has not done business in India, it was not a concern. Both companies’ logos have been registered in their respective countries of origin – which is the most important. One cannot really object to another party using a similar logo in a country where you do not do business, or have not registered such logo as a Trade Mark
For your information though, Sanlam is currently branching out to India, and have applied to have our logo registered there. However, we have already been informed by your India Registrar of IP that our logo will not be able to proceed to registration due to LIC’s long standing rights.

Is there anything else I can help you with to set your mind at ease that we are very proud of our long standing Sanlam trademark, and we will definitely not intentionally “ steal” someone else’s concept?

Please contact me directly at above e-mail address should you want to discuss this further.

Kind regards and good luck with your research.

ERNA WETZEL
BRAND MANAGER
Sanlam: Business & Professional Markets

2 Strand Road, Bellville 7530, South Africa
PO Box 1, Sanlamhof 7532, South Africa
Tel +27 21 947 4506
Fax +27 21 947 6078
Mobile +27 82 854 3177
Web http://www.sanlam.co.za
e-mail erna.wetzel@sanlam.co.za

pradeep ray

11/11/2011 22:17

arbitrator@sanlam.co.za

Subject

Logo used by Sunlam

Dear sir,

I am presently preparing a research article on “Logos of life insurance companies. I have searched internet a lot and found some unpleasant items . These are ,unfortunately the cases of stealing intellectual properties .

Many of the companies have simply stolen the uunique logo used by the “life insurance insurance corporation of India “-the largest life insurance company of India (established by the government of india india in the year 1956 under life insurance corporation act./www.licindia.in).

The speciality of Sunlam life is their copycacat ability. This is nothing but a case of piracy.

This may kindly be looked into for further action .

With regards

Pradeep Ray
India

Please click on the following link for terms of use of this communication: http://www.sanlam.co.za/email-terms-of-use

Please click on the following link for terms of use of this communication: http://www.sanlam.co.za/email-terms-of-use ”
It should be noted that my company (Life Insurance Corporatoion of India, popularly known as LIC) created the logo in the year 1956 whereas Sanlam
designed the same in 1973. This is not their first ever design. This the most probably the 8th avatar of their logo that is completely different from their earlier versions!
And if they are correct in terms of copyright & ip act as per their explanation given in their email, then is it possible to rename xyz cola as ‘Coke’ or ‘Pepsi’ where these giants is inoperative?

What would you say?

Please tell me something new.

Pradeep Ray,
Calcutta, India

Comment on Famous Headline 1: They laughed when I sat down at the piano, but when I started to play!” by Steve

Steve — Wed, 16 Nov 2011 00:32:34 +0000

Having a background in ad design and copywriting, I found this articlea a great reminder of the do’s and don’ts of ad creation. I memorized the headline many years ago in college and it continues to remind us everytime we sit down to create the perfect ad.