http://www.commonsenseit.com/common_sense_it/ Kim Albee of Einsof, Inc. talks about how to utilize technology to fulfill business goals. en-US Fri, 05 Oct 2007 16:59:34 -0500 http://www.typepad.com/ http://www.rssboard.org/rss-specification This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use. http://feedproxy.google.com/~r/CommonSenseIt/~3/qdgqQ14i8iE/check-out-my-ne.html http://www.commonsenseit.com/common_sense_it/2007/10/check-out-my-ne.html I've retired this blog (obviously given my last posting date), and started a 'new' one specifically targeted to the Alignment/Synchronization of Sales and Marketing -- and how technology enables / disables a company's ability to accomplish this task. Focused on... KimAlbee Fri, 05 Oct 2007 16:59:34 -0500 http://www.commonsenseit.com/common_sense_it/2007/10/check-out-my-ne.html http://feedproxy.google.com/~r/CommonSenseIt/~3/xx7dv8sqCGQ/how_the_solutio.html http://www.commonsenseit.com/common_sense_it/2005/09/how_the_solutio.html The factor most under appreciated in achieving an online initiative that delivers on its promise is what we refer to as Solution Cycle Management. In other words, there will always be a problem to be solved. Enabling Sales & Marketing (CRM, Portals, Extranets, etc) Leveraging the Internet KimAlbee Wed, 28 Sep 2005 15:26:00 -0500 http://www.commonsenseit.com/common_sense_it/2005/09/how_the_solutio.html http://feedproxy.google.com/~r/CommonSenseIt/~3/5UBiy7P04mk/the_solution_cy.html http://www.commonsenseit.com/common_sense_it/2005/09/the_solution_cy.html Understanding the solution cycle and preparing to manage it proactively is critical to implementing successful online initiatives. Let’s explore what this concept I’m labeling the “solution cycle” is and you’ll see the common sense to this approach, in how it can work to drive innovation, as well as provide competitive advantage. Enabling Sales & Marketing (CRM, Portals, Extranets, etc) Leveraging the Internet Making sense of IT KimAlbee Mon, 26 Sep 2005 15:36:00 -0500 http://www.commonsenseit.com/common_sense_it/2005/09/the_solution_cy.html http://feedproxy.google.com/~r/CommonSenseIt/~3/9w11jOvcV1Q/the_problem_of_.html http://www.commonsenseit.com/common_sense_it/2005/09/the_problem_of_.html In this post, I explore the notion of vision, and how knowing everything before you start is a recipe for missed opportunities and inflexible implementations. I’m not saying don’t have your ducks in a row and know what you want to do – but the need to know all of what you want to be able to do is more an outdated method of requirements definition, than a tool that enables the flexible systems necessary for today. Enabling Sales & Marketing (CRM, Portals, Extranets, etc) Leveraging the Internet KimAlbee Thu, 22 Sep 2005 15:21:00 -0500 http://www.commonsenseit.com/common_sense_it/2005/09/the_problem_of_.html http://feedproxy.google.com/~r/CommonSenseIt/~3/AxrGQ5VKexQ/how_the_it_stat.html http://www.commonsenseit.com/common_sense_it/2005/09/how_the_it_stat.html As posted in Marketing Interactions: “How Agile is your technology?” – good question! How have the “status quo” practices implemented by your IT group or systems vendor stifled your ability to get what you need? Keep reading, it’s common sense – and there are common sense solutions to these issues that are working. Enabling Sales & Marketing (CRM, Portals, Extranets, etc) Leveraging the Internet KimAlbee Wed, 21 Sep 2005 16:48:00 -0500 http://www.commonsenseit.com/common_sense_it/2005/09/how_the_it_stat.html http://feedproxy.google.com/~r/CommonSenseIt/~3/gZ9mFUCgYOw/the_promise_of_.html http://www.commonsenseit.com/common_sense_it/2005/09/the_promise_of_.html The promise of technology for marketing departments is to increase the ratio of dollars invested in sales and marketing to revenue realized. Marketing organizations are finding that in order to receive the full benefits of Internet technology they need the ability to create evolving solutions, adapt to an ever-changing marketplace, and blend new technologies with their existing business processes. Enabling Sales & Marketing (CRM, Portals, Extranets, etc) Leveraging the Internet KimAlbee Tue, 20 Sep 2005 15:04:29 -0500 http://www.commonsenseit.com/common_sense_it/2005/09/the_promise_of_.html http://feedproxy.google.com/~r/CommonSenseIt/~3/31yRSyT6uws/managing_email_.html http://www.commonsenseit.com/common_sense_it/2005/09/managing_email_.html I have learned a lot recently about managing the sending of emails -- from your website or customer portal/community, or from your marketing DB. There are a bunch of issues to effectively managing the use of Email technology and ESP's (Email Service Providers) that are great to know about, and to think through. Integration of Systems (webservices, "composite apps", etc) Leveraging the Internet KimAlbee Tue, 13 Sep 2005 16:52:39 -0500 http://www.commonsenseit.com/common_sense_it/2005/09/managing_email_.html http://feedproxy.google.com/~r/CommonSenseIt/~3/TQz8LN1sNjE/creating_user_d.html http://www.commonsenseit.com/common_sense_it/2005/09/creating_user_d.html When IT implements a new system, it seems like users ought to be overjoyed at getting some new functionality that IT knows will make their lives easier and their business more streamlined. Then how come three-quarters of CIO's say they achieve only 20-25% of their optimization goals? Enabling Sales & Marketing (CRM, Portals, Extranets, etc) Leveraging the Internet Making sense of IT KimAlbee Mon, 12 Sep 2005 17:56:37 -0500 http://www.commonsenseit.com/common_sense_it/2005/09/creating_user_d.html http://feedproxy.google.com/~r/CommonSenseIt/~3/bEkLpoFolHk/the_case_for_we.html http://www.commonsenseit.com/common_sense_it/2005/09/the_case_for_we.html The web has become the global network for information exchange. If you do the math, as Web Services become pervasive, web services could affect almost 2 billion servers. Middleware that leverages this enormous investment and enormous commitment to a set of ubiquitous international standards will have an immediate acceptance unlike anything in computing history. Leveraging the Internet KimAlbee Tue, 06 Sep 2005 16:43:55 -0500 http://www.commonsenseit.com/common_sense_it/2005/09/the_case_for_we.html http://feedproxy.google.com/~r/CommonSenseIt/~3/Sm2dXqpi9vI/application_int.html http://www.commonsenseit.com/common_sense_it/2005/09/application_int.html Silos of information are out. Integrated applications are in. So how do you start? Let’s take a look at integration technology called Web Services, and the issues that you’ll need to think about when integrating applications using this technology. Integration of Systems (webservices, "composite apps", etc) Leveraging the Internet KimAlbee Thu, 01 Sep 2005 17:18:00 -0500 http://www.commonsenseit.com/common_sense_it/2005/09/application_int.html