Common Table PR

STEADY AND STRONG MOK celebrates second anniversary with month-long treats and gifts

2021-11-29T11:20:00.002+08:00

Since its entry into the PH market in 2019, MOK has successfully empowered adult smokers to drop traditional cigarettes and switch to a better alternative. Enthusiasts have been constantly raving about how they are able to make the difficult transition because of MOK’s highly intuitive lineup of heat-not-burn devices that are user-friendly and stylish on the hand.

In addition, the technology behind the MOK devices allows for more usage, faster charging times, and efficient heating. MOK also offers a wide selection of specially designed heat-not-burn sticks, called COO, to capture the preferences of discerning smokers who have various tastes. “I’ve never lit up a cigarette stick again since I started using MOK a year and a half ago. It’s been a smooth transition for me. There’s less guilt and I really enjoy the experience. My smoker friends who were only initially curious got one for themselves and have made the switch to MOK as well,” says Galant Bernardino, 45-year-old investment banker.

Over the past two years, MOK has also been grabbing a significant chunk from the traditional cigarette category as it is made easily and responsibly available to adult smokers through official shops -- both online and physical -- nationwide. November of this year marks a milestone for MOK as it celebrates its second anniversary with tens of thousands of users at its core. Current users and future enthusiasts will be enjoying a lineup of special treats and gifts throughout the month available through its official online and physical stores.

Get to know more about the celebration at MOK.COM.PH. All these are available to adult smokers 21 years old and above. Join the MOK Viber community, too, for an exclusive members-only celebration. This is only the beginning for MOK. Millions of adult smokers can look forward to a strong journey as they make MOK their alternative of choice. MOK and COO are available in MOK official online stores in LazMall and Shopee Mall and MOK Specialty Kiosks located in Eastwood Mall, SM North EDSA, SM Sta. Mesa, SM Manila, Met Live, and by the end of November in SM Megamall.

BREAKING THE FALSEHOODS AND FALLACIES ON INFERTILITY

2021-09-29T13:42:00.000+08:00

In a country where people still value folklore and traditions over medical science despite the trappings of modern technology, it was refreshing to listen to real medical experts break down the myths on infertility and offer the right solutions.

With over 20 media representatives listening intently, the online medical forum dubbed “The Art of Getting Pregnant, Breaking the Fallacies and Falsehoods on Infertility” appropriately addressed one by one all the incorrect notions on being infertile both for men and women. False beliefs such as blood type incompatibility, sexual positions, dance rituals and middle-aged pregnancy were discussed extensively by doctors and representatives from MERCK Group.

“Nothing beats strict medical science when it comes to addressing infertility problems. A wholistic, precise examination (work-up) of infertile couples by thoroughly educated infertility doctors and gynecologists, combined with true medicine, is the best treatment for infertility,” says Dr. Eileen Manalo of the Center for Advanced Reproductive Medicine & Infertility (CARMI) in St. Luke’s Medical Center-Global City.

Today, a couple having a hard time producing an offspring can now choose among a variety of proven, treatment options.

In her talk “Treatment Options for Infertility,” Manalo says advances in modern science resulted to new infertility treatments such as drugs to induce ovulation (ovulation induction), intrauterine insemination (IUI) and advanced reproductive technology (ART) that includes In Vitro Fertilization, more popularly known as IVF.

Popular celebrities who have undergone IVF procedures include husband and wife Dr. Vicky Belo and Hayden Kho, perfume magnate Joel Cruz and couple Mar Roxas and Korina Sanchez according to a GMA news article.

Diet and lifestyle also play an important role in preventing infertility. She says eating nuts and other protein rich foods and lessening intake of carbohydrates and fats can go a long way in allowing pregnancy.

Dr. Manalo also stressed the importance of being fit and trim and not being overweight. “The body should be in the best shape and health for it to conceive a child.”

Age is also a big factor. A young female has the best chance of impregnation. While a young male can produce the best quality sperm.

For his part, Dr. Virgilio Noverio, head of CARMI, gave a run through on the pregnancy process for people to understand the necessary interventions to treat infertility. He says there are three key events necessary to allow pregnancy: Ovulation, Fertilization then Implantation.

“Any condition that interferes with these events may result in infertility,” he added.

In his presentation “Infertility and Fertility Preservation,” a snapshot of infertility incidence in the Philippines was pegged at 10%, according to a Synovate survey conducted in 2014. Factors that induce infertility for both women and men are tubal factors, ovulation disorders (PCOS), endometriosis, uterine factors and advanced age.

Asked by a reporter on when is the proper time to seek medical help, Noverio says after a year of actively working on getting pregnant without success.

Filipinos normally are shy to seek medical help specially when it comes to sensitive issues like infertility or being “baog.” They are afraid of being ridiculed. This is more pronounced in men since being infertile is correlated to their masculinity. A true-blooded male doesn’t want his manhood to be questioned. It’s in their nature to listen first to friends and relatives and exhaust all possible means before going to a doctor hence the scarcity of couples seeking professional help.

Noverio says seeking professional help the soonest possible time is critical in the treatment process.

Another resource speaker who came all the way from Singapore, Henry Wilson, managing director of MERCK Group, introduced his company as a leading provider of medical solutions for infertility. Aside from infertility, MERCK, a global pharmaceutical firm, is also into research and development in the following medical fields: cardiovascular, endocrinology, neurology, immunology, oncology among others.

MERCK is also spearheading a nationwide awareness program to educate people about the true nature of infertility.

“MERCK is committed in this worthwhile endeavor so that people can be aware of the dangers and pitfalls of believing in falsehoods about infertility. We want to lead society in the right direction and provide them the correct information about infertility,” says Dr. Raymond Tapang, MERCK’s medical director.

In essence, the main goal of the forum is to educate the public about the definition of infertility in the eyes of the medical sector. It is necessary for doctors to understand the history, lifestyle and contributing factors of infertile people to come up with the best diagnosis and treatment.

And the right and vital information can’t be found in your friendly neighborhood albularyos, quack doctors and average joe, but in the realm of professional medical care.

By Paolo Angelo Florenda

LOOKING FOR AN EFFECTIVE, PLANT-BASED SUPPLEMENT FOR KIDS? READ ON...

2021-08-23T10:14:00.000+08:00

School season is almost here. After being prisoners due to the pandemic lockdowns, I’m sure kids like my 13-year-old son Darco and cutie patootie 10-year-old niece Jodi would be very happy to return to their school activities and be with their classmates. Though I know it wouldn’t be easy because of the learn-from-home set up, which still has a lot of loopholes and disadvantages.

My son is well-taken cared of, so I thought of something to help Jodi survive the online jungle. Laptop check ✔ Smartphone check ✔ Tablet check ✔ Fast internet connection check ✔ Looks like Jodi has all the external tools of the trade 😊.

So, I narrowed down to the internals. She needs to be prepared physically and mentally to withstand the rigors of online learning like voluminous assignments, long exposure to dangerous blue light from computer screens and of course energy draining activities. While surfing the net, I stumbled on this supplement called Focus Syrup for Kids. I thoroughly researched and found out that it has all the nutrients needed by kids her age. And I’m surprised that it’s made with plant-based ingredients and none of the synthetic stuff commonly used in other supplement brands. And get this, they don’t use preservatives and artificial sweeteners. Just look at the web capture of their website below:

Being in marketing, I knew that their website is biased so I went to the Review tab of their FB page here https://web.facebook.com/FocusPhilippines to check on the product’s veracity. I was blown away by the positive reviews of Momshies! Reviews in FB pages are normally legit, genuine and can’t be undone. Don’t take my word for it, see for yourself the screenshot I took…

At this point I was fairly convinced that this item would be my gift to Jodi. So, I went to my favorite online shopping site Shopee and was pleasantly surprised that Focus can be conveniently ordered there. My first option when the pandemic started was really to safely shop in the comfort and safety of my home. I ordered 3 of the 120 ml bottles and quickly shipped it to my niece’s house with instructions to her mom Diane to religiously follow dosage instructions.

After two weeks, I checked on Diane if she noticed any improvement in Jodi’s condition. She said Jodi is always energetic and she sleeps soundly at night after taking Focus. Her appetite also improved. Before this, Jodi would be lethargic most of the day and has difficulty falling asleep brought on by watching too much YouTube and TikTok videos.

I told her to change her usual vitamin brand from now on and just focus (pun unintended) on Focus Syrup 😊

Momshies, do your kids a favor by giving them trusted, safe and proven supplements like this. Again, don’t take my word for it. See for yourself.

Just go to their website at www.greenleafherbals.ph/focus-syrup for more info. It says there you can buy Focus Syrup in Lazada, Shopee and BeautyMNL online stores and in leading drugstores like Mercury, Southstar and Rose Pharmacy.

My cutie niece Jodi :-)

By Paolo Angelo Florenda

MOK LAUNCHES NEW, BETTER AND MORE ELEGANT DEVICES CALLED MOK 2.0

2020-12-06T22:05:00.001+08:00

My favorite MOK brand just got upgraded!

This blogger was invited to their elegant and sleek virtual launch a few days ago and was giddily amazed at the new and improved MOK 2.0 devices. I have been faithfully using these heat-not-burn (HnB) gadgets for 8 months and haven’t encountered any problems. I use both the MOK 1.9 and the MOK Mini. The bigger 1.9 with a holder (charger) is for the non-chain-smoker while the Mini is a stand-alone that can heat 8 to 10 COO heat sticks continuously before charging. Since I’m a chimneyfish (a slang for a chain-smoker 😊), I normally use the Mini for convenience. Aside from addressing my massive vapor needs, it’s also small and compact. I can put it inconspicuously in my compact sling bag without taking too much space. It’s also pocketable by the way. I just bought a small gadget pouch and put everything in including the COO heat sticks and the cleaning kit.

I can’t wait to upgrade to these new, slick devices with more powerful batteries, better features, more elegant colors and designs. Just look at the gorgeous MOK 2.0 pics below:

Though I’m a bit disappointed that there are no new flavors for the COO heat sticks, a small matter for some, but it's just me 😊! And one great thing that I need to point out, the new devices are more affordable than the old ones and IQOS, its toughest HnB competitor.

I am also posting the official press release provided to us by the company for my dear readers’ perusal below. It indicates the availability of the new devices, the description of new features among many others. After the press release, I posted photos of the actual launch event:

MOK, the first heat-not-burn brand locally available in the Philippines, introduces revolutionary devices that aim to provide adult smokers with a better tobacco experience by being equally satisfying alternatives to their favorite cigarettes.

At the heart of MOK devices are sophisticated electronics highlighted by its unique Heating Pin. By utilizing innovative heat-not-burn technology, MOK allows for reduction of harmful chemicals significantly compared to cigarette smoke, by heating the tobacco just enough to release a flavorful nicotine-containing vapor without burning the tobacco itself.

During the virtual launch last December 3, 2020, MOK Philippines unveiled the latest device in their heat-not-burn product line, the MOK 2.0, an ultra-lightweight and compact device that embodies taste, tech, and style with its high-tech OLED panel, fast pre-heating cycles, fast charging feature, and premium colorways of brown, gold, and blue.

“This is the most premium MOK device that’s out in the market. The new MOK 2.0 boasts of defined, angular shapes that’s distinct and truly elegant on its own. Again, still ultra-lightweight, still compact, and its matte metallic finish furthers MOK’s signature of sophistication,” shares Cax Mayuga, MOK Philippines’ Marketing Director.

The media and selected VIPs were led to a virtual room where they fully experienced the future of tobacco by choosing which MOK 2.0 premium colorway fits their style.

There was also a surprise reveal of the MOK mini Plus— a device that has an even more compact form factor, which consumers loved in the first generation MOK mini, but with further improvements to perfect its minimalism and functionality. MOK mini Plus has a faster pre-heating cycle and now comes in a matte metallic finish for that super sleek look.

“MOK continuously innovates and adapts to more advanced technology to give a better alternative to cigarettes, without losing the pleasurable tobacco experience. It’s the brand of innovation that we are so proud to uphold and share with all adult smokers,” adds Mayuga.

MOK 2.0 is the flagship product of a new line of MOK products to be launched in the Philippines and will be available on December 15 in MOK official stores in Shopee, Lazada, and select hubs of GrabMart Express as well as MOK Specialty Kiosks in Eastwood Mall, SM City North EDSA, SM City Sta. Mesa, SM City Manila, and METL!VE.

To find out more about MOK, visit: https://mok.com.ph/

#MOKHeatNotBurn #MOK2.0DigitalLaunch

The virtual launch event was hosted by TV personality Shawn Yao (left) while the
resource person was MOK Philippines Marketing Director Cax Mayuga

The COO heat sticks come in different flavors

The advantages of using heat not burn over vapes and traditional cigarettes

Love Plus Charity Foundation Gives Back by Helping Filipinos In Need During the Pandemic

2020-11-02T11:39:00.003+08:00

As the popular saying goes, Love really conquers all! This was I think the mantra of the famed LOVE PLUS CHARITY FOUNDATION when they braved the pandemic and the fear of coronavirus infections to donate massive amounts of food, medical equipment, cash and other essential necessities in Paranaque City recently. Actually, since the pandemic started, they already conducted numerous outreach programs in different parts of the country with the backing of big Chinese companies and the local Chinese community.

These heartwarming and noble causes by the foundation and the Chinese in general clearly communicate that they are here for the Filipinos through thick and thin, pandemic or without. These are qualities that embody the main mission of the foundation, which is to spread LOVE and cheer to our dear Filipino brothers. Common Table PR was there to witness this uplifting activity. Below is the rundown of the event complete with the cheerful photos that clearly documented the love spread by the foundation on that fine, sunny day.

Manila, Philippines - Love Plus Charity Foundation held their community outreach program on October 28, 2020 at Brgy. Punta, Paranaque City with Co-Founder William Chen and Miss Philippines Earth 2019 Janelle Tee to provide aid to the families who were greatly affected by the pandemic. Many of the world’s greatest movements were started by community outreach projects and volunteering brings families and friends, neighbors, and strangers together.

Love Plus Charity Foundation, an organization founded by Chinese national, Hu Sun, started to provide aid in their own little ways by means of food delivery for front liners on different checkpoints, across several cities back in March when the government imposed city lockdowns in the country. The organization wanted to reach remote areas that were not focused on by mainstream media – which draw attention from several individuals and organizations, that lead to the growth of donation to the foundation.

Miss Philippines Earth 2019, Janelle Tee being interviewed by media

Love Plus Charity Foundation Co-Founder, William Chen

“We are not brothers by blood, but we think of Filipinos as a part of our family because they welcomed us with open arms. I think it’s time for us to return the favor and provide assistance in any way we can because that’s what a family does. They help each other get through the rough times.”, said Hu Sun.

When the Chinese Medical Team first arrived in the country to provide their expertise in combatting the deadly virus, Love Plus Charity Foundation spearheaded the translation between them and local health care officials to make sure no message is lost during translation. With over 50 individuals going hand in hand to donate food, medical equipment, and other necessary items to combat the corona virus, Love Plus Charity Foundation doubled their efforts especially on the months of April and May when they visited major hospitals in NCR, including Lung Center of the Philippines, RITM, Jose Abad Santos General Hospital, Bulacan Medical Center and so much more. Love Plus Charity Foundation was also one of the first organizations to provide aid in terms of basic necessities such as food and water when the Pandacan Church caught fire back in July.

The team in action. Donating essential goods to Paraquenos

As of August 1, 2020, a combination of 487 Chinese organizations and individuals have donated to Love Plus Charity Foundation, garnering a total of Php 6,000,000 in cash, 3,144 boxes of surgical masks, 1,340 sets of PPE, 2,000 sets of rapid test kits, baby essentials like formula milk and diaper, in addition to food donations such as rice, bread, instant noodles, canned goods, fruits and vegetables, enough to feed an entire community.

When the government implemented another lockdown on August 4, Love Plus Charity Foundation did not waste any time to lend another helping hand to Filipinos, despite of challenges such as distance and heavy rains.

“We believe that in times like these, there is no nationality, but only unity. The Philippines has been our home and we felt like it was our responsibility to help anyone in need – no matter the distance and race, as we need to rise up in the middle of this pandemic.”, said Hu Sun.

Love Plus Charity Foundation will continue its mission to provide aid for Filipinos across the country. The organization hopes that despite the effects of the pandemic, humanity will still find the strength to recover. Contact Love Plus Charity Foundation on Facebook via https://www.facebook.com/LovePlusFoundation/ or contact InfinitUs Marketing Solutions at https://www.facebook.com/infinitusph/ for more information.

MY MOK & COO STORY: HOW I CHANGED MY SMOKING HABITS FOR THE BETTER

2020-07-01T01:09:00.002+08:00

I’ve long wanted to quit smoking cigarettes. I have done countless times to go cold turkey only to return to my beloved, but life-threatening hobby. Since high school, I simply can’t evade that tempting aroma of a puffball and the act of smoking itself. You see, I am not addicted to nicotine or the other stuff that they accuse that little tobacco stick of. I am simply addicted to the “act of smoking”. From the time you lit the stick to the actual puffing ala movie star to the exhalation of that gorgeous, white puffball. There is something about the whole process that simply relaxes me and clears my mind of clutter. I grew up in an old society where being cool means puffing a smoke, consuming booze and being adrift of society’s standards. The film “A Rebel without a Cause” and countless films with action themes, in our case the Robin Padilla flicks, all the more pushed these rebellious behaviors to our youth.

But now I’m in my middle-aged years. And the specter of death looms large on my horizon. So, this time I have to think hard and deep about my health condition. I have decided to take good care of my health from now on without relinquishing my first love, smoking. So, I decided to buy this cigarette alternative product called MOK. I've been egged by my peers to switch to these heated tobacco products (HTPs) since 2018. They professed that it tastes and creates the same buzz as traditional burning cigarettes without the poisonous toxins and tar that causes cancer and all those creepy stuff. I was initiated to the leading brand of these HTPs called IQOS, made by the World’s largest tobacco maker, Philip Morris. I was initially adverse to it. To my mind, it shortcuts the process of the “act of smoking” premise I was in love with in the first place.

My MOK Mini & pack of COO while sipping my milk tea somewhere in Greenhills
post ECQ

Forward to this day, and I am now huffing and puffing on my black MOK Mini. This is a rectangular gadget that looks like a Zippo lighter but a tad bigger. I bought it because it's pocketable, lighter to carry anywhere and has fewer complications than its bigger sibling the MOK 1.9. In addition, I can smoke continuously on this device with around 10 heat sticks before the battery conks out. It was specially designed for chain smokers unlike the MOK 1.9 where you need to charge the holder a few minutes before you can puff again. I’m also impressed with its build quality. It’s made of glass and adorned with golden metal around it. You wouldn’t be embarrassed to use this outside since it looks sleek, classy, and expensive. Since HTP adoption is still in its infancy stages in the country, it's always a conversation starter wherever I light up.

The core concept is it’s a small heater that heats up a cigarette-like heat stick called COO. COO is made of real tobacco specially designed for the MOK device. It's a half shorter than a common cigarette. You just insert the heat stick in the device, push a few touch buttons, wait for 12 seconds to heat it then puff away. The health advantage of HTPs vs. cigarettes is in its smokeless heating process. Traditional cigarettes are burned to induce the nicotine hit. But with it comes a slew of toxins commonly associated with combustion that includes carbon monoxide, cancer-causing carcinogens, poisonous fumes, toxic metals among many others. But with HTPs, you only get the nicotine and a few toxic substances as the manufacturers claim. Philip Morris in an article even claimed that 90 to 95 percent of toxins found in traditional cigarettes are not present in their heat sticks called HEETs. HTPs like MOK only heat the tobacco to induce the nicotine-laden vapor. That’s another claimed, harmless aspect of these devices, the smoke that comes out of it is not actual smoke but miniscule water vapor. Clinically, these are two very different substances. Another claim is since its vapor, there’s no threat of second hand smoke.

After devouring a burger like this, I normally puff on my MOK w/ COO Golden
Hue heat sticks to celebrate a satisfying lunch

Anyways back to my story, I have been using my MOK Mini for a month already after ditching my favored Winston Lights and I couldn’t be more satisfied. Psychologically, I also feel healthier after the big switch. Although the device doesn’t exactly meet the criteria for my ‘act of smoking’ theory, I’m still happy with it since its better than nothing.

I intend to use it for as long as I enjoy my cup of coffee, my glass of wine, my bottle of beer, my dish of sushi and my zest for life!

The MOK 1.9 is the bigger sibling of my MOK Mini

BTW, MOK & COO can be bought in a variety of outlets such as their Lazada and Shopee stores, DJSHOPPH, HeatNPuff, Lighters Galore and resellers in Facebook. They also have a Philippine website https://mok.com.ph/ and physical stores in Eastwood Mall and SM North Edsa.

By Paolo Angelo Florenda

Gerry’s Grill, restaurant and bar pioneer turns 23

2020-02-14T21:10:00.000+08:00

What comes to mind when one thinks of the number 23? Is it Michael Jordan, the G.O.A.T. of basketball? Is it the age of real adulting for some, a point in one’s life where he realizes he’s a full-grown adult with all the responsibilities that come with being one?

For Gerry’s Restaurant and Bar, more widely known as Gerry’s Grill, the number marks the years it has successfully catered to the discriminating palate of the Filipino people. 23 years ago, on February 14, 1997, the first Gerry’s Restaurant and Bar opened its doors on Tomas Morato, Quezon City. And the dining landscape has never been the same since. Gerry’s Grill pioneered the resto-bar concept that continues to appeal to the Gen X, its original clients, as it does the Millennials of today. Many have followed suit but Gerry’s maintains its uniqueness for a good number of reasons.

Touted as among the few preferred go-to restaurant–bars in the metro, Gerry’s boasts of over a hundred stores thus deserving to be called the “sari-sari store” of resto-bars by virtue of its being found in every major dining and entertainment hub in Metro Manila. And in each branch, one is surely never short changed.

Gerry’s has proven time and again to withstand food fads like the grill wars, i.e., shawarma, samgyupsal (Korean Grill), lechon manok/baboy and numerous experimental and fusion cuisines. This means that their Filipino-themed menu has become ingrained in the food psyche of Filipinos, a tradition no less. Their variety of dishes and beverages represents the whole Philippine cuisine. Its flavorful Sizzling Sisig, Beef Kare-Kare and Inihaw na Pusit have been legendary food staples at every Filipino customer’s dining table. The rest of the menu caters to almost any craving.

Even the beer gulping culture of the country has been shaped and influenced by Gerry’s Grill being a top-of-mind watering hole through the years. Its wide food selection is considered the holy grail of pulutans (hors d’oeuvres) that is perfect for inumans (benders).

Bert Santos, an engineer, waxed nostalgic when he said that he literally grew up with Gerry’s Grill as his tambayan (bar/beer joint) for unwinding during his college years. Today, Gerry’s is a favorite lunch place for his family after hearing Sunday mass. While Buddy Sanchez, a doctor, said Gerry’s holds a special place in his heart because this was where he bonded with his work buddies after a stressful day and where he eventually met his future wife, Sally.

Gerry’s has recently opened its branches in San Diego, California and Houston, Texas, a good addition to its overseas chain which includes branches in Singapore, Qatar and the United Arab Emirates. Avenida, a modern Filipino restaurant and bar, inspired by the Avenida Rizal (Rizal Avenue) of the post-war era, is another Gerry’s Grill-owned restaurant that opened in San Mateo, California. With these developments, our overseas kababayans have every reason to celebrate Gerry’s 23 years of great food and great service.

Craving for sumptuous food after reading this? Go to the nearest Gerry’s Restaurant and Bar branch; visit www.gerrysgrill.com.ph to view the complete list of their branches, as well as all the food entries on their 2020 menu. You can also visit their Facebook page, @gerrysgrill.com.ph for more info.

Tomas Morato branch when it opened in 1997

The still standing flagship store in Tomas Morato today

The newly opened Gerry's Restaurant and Bar in San Diego California in the US

Gerry's new concept store, the newly opened Avenida Restaurant in San Mateo, California

Usual Friday night at Gerry's taken at Matalino St. branch in Quezon City

By Paolo Angelo Florenda

Head Graphene XT Jr. Tennis Tournament 2015: Building Tennis Champions on its 17th year

2015-03-14T13:13:00.003+08:00

Tennis is one of the most popular but silent sports in the Philippines. One can see its popularity by just going around the country. Most municipalities and cities have their own tennis courts aside from the usual basketball and volleyball. Privately-run tennis courts also abound anywhere. Majority of enthusiasts are either the middle and higher classes since lets face it, it's quite expensive to get into the sport. However if one is really creative and has willpower, he can practice the sport without deeply digging in his pocket. There are tennis courts that rent out, aside from the venue, tennis racquets, balls and even rubber shoes at a reasonable price.

But in the competitive world of professional tennis, a good and highly advanced tennis racquet and supporting gears such as shoes, racquet strings, balls, grips and apparel are very important in capturing that Grand Slam! This is where Head comes in. Head is one of the leading tennis gear makers in the world. It has armed and dressed champions since time immemorial. Their current endorsers are on the top of the professional tennis hierarchy like Novac Djokovic and Maria Sharapova. They recently launched the Head Graphene XT line of tennis racquets in the country.

But what is really great about Head Philippines and its distribution company Dynamic Sports Corporation is their advocacy to bring tennis to the grassroots and develop a passion for the sports at a young age.

The Head Graphene XT Junior Tennis Satellite tournaments is on its 17th year of building and developing tennis champions. The 2015 version was launched recently in Contis Restaurant in Greenbelt. It has a new major supporter in Globe Telecommunications. The wide-ranging tournament was previously supported by a major rival of Globe.

In the press launch, the Globe and Head teams were visibly excited about this new partnership. The speeches and talks centered on how to make tennis more viable for the youth as a hobby and to wean them away from bad vices such as drugs and alchohol. Various media both from the traditional and online real graced and covered the event.

DURING THE CONTRACT SIGNING & PRESS LAUNCH (FROM L-R): ALBERT TINIO - VICE PRESIDENT, MOBILE CLUSTER SALES, GLOBE TELECOM, LIZA TANG YUQUICO - MANAGING DIRECTOR HEAD PHILIPPINES AND DYNAMIC SPORTS CORPORATION AND CHRIS CUARTO - PHILIPPINE TENNIS ASSOCIATION (PHILTA).

Just this week, the First Leg of the tournament kicked off in gorgeous and majestic Davao City.

“We are very excited as we kick off the circuit's first leg here in Davao City together with Globe Telecom who has sponsored the series of tournaments that will run in Mindanao, Visayas and Luzon until June 7, 2015. Davao is considered as a tennis hotbed in Mindanao, where players play with a lot of discipline and passion,” said Liza Tang-Yuquico, Managing Director of Head Philippines.

A young participant in action during the Davao leg!

Some of the participants having a blast before
the Davao tournament opening ceremonies

After Davao, the tournament proceeds to the Capitol Tennis Courts in Isulan, Sultan Kudarat, for the 2^nd Leg from March 16 to 20, then to Cagayan De Oro City on March 22 to 26, and then to General Santos on March 28 to April 1.

The Visayas campaign begins in Dumaguete City from April 5 to 9, then moves on to Bohol on April 11 to 15, Lapu-Lapu Cebu on April 17 to 21, Bacolod City on April 23 to 27, Iloilo City on April 29 to May 3 and Kalibo on May 5 to 9.

The Luzon campaign starts in Naga, Bicolandia, simultaneous with the Kalibo Leg on May 5 to 9, while the Pampanga leg happens from May 10 to 14, Olongapo May 15 to 19, Urdaneta May 20 to 24, Vigan May 25 to 29, Baguio City on May 30 to June 3 and finally in Manila on June 3 to 7.

The singles and doubles events will be available in different age categories – 10-year-and under (unisex), 12-and-under (boys), 14-and-under (boys), 16-and-under (boys), 18-and-under (boys), 12-and-under (girls), 14-and-under (girls), 16-and-under (girls) and 18-under (girls).

For more information on the event and how to join, visit the Head (Philippines) Jr. Tennis Satellite Circuit Facebook page or send an SMS through 0915-5774323.

By Paolo Angelo Florenda

EA Regenerative Medicine Center Of Excellence: Bringing reputable stem cell therapy to our shores

2014-12-22T15:00:00.000+08:00

Stem Cell Therapy, which is a part of regenerative medicine in general, is one of the most exciting branches of science. The potential is tremendous as it deals with tissue regeneration and biological healing. A quick look for its definition on the net reveals this from Wikipedia: "Regenerative medicine is a branch of translational research in tissue engineering and molecular biology which deals with the "process of replacing, engineering or regenerating human cells, tissues or organs to restore or establish normal function".

Taken from Wikipedia.org

I'm no medical expert, but common sense dictates that cell therapy could be the future of medicine. Think of it this way. If you watched any of Marvel's X-Men movies, the regenerative powers of the popular comic hero Wolverine is the closest concept you can find on-screen on this. In real life, remember when your friendly, neighborhood household lizard accidentally broke off his tail? And after a few days, you see him again with a brand new, spanking tail? That is in a nutshell what regenerative medicine is all about. In a layman's definition, it is basically the study & science on how to heal or grow back damaged human body parts or tissue.

Stem cell treatment has been controversial as of late because of news about some congressmen dying from it. And generally, the topic is controversial in nature since it deals with altering what nature has naturally given us. In our society, anything that tampers with the natural course of things is almost always a magnet for controversy. The controversy generated is partly due to ignorance on the subject or because society in general is not yet ready to fully comprehend the vast opportunities stem cell therapy can offer.

First regenerative medicine center in the country

I was invited to the 1st anniversary event and presscon of EA Regenerative Medicine Center of Excellence, probably the first clinic of its kind that offers integrated cell therapy treatments in the country, and was impressed with its ultramodern interior and state-of-the-art medical equipment and facilities.

EA's well appointed, stylish & sophisticated lobby

I have never seen a clinic that looked so good and classy. You feel like you're in a five-star hotel lobby! But the husband and wife tandem of Dr. Eder G. Dizon (the managing director of EA) and his amiable wife Dr. Aenelle Dizon, a dermatologist by profession, never showed any high society vibe. They were very gracious with the guests including the media people and bloggers. They were always ready to answer difficult questions about EA's services. The friendly staff, headed by EA's competent general manager Abigail Biruar, were very helpful and accommodating. Suffice it to say that customer service is topnotch in this area. The partner doctors who presented were experts and known in their respective fields such as Dr. Florencio Lucero, the center's resident plastic surgeon and Dr. Miguel Ramos, the resident internal medicine/geriatric specialist.

Dr. Eder G. Dizon, managing director of EA
Regenerative Medicine Center of Excellence
with his wife Dr. Aenelle B. Dizon, a
dermatologist.

To know more about the center and its services, I have published an official literature from them right after the jump:

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EA Regenerative Medicine: A Hope for Alzheimer's, Depression & other brain disorders

Can you relate to these scenarios? When you were still a bubbly kid, you excitedly go to your grandpa to greet him when suddenly he forgets your name or recites all the names of his apos before getting yours right. Or you got the shock of your life when you heard the news about the unexpected suicide of a relative or a friend. You were just talking to her a couple of days ago and she seems to be full of life.

These two scenarios are just some of the most common exposures we've had with brain and psychiatric illnesses. The grandpa most likely has dementia, a symptom of Alzheimer's disease, a condition where the brain gradually loses its memory overtime due to old age or disease. While suicide is an aftermath of a psychiatric illness which many refer to as depression. According to medical studies, everybody goes through some form of depression in their lives. But the most harmful is severe depression which if not diagnosed immediately and properly can lead to suicide. The Philippines' National Statistics Office (NSO) reported that suicide has steadily risen in the past 21 years which gravely shows that psychiatric problems are also on the rise due to society's advancement and the complexities of life that come with it.

The Brainsway Deep Transcranial
Magnetic Stimulation equipment

But there is hope and good news. "These brain and psychiatric disorders can now be treated with the right interventions and medications," says Dr. Eder G. Dizon M.D., Managing Medical director of the newest, high-end, multi-specialty regenerative medicine clinic called EA Regenerative Medicine Center of Excellence during its recent presscon and first year anniversary event. EA is first in South East Asia to offer the most advanced regenerative medical procedures utilizing state-of-the-art processing, delivery, and preservation of medical-grade Adipose-Derived Regenerative Cells (ADRCs) that follows the most stringent clinical protocols, registries and standards of operations. It utilizes Cytori Therapeutics technology, a world renown and reputable cell therapy company, for its cell therapy services.

It recently offered Brainsway DTMS or deep transcranial magnetic stimulation, a recognized, breakthrough treatment for various kinds of serious brain and psychiatricological disorders such as Depression, Alzheimer's, Parkinson's, Bipolar Disorder, Autism and even addictions such as smoking and drugs.

Driving Forces behind EA Regenerative Medicine Center of Excellence (L-R): Udi Lowy – Manager, Brainsway Asia Inc., Dr. Antonio C. Sison – Psychiatry, Dr. Florencio Q. Lucero - Plastic Surgery/ Fat Stem Cell Surgery, Dr. Aenelle B. Dizon – Dermatology, Dr. Eder G. Dizon – Managing Director of EA, Dr. Kathleen P. Garcia – Anesthesiology, Dr. Pompeyo R. Bautista – Medical Director/ Nephrology, Dr. Ferdinand V. Alzate - Interventional Cardiology, Dr. Miguel A. Ramos – Internal Medicine/ Geriatrics

"TMS is a deep but non-invasive treatment that was extensively developed in Israel by Brainsway. We brought this technology, probably a first in the country, to help patients who are most likely resistant to traditional forms of medicines or who have tried out every available treatment unsuccessfully," says Dizon.

The Brainsway Deep TMS is a non-invasive treatment which stimulates the brain region responsible for the neurologic or psychiatric symptoms and brings significant improvement to patients. It is an outpatient procedure which does not require hospitalization or anesthesia, and entails no memory loss or systemic side effects.

In each session, the patient is comfortably seated on a chair, and a cushioned helmet is gently placed over the head. The helmet generates brief magnetic fields, similar to those used in magnetic resonance imaging (MRI) systems. These magnetic fields briefly stimulate the targeted brain area and improve the symptoms. The procedure requires 4-5x/week sessions of 20 minutes each over 4-5 weeks depending on the indication. After each session, patients can return home independently, and follow through their normal daily routine.

The Shockwave Therapy treatment being done to a patient

"Our DTMS treatment is highly regarded and tested by credible and renown medical scientists and institutions such as Harvard University, American National Institutes of Health, John Hopkins University, Columbia University among many others," Dizon proudly states.

The treatment is safely and conveniently conducted by reputable Neurologists and Psychiatrists in EA's well appointed and modern clinic.

Aside from DTMS, the clinic also offers a comprehensive and complete geriatric assessment program specially designed by EA's resident geriatric doctor Miguel A. Ramos. During his presentation, Dr. Ramos says that majority of the country's old people (60 years old and up) die early due to neglect. "People in this age bracket can still have a fulfilling and good quality of life if they just go to a geriatric doctor and be honest about what they are feeling and about their medical history. But majority of them don't because they are afraid of the truth. They don't realize that neglecting their health makes them more prone to diseases which in turn shortens their lifespan," explained Ramos.

EA's extensive geriatric program is holistic in approach and considers every aspect of an elderly's needs. The program conducts nutritional and psychological assessments, functional and physical tests and interventions like stem cell therapy if needed.

The StemSource Cell and Adipose Tissue
Bank cryogenic facility

EA also introduced the Shockwave Therapy. Shockwave is an acoustic wave which carries its high energy to the painful spot and provokes healing and repair processes. It is used to treat tissue, bone and muscle problems and helps regenerate them through a series of controlled applications much like the effect of hand massage.

On top of these services, the center also employs its own world class ambulatory surgical complex and a StemSource Cell and Adipose Tissue Bank cryogenic facility, the first and only one in the country to date. With this facility, patients no longer have to go out of the country to avail of the Cytori Cell Therapy. The clinic allows patients to harvest and immediately benefit from these cells, or they can opt to bank their cells or excess fat tissue for future use.

To know more about the center, visit www.earegenmed.com , e-mail edergdizon@earegenmed.com, abiebiruar@earegenmed.com, pompeyo_bautista@earegenmed.com or call +63 917 599 9385.

By Paolo Angelo Florenda

Samsung Galaxy Tab Pro 8.4: Tablet Heaven!

2014-08-27T14:13:00.000+08:00

Before I start my review on one of the latest and greatest from Samsung, let me first sum up my verdict in one description: NEAR PERFECTION!

Now that you have a very good idea where my review is heading, let me go into specifics why I call it as such. You see in its class or in the higher 9 to 10 inch spectrum, the Samsung Galaxy Tab Pro 8.4 is probably the best in terms of specs: screen quality, processor, power, software, operating system, design, portability, quality etc. I could go on and on)

My Samsung Galaxy Tab Pro 8.4 is perfect for holding with one hand.
Its just like reading a medium-sized book.

POWERFUL FOUR CORE PROCESSOR

Ok lets go hands on. This baby rocks a very powerful Qualcomm Snapdragon 800 processor. Although this is not the latest, it still is one of the best up there in terms of performance, stability and quality. After all, Qualcomm is still by far the leading manufacturer of mobile device processors in the world. When the Snapdragon 800 was introduced a few months ago, it was hailed as a breakthrough in the micro-processing world due to its power and unique architecture. The Tab Pro 8.4 is one of the few devices that uses this meaty processor. It is in fact the most powerful processor used in a tablet by far.

Not only does this baby rocks, it runs very fast. It is clocked at 2.3 Gigahertz, again one of, if not the fastest in the slate category. And it has four cores as opposed to the two cores which is a standard in most tablets today. And true enough, according to real time tests conducted around the world, it lives up to its hype.

I myself didn't have problems with it. Imagine this: I'm surfing the net with multiple windows open while watching a full HD movie (in a separate micro screen) and doing my blog entry in a word processor all at the same time without any hiccups. On my last tab, also a Samsung, running a full HD video while checking my e-mail is already a burden for the processor. Most of the time the video processor crashes.

I also play the latest NBA 2K14, a resource and graphic intensive game, smoothly and with no major problems.

HIGH QUALITY DISPLAY

Samsung's Tab Pro line has the highest quality screens in the tablet world. In fact, its 2560 x 1600 (359 PPI) pixel density is higher than the Ipad's Retina Display, considered the holy grail of mobile, tab and laptop screens.

Although its 8.4 inch, super LCD screen technology is not as bright as the super AMOLEDs of Samsung's smart-phones, it's as very fluid and vivid. Its color saturation is one of the best in the industry. My full HD films rendered perfectly on it. This is perfectly so since full definition movies must be appreciated in full def. screens period. I haven't tried it outside during high noon but knowing Samsung displays (I have been a Samsung user since I got an S3 in 2012) they are relatively visible under direct sunlight.

The Tab Pro's rear features a faux leather, a design element introduced
in the Samsung Note 3. The leather helps in the high grip factor of the tab

To sum up the display quality, I'm lifting an excerpt from a recent review by Engadget.com:

"The Galaxy Tab Pro's display is gorgeous. I was dazzled from the minute I turned it on. Like the rest of the Galaxy Tab Pro line, the 8.4 boasts an impressive 2,560 x 1,600 resolution. But, because the 8.4-inch model has the smallest screen of the lot, its pixel density is the sharpest, topping out at an impressive 359 pixels per inch. That makes the Galaxy Tab Pro 8.4 the most pixel-dense slate we've ever seen, and it shows. Icons and images are so crisp and lifelike that they look painted on. Further, the Tab Pro utilizes a TFT LCD instead of the Super AMOLED found in previous Samsung tablets, which results in much more natural colors, a welcome change from AMOLED's hyper-saturated hues."

The Tab Pro's 8 Megapixel rear camera
takes decent photos & videos while its
front facing 2MP shooter is good for
video chats & selfies

CLASSY AND ULTRA-THIN DESIGN

Its design is hewn from Samsung's latest smart-phones. I would say it's the classiest and most stylish design I have seen in a tablet. The great thing about it is it still maintains its minimalist attitude. The back is made of faux leather that is actually plastic. But it really feels like the real thing and the leather pattern has a premium feel to it. The other great thing about it is it produces a grippy texture. This simply means the tab is very comfortable to hold even with just one hand, which is reinforced more by its ultra-thin size. There is non of that fear of dropping it compared to earlier iterations made of glazed plastic which feels like it could slip out of your hands anytime. The fake stitching on the sides of the faux leather reinforces more the premium element of the tab.

The sides are covered in aluminum metal which again reinforces the classy element. The front is mostly covered with glass with the proprietary Samsung brand and the physical menu button with touch buttons on its sides. However, I found out from Samsung Philippines that the glass is not Gorilla but only tempered glass, this means there is no scratch resistance protection. But the best innovation in front is the very narrow bezel especially on the sides which makes it very compact. Other surprising innovations are its being lightweight at just 11 ounces and its thinness at just 0.28 inches. I call them innovations because it takes engineering and design marvel to squeeze all these wonderful technology in a very compact and portable tablet.

OPERATING SYSTEM AND SOFTWARE FUNCTIONALITY

The Tab Pro 8.4 is designed with the businessman or professional in mind hence its carries the latest and greatest mobile OS from Google that is Android KitKat. Of course common sense dictates that if you target the businessmen, then you are targeting the most discriminating and highest end market. The free softwares include Hancom Office Suite, the closest thing to Microsoft Office and a whole slew of new productivity apps not found in the regular tablet lines of Samsung such as the Tab 4 and Tab 3.

The Magazine UX interface is also a noteworthy addition to the usual Samsung TouchWiz layer for Android. I have been working on my documents using the Hancom apps and I found them almost similar in terms of features to the widely used Microsoft Office suite. Its better than the Polaris Suite which Samsung incorporated in their earlier and lower end tablets.

OTHER NOTEWORTHY FEATURES

The tab comes with a slew of very vital features such LTE connectivity, USB To Go, Micro USB, MicroSD card slot, multi-spectrum WiFi, Infrared, Bluetooth 4.0, High quality stereo speakers, 8MP auto-focused camera with LED flash, 2MP Front Facing camera, Gyroscope, Sensors, Light Ambient Sensor, Microphone with recorder and HDMI function which needs a third party adaptor.

VERDICT

I highly recommend this tab to professionals and business people. Likewise to people who are techies and very discriminating when it comes to features. The only minor drawbacks are its non Gorilla Glass screen and its hefty price tag. For the price I should say it depends on the buyer. For me, the price equates to its premium and top end features hence it is forgivable. For the glass screen however, I'm completely at a loss on why Samsung had to leave this very important feature. My guess is that it could be a strategic business decision known only by the company.

The key to the Tab pro 8.4's success lies in its portability and functionality. Portability in the sense that it is easier to bring than a 10 inch tab or ultrabook. Functionality in the sense that it brings with it the same business and multimedia features that can be found in a laptop or netbook.

To sum it all up, let me lift an actual quote from a review of Yugatech.com, one of the leading tech review sites in the Philippines:

"It’s the complete package. There’s not a lot of things that we can complain about the tablet; its got a marvelous display, its engine performs well even under heavy pressure, the camera is great and, to top it all, the battery life is very impressive. Needless to say, the Samsung Galaxy Tab S 8.4 is a keeper"

By Paolo Angelo Florenda

BLUEMAX LAHAR DREDGING PROJECT COMMENDED BY DENR & PHILIPPINE PORTS AUTHORITY

2014-08-23T18:11:00.001+08:00

Bluemax Tradelink Inc.'s lahar sand export project in Zambales was highly commended by the Department of Environment and Natural Resources' (DENR) local offices in Region 3 recently.

Speaking over at radio station DZBB in the program 'Boses Ng Balita', Lormelyn Claudio, Director of DENR Environmental Management Bureau (EMB) Region 3, said Bluemax's dredging and extracting of lahar sand along Bucao River channel, one of the main river systems in Zambales now heavily silted, was sort of like a miracle for the people of Botolan Zambales as it is expected to decrease more incidence of floods. It will also deepen the channel and will provide passage for overflowing flood waters.

"This project is supposed to be the work by the National Government with the participation of the Local Government but now private companies like Bluemax assumes all cost related to dredging and desilting, and agreeing that it is just right for the Government to allow Bluemax to export the lahar sand for commercial purposes because Government doesn't need to pay private contractors like Bluemax to do the job but even requires Bluemax to pay taxes from the sales of the said sand. It is now a very good opportunity to solve our problem with Lahar sand," explained Claudio.

Bluemax' lahar dredging site in Zambales

Claudio clearly explained the positive impact of the projectand that it went thru Environmental Impact Assessment (EIA) review and evaluation pursuant to PD 1568. For his part, Reynaldo Cruz, OIC of the DENR's Mines and Geosciences Bureau Region 3 explained in the same radio program that Bluemax has obtained all the necessary legal procedures. "Their permit to export the lahar sand is regularly cleared by our office. Suffice to say the whole operation is above board and legitimate," Cruz stressed.

A dump truck delivers tons of lahar sand to a large barge

The DOTC's Philippine Ports Authority (PPO) also recently recognized Bluemax for its immense contribution in the development and smooth operations of the sea port in San Fernando, La Union. The award was bestowed during the local PPO's 38th founding anniversary celebration.

The lahar is graded, processed whenever required, and exported by Blumax to Singapore for its massive reclamation project meant to sustain its fast economic growth. The company was awarded the contract to provide lahar sand back in 2011 says its president Clark Zapata in the same program.

Bluemax Tradelink President Clark Zapata (in yellow shirt) with DENR officials at DZBB Radio after their guesting

"Before, Singapore used to import sand from other much nearer countries. But these countries stopped it due to lack of supply and issues. But blessing for us, the eruption of Mt. Pinatubo left us an endless supply of lahar sand," said Zapata.

When Mt. Pinatubo erupted, endless tons of lahar sand were spewed out thereby creating havoc up to this day in the provinces of Zambales, Pampanga, Tarlac and its surrounding areas. Whenever it rains, lahar would flow down from the mountains and would clog rivers, destroy properties and lives and bring down the local economies.

By Paolo Angelo Florenda

Topnotch Lab Can Detect Immunologic Causes Of Failed Pregnancies

2014-08-21T23:15:00.000+08:00

Blood is one of the most important elements of the human body. Whenever there is suspicion of disease or infection, the usual first course of action is to test the blood for definitive evidence.

There are numerous tests for the blood to determine a person's state of health. The most common tests are the complete blood count (CBC), fasting/random blood sugar, cholesterol, lipid profile, blood urea nitrogen, and dengue.

Moreover, there are special blood tests that determine one’s immunologic condition. Since these blood tests are important tools in diagnosis, they should be readily available and results should be accurate and prompt. Most hospitals and laboratories, with their large number of patients, usually take a few days to release test results.

Bloodworks logo

But there is a reputable laboratory in Katipunan, Quezon City that guarantees fast results , i.e. within 24 hours from blood extraction, and which can be electronically sent to the patients. Moreover, it offers home service to patients in the surrounding communities.

Bloodworks Lab offers extensive immunologic tests which have been significantly used by obstetricians in managing patients with unexplained, repeated miscarriages and those with difficulty in conceiving. Immunologic tests conducted in Bloodworks include: APAS , Basic and Comprehensive Immunology Panels, Lymphocyte Subset Enumeration Panels, and other Immunology / Serology tests.

Bloodworks uses the latest, state-of-the-art equipment in its
lab along with new design elements to provide a relaxing
but professional ambiance

Bloodworks Lab is the only stand alone lab in the country that offers these extensive immunologic tests. It has the latest, state-of-the-art equipment, among which is its own 4-color flow cytometer (the third of its kind in the Philippines) and employs competent, professionally certified medical technologists. It takes pride in its topnotch and professional staff led by Immuno-Pathologist Dr. Arvin C. Faundo, a graduate of the University of the Philippines College of Medicine Class 1996, specializing in Hematopathology and Stem Cell Transplantation with training from Memorial Sloan-Kettering Cancer Center, New York, USA; and Bloodworks’ Chief Medical Technologist, Mary Antonette Menciano, who is trained in the Clinical Immunology Laboratory of Rosalind Franklin University of Medicine and Science in Chicago, Illinois, for reproductive immunology testing.

The facade of Bloodworks lab in Katipunan

The BD FACSCalibur™ Flowcytometer platform (above in Bloodworks) offers a unique modular approach to flowcytometry and allows users to perform both cell analysis and cell sorting in an innovative single bench-top system. Designed with multicolor application support in mind, the BD FACSCalibur flow cytometer provides flexibility to support a wide variety of research and clinical applications. The system supports a wide variety of research and clinical applications and is complemented by a broad suite of intuitive software solutions to streamline analysis for a wide range of applications including enumeration of lymphocyte subsets, stem cells, residual white blood cells, and reticulocytes.

The Lab also offers routine tests for blood, urine, and stool. It also offers special packages designed for specific sectors like the Well-Being Package, Diet/Weight Management Package, Senior Citizen's Check Up, Pre-Employment Package, and Cancer Screening Tests such as Prostrate, Ovarian and Colon.

The J&J Vitros 250 is a fully automated chemical analyzer
and one of the hi-tech equipment found in the lab

Bloodworks has already served numerous, satisfied patients in the past two years since its opening in September 2012, because of its comprehensive and efficient services and the convenience it offers in the delivery of these services.

Bloodworks Lab is conveniently located in Elizabeth Hall, Katipunan Avenue, Quezon City with a satellite office at Civic Drive, Filinvest, Alabang, Muntinlupa City. For further inquiries, call 426-0237, 0925-3795611 or visit their website at www.bloodworkslab.com and Facebook page BLOODWORKS.

By Paolo Angelo Florenda with Bloodworks PR as basis

SINGAPORE'S OWL COFFEE CREATES A STIR IN PHL

2014-06-26T21:39:00.002+08:00

I have to admit I'm an addict! To coffee that is. I cannot resist its aroma wherever I go. Coffee is part of my life. Whether in a meeting, chillaxing at home, working on my desk or just watching TV, you will mostly see me with a hot cup of joe. Heck I even do it while dumping! But I'm more fond of coffee in a sachet because of its convenience. And it's easier to prepare than brewed.

Just recently, I got an Owl Coffee complimentary pack from a business partner who flew in from Singapore. He said he normally brings this as pasalubong (Filipino term for homecoming treat) for family and friends. The kind that I got was Nanyang White Coffee that comes with creamer and sugar just like the photo below borrowed from Kumagcow.com.

I was immediately hooked. I used to buy loads of 3 in 1 white coffee from a local brand but now this is my guy.

As I'm composing this blog entry, I'm sipping on one :-)

OWL STORY

Owl Coffee if you search on the net is a known coffee brand from Singapore. It also has strong presence in the underlying regions of Southeast Asia such as Malaysia and Indonesia.

I was surprised they've a lot of variants. They even have ginger tea which to us Filipinos is good old Salabat. This is good news since Filipinos like to try new flavors and things.

Here are the different variants as culled from their online press release:

"OWL Coffee comes in several variants such as Everyday Favorites 3-in-1 Strong, and 3-in-1 Regular Low Fat for diet conscious individuals. They also have the Kopitiam Roast selection deriving its distinct taste from Singapore’s coffee shop culture that includes Kopi Siew Dai with Less Sugar, and Kopi-C which features evaporated milk as its creamer giving it a creamy smooth taste. Next in line is the Nanyang White Coffee line. Known for its strong, robust flavor without the bitter aftertaste, OWL’s White Coffee Gula Melaka is sweetened with coconut sugar for a unique aromatic blend. For those who are not too fond of coffee, OWL has its Teh Tarik (Milk Tea) and Ginger Tea w/ Honey which are both great for a soothing morning and afternoon beverage."

Some of the popular variants of Owl.
(Borrowed from LivingMarjorney.com)

I also saw in their Philippine Facebook page that they're launching a mascot called Boy Owl. Oh boy, he has lots of cute photos doing human things such as exercising, working on a laptop, drinking coffee etc. I think he'll be a hit with the girls and kids.

Here's a glimpse of Boy Owl in Action.

I think the mascot symbolizes the brand's advocacy for living a full and balanced life.

Check out more of their latest media release below for more info. You can also like their official Facebook page here Owl Philippines and get updates on products and promos.

They are also running a contest in this blog The Peach Kitchen.

CATCH THE OWL!

One of Singapore’s most well-loved brands, OWL Coffee & Tea, has something up its feathery sleeves. The OWL brand, known in Southeast Asia for its assorted gourmet coffee and tea concoctions in a pack, introduces its cute, cuddly and responsible mascot simply named Boy Owl. He exudes the inherent brand values of OWL such as living a full life as well as being an advocate of a balanced lifestyle.“By drinking OWL Coffee to keep him on the go, Boy Owl engages in a lot of everyday activities. With a mantra of work hard-play hard, it’s no surprise that on any given day you can catch him working in the office, traveling to new places, playing sports, doing exercises, or just simply helping people in need. He embodies the best of what we can be.& says Daniel Lin, OWL Export Manager for Southeast Asia.

So if you see this large feathered friend around, get your smart-phones or digital cameras ready and be sure to practice that perfect smile before clicking those selfies. He’s gonna be in the malls, in parks, in schools, and on the street.

As a bird, it’s easy to get around with those wings. Keep your eyes on the lookout. Who knows, you might also get the chance to get OWL Coffee samples from this generous bird if the timing is right. Check out more photos of Boy Owl in OWL Coffee Philippine’s official Facebook fan page by simply liking (https://www.facebook.com/OwlCoffeePhilippines) and keep up to date with what’s happening in the world of OWL. There’s the usual information and tidbits on the various flavors of OWL Coffee & Tea as well as regular giveaways - so don’t forget to take a peek from time to time.

OWL is proud of its famous, traditional brewing methods since 1956. Its blends owe their unique flavor and aroma to the world-renowned coffee growing regions along the straits of Malacca, the prevalent coffee culture in Singapore, as time-tested recipes crafted for your enjoyment.

The brand was recently launched in the Philippines through a press-conference made more interesting with a coffee talk and various, fun games.

OWL Coffee comes in several variants such as Everyday Favorites 3-in-1 Strong, and 3-in-1 Regular Low Fat for diet conscious individuals. They also have the Kopitiam Roast selection deriving its distinct taste from Singapore’s coffee shop culture that includes Kopi Siew Dai with Less Sugar, and Kopi-C which features evaporated milk as its creamer giving it a creamy smooth taste. Next in line is the Nanyang White Coffee line. Known for its strong, robust flavor without the bitter aftertaste, OWL’s White Coffee Gula Melaka is sweetened with coconut sugar for a unique aromatic blend. For those who are not too fond of coffee, OWL has its Teh Tarik (Milk Tea) and Ginger Tea w/ Honey which are both great for a soothing morning and afternoon beverage.

OWL is available in all leading supermarkets and groceries nationwide. The &Owl Made Me Do It& just wrapped up its 1^st wave of 13 buildings in the metro’s various business districts.Keep an eye out as the 2^nd wave starts soon probably in a venue near you. The campaign sets up sampling booths and information kiosks in major business hubs, BPO centers, corporate buildings and food parks where classy baristas serve free OWL Coffee & Tea blends.

By Paolo Angelo Florenda

TRANSFORMERS AGE OF EXTINCTION: A PRIMER

2014-06-26T00:00:00.000+08:00

Optimus Prime rides Dinobot leader Grimmlock

Optimus Prime, the charismatic leader
of the Autobots

The Metal Mayhem has begun! I know everybody's eager to watch the latest spectacle of Michael Bay that opened today. But before doing so, let me give you a primer on what to expect from this steel and shrapnel theatrics.

1. Director Michael Bay, unintentionally or otherwise, showcased the economic might of the World's second superpower China through the colossal battle in Guangdong. The film subliminally highlighted China's most progressive province, home to most of the World's valuable brands. As a backdrop and through sweeping imagery, Guangdong's towering buildings and huge production facilities figured prominently, demonstrating the highly touted Chinese economic invasion. I saw glimpses of corporate structures of Philips and Samsung during the massive fight sequences. Fortunately, they weren't destroyed 😉

2. The movie kinda harks back to its earlier permutations. Early in the film and similar to the first installment, sweeping camera angles and country and 80's music fittingly accompanied the relationship narrative of new recruits Mark Wahlberg and Nicola Peltz who played his daughter.

Superstar Mark Wahlberg topbills the latest
Transformers film

3. I was silently and fervently hoping for a romantic sub-plot similar to the first film, which I think was one of the biggest selling points of the franchise, but sadly there is non. The initial awkwardness and clumsiness of Sam Witwicky (Shia LaBeouf) in courting bombshell Mikaela Banes (Megan Fox) was a hit. I think because average people can definitely relate to his character. It even made Fox a poster girl for hotness for a few years. It also made 80's New Wave music hot again.

4. I'm quite disappointed with the Dinobots' bland introduction and limited roles. They were relegated to beasts of burden by Optimus Prime. To make matters worse, they don't speak but growl. This is farthest from the original 80's classic cartoons where the Dinobots have different, funny and interesting personalities albeit short in IQ, which a dinosaur should be, given their pea-sized brains. Their one liners were the comedic highlights in that series. In fact, the presence of the Dinobots in the show got the highest ratings and was highly anticipated.

Meet the new and menacing Dinobots!

5. The screeching metal noises that were very prominent and irritating in the second and third installments were toned down a bit here. Now it was a pleasure to watch the transforming and battle scenes. The shrill noises made by clashing and rubbing metals were turned into ambient (background) sound.

6. Despite some of its few misses and its exaggerated storytelling, I must say the actions scenes and compelling imagery and CGI were the best in the series.

So go ahead and watch it! Immerse yourself in the pure pleasure of a true cinematic experience. After all, this is the essence of watching a movie.

By Paolo Angelo Florenda

Want Whiter Teeth? Do this very simple trick!

2014-06-25T11:02:00.000+08:00

Everybody wants whiter and clean teeth. Who doesn't? Maybe the unhygienic few. I know you can relate to this scenario: Walking towards you is a hot and attractive woman, you were spellbound until she smiled, with a hepatitic teeth (yellowish darn it)! It has been proven that having clean and attractive teeth can increase one's charm level tenfold. Believe me. Just ask any chick!

Anyways, I will veer away temporarily from my usual blog topics and instead give my huge contribution to mankind: My own Lifehacks...

This very easy trick is guaranteed to make your teeth whiter, cleaner and attractive, not to mention healthier. And of course, you can save on toothpaste costs.

Ready? Here goes....

When applying toothpaste, make sure to squeeze it as deep as you can in your toothbrush. See my own illustration below (pardon for the low quality photo).

The secret here is that the deeper the toothpaste, the more you utilize its cleaning power because the brush holds it better. This is in contrast to just applying a pea-sized paste on top of the brush which is a common practice. Most of it is just wasted when you brush. Even the dental industry promotes this pea-sized practice, just look at the instruction section of your toothpaste tube.

Makes sense right? If in doubt, I got this idea from one of the most reputable and popular toothpaste brands when I was shopping for a new one. {source}

Of course combine this with your usual at-least-twice-a-day brushing regimen and avoidance of highly colored drinks such as coffee, tea, chocolate etc. and you're on your way as the next Close-Up model!

Happy brushing!

By Paolo Angelo Florenda

MOCHA GIRLS BEWARE, BATCHMATES ARE HERE!

2014-05-21T20:09:00.000+08:00

The Batchmates

The hotness of summer was a very good backdrop for the launch of a hot, new all girl, sexy sing-and-dance group! The Batchmates are out to conquer the profitable male entertainment scene in the mold of the Mocha Girls. In fact they are out to prove that they are better and raunchier than the Mocha Girls!

I was invited to document their press launch recently as a blogger. It was held at the old Padis Point bar in the Timog Circle area. I was with a group of bloggers and my staff Mae in a PR agency when we came in a tad late. I was quite surprised that the venue was jampacked with veteran reporters and writers from different traditional media outfits such as from TV, broadsheets and tabloids. They were already performing when we got to our comfortable ringside seats. I was impressed by their dance moves and choreography. I wasn't surprised since I was told two of them came from the Mocha Girls. Their main choreographer Aura Balington previously from the Mocha Girls is one hot chick and burns the dance floor with sleek moves. I think she is schooled in the hip hop genre judging by her steps.

The Batchmates

Being in marketing I've seen girl groups come and go but it's safe to say that Aura, Sophy, Marie, Cath, Jonah and Vasy will be here for the long haul because of their talents, both individual and as a group and their beauty. Not to mention their oozing sex appeal! I also saw some of the numerous write-ups after the press launchand I should say their PR machinery is doing good at the moment.

During their album press launch at Padis Point Timog

Their self titled album has cuts that are danceable and I think would sell well with the masa market. The songs are a cross between Sexbomb Dancers and Mocha Girls. Mostly are original novelty songs while some are revivals. Cuts include Feel Like Dance, Boom Para Boom, 'Dina Mahal, Hora at Giling.

Me with one of the members after the event

Given the right exposure which I think they are doing now, the Batchmates can easily glide to stardom. Of course it will be an uphill battle given that they dont still have the support of a major network or major product endorsements. But because of the backing of their popular manager Lito De Guzman who has a proven track record for discovering great talents such as Ynez Veneracion, the Baywalk Bodies, Hazel Espinosa etc. I think they are on the right track.

During the prescon you can see that the girls are all business. They were prim and proper while being interviewed or should I say grilled by the naughty entertainment press. Among them I think Aura and Sophy commands stage presence more than the rest.

They were also packaged right with the right kind of curves and bossoms (hehe) you know what I mean and talent. Although I would say their customs during their launch was a bit too exaggerated for my taste. They should've worn more revealing but tasteful outfits. Nevertheless I enjoyed their performance and overall I would say that given the right publicity, opportunity and image management, these girls will definitly reach success soon.

With Sophy, one of the Batchmates
and a good friend

For news, more info and show schedules, like their official Facebook Page "Batchmates".

By Paolo Angelo Florenda

Effective Detection of the Dreaded Colon (Colorectal) Cancer

2013-03-25T15:37:00.003+08:00

Due to today's unhealthy and stressful lifestyle and the proliferation of environmentally harmful & man-made toxic chemicals in all forms, cancer is now considered one of the most prevalent, destructive ailments known to man. Although cancer has been around since the earliest of our ancestors, it is only now where we're experiencing its widespread effects. I'm pretty sure each one of us has had a relative, friend or colleague who was diagnosed with, or worse, killed by cancer. In an article published in Men's Health, cancer is now the leading cause of man's death next only to heart disease.

From left to right: Dr. Ellie May B. Villegas (medical oncologist & Philippine Society of Medical Oncology vice president), Dr. Ramy Roxas (colorectal surgeon & ASEAN Society of Colorectal Surgeons president), Merla Rose Reyes (senior social insurance specialist, Philhealth) & Prof. Diena Oroceo (colorectal cancer survivor) during the "Join Our Bowel Movement" press forum held at Hotel Intercon, Makati City. Photo courtesy of Martin Punzalan of FAME Inc.

In a medical forum called "JOIN OUR BOWEL MOVEMENT" organized by Merck Serono, Philhealth and the Philippine Society of Medical Oncology attended by this humble blogger, the seriousness and extent of cancer, specifically colorectal cancer (CRC) or commonly known as colon cancer, was discussed extensively.

Diagram of colorectal cancer

Attending this forum was for me an eye-opener in terms of the public's lack of information on its causes, cures and prevention. This dreaded disease I found out can be cured if detected early with a simple screen test called KRAS or Kirsten Rat Sarcoma Viral Oncogene Homology offered by both public and private hospitals. I was also surprised by its availability and easy access. Well KRAS in my humble understanding of the matter as provided by the event's press kit, is a post test of CRC tumors that determines the best possible treatment for the disease. I am publishing below an actual photo/diagram of a colorectal cancer tumor to give you a scare and encourage you to get a screen test for CRC immediately (LOL).

Kidding aside, I asked Dr. Ramy Roxas, one of the resource speakers and president of the ASEAN Society of Colorectal Surgeons, on how to prevent this type of cancer and his answer was simple but very sensible, "Get yourself screened as soon as possible even if you don't feel any symptoms." Of course, this is aside from doing all the right stuff such as eating healthy, exercising daily and just adopting a healthy & fit lifestyle.

To understand more about this dreaded cancer and the best possible treatments and early interventions such as the KRAS & KRAS Testing, visit their website www.merck.ph, www.merckserono.com, or call their Philippine office numbers at (02) 815-4067 & (02) 818-3632.

I am also publishing the full press release of the event below to give you a better understanding of KRAS and colorectal cancer.

Again, I enjoin everyone especially my dear readers to always be aware of everything especially matters regarding one's health. Who knows? You might be facing a life and death situation. I never knew the dangers and prevalence of colorectal cancer if it weren't for this informative forum.

Be aware, spread the word and let's all join the "Bowel Movement"!

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Press Release

KRAS biomarker guides Doctors on the most appropriate cancer therapy

Eight years ago, Reynaldo G., a 52 year old businessmen thought he had everything going great for him. His business was thriving well, he received awards for his accomplishments, and he was at the peak of his career.

He noted streaks of blood in his stools which he thought was just due to his hemorrhoids. He underwent an executive check-up and after his colonoscopy, it seemed like the world cave in on him when he was told by his attending physician that he had a tumor in his colon or large intestines.

Biopsy results confirmed that it was cancerous. He underwent surgery which cut a good part of his intestines to get rid of the cancerous mass completely. He also underwent a complete course of anti-cancer chemotherapy. As of his latest check-up, there’s no indication of any tumor recurrence, and he’s considered cured of his colon cancer.

Not all patients with colorectal cancer (CRC) are as lucky as Reynaldo. Some are diagnosed too late when the cancer has already spread to other parts of the body; or for some, the cancer cells may not be that responsive to the chosen chemotherapy.

A host of medical experts an advocates held a press conference on March 22 to raise awareness on CRC and a the first biomarker in Metastatic Colorectal Cancer, which helps determine the best anti-cancer therapy suitable for the patient who have a metastatic disease.

The KRAS (Kirsten Rat Sarcoma Viral Oncogene Homology) determines the specific subtypes of CRC which will indicate the most suitable and effective targeted treatment for the patient. The majority of patients with CRC are in the KRAS Wild type (65 percent) while Mutant KRAS is found in 35 percent of cases. Having the tumors screened for KRAS mutations after diagnosis of mCRC is recommended before any treatment is done. This guides the doctor in determining the most suitable anti-cancer therapy for the patient, sparing him or her from unnecessary costs and side-effects.

The Philippine Society of Medical Oncology, PhilHealth, and Merck Serono have banded together in organizing “Join our Bowel Movement,” a press conference with talks by the country’s top colorectal cancer experts and advocates.

Lectures by Dr. Felycette Gay Lapus, Philippine Society of Medical Oncology (PSMO) president; Dr. Ellie May B. Villegas, PSMO vice president; Dr. Ramy Roxas, ASEAN society of Colorectal Surgeons president and TMC Colorectal Clinic director; Merla Rose D. Reyes, RPh., PhilHealth Senior Social Insurance Specialist; and Prof. Diena Oroceo, CRC survivor were held on topics ranging from CRC treatment and diagnosis up to a CRC Survivor’s chronicle.

Dr. Villegas talked about CRC screening and diagnosis in her “Check your Colon” talk, and CRC treatment in her “Put your Rear on Gear” talk. Dr. Roxas discussed surgery in CRC in “Cutting Edge” while Reyes talked about the “Government Joining the Bowel Movement.” Prof. Oroceo shared CRC from a survivor’s point-of-view.

CRC begins when normal cells in the lining of the colon or rectum change and grow uncontrollably, forming a polyp which grows to become a malignant tumor.

According to Dr. Villegas, “Recent studies show that cetuximab and panitumamab do not work as well for tumors that have specific mutations to a gene called KRAS.”

The American Society of Clinical Oncology released a provisional clinical opinion recommending that all patients with metastatic colorectal cancer who may receive anti-EFGR therapy have their tumors tested for KRAS gene mutations.

KRAS plays an important role in the epidermal growth factor receptor (EGFR) signaling pathway. KRAS is a gene that codes one of the proteins of EGFR.

KRAS protein regulates other proteins in the EGFR pathway, which is related to tumor survival, angionesis, proliferation, and metastasis.

KRAS genes come in two types – KRAS wild-type and mutant KRAS. KRAS protein in the latter type has the KRAS protein perpetually “turned-on” and does not need activation by an upstream EGFR-mediated signaling. KRAS wild-type on the other hand means that the protein will only be temporarily activated in response to stimuli like EGFR signaling.

XXX

By Paolo Angelo Florenda

SHIFT-ing to cycling & walking to preserve the environment!

2013-03-20T14:30:00.002+08:00

Running and biking are two of the hottest sports/hobbies today in the country simply because of its convenience and easy-going nature. I was invited by Chris Sports, the country's leading sports retail shop and fitness advocate Arleen Lindo, to join and cover as a blogger this very interesting run & bike event to launch "SHIFT", a clean and green project whose brainchild are surprisingly college students of UP Diliman. My hats off to these students who are already responsible & concerned citizens at such young ages. This project basically advocates cycling and walking as safer, healthier and environment-friendly forms of transportation. Well, as a consequence of using bicycles and one's two feet as transportation, road safety is also promoted. Some countries like Vietnam, China etc. are already upholding cycling as their number one mode of transport. I also know some top executives of leading companies ditching their BMWs, Porches, Benzes for bicycles in going to work.

Again I sincerely hope this trend continues and the green bug bites every Filipino. MMDA Chairman Francis Tolentino, being a rider afficionado himself, is now implementing a bicycle program in EDSA which is a good start. Good deeds and habits should start from the top. This will inspire everyone to join the bandwagon.

Going back to SHIFT, the competition will be held on March 24, 2013 at the UP Academic Oval in UP Diliman at 1PM. Please see the contact details and the contents of the event booklet below for more info on this event and how to join.

Like us: facebook.com/upshift2013

Tweet us: @UPshift2013

Visit our website: tinyurl.com/upshift2013

Download your registration form here: http://www.scribd.com/doc/127914202/Shift-Downloadable-Registration-Form

Let us go green and support the cycling revolution! Help SHIFT preserve the environment by SHIFT-ing to cycling and walking from driving gas-guzzling motorcycles and automobiles!

****************************

SHIFT EVENT BOOKLET

SHIFT OVERVIEW

This project was born out of the students’ desire to have a secure parking space for their bicycles when travelling inside the campus and to reinforce the advocacy of biking as a greener transportation alternative. Major buildings at the University of the Philippines lack the appropriate racks where students can securely park their greener mode of transportation. Since parking space for bicycles were very limited, students were discouraged to use bicycles. The idea of impracticality of riding a bicycle due to the drastic changes in weather also affected the number of students who use bicycles to transfer from one class to another. The “SHIFT” team, the group behind the project, decided to create an event that would not only benefit the welfare of the students but also launch a cycling revolution that can save the environment. One of the goals of the project is to address environmental issues such as the excessive emission of greenhouse gases caused by vehicles thus paving the way for a campaign for cleaner air by SHIFT-ing to greener alternatives when travelling. In addition, road safety has also been one of the off shoots of this activity since a lot of cycling accidents happen because of the lack of cycling lanes and education of the everyday motorists about road sharing. The boom of Fun Run events compelled the team to include running as a part of the event. Since running is also one of the top recreations in the university and has been a recent trend at the metro, it became a magnet for the involvement of more people in the advocacy. This event, projected to happen on March 24, 2013 in the UP Academic Oval and some major roads in the vicinity, is hoped to be the first of many advocacy events for cleaner air and road safety for our pedestrians, joggers, and cycling enthusiasts alike.

Moreover, the profits of the event will go to the promotion of cycling as a greener choice in transportation. It will benefit the welfare of the students through the installation of bicycle racks in major buildings in UP Diliman and the launching of a rent-a-bike program in the University.

BENEFICIARY

University of the Philippines, Diliman

Students and Faculty alike bring bicycles to school. They ride it from building to building but usually, the parking for their bicycles prove to be a problem. It's either the parking space for the bicycles are too far from the building, or these parking spaces are just makeshift ones from the railings of stairs and PWD ramps. Bikes are an investment. The safety of these will ensure their continued usage. The bike racks will be installed near the entrances of the main buildings of UP Diliman, such as colleges, dormitories, and offices, to guarantee the sustainability of our campaign to shift to greener alternatives of transportation by providing safe venues for parking bicycles and other wheeled means of transpo.

MISSION

Shift for a clean air drift. The mission of SHIFT is to advocate for greener transportation alternatives such as biking and walking. SHIFT-ing will be a stepping stone towards reducing greenhouse gases and eventually stopping climate change. VISION SHIFT launches a cycling and running revolution that can save the environment. The proceeds of the project benefits students through the installation of bicycle racks inside UP Diliman campus, launching of rent-a-bike program and most importantly the reinforcement of advocating greener transportation alternatives. The Shift Team envisions UP Diliman as a green and eco-friendly campus where students take part in the solution and not contribute to the pollution. By using bicycles, walking and even running as means of transport, students already take part in the green revolution towards having a clean air.

GREENER TRANSPORTATION ALTERNATIVES

Transportation is the leading source of greenhouse gas emission accounting to 20%. The increasing number of vehicles in the Philippines specifically in Metro Manila has drastically increased the weight of transportation emission among other greenhouse gas emission sectors. Generally, the rising concentration of greenhouse gases causes an increase in the average temperature of the earth. Climate change is the effect of the rising of the Earth’s temperature thus producing changes in weather, sea levels and land use patterns. One way of saving the Earth from the greenhouse gases generated from vehicles is to “shift” to greener transportation alternatives such as riding a bicycle or walking. Tweaking our lifestyle and changing our modes of travel by embracing greener transportation alternatives can heal the environment from its ailing condition. Not only will the effort to shift to greener transportation alternative be of great help in reducing greenhouse gases but it also has a lot of health benefits, from losing weight to improving mental concentration. A study conducted in Frontiers of Aging Neuroscience at the University of Illinois found out that walking for 40 minutes three times a week can enhance the connectivity of brain circuits and increase performance on cognitive tasks.

Cycling’s health benefit allows bike commuters to lose 15-20 pounds during their first year in the saddle without changing their eating habits. Walking and cycling do not just have health benefits but they also help the government or rather the taxpayers in saving money patching potholes and resurfacing city streets.

ROAD SAFETY

Road accident ranks fourth in the top ten causes of death in the Philippines and ninth all over the world. From January to June 2012, 40,033 road accidents happened in Metro Manila which translates to an average of 220 accidents per day. The data came from the Metropolitan Manila Development Authority’s (MMDA) Metro Manila Accident Reporting and Analysis System as reported by Philippine Daily Inquirer on December 2012. According to a study conducted by University of the Philippines Institute of Civil Engineering (UP ICE) Assistant Professor Hilario Sean Palmiano which was reported on Yahoo Philippines on August 28, 2012, buses, both public and private, have the highest accident rates among all vehicles in Metro Manila. He said that there is a higher likelihood of getting into a road accident if you rode a bus rather than any other mode of transport. He also mentioned in his study that the average cost of the damages of road accidents is Php 105 billion which is equivalent to 2.6% of the country’s Gross Domestic Product. On the average, Department of Transportation and Communication (DOTC) Assistant Secretary Dante Lantin said that 73-79% of a road accident accounts to the driver’s error while 11-18% accounts to vehicle’s mechanical defects. The Department of Health launched information campaigns and implemented technical measures regarding road safety but the statistics continued to be alarming. In 2010, vehicular accident was the number one cause of external injury based on the data from National Electronic Injury Surveillance System. Almost one out of three Filipinos who were brought to the emergency room for external injury was related to road accident. Since the first step of solving a problem is identifying that there is one, road experts teamed up with “Ang Pinaka”, GMA News TV’s edu-tainment countdown show and listed the top 10 most common causes of road accidents in the Philippines:

1. Drive Error

2. Drunk Driving

3. Lost Control

4. Inattentively Moving Backwards

5. Lost Brakes

6. Bad Turning

7. Mechanical Malfunction

8. Avoided Hitting a Pedestrian

9. Avoided Hitting Another Vehicle

10. Bad Overtaking

Road safety has really become a crucial issue in the Philippines. Assistant Secretary Lantin projected that in 2020, road accidents can be the main cause of mortality in 2020 if there will be no intervention and initiatives done to solve the problem.

By Paolo Angelo Florenda

MINT COLLEGE, REVOLUTIONIZING EDUCATION

2012-03-12T12:20:00.000+08:00

Education for me is one of the most important aspects of human life. So much so that as early as now, I’m seriously shopping around for a very good & stable education plan for my 3 year old kid. I was lucky enough to afford good education. However, due to my impulsiveness and anti-social stance during my formative years, I wasn’t able to fully capitalize on this privilege given by my parents. But I don’t regret it because it made me a better and stronger individual in all aspects of my life like family, relationships and work. I learned all the tricks of the street trade or what we call ‘diskarte’ from the school of Hard Knocks.

A snapshot of their website showing the free iPad for enrollees.

A visit to Meridian International or simply MINT College, one of the most progressive schools I have encountered, brought back memories of my college days sans the traditional settings. You see MINT is, as far as I know, the only iPad-enabled educational institution in the country. As everyone knows, an iPad is a popular computer tablet made by Apple. Hendrix Kiamzon, MINT’s amiable chief marketing officer and marketing program head, said that upon enrolment a student is given an iPad to own as a vital part of their learning process and curriculum. “The iPad serves as our primary learning tool & platform for all our education materials like e-books, exams etc.”

Me and my business partner Nico Cando were also quite astonished about MINT’s non-traditional set-up. Normally, a traditional Philippine school has the same monotonous, brick-and-mortar design for its classrooms. In MINT, classrooms have different set-ups and interior designs depending on the subjects being tackled. The rooms take on a futuristic feel and they are classified according to very interesting names such as Menthol, Spearmint, Peppermint, Lemonmint get the drift? The usual blackboards are replaced with large LCD screens and interactive whiteboards. I particularly liked the room where the students, while learning, can lounge around with its cozy beanbags and airy, bright interiors. For me, an interesting and highly-technological concept that veers away from the common clinical type classrooms is a good motivator for a student to go to class. I remember almost always forcing myself to wake up and drag myself to school. My only inspirations in going to school were really to hang-out with the barkadas, dressing up and of course the gorgeous gals!

Another interesting thing about MINT is the program heads of the different course or colleges who are all luminaries in their fields. In a traditional set-up, we call them ‘deans’. Just recently, they got the talented Ms. Pinky Amador as their program head for theater arts. To refresh you, Amador is the daughter of the late theater arts luminary Zenaida Amador and a veteran in both the local and international theater scenes, having had stints in such prestigious Broadway musicals such as Ms. Saigon. Pinky has designed a program that stimulates a professional environment where students develop their areas of expertise and enrich their technical and marketing know-how across the theater arts industry.

What I like about their unique programs is that it incorporates academic theories with real world experience which I think should always be what a school is. MINT is essentially a revolution in education that seeks to provide state-of-the-art, progressive & cutting edge learning processes steeped in collaboration, creativity and applied academics.

The students of MINT are sure to get quality education with their state-of-the-art equipment
and learning tools and of course their well designed programs

Because of their trailblazing concepts, they were featured in GMA News TV and other leading media programs. Kiamzon also shared that they are big in awareness campaigns utilizing social media and the Internet in general. He showed us their 80,000 plus fans in their Facebook page, a surprising feat considering their infancy (they started operations a year ago).

Look who we bumped into, Actress Nikka Valencia of Ang TV fame (middle). My partner
Nico Cando (left) gives the thumbs up for MINT

I would highly endorse MINT’s brand of education to my friends and colleagues. In fact if my kid could only enrol I wouldn't have second thoughts. I'm pretty sure this school will eventually reach intelligent parents who only want the best education for their kids.

Anyway, if you’re interested just go to their website www.mintcollege.com or ring them up @ (632) 223-6468 and look for the accommodating & helpful Hendrix Kiamzon.

By Paolo Angelo Florenda

10 THINGS A SALESMAN CAN LEARN FROM FARMERS

2012-02-27T11:33:00.000+08:00

This is by far one of the most insightful & metaphorical articles on selling I've encountered!

Who would have known that a simple farmer, unknowingly, can impart remarkable knowledge to professional sales people & help advance their career? Reading this piece can actually inspire and motivate not only salesmen like us but people who are in the workforce in general. Some vital elements of the write up also serves as guideposts in life as well. The author Carl Dy is an expert in property sales and is the sales director for Ayala Land Premier.

In fact, I'm thinking of producing a series of seminars anchored on this bright concept. Abangan!

Anyways, I'm publishing it verbatim below. Please share this if you want to. Help us spread good & helpful ideas like this. Enjoy & learn while reading :-)

The saying “What you sow is what you reap” is an age-old, farmer’s adage replete with wisdom that is still very much relevant even in the information and internet age.

In a salesman’s quest for wisdom, knowledge & of course lots of sales, here are some things we can humbly learn from farmers according to Carl Dy:

1. Farmers are visionaries – They have a clear vision of what their land will be after months of cultivating it. You will hear nothing but stories of what they did before, during and after a harvest. Similarly, a salesman in general should have a clear picture of where they want to be and what they want to have in the future.

2. Farmers know their Market – Before they plant, they have identified already where to sell their produce so it can be traded for goods or money. It is very important for a salesman to correctly know who and where to sell his products to.

3. Farmers set the groundwork – Before the first seed is planted, a farmer makes sure the soil is fertile, and the soil is ideal for the seed to grow. Product knowledge is the groundwork for a salesman. Before you make your 1^st sales call, make sure you know your product by heart. As the famous adage goes “Eat, sleep and breathe with your product”

4. Farmers understand their crop – Farmers are the experts when it comes to their crops and well farming of course! They know when it bears fruits, what pests attacked it, how weather can affect its growth. A salesman should before anything else be an expert of his product. Knowing all the strengths and weaknesses of the product before he goes to market is tantamount to winning the deal already.

5. Farmers are focused – Once a farmer goes out into his field, it is just him and his crops. Salesmen should learn to take away time traps (long breaks or chats) or irrelevant disruptions like personal issues during work hours and instead focus on the task at hand. Success will follow easily if you invest heavily in time and effort.

6. Farmers are patient – They know that the sometimes tedious, daily watering, weeding and pruning is needed so that the crops will be ready when harvest time comes. Similarly, salesmen should learn to be patient and first take good care of their prospects. They should know when the time is right to close the deal.

7. Farmers are protective – They protect their crops from weeds, pests and diseases by means of pesticides, herbicides and other techniques known only to their industry. A salesman should know how to protect his clients from other predators (sales reps) by keeping them happy and nourishing the relationship continuously.

8. Farmers pray and have faith – Farmers pray to their Gods for a bountiful harvest. Similarly, it wouldn’t hurt for a salesman to pray to his own God for guidance, support and divine intervention.

9. Farmers know the right time to harvest – If a crop is harvested early, the crop is no good. Likewise, reaping the fruits when it’s overripe is a no brainer. A salesman should learn the right & appropriate time in closing the deal. He takes a ‘sweet, slow but sure’ route to success.

10. Farmers don’t linger too much after a yield – They move straight back to preparing the land for the next tilling and planting. Likewise, a salesman who closes a deal should start all over again with all his successful strategies on one hand and all of his vital learning’s on the other before setting his sights to another successful run.

For consultations, Carl Dy can be reached @ 0917-5316310, 02-216.4565 and e-mail: dy.carl@ayalaland.com.ph & dycarl@gmail.com

Here's the author's photo for those of you who are curious about the guy:

By Paolo Angelo Florenda

Let's all "KICK THE HABIT" & run for health this February 26!

2012-02-23T16:13:00.002+08:00

At last I found the perfect event cum advocacy for me! The "Kick the Habit" Fun Run seeks to literally kick out all kinds of bad addiction starting with smoking, one of the greatest killers of mankind! I was invited as a blogger and as a former cigarette junkie by a good friend and client Arleen Lindo of Chris Sports during its bloggers night. I was put on the spotlight via a TV interview by sharing my inspiration to kick the smoking habit. I told the crew that my main motivations were: for my own health & family's sake; and to put to rest my nagging conscience. Imagine I was wrestling with him for more than 20 years!

The vital cogs of the Kick The Habit Fun Run @
Chris Sports SM Megamall

Anyways, the event kicked off, no pun intended, with a simple announcement from one of the event partners & actor Alvin Anson. I talked with him beforehand and he said there are big efforts from their group to revive but improve the action film industry which I grew up with. The likes of Robin Padilla, Cesar Montano, the late Rudy Fernandez and other macho stars lorded it over in that era, but that's for another blog post.

Anyways, Anson explained that there are many stakeholders in the run which is one of the most important running advocacies I've encountered. It's a lofty goal specially in the Philippines where two out of five are smokers according to health officials. Included are Chris Sports (a leading sports retail shop), HOP-E foundation, MMDA, Cities of Mandaluyong & Pasig, DOH, Buhay Partylist, Bagong Henerasyon Partylist, Clarity, Agility, Philippine Public Safety College, Philippine Coast Guard, Rotary International, Philippine Coast Guard, and Rotary Paranaque Central.

Me with Alvin Anson (left), veteran actor and
one of the organizers of the event

Me and the MAN himself, Billy Ray Bates
(right) a.k.a. The Black Superman

I was again introduced to share my "quit smoking" experience together with another gentleman. My deep fervor is to really share my experience to everyone so that they could learn a thing or two from it. And eventually help them not only to quit this very nasty & dangerous habit, but apply the power of persuasion in their lives.

Bloggers and some traditional media were present during the informal but fun and interactive gathering

Billy Ray Bates, otherwise known as 'Black Superman', who during his prime was the most dominant import in the Philippine Basketball Association, was also part of the core group of celebrity endorsers who spoke about their experience with forms of addiction, in his case alcoholism. He urged the bloggers and media present to quit smoking and drinking and instead get into sports and start a healthy lifestyle.

My wife Karen with popular rapper Young JV

I can't wait to run on Sunday with my wifey because by doing so, it would be the first few steps toward a lofty 'Smoke-free Philippines'. Dreams do turn into reality you know :-)

The Kick The Habit crew with moi in Chris Sports
SM Megamall

Other activities the Kick the Habit team has lined up are concerts, health seminars, running clinics and various events in Visayas, Mindanao and overseas.

You can register at any Healthway Medical clinic and Chris Sports branch within Metro Manila or they can contact GWorld Inc. at 719-0184, 215-0512 or email: gworldeventspecialists@gmail.com and Visions in Action Enterprises, Inc.at 740-7074 or email: runproudpinoy@yahoo.com.

Here are some vital highlights of the event's press release for your info:

"Non- smoking advocates, lead by actor/director Cesar Montano, stage actress/ singer Jamie Rivera, PBA/NBA star player Billy Ray Bates, actor /host Alvin Anson, actress/singer/endorser Roxanne Barcelo, dancer/ singer Young JV, social enterpreneur, Jay Lizarondo, lay missionary, Clarke Nebrao, actor and TV personality Victor Aliwalas, businessman Alven Torres, multiple car racer winner Alvin Ng, model Ariane Esperas, celebrity endorser Lana Roi, songwriter Jojo Toledo and civic club officer Ely Fenger in cooperation with the Pasig and Mandaluyong City government, Philippine Sports Commission, MMDA, Healthway Medical, Chris Sports and GWorld Inc., have joined efforts in putting up the 2nd “Kick the Habit Campaign: Run & Love a Healthy Lifestyle” on February 26, 2012 5:00a.m. at the ULTRA, Pasig City."

"Now bigger, the Fun Run with distances of 1K, 3K, 5K and 10K aims to gather 2,000 to 5,000 participants (mostly students who are next in line to carry the campaign) who shall continually embrace “the Healthy and Active Lifestyle.”

"Proceeds of the project will go to the Helping Overcome Poverty Thru Education (HOP- E Foundation)."

See you on Sunday! Let us help this noble group to propagate the dangers smoking and other forms of addiction like alcoholism, drugs, sex etc. bring to mankind. Now is the time to say out loud 'KICK THE HABIT!'

By Paolo Angelo Florenda

Phiten products now sold online

2012-02-19T16:28:00.000+08:00

Ron Colmenar, General manager
of SEEMI Inc.,the exclusive
distributor of Phiten in
the Philippines

The Internet offers limitless possibilities for selling and marketing products which is why many businesses have turned to it for expanding their market reach. However, there is more to online selling than just setting up an e-commerce platform in order to be successful in the online marketplace. Ronaldo Colmenar, General Manager of SEEMI Inc., shares some ideas based from their own experience with the online selling of their leading brand of wellness accessories Phiten.

They started selling Phiten online two years ago and according to Colmenar, they have had their share of success and failures with it. One important thing that he has learned from those is that online selling is very from on-floor sales particularly when it comes to coming up with promos aimed at enticing customers. “Merely putting a 70% off banner not work online”, he said. But because the Internet has become a medium for social interaction, he advised that it can be used to reach out to their people in a more personal level and attract potential new clients and gain the loyalty of old ones. “We have to engage them, they have to involved in the brand and the promo”, he added.

A screen shot of their online selling platform (website: www.phitenphil.com)

As an example of engaging the clients, one such promo that he has considered pursuing is a sort or Design Your own Phiten contest in which the winning contestant will get the privilege of having their design produced and named after them. This according to him should get more involvement from the customers not merely as buyers by also as contributors to the brand. They could also solicit the ideas of their clients regarding how they can improve their products through various online interaction media. “The best input we can have after all are those that come from the actual users”, he added.

Necklaces are some of the most
popular items in the Phiten line

Complemented with timely and exciting promos and social media marketing, Colmenar advised that it is important to always have fresh new products in order to maintain the interest of online clients.

There are numerous Phiten bracelets
to choose from in their online store.
Visit www.phitenphil.com to buy Phiten
items online safely and securely.

Despite the popularity of the Internet among Filipinos, Colmenar noted that the Philippines is still a haven for on-floor sales. Most Pinoys according to him are tactile buyers. “They want to touch and examine the product. They even smell it especially when it is a food product – that is the Pinoy culture”, he said. Online communities nonetheless are a very active market. Engaging with them do not necessarily mean convincing them to buy online, rather more on getting them to support and understand the product regardless of where they buy it.

The proprietary technology behind
Phiten products, the Phild Process

Colmenar said the Phiten team are cooking up very exciting online promos that Phitenatics can look out for. He urged consumers to visit www.phitenphil.com for all product listings, description and prices. He also urged them to like their Facebook Page www.facebook.com/phitenphilippines & be a follower of their Twitter page Phiten_Phil for exciting promos and contest.

The Rakuwa X30 3 line bracelet
is a hot Phiten item

Colmenar further reiterates that Phiten is not a product that will magically enhance its users’ physical abilities. What is actually does however is that it balances the ions in the body properly in order to enhance the well-being of the individual. Phiten affects wellness. not the performance, “and when a person feels better, they tend to perform better”, he said. Whatever they can do when they feel better is beyond the effects of Phiten already.

Visit a Phiten store just like this in
Rustans Shangrila mall and you might run
into these friendly, helpful and very
knowledgeable sales staff

Buy Phiten products through its website www.phitenphil.com or just visit any of their stores and kiosks in major malls.

By Paolo Angelo Florenda

Relaunch of RedoxFat Slimming Capsules straddles both online and offline media realms

2011-12-23T16:27:00.000+08:00

CFM recently handled the relaunch of one of the most popular slimming supplements RedoxFat Slimming capsules exclusively formulated by ATC Healthcare Corp., a respected pharmaceutical company that also produces other popular & trusted brands like Robust, LiverMarin, Wild Tiger Menthol among other dietary supplements. Take note, 50 to 55 traditional (radio,TV, & print) and online (bloggers, web journalists, online eventologists) were on hand to witness the unveiling which I think is our biggest event ever in terms of media attendance. Congrats to our CFM team! Here is our post article on the event:

From left: Arnold Vegafria (manager of Iya), Iya Villania, ATC President Albert Chua, ATC's Carmelo
Espiritu and ATC Marketing Manager Kathleen De Los Santos during the contract signing

People often resort to food supplements to replace a healthy diet of protein and vitamin-rich foods, and moderate physical activity. But health capsules still work best with good eating habits, daily exercise, and the right attitude. A fitness guru, Coach Chappy Callanta and wellness advocate Dr. Marthony Basco explained how one can make the most out of their dietary supplement during the relaunch of RedoxFat Slimming Capsules, where it unveiled its latest endorser, ABS-CBN star Iya Villania.

Redoxfat Slimming Capsules

“ATC chose Iya Villania as RedoxFat’s endorser because she embodies the lifestyle of our target consumers. Despite her demanding schedule as a sought-after actress, total performer, host, VJ and product endorser, she still manages to stay in tip-top shape and keep her good reputation, “ATC Healthcare Marketing Manager Kathleen De los Santos shares.

Iya gamely answers questions from media
and bloggers during the presscon

Held at Wheatberry’s in Quezon City, the product launch was well-attended by quad media (print, radio, TV and online), friends and supporters. Invited health experts gave talks on weight and stress management, and practical tips on how to lead a healthier lifestyle without breaking the bank. The guests were served with sumptuous buffet style menu with overflowing drinks. They also participated in ice breaker games were the winners took home two Nokia C2-00 cellphones, while one raffle winner won a Samsung Galaxy Y, courtesy of ATC.

Iya impressed the media with her charms
and wacky attitude

ATC Healthcare’s own brand of diet aid RedoxFat Slimming Capsules has seven times more L-Carnitine than other leading brands--an amino acid known for fat breakdown and muscle development. The pill is made even more powerful with Green Tea extract to assist weight loss, lower cholesterol levels, and release energy channels. “Our dietary supplements are all 100% natural and passed the Bureau of Food and Drugs (BFAD) quality control standards,” adds De los Santos.

“RedoxFat can now be bought in leading pharmacies and wellness stores nationwide. ATC Healthcare is a trusted brand that is why it was very easy for me to accept the project. I feel blessed and happy that ATC trusted me,” Villania shares. “I’ve experienced a new zest of energy when I started using it, which helped me a lot in my dance performances and hosting stints. Not to mention, it made me sexier and healthier.”

Apart from the unveiling of its new endorser, some of the highlights were the sizzling dance numbers of two Mad Events talents who showed some ledge and belly dancing grooves, and presentations of Coach Callanta and Dr. Basco.

Iya in a photoshoot with Redoxfat

“It is always best to create long-term health goals and programs composed of exercise routines, a menu of healthier food selection, the right mindset, and quality natural healthcare supplements to complement the three,” Coach Callanta stresses in his fitness talk. “One should have clear objectives and the commitment to be healthy. It is a lifestyle and taking RedoxFat can help jumpstart that.”

To add to that, Basco, a dietary expert, explained how the weight-loss pill can help reduce the risk of heart and kidney diseases, diabetes, infertility in men, and fatigue. “Obesity poses such health risks and can be a manifestation of unmanaged emotional crises, which should be addressed as well. Lack of sleep and smoking can also contribute to weight gain.”

While maintaining a good and active social life can also improve one’s wellbeing, Basco also advised to keep a healthy spiritual life for peace of mind.

Known as a trusted provider of food supplements, ATC Healthcare continuously provides quality yet affordable products to promote optimum health and wellbeing. “We train our people to become the best service providers, guided by the highest ethical standards to produce the most innovative healthcare products in the market today,” De los Santos enthuses.

The CFM Team w/ Iya Villania. From left: Paolo Florenda, Cristine Abanador,
Shayne Palao, Karen Dizon and Mr. Nico Cando

In addition to RedoxFat Slimming Capsules, ATC has a comprehensive line of healthcare supplements in softgel form: Aloe Vera, Calcium with Vitamin D, Coenzyme Q10, Fish oil, Evening Primrose, Garlic Oil, Ginkgo Biloba, Ginseng, Grape Seed, Lecithin, LiverMarin, Lycopene, Glutathione, Royal Jelly, and Spirulina. All of these can supplement one’s health needs if taken regularly.

One blister pack of RedoxFat has 30 capsules, and should be taken as a dietary supplement. One can take 2 to 3 capsules a day, after meals. For more information about ATC Healthcare products, call 749-4542 or 743-5183, or visit www.atchealthcare.com.ph.

You can also email inquiries, suggestions, and concerns to atchealthcare@yahoo.com.ph. RedoxFat Slimming Capsules is available in leading pharmacies and general nutrition centers nationwide.

By Paolo Angelo Florenda

An Easy Way To Save A Life: Run in the 1st Don Henrico's Run!

2011-12-22T15:08:00.000+08:00

After a month, I'm now in my second serious run this year. I’ve been nicotine-free for more than a month and I've been periodically hitting the pavement in UP w/ my wife to increase my stamina & endurance. After my Real Life Foundation run, I’m proud to say that my stamina greatly improved. Yesterday I was surprised that I ran the UP Oval twice straight easily and without heavy gasping which is normally associated w/ extreme fatigue. The UP oval is a 2.2 kilometer course. So in effect I was able to accomplish an almost 5k run in a breeze.

The facade of Chris Sports Megamall branch was all abuzz with bloggers
and some traditional media

On Sunday, me and my wife will run in the 1st Don Henrico's Run with the theme "Help Save A Life Today" . Again thanks to Chris Sports, the leading sports retail shop and one of the leading proponents for a fit & healthy lifestyle for Filipinos, we were given 2 complimentary race kits. I'm glad the organizers Don Henrico's, a leading Italian resto chain, is pulling all stops to make this a memorable fun run even if it’s their first time. I'm also glad they gave away not only a singlet but a beautifully designed black finisher shirt. The shirt is good enough for a stroll at the mall.

Me (in red) & the good doctors of Sagip Buhay Foundation. It's their first time to join a run.

Me and Karen partaking of the yummy pizza and food from Don Henrico's

These days, after receiving a G-Shock all Black Titanium watch (I've been looking for this rare masterpiece for years!) and buying a sleekly-designed black-red Phiten Sports cross-type combo (necklace & bracelet), my wardrobe would revolve around them. So I'd wear anything black w/ red elements. The finisher shirt is perfect for my ensemble which includes a dark grey (again w/ red elements hehe) New Balance cross trainer and a new grey Adidas running shorts which I'll wear for the run.

Chris Sports marketing manager Arleen Lindo (in white sweater) moderated
the bloggers night, which was an informal but intimate event

Arleen Lindo, the amiable marketing manager of Chris Sports, announced during the Bloggers Night for the run at Chris Sports SM Megamall that ALL of the proceeds (take note all!) will go to Sagip Buhay Medical Foundation, an organization that help fund indigent patients of Philippine General Hospital (PGH). It's a very generous and humanitarian gesture indeed of Don Henrico's which is honestly one of my favorite pizza chains. Two things I like about their pizza: they are generously topped and the bread base doesn't interfere with the flavors of the toppings.

The yummy Don Henricos pizzas at the buffet table

My singlet, race bib and the nice bonus, the beautifully-designed finisher shirt
in my favorite color black

Did I mention that on top of the generous race kit, every race finisher will receive a 500 peso Don Henrico's voucher and a pizza treat at the end of the race? This early I congratulate Don Henrico's and the other stakeholders like Chris Sports & Sagip Buhay Foundation for mounting such an interesting and generous (literally) event! I just hope they could top this off on their next run. Just a suggestion, make it a dawn or dusk run next time. I think runners like it that way since the climate is cooler and the sun is not prominent.

For more information and how to register for the run, visit www.donhenricos.net/run

By Paolo Angelo Florenda

Join me in my RACE FOR LIFE!

2011-11-09T19:13:00.016+08:00

I just got sick two weeks ago and I vowed that when I get well, I will totally embrace the healthy & fit lifestyle just like in my youth.

A few days after my last antibiotic session, I ran with my wifey for a 4 kilometer 'practice' session at the UP oval and I'm very proud to say that I totally kicked the bad habit of smoking (2 weeks free of nicotine baby!). Tomorrow is my second 'practice' run this time at Bonifacio High Street.

This is in preparation for my second serious 5k marathon event called "Race for Life" organized by the REAL LIFE FOUNDATION, a non-profit, Christian advocacy group which is dedicated in uplifting the lives of people through life & success coaching, education sponsorship, poverty alleviation and people empowerment.

The Race For Life banner

Thanks to my friend Arleen Lindo, the marketing head of CHRIS SPORTS and my epitome of a real life Energizer Bunny, for the tickets. Chris Sports is one of the organizers and brains behind this event and rightly so because this popular sports retail shop is a leading advocate of health & fitness runs and life changing sporting events.

My hats off to both CHRIS SPORTS and REAL LIFE FOUNDATION for coming up with an exciting, healthy but worthwhile event. Looking forward to you future events guys!

Last Friday, it was refreshing to be a blogger and put my blog-&-quad-media-event-organizer hat in the backburner for the meantime for the Run For Life blogcon at Chris Sports SM Megamall. I saw some familiar faces there, a former business partner and some blogger friends.

Arleen Lindo of Chris Sports (center in black) and Vince Bitana (in checkered polo), program director of Real Life Foundation briefing the bloggers during its simple blogcon in Chris Sports, SM Megamall branch

I had a chat with Vince Bitana, program director of Real Life Foundation and I refreshed him about a similar running event I co-organized last year where the proceed recipient was his foundation. I'm glad that they are now into organizing runs aside from being donees.

I can't wait for the gunshot on Saturday. I love to feel the early morning, cold, Yuletide breeze, made even better by The Fort backdrop. And I can't wait to begin my journey towards a healthy lifestyle. My goal is marathon today, mountain biking and trail running tomorrow! In fact, due to my newfound will to be healthy, I'm inspired to hold a similar event in the very near future.

My wife Karen's Bib number taken at our office

My Race Kit

I'm inviting everyone to participate in this worthwhile endeavor. While having fun and being fit, it's good to know that you are helping feed a malnourished child and sending him to school for free as well. Its time we take care of our society and give back something to the community. And what better way than with sports!

Check out these websites for more information and how to join the run: www.chrisports.net and http://www.igivetolife.com/race/about

By Paolo Angelo Florenda