COMRADITYtag:typepad.com,2003:weblog-17834302013-05-04T08:49:50-04:00Camaraderie + Community = Where the Creative Business is fun again.TypePadINTEGRATING Communication in a DISINTEGRATED Media Landscapetag:typepad.com,2003:post-6a0105364b9091970c019101c95fa7970c2013-05-04T08:49:50-04:002013-05-04T08:49:50-04:00Digital media has succeeded in making communication more and more disintegrated. Whether on a personal level - as an independent marketing professional - or their clients - there are more essential media to communicate on, more often, and now in...Katherine Warman Kernhttp://www.comradity.com/comradity/2013/05/integrating-communication-in-a-disintegrated-media-landscape.htmlThe Creative Business can be Uncomfortabletag:typepad.com,2003:post-6a0105364b9091970c017ee924e99f970d2013-03-10T12:37:51-04:002013-03-13T10:22:04-04:00It has always been hard to sell ideas. As the saying goes "beauty is in the eye of the beholder". And it has always been hard to tie a dollar value to ideas. As the saying goes "twenty year overnight...Katherine Warman Kernhttp://www.comradity.com/comradity/2013/03/the-creative-business-can-be-uncomfortable.htmlThe Trouble with Experienced Creative Prostag:typepad.com,2003:post-6a0105364b9091970c017ee8f6a039970d2013-03-05T12:02:40-05:002013-03-05T12:02:40-05:00If the future of the economy is knowledge based, why aren't experienced professionals flourishing? Any marketplace operates on "buyer beware", but in this "knowledge based economy" anyone can sound professional, even when they have no experience. The Internet has flooded...Katherine Warman Kernhttp://www.comradity.com/comradity/2013/03/the-trouble-with-experienced-creative-pros.htmlThe Price of Social Mediatag:typepad.com,2003:post-6a0105364b9091970c017ee8c3c217970d2013-02-27T10:01:03-05:002013-02-27T10:03:59-05:00Today the Pope stepped down and tweeted "@Pontifex: If only everyone could experience the joy of being Christian, being loved by God who gave his Son for us!" Who believes the Pope actually tweeted this himself? No one. #1 loss...Katherine Warman Kernhttp://www.comradity.com/comradity/2013/02/the-price-of-social-media.htmlExpecations of the "Next Era"tag:typepad.com,2003:post-6a0105364b9091970c017ee688732f970d2012-12-22T13:00:45-05:002012-12-23T09:43:39-05:00December 22, 2012 - Happy "Next Era"! The debate about the meaning of the end of the Mayan civilization calendar is over. The world didn't end - the "Next Era" is beginning. What a relief. Because we need a new...Katherine Warman Kernhttp://www.comradity.com/comradity/2012/12/expecations-of-the-new-era.htmlSmart Marketing is a Bigger Idea than Big Datatag:typepad.com,2003:post-6a0105364b9091970c017c349557d3970b2012-12-13T17:59:25-05:002012-12-13T18:17:41-05:00The Big Data industry is on a PR blitz, ranging from claiming responsibility for Obama's victory to announcing that people want to be tracked to get more relevant ads. Smart marketers know that the industry is very loose with data....Katherine Warman Kernhttp://www.comradity.com/comradity/2012/12/smart-marketing-is-a-bigger-idea-than-big-data.htmlMarketing Mathtag:typepad.com,2003:post-6a0105364b9091970c017ee620864b970d2012-12-10T18:39:40-05:002012-12-13T18:25:44-05:00Marketing balances science (the numbers) with art (inspiring action). When the math is bad so is the art. And the art can not make up for bad math. The Value of Understanding the Numbers In today's business news, the metric...Katherine Warman Kernhttp://www.comradity.com/comradity/2012/12/marketing-math.htmlThe Communication Challengetag:typepad.com,2003:post-6a0105364b9091970c017ee5e0faaf970d2012-12-03T16:16:49-05:002012-12-03T17:57:04-05:00Delivering a message in real time is easy. Predicting if anyone will read it . . . not so much. Technology makes communication more complicated. Crafting the message for the audience, timing the delivery, being prepared for the response are...Katherine Warman Kernhttp://www.comradity.com/comradity/2012/12/the-communication-challenge.htmlBetter Creative Services Business Relationshipstag:typepad.com,2003:post-6a0105364b9091970c017c32a486b5970b2012-10-19T09:52:20-04:002012-10-22T10:00:32-04:00We started COMRADITY Creative Professional Alliance & Studio because we understand the risks of the creative services marketplace. This is a hidden economy and professionals are anonymous. It is easy to be burned in that environment. It is easy for...Katherine Warman Kernhttp://www.comradity.com/comradity/2012/10/better-creative-services-business-relationships.htmlW.T.F.tag:typepad.com,2003:post-6a0105364b9091970c0168ebef9ab1970c2012-09-15T08:05:00-04:002012-09-15T17:02:33-04:00Why They Fail. Our leadership, Politicians, and Media are failing because they are choosing sides instead of solving problems. Today's issues are nuanced, ambiguous and require compromise to solve. Choosing sides won't do anything but perpetuate the problems, and make...Katherine Warman Kernhttp://www.comradity.com/comradity/2012/09/imagine.html