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Before the year 2020 ended, Conequip Philippines Incorporated held a Strategic Planning event at Maayo San Remegio Beach Resort. This was facilitated by Mr. Aruel Cortes of Cortelo Management Consulting and resulted in a very rich and dynamic exchange of ideas, perspectives, and even knowledge. At the end of the event, the company’s management team together with the CEO and SVP Finance were able to accomplish their objective for the event and set targets for the year 2021.

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The ongoing situation with Covid-19 and the difficulties with work schedule has made this milestone quite a challenge in completing. Although there were difficulties, everyone at Conequip including the CEO and SVP were involved in the development and implementation of the system. Team work, coordination, and hard work has enabled Conequip to complete its ISO 9001 Certification last November 24, 2020.

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        Conequip Philippines celebrated it’s 10th Year Anniversary last August 30, 2019. It was a grand celebration attended by guests all over the country and suppliers all over the world. The celebration featured the company’s hard working and dedicated employees who all played a role in making the company become a major contributor in the supply of top quality construction equipment and trucks to both the Philippine government and private corporations. Conequip provided a seemingly unlimited supply of food for their guests, showcasing authentic Filipino dishes which everyone enjoyed while watching traditional Filipino dancers perform. The night was then topped off with gifts, awards, and appreciation for everybody who made the event a success. The event showed Conequip’s drive to become better and stronger as a company, constantly improving to serve it’s customers better and making a positive impact in the Philippines as well.

        EVENT HIGHLIGHTS

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        In an effort to improve it’s presence in the construction equipment industry, Conequip Philippines has recently worked together with professional film makers to provide a comprehensive video aimed at informing the viewers of the company’s products, services, and expertise in the Philippine market.

        Check out the company profile video below!

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Check out our video / event highlights below:

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Seth Oliver Tio, chief executive officer and chairman of Cebu-based company Conequip, said he foresees the construction industry in Cebu and the rest of the country to grow further in five to 10 years.
“There’s still a lot of potential for the infrastructure business to grow in the next few years, not only in Cebu but in other parts of the country,” he said during the unveiling of two new brands under their lineup at the company’s showroom along Juan Luna Avenue in Cebu City on Monday.

Conequip launched RM Terex — a joint venture between Russian Machines, a leader in the industrial and engineering industry in Russia; and Terex Corporation, a global manufacturer of various equipment used in several industries, including construction, infrastructure and transportation.

The company also introduced Ural, a purely Russian company that is also a leading manufacturer of welding equipment and automotive vehicles, among others.

Edgardo Antonio, director and consultant of homegrown brand Conequip, said there are many incoming government projects that have already been funded or bid out this early.

“There will be a great demand for heavy equipment here, especially in the Visayas and even in Mindanao,” he said.

Antonio pointed out that under the Duterte administration, there are already many big-ticket infrastructure projects in the pipeline, which are all seen to fuel the local construction industry.

Government officials earlier said that a total of P8.4 trillion would be spent for infrastructure during the six-year administration of President Rodrigo Duterte so that the share of infrastructure spending in the gross domestic product would rise from 5.4 percent this year to 7.4 percent by 2022.

The partnership also came at a time when the Philippines has started to warm up to Russia in a bid to explore markets other than the United States.

“Maybe it’s about time that we discover that the world is really much bigger than what we used to know. There are other trade and business opportunities that we have yet to explore, and I think Russia is one of them,” said Antonio.

Tio, meanwhile, said Conequip began negotiating for the partnership with the two Russian companies last year with the main objective being the creation of a market for Russian products in the Philippines as well as to cater to after-sales services.

Over the years, Tio said the company has been growing due to the synergy of its brands as well as its wide selection of products.

At present, Conequip carries six brands with Ural and RM-Terex being the last in the lineup for the next five years.

The homegrown company’s client base is spread across the whole country, but 60 percent of their market is government while the rest is private.

Ilynikh Eugenia, Ural sales manager, said they saw the Philippines as a very interesting market because of its demand for commercial transport.

Ural, which is part of the Russian automotive conglomerate GAZ Group, sells its products in 60 countries across Africa, Asia, Latin America, Europe and the Middle East.

“I think (entering the Philippines) is a new experience for us. I hope there will be mutually profitable cooperation,” he said.

As they try to reach out to more friends in business, Eugeni said it also helps that the presidents of both Russia and the Philippines are also starting to foster stronger relationships.

Source

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Ural and RM Terex brought to Cebu their product lines through Conequip, a homegrown distributor of heavy equipment in the country like excavators, wheel loaders, off-road trucks, and backhoe loaders, among others.

“The Philippines is an interesting market for us. I hope the result of our effort will be mutually profitable,” said Evgeni Ilinykh, Ural sales manager, who also noted how both countries’ leaders have expressed mutual interest in improving trade and economic ties.

RM Terex is a joint venture between Russian Machines and Terex Corp., with main products being backhoe loaders, wheel and crawler excavators, motor graders, and amphibious all-terrain vehicles. Ural is a Russian manufacturer of welding equipment and vehicles.

Conequip Chief Executive Officer and Chairman Seth Oliver Tio said the launch of the Russian brands will help support Conequip’s business, alongside the infrastructure projects all over the country.

“There’s still a lot of potential for the infrastructure business to grow in the next few years, not only in Cebu, but in other parts of the country,” said Tio.

About 60 percent of the company’s revenue is driven by government purchases, while the remaining 40 percent is derived from private contractors.

In June, Conequip will unveil its new showroom in Davao City. It carries six heavy equipment brands to date.

Tio said he will also join the delegation President Rodrigo Duterte will lead to Russia this May 25.

Source

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