Conscious Dentist

Your great dental team

Your great dental team When you think about the team at your dental office can you describe it with these words? “Our dental team is great!” If not, why is that so? Why am I asking you this question? Just recently I came across a survey stating that: Harvard graduates were asked what the criteria [...]

Extreme self care for dentists

Extreme self care for dentists The beginning of every year is a great time for you, dear dentist, to sit down and start writing your resolutions for the new year – the goals you want to achieve with your dental office. I am sure your business plan for 2012 is ready. Today I want to [...]

How to Use a Press Release in Your Dental Marketing Plan

One dental marketing technique that most dentists don't take advantage of is getting free publicity with press releases. I believe the biggest reason for that is because many dentists can't think of a story angle for their dental business.

How to Use Visualization as a Tool for Success

Your thoughts play a crucial part in reaching your goals and dreams. Foster and nurture them. In your mind, believe that you have what you have always wanted. Harness the power of your thoughts. The results will pleasantly surprise you.

Being a Great Dentist is Not Enough

While being an excellent dentist is still imperative, it is simply not enough. There is a symbiotic need for integrity in your practice as well as a refined marketing strategy. Without both, your dental practice will not grow to its full potential and become the profitable dental business it can be.

Dental Marketing on the Web – SEO or SEM?

If you're serious about your dental marketing, and you want to generate significant traffic and find new patients, you should be utilizing both search engine optimization and search engine marketing for your dental website.

Dental Website SEO Tips

Studies have shown that a top 10 position in the search engines can increase traffic to your dental website by 600%. That's a lot of potential patients! If a search engine optimization consultant is out of your budget at the moment, there are a few SEO tactics that you can handle in-house:

Dental Marketing with Email – Using the Proper From Field

When it comes to dental marketing, email is a great tool to have. And when it comes to email, the "From" field is one of the most important factors in getting your email messages read. But most dentists don't put much thought into the From field that they use for their email marketing.

Dental Marketing – Stop Working So Hard

When it comes to your dental marketing, you can actually stop working so hard. There's no need to start from scratch with each new dental marketing campaign you devise. Instead, start making better use of the marketing assets that you already have.

A Dental Business Plan – It’s Not Just for New Practices

Your dental business plan does not need to be complex. Actually, keeping it small and easy to use is preferable. It should be only a few pages, it should be easy to read, and it should be easy to edit. Once it's created, you should refer to it at least monthly to make sure you're on track. And then make any adjustments that are necessary.