http://www.considercreative.co.uk/our-work.htmlWe like working with our clients. We think it shows.Consider Creative Ltd https://www.considercreative.co.uk/our-work/london-school-of-economics/32/introducing-lse-s-new-student-communications-identity.htmlDeliverables Communications visual identity and guidelines, as well as templates for a range of assets, including posters, exhibitions, social media, email, Microsoft Word, Powerpoint and LSE’s website. The challenge With an 11,000 strong student body and world-leading faculty, the London School of Economics and Political Science – known to most of us as LSE – is a force to be reckoned with. Since 2019, LSE has been transforming its student experience, strengthening the frameworks that shape it. A key part of...Tue, 22 Nov 2022 09:39:46 +0000 https://www.considercreative.co.uk/our-work/london-school-of-economics/32/introducing-lse-s-new-student-communications-identity.html https://www.considercreative.co.uk/our-work/age-uk/32/introducing-fred-s-world-age-uk-s-new-christmas-advert.htmlChallenge When we were awarded Age UK’s Christmas campaign back in May, we already knew Christmas 2022 would be like no other. With the deepening cost-of-living crisis and a once- in-a-generation winter World Cup, competing for our audience’s attention was going to be harder than ever before.  But with so many lonely older people in the UK – last year, nearly a million didn’t have anyone to celebrate the festive period with* – inspiring support for Age UK is more important than ever....Sun, 06 Nov 2022 21:50:54 +0000 https://www.considercreative.co.uk/our-work/age-uk/32/introducing-fred-s-world-age-uk-s-new-christmas-advert.html https://www.considercreative.co.uk/our-work/rnli/32/launching-the-rnli-s-new-tv-ad.htmlDid you know that 6 in 10 RNLI lifeboat launches are only possible thanks to gifts in Wills? It’s an almost unbelievable statistic – especially when you start to break down exactly what legacies pay for. It’s the equipment, the training, the boats, the maintenance – everything that keeps crews safe so that they can save lives at sea. That meant that with growing legacy activity across the sector the RNLI decided to change tack. So they brought us in to help...Wed, 19 Oct 2022 17:07:48 +0100 https://www.considercreative.co.uk/our-work/rnli/32/launching-the-rnli-s-new-tv-ad.html https://www.considercreative.co.uk/our-work/mind/32/a-fundraising-first-integrated-christmas-appeal-that-smashed-records.htmlDeliverables: Supporter retention and acquisition across all channels including digital, print, and press. The challenge: We’ve worked with Mind on six Christmas appeals – and we’ve loved every moment. Together we’ve achieved some brilliant results – including their best ever Christmas appeal in 2018. But for their 2021 Christmas Appeal, in the midst of the pandemic and a stark mental health crisis, it was more important than ever to come up with something that stood out. Our solution: We...Thu, 31 Mar 2022 12:01:03 +0100 https://www.considercreative.co.uk/our-work/mind/32/a-fundraising-first-integrated-christmas-appeal-that-smashed-records.html https://www.considercreative.co.uk/our-work/barnardos/32/persuading-regular-givers-to-give-a-little-more.htmlDeliverables Direct mail pack  Supporter email The challenge A little bit extra can go a long way for a charity like Barnardo’s. Yet phone opt-ins and GDPR have made bumping up donations that much harder, especially for a charity that relies on telemarketing to encourage their regular givers’ to give that bit more. As a result, the number of contactable regular givers has fallen for Barnardo’s and regular giving income along with it. Barnardo’s hadn’t sent out an...Tue, 08 Mar 2022 16:09:12 +0000 https://www.considercreative.co.uk/our-work/barnardos/32/persuading-regular-givers-to-give-a-little-more.html https://www.considercreative.co.uk/our-work/national-trust-for-scotland/32/transforming-members-into-donors-for-the-national-trust-for-scotland.htmlDeliverables A new regular giving product for the National Trust for Scotland. The challenge Over the border, the National Trust for Scotland is a household name – it’s the custodian for some of the nation’s oldest buildings and most exquisite landscapes and gardens. Members adore it, but what many people don’t know is that it’s a charity too, one that relies on public donations. That makes their fundraising a challenge. That’s why the National Trust for Scotland asked us to create...Wed, 12 May 2021 17:36:53 +0100 https://www.considercreative.co.uk/our-work/national-trust-for-scotland/32/transforming-members-into-donors-for-the-national-trust-for-scotland.html https://www.considercreative.co.uk/our-work/diabetes-uk/32/reimagining-diabetes-uk-s-running-event.htmlDeliverables Mass participation event identity, acquisition campaign, web assets, stewardship journey, participant fundraising toolkit and event collateral. The challenge Diabetes UK’s running event hit its third year in 2020, and needed a refresh. Previously a marathon-in-a-month challenge for supporters to complete in their own time, it was off-putting for less experienced runners – losing swathes of potential income as a result. And then the pandemic hit, cancelling the vast majority of group running events and pushing thousands of challenges to...Mon, 22 Mar 2021 14:40:51 +0000 https://www.considercreative.co.uk/our-work/diabetes-uk/32/reimagining-diabetes-uk-s-running-event.html https://www.considercreative.co.uk/our-work/chartered-institute-of-personnel-and-development/32/creating-an-identity-that-connects.htmlDeliverables Visual identity and tone of voice (including messaging handbook and a representative and inclusive stock image collection); Launch marketing strategy and comms email journey; Landing page design assets and copywriting; Third party print advertising, including advertorial; Digital advertising, including website banners, homepage takeovers, MPUs, video intros and outros, and email banners; Printer and digital flyers tailored for UK and ME markets; Social media assets (stills and animated GIFs) The challenge The launch of their new qualifications was a huge project for the CIPD – and a...Thu, 04 Feb 2021 12:16:20 +0000 https://www.considercreative.co.uk/our-work/chartered-institute-of-personnel-and-development/32/creating-an-identity-that-connects.html https://www.considercreative.co.uk/our-work/marie-curie/32/refreshing-marie-curie-s-lottery-journey.htmlDeliverables A new brand look and feel, visual refresh for face to face materials including business cards, banners, Z-cards and sticker sheets, an acquisition pack including letter, outer and BRE, digital and print newsletters. The challenge Marie Curie’s lottery is one of their key forms of income. However, their lottery creative was out-dated and didn’t reflect their new gaming strategy. They asked us to produce a whole new visual identity that would give their lottery a fresh and engaging feel. This...Mon, 04 Jan 2021 15:16:08 +0000 https://www.considercreative.co.uk/our-work/marie-curie/32/refreshing-marie-curie-s-lottery-journey.html https://www.considercreative.co.uk/our-work/shelter/32/rebooting-shelter-s-legacy-fundraising.htmlDeliverables Legacy proposition, Shelter’s Will Week campaign (digital ads, press ads and Shelter Shop collateral), Direct Mail Pack. The challenge When Shelter came to us in 2019, they didn’t have a legacy proposition – that core story that inspires people to remember the charity in their Will. But gifts in Wills are vital to Shelter. That’s because their goal is ending the housing emergency once and for all. This won’t be achieved tomorrow – but it could, in the future,...Fri, 27 Nov 2020 13:43:26 +0000 https://www.considercreative.co.uk/our-work/shelter/32/rebooting-shelter-s-legacy-fundraising.html https://www.considercreative.co.uk/our-work/british-red-cross/32/an-iconic-campaign-for-an-iconic-charity.htmlDeliverables TV, press and digital ads, updated stewardship materials. The challenge If we’re talking legacies, how’s this for a proud one? Back in the early 2000s, The British Red Cross were Consider’s very first client. So you can imagine how chuffed we are, nearly two decades on, to be sharing our first above the line gifts in Wills campaign for them with the world. Gifts in Wills make up a third of the Red Cross’s income. But this can...Wed, 14 Oct 2020 17:17:32 +0100 https://www.considercreative.co.uk/our-work/british-red-cross/32/an-iconic-campaign-for-an-iconic-charity.html https://www.considercreative.co.uk/our-work/acca/32/acca-fellow-value-campaign.htmlThe Challenge For ACCA members, becoming a Fellow is a very proud moment. They’ve not only proven their commitment to the organisation over five years, but they can also now update the four letters after their name to FCCA – a real feather in any finance professional’s cap! Although ACCA sends out certificates to new Fellows, there’s often a delay between the transition to Fellowship, and recognition by the organisation. ACCA asked us to find a more immediate way of congratulating new Fellows...Mon, 12 Oct 2020 17:31:04 +0100 https://www.considercreative.co.uk/our-work/acca/32/acca-fellow-value-campaign.html https://www.considercreative.co.uk/our-work/acca/32/membership-retention-in-a-pandemic-year.htmlDeliverables A global retention campaign for ACCA members and affiliates: email, SMS, direct mail, targeted social media, AB magazine app. The challenge ACCA’s annual retention campaign is a priority moment, where members pay their renewal fees and affiliates – those working towards membership – subscribe again. But this year was like no other. The uncertainty of the pandemic, worldwide economic turmoil and rising unemployment put ACCA’s retention targets at risk. That’s why ACCA asked us to create their global retention...Wed, 20 Oct 2021 10:09:08 +0100 https://www.considercreative.co.uk/our-work/acca/32/membership-retention-in-a-pandemic-year.html https://www.considercreative.co.uk/our-work/acca/32/using-tiktok-to-engage-a-global-audience.htmlDeliverables A series of 20-second TikTok videos The challenge ACCA have a truly global audience, including every career stage. On this occasion, they wanted to reach out to the students – the millennials and Gen Z-ers – to inspire them to continue on their ACCA journey. To do this, timing was key. The campaign was to run on TikTok just as exam results were released, catching students as they celebrated (or commiserated) their scores: the perfect moment for a spot of...Wed, 26 Jan 2022 16:26:03 +0000 https://www.considercreative.co.uk/our-work/acca/32/using-tiktok-to-engage-a-global-audience.html https://www.considercreative.co.uk/our-work/british-heart-foundation/32/inspiring-the-greatest-gift-of-all-for-the-bhf.htmlDeliverables: An above the line always on legacy contemplation campaign, including TV, digital and press. The Challenge: Over the past two years, we’ve become trusted strategic partners for the BHF’s Gifts in Wills team, helping them re-cast their supporter journeys – and get the entire organisation talking Will Power. In January 2020, they came to us with their toughest challenge yet: to create an always-on above the line campaign that cut through to the ‘silent generation’ of over-75s, and inspired them...Tue, 29 Sep 2020 15:42:53 +0100 https://www.considercreative.co.uk/our-work/british-heart-foundation/32/inspiring-the-greatest-gift-of-all-for-the-bhf.html https://www.considercreative.co.uk/our-work/fight-for-sight/32/demonstrating-the-impact-of-gifts-in-wills.htmlDeliverables: Direct mail pack The challenge: Gifts in wills contribute between a third and a half of the funds Fight for Sight spends on pioneering research, however until now, Fight for Sight has run a very limited legacy programme. With the charity’s fresh brand positioning (updated in October 2019) this was the perfect time to look at the legacy offering, focusing on needs and motivations of supporters. Nigel Pantling, the charity’s Chair, was about to step down therefore it was the...Mon, 07 Sep 2020 14:23:36 +0100 https://www.considercreative.co.uk/our-work/fight-for-sight/32/demonstrating-the-impact-of-gifts-in-wills.html https://www.considercreative.co.uk/our-work/ucl/32/redesigning-the-ucl-centre-for-holocaust-studies-website.htmlDeliverables UX research and user stories UX design Insight-led website design Modular CMS-based web build Course booking functionality and gated content Interactive quizzes to test knowledge Transactional emails with SendInBlue integration CRM integration The challenge UCL came to us with a challenge: to design and build a new website for the Centre for Holocaust studies, and migrate 12,500 registered users over to the new site along with all existing content. Since 1991,...Wed, 03 Nov 2021 16:54:25 +0000 https://www.considercreative.co.uk/our-work/ucl/32/redesigning-the-ucl-centre-for-holocaust-studies-website.html https://www.considercreative.co.uk/our-work/london-school-of-economics/32/global-advertising-campaign.htmlThe Challenge Each year LSE’s Department of Management run a global advertising campaign to raise awareness and foster interest in their suite of Master’s programmes in business and management. Campaigns for the previous three years have built up clear recognition of their international brand, and LSE approached us to build upon this brand equity for the 2017/18 campaign and to present this in a fresh and engaging way. Our brief was to establish campaign creative for four key programmes: Master’s in Management,...Wed, 08 Nov 2017 06:45:58 +0000 https://www.considercreative.co.uk/our-work/london-school-of-economics/32/global-advertising-campaign.html https://www.considercreative.co.uk/our-work/rightship/32/creating-rightship-s-new-brand-identity-and-website.htmlDeliverables Vision and mission statements, brand refresh, brand guidelines, digital rollout, website wireframe, UX, design concept and development, video, social media assets and internal advocacy. The challenge You probably don’t realise how much the world depends on shipping. The vast majority of the goods we all consume are transported by sea – meaning the industry’s environmental impact is huge. Then there’s the million-plus seafarers who keep it all running, but the conditions they work in are often tough – and sometimes...Fri, 23 Jul 2021 15:10:04 +0100 https://www.considercreative.co.uk/our-work/rightship/32/creating-rightship-s-new-brand-identity-and-website.html https://www.considercreative.co.uk/our-work/mind/32/empowering-and-disruptive-another-year-of-mind-campaigns.htmlDeliverables: Supporter retention, acquisition, legacy, in-memory, out of home, social, display, pay per click and direct mail. The challenge: We’ve worked with Mind for a number of years now. It’s been a joy creatively and we’ve achieved some record breaking results – including, to date, the best ever Christmas appeal in 2018. But familiarity comes with its own challenges. Approaching communications in the last year, we knew we’d have to shake things up to reach and indeed surpass that...Wed, 13 May 2020 13:36:01 +0100 https://www.considercreative.co.uk/our-work/mind/32/empowering-and-disruptive-another-year-of-mind-campaigns.html https://www.considercreative.co.uk/our-work/british-heart-foundation/32/behind-the-scenes-unique-engagement-for-our-legacy-audience.htmlDeliverables: A short quarterly publication for pledgers, including covering letter and response mechanic,  with an online version, including an interactive 360 experience. The challenge: Whilst the British Heart Foundation creates regular publications like Heart Matters and Newsbeat, there was no existing publication apart from the Annual Summary, that was specifically tailored to the pledger audience, focusing on the impact that gifts in Wills have. This was the ‘pilot’ in a bespoke communication series, that we’d look to roll out every 3...Tue, 07 Jul 2020 11:00:10 +0100 https://www.considercreative.co.uk/our-work/british-heart-foundation/32/behind-the-scenes-unique-engagement-for-our-legacy-audience.html https://www.considercreative.co.uk/our-work/motor-neurone-disease-association/32/doubling-the-mnd-association-s-christmas-appeal-income-target.htmlDeliverables Main appeal DM pack, Reminder appeal DM pack. The challenge Christmas 2020 was a critical moment for the Motor Neurone Disease Association. Like most charities, much of their income had been slashed last year – and responding to the challenges of the pandemic had entailed huge costs. Throughout 2020, their supporters had risen to the challenge by giving generously – including to an emergency appeal. But in a deteriorating economic situation, our partners at the MND Association were...Mon, 21 Jun 2021 16:18:10 +0100 https://www.considercreative.co.uk/our-work/motor-neurone-disease-association/32/doubling-the-mnd-association-s-christmas-appeal-income-target.html https://www.considercreative.co.uk/our-work/acca/32/crm-lifecycle-comms-for-membership-organisations.htmlThe challenge The Association of Chartered Certified Accountants is a truly international membership organisation, bringing together a global community of over 700,000 finance professionals and students from 179 countries. ACCA asked us to help them improve their member journeys – particularly at transitional stages of the member lifecycle. And over the past two years, we’ve helped them breathe new life into their member lifecycle email comms. The solution In short: punchy copy, technical expertise – and a generous dose of...Wed, 27 May 2020 12:58:37 +0100 https://www.considercreative.co.uk/our-work/acca/32/crm-lifecycle-comms-for-membership-organisations.html https://www.considercreative.co.uk/our-work/motor-neurone-disease-association/32/cure-finders-the-mnd-association-s-new-regular-giving-product.htmlDeliverables Regular giving proposition, Regular giving product, Regular giving content plan, Facebook ad, Sign-up/landing page, Regular giving welcome pack, Website design and content for the Cure Finders hub. The challenge The MND Association has a loyal support base – but their regular giving programme wasn’t where it needed to be. We teamed up with Good Innovation to develop a new RG product that could open their cause up to new audiences, and drive longer term giving through outstanding stewardship. After identifying a...Wed, 27 May 2020 12:31:09 +0100 https://www.considercreative.co.uk/our-work/motor-neurone-disease-association/32/cure-finders-the-mnd-association-s-new-regular-giving-product.html https://www.considercreative.co.uk/our-work/rightship/32/emotive-human-visually-striking-rightship-dbms-s-brand-identity.htmlDeliverables Creation of a brand idenity, emotive messaging, logo, a striking visual identity and all the materials needed to roll it out online (website, emails, social media assets, PowerPoint and Word templates and brand guidelines).  The challenge The challenge was to bring a new safety standard for commercial shipping, known as the Dry Bulk Management Standard (DBMS), to life. This meant steering away from the industry norm, and creating a distinctive identity that demonstrated not only the seriousness of the initiative,...Wed, 22 Apr 2020 16:21:40 +0100 https://www.considercreative.co.uk/our-work/rightship/32/emotive-human-visually-striking-rightship-dbms-s-brand-identity.html