Rich Rogala's Consistent Clients Blog

Have you been actively networking lately?

We know it’s important to let friends and family know what we do. At the same time, we have a marketing budget to ensure we're on top of people's minds for their real estate needs. There's another key element to marketing, and it goes well beyond traditional advertising. Wonder what it ...

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Marketing to the Social Web - do you really “get” how to communicate with your online clients?

Since we've been talking about knowing your target market, and communicating & connecting effectively online, I wanted to share a great book on this very subject. Marketing to the Social Web: How Digital Customer Communities Build Your Business helps marketers and their companies understand how to engage customers, build customer communities, ...

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Google Analytics makes targeting your website easier

In my post last week, , we talked about the importance of knowing what your target looks like. An important tool you have at your disposal is an analytics package, like Google Analytics. Being able to track your visitors, where they're coming from and how long they're staying on your site ...

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How to deepen relationships with a TweetUp

So you have an account at Twitter. Maybe you've developed some relationships, gotten some new followers, and aren't sure what to do next. Try a TweetUp! Today's Web 2.0 Wrap-Up is a great post from Diane Guercio on ActiveRain - Get Better Known at a TweetUp. TweetUp's are local gatherings of ...

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How well do you know your target market?

Knowing what your target market looks like is a great way to make sure every marketing dollar you spend (or every minute of your time) is working effectively for you. Stats are a great way to do this. For example, here are some stats compiled by Quantcast on what first-time buyers ...

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The personal touch in an online world

Online real estate marketing has been a big topic lately - partly because it works so effectively and requires no real monetary investment, just a little bit of time. But don't forget that your past, current and potential clients are real people and there are many marketing methods offline that ...

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What are your thoughts on TweetLister?

Today's Weekend Web 2.0 Wrap-Up comes from Nik Nik at MyTechOpinion. She has a very thought-provoking post on the new Twitter tool for real estate, TweetLister, and I think she's dead on. TweetLister is a new, free service that "allows you to post, schedule and manage real estate listings on Twitter. ...

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Tips for Optimizing your Facebook Fan Pages

Facebook Fan Pages are a great tool for real estate agents to use for marketing themselves online. They allow you to make personal connections, on a very extended basis. You can create one on one conversations with many people at a time. Hopefully you've already set one up for yourself ...

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Are your freebies are up to date?

Many real estate agents have been in the practice of giving away free info or freebies in exchange for a name and phone number or email address. Even before marketing online took hold, many provided toll-free info lines. If you're doing something like this, now may be the time to ...

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Twitter Hashtags as a Marketing Tool

Looking for something new to include in your Twitter updates? Why not try creating a hashtag that is of value to your target market? Today's Weekend Web 2.0 Wrap-up comes from The Real Estate Tomato's post Real Estate and Twitter - Use Hashtags to Dominate a Niche. It's a great ...

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