Constant Change

The State of Viral Marketing

2007-04-24T13:29:09+02:00

How are the most experienced viral marketers using this tool? What are the differences in viral marketing experiences between B-to-C and B-to-B marketers? A recent study provides many insights into this growing phenomenon.

Virginia Tech - An event like no other

2007-04-23T18:33:10+02:00

The massacre at Virginia Tech struck at Generation Y ground zero. This is their story and for the first time it's being told totally through their eyes.

How to Make Youtube Your Own TV Network

2007-04-20T13:26:51+02:00

As Youtube grows and grows, some companies are using the site instead of traditional TV advertising with great success. Here's an excellent example of a small and pretty unknown maker of blenders who has turned Youtube into its own effective broadcast network - with high entertainment value for consumers and high sales value for the company.

Pepsi Design Challenge

2007-04-20T12:47:43+02:00

Pepsi has launched a major user-generated marketing promotion giving you the chance to design a Pepsi can that will be put on 500 million cans. A nice idea but maybe not as nice as what a small funky American soda brand has been doing for years.

Win-Win With Microsoft

2007-04-20T12:23:25+02:00

Microsoft announced yesterday in Beijing the "Microsoft Student Innovation Suite" - a plan to offer Microsoft products for only $3 for PC's intended to make PCs affordable for 1 billion of the world's poor. Corporate altruism or just another move to maintain Microsoft's dominant market position?

Top 10 Most Effective Corporate Websites

2007-04-17T13:15:43+02:00

Which major regional and global companies have the most effective coporate websites? A recent study by an UK consultancy provides some interesting insights.

Most Searched for Brand Names

2007-04-17T13:15:15+02:00

What were the most searched for brand terms in 2006? An analysis by the company Hitwise shows the results.

Integration Is On Marketers' Minds

2007-03-30T13:55:49+02:00

An annual survey from the American Association of National Advertisers shows 'integration' now tops the minds of its member marketers even though it's been an issue for about 20 years. Are we really that slow to innovate?

How Are Businesses Using Web 2.0

2007-03-30T13:53:44+02:00

Check out the results from a global McKinsey study that asks how businesses are using Web 2.0. Maybe some interesting insights for your own business.

Onward Online Dollars

2007-03-30T13:53:09+02:00

UK online ad spending jumps 41% in 2006 to overtake ad spending in newspapers.

An American Internet Pioneer Pioneers Anew in Amsterdam

2007-03-28T13:45:04+02:00

A recently launched Amsterdam based business aspires to become a global 'long tail' ad agency. Targeting the SME market with generic mass produced video commercials, Spotzer Media Group is the latest venture from American Internet pioneer Andrew Klein.

No More Mister Nice Guy - the Gloves Come Off

2007-03-15T09:22:46+01:00

"No more Mister Nice," is what Viacom was thinking when they announced their billion dollar copyright infringement lawsuit against YouTube and Google. If this case moves forward, new concepts of copyright law are going to be forged before our eyes. Web 2.0 now provides a lot of innovation and excitement with the law, not only the web.

Let Your Users Do the Talking

2007-03-14T16:59:06+01:00

The buzz word 'user generated content' generally conjures up images of YouTube vids, social networking pages and the new frontier of user generated advertising. User reviews, perhaps the most common form of user generated content, can significantly boost advertising and e-commerce effectiveness.

User Generated Agency Review

2007-03-14T16:55:48+01:00

Here's the first example of user generated advertising agency reviews. A new trend or just a case of badly bruised advertiser egos?

Bricks Bite When Bytes Bite

2007-03-11T17:53:07+01:00

A recent American study shows how important a positive web experience is for a retailer's/brand's overall reputation.