Constant Contact Blogs

Your Registrants and Contacts: They Belong to You and Only You

Christopher M. Litster — Mon, 06 Feb 2012 20:30:40 +0000

My family and I recently went on a vacation. We rented a house in a coastal town, and on Wednesday of that week, we ended up having lunch in town at a restaurant right on the harbor. The lunch was great and went off without a hitch (which is a rarity, as we have three [...]

Engaging Content? It’s Not Just Words and Pictures Anymore!

Dave Berard — Mon, 06 Feb 2012 18:00:54 +0000

We hear all the time from small businesses and organizations that engaging content is hard to create. You focus on writing great newsletter articles and finding just the right pictures. Of course, these are very important parts of an email, but what most marketers really want is to have their readers take an action as [...]

Why Isn’t Your Facebook Content as Shareable as a Super Bowl Ad?

Martin Lieberman — Mon, 06 Feb 2012 10:00:08 +0000

Last night, like many Americans, I did my patriotic duty (pun intended) and watched the Super Bowl. I consider myself a casual football fan (except when my team is playing — we’ll get ‘em next year, Patriots), so I tend to get more excited each year about the commercials, and look forward to seeing how [...]

Get Your Customers to Say “I Want That!” in Four Easy Steps

Amy Nutt — Sun, 05 Feb 2012 13:00:50 +0000

We all get tons of offers every day, whether it’s in person, over email, phone, or social media. If you’re like me, you probably don’t act on every offer you get. Sometimes it’s because you don’t want to spend the money. Or maybe you don’t have the time. Or you wouldn’t want an item even [...]

Turn that Frown Upside Down: How to Make an Unhappy Fan a Happier Customer

Martin Lieberman — Sat, 04 Feb 2012 13:00:58 +0000

Here at Constant Contact, we’re lucky to have many people who call themselves fans — both the Facebook kind and the offline kind. But like any business or organization, we sometimes have, ahem, “opportunities for improvement.” At those times, we’re happy to hear feedback, even if it’s not the positive kind. That’s because when your [...]

Facebook Becomes Friends with Wall Street, and Other Hot Topics

Martin Lieberman — Fri, 03 Feb 2012 20:30:49 +0000

Well, it finally happened. This week, after months and months of breathless anticipation, Facebook filed its S-1 paperwork, one of the first steps as it prepares for its initial public offering. Shares are expected to be available this spring — which means that right now, there are a lot of stock market investors out there [...]

This Bookstore Uses Online Registration to Let the Wild Rumpus Start

Martin Lieberman — Fri, 03 Feb 2012 18:00:48 +0000

The past three years for Wild Rumpus Books have been the best yet — a welcome surprise, considering the state of independent bookstores. The Minneapolis-based business was founded by Collette Morgan and Tom Braun, who both had theater backgrounds and shared a love of the Maurice Sendak classic Where the Wild Things Are. It’s fitting, then, that their [...]

How to Regularly Post to Your Facebook Page (Without Annoying the $#!* Out of Your Fans)

Dave Charest — Fri, 03 Feb 2012 13:00:35 +0000

Have you ever been to a party with that guy? You know the one. Blah, blah, blah. On and on about stuff no one cares about. And all you really want to say is, “Would you just stop yapping and go away!” Eventually, people just start to tune this person out. (Or at least head [...]

So What If Your Marketing Campaign Failed. Bounce Back!

Martin Lieberman — Thu, 02 Feb 2012 20:30:19 +0000

It happens to the best of us. We plan for months, invest in the right resources, and pay excruciatingly close attention to detail. And then the day of the big campaign launch comes. And goes. A failed marketing campaign can be the result of bad timing, a lack of interest in the specific offer, or [...]

Events Can Help Your Google Rankings

Martin Lieberman — Thu, 02 Feb 2012 18:00:19 +0000

You did it. You just pulled off the best event you’ve ever had. There was a ton of buzz in the room, everyone left happy, and now you wish you could share your success with the world. If only there was a way … Well there is, and it’s simple! You can ask your attendees [...]