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    <title>Consult, Manage, Change</title>
    
    
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    <id>tag:typepad.com,2003:weblog-1477300</id>
    <updated>2012-02-23T11:13:03+13:00</updated>
    <subtitle>Consult - Manage - Change:  
Being Green, Sustainable and a Leader is good for business!</subtitle>
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        <title>Tell Me Where It Hurts ??</title>
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        <published>2012-02-23T11:13:03+13:00</published>
        <updated>2012-02-23T11:13:03+13:00</updated>
        <summary>The following thought provoker is kindly reproduced under permission by Alan Weiss.  Alas provides us with sound advice and challenges us to think differently.

© Alan Weiss 2012. All rights reserved. Summit Consulting Group, Inc. "Reprinted with permission"

Source - Alan's BLOG http://www.contrarianconsulting.com/

When you’re coaching people or simply observing clients, you’re well served never to assume someone else is “damaged” or malicious. We tend to make too many assumptions about others’ motives without any evidence.
</summary>
        <author>
            <name>Gordon Shaw CMC</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business Leadership" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Certified Management Consultant" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Consulting" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Corporate Social Responsibility" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Innovation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Leadership" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="NZ Business" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Research" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://sempreavantinz.typepad.com/sempreavanti/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>The following thought provoker is kindly reproduced under permission by Alan Weiss.  Alas provides us with sound advice and challenges us to think differently.</p>
<p style="line-height: 140%;">© Alan Weiss 2012. All rights reserved. Summit Consulting Group, Inc. "Reprinted with permission"</p>
<p style="line-height: 140%;">Source - Alan's BLOG <a href="http://www.contrarianconsulting.com/">http://www.contrarianconsulting.com/</a></p>
<p>When you’re coaching people or simply observing clients, you’re well served never to assume someone else is “damaged” or malicious. We tend to make too many assumptions about others’ motives without any evidence.</p>
<p>There are four key vectors to consider when, in fact, people are being hurt. Develop evidence to support your conclusion so that you can properly help in each instance.</p>
<ol>
<li>Consciously hurting others. This may be through emotional manipulation, peer group humiliation, withholding important information, providing incorrect information, starting rumors, and so on. Passive/aggressive people deliberately hurt others, though seemingly unintentionally (though it’s highly intentional). Bullies (emotional, psychological, physical) try to hurt others because of their own perceived inferiority, attempting to lower others to their levels.</li>
</ol>
<p>You must confront these acts with observed behavior and the ramifications of that behavior. If it continues unabated, it should be grounds for dismissal. I was the fourth in a line of coaches trying to prevent obscene workplace tirades and humiliation from an executive vice president whose division delivered large profits. He refused to stop his behavior or get counseling. I told the president that the entire workforce considered it HIS preferred behavior, and this man was his proxy, since the president refused to put a stop to it. A week later the vice president was fired. His division continued to produce large profits.</p>
<ol>
<li>Unconsciously hurting others. These people are generally oblivious to the world around them and/or totally self-absorbed. They are the people who speak loudly on the phone in public areas, use inappropriate language, demand attention at others’ expense (they monopolize the help in a restaurant), or drive at 20 miles an hour on a 45 mile-an-hour road because they are talking on the phone.</li>
</ol>
<p>It usually helps to bring the behavior and its ramifications to the attention of the transgressors, since they are unaware of both what they’re doing and how it impacts others. “Why are you changing the temperature in the room when all the rest of us are comfortable, and you haven’t even asked us? Put on a sweater.” If they are apprised and refuse to change their behavior, then they enter category 1 above.</p>
<ol>
<li>Consciously hurting yourself. This can range from physically harming yourself (e.g., cutting) to emotional and psychological harm (e.g., constantly sacrificing personal objectives for others, denying yourself what is rightfully yours, and so on). This often stems from a need to punish, feeling alienated, and feeling unworthy.</li>
</ol>
<p>In this case, people have to be encouraged to reveal their feelings of inferiority or lack of worth, or explore why they constantly accede to others because of intimidation or a false sense of protocol. Many people deliberately dress, use language, and comport themselves so as not to draw attention or praise. They are often afraid of exposing their own perceived ineptitude.</p>
<ol>
<li>Unconsciously hurting yourself. These are people with very low self-worth who “automatically” and consistently place themselves in inferior positions. They never try to “win” or to gain praise, or to stand out favorably in a crowd. When I once forced such a person to explain why she couldn’t speak up to a prospect who was asking reasonable questions, she said, “I guess I just can’t imagine why he’d listen to someone like me.”</li>
</ol>
<p>There are people walking around believing inherently that they don’t deserve, don’t count, don’t merit any success and, if it comes, it was an accident, a stroke of luck. Their defeats and setbacks of course, are because of their own lack of talent. I’ve found that people in this category are carrying “baggage” and self-limiting beliefs that are never examined or even apparent. But they are guided by them nonetheless.</p>
<p>Examine why and how people are hurting and being hurt. Don’t assume it’s always the same reason or situation or solution. And it doesn’t hurt to ask this of yourself, as well.</p>
<p>© Alan Weiss 2012. All rights reserved.</p>
<p>Alan Weiss, PhD</p>
<p>President</p>
<p>Summit Consulting Group, Inc.</p>
<p>Box 1009</p>
<p>East Greenwich, RI 02818</p>
<p>401/884-2778 Fax: 401/884-5068         </p>
<p><a href="http://www.summitconsulting.com/">http://www.summitconsulting.com</a></p>
<p><a href="http://www.contrarianconsulting.com/">http://www.contrarianconsulting.com</a> (blog)</p>
<p><a href="mailto:Alan@summitconsulting.com">Alan@summitconsulting.com</a></p>
<p> </p>
<p>• Professional Speaker Hall of Fame</p>
<p>• Fellow, Institute of Management Consultants</p>
<p>• Lifetime Achievement Award, American Press Insitute</p>
<p>• 48 Published Books</p>
<p> </p>
<p>"One of the most highly respected independent consultants in the country. </p>
<p>— <em>New York Post</em></p>
<p>"One of the top motivational speakers in the country." — <em>Providence Journal</em></p>
<p><em><a href="http://sempreavantinz.typepad.com/.a/6a00e54f7014528833016762cea09e970b-pi" style="display: inline;"><img alt="Alanweiss" border="0" class="asset  asset-image at-xid-6a00e54f7014528833016762cea09e970b" src="http://sempreavantinz.typepad.com/.a/6a00e54f7014528833016762cea09e970b-800wi" title="Alanweiss" /></a><br /></em></p></div>
</content>



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    <entry>
        <title>Twitter tips for the twitter novice</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ConsultManageChange/~3/2Zq9TiD6sO0/twitter-tips-for-the-twitter-novice.html" />
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        <id>tag:typepad.com,2003:post-6a00e54f70145288330167623239b1970b</id>
        <published>2012-02-12T22:14:24+13:00</published>
        <updated>2012-02-12T22:14:24+13:00</updated>
        <summary>TWITTER TIPS

Companies small and large have taken to using Twitter, the global microblogging service www.twitter.com 

Twitter is also very relevant for individuals and professionals.

In recent research by MIT Sloan Management Review, they found that some 77% of the Fortune Global 100 companies have at least one twitter account at a corporate level as well as specific twitter accounts for individual brands.

Twitter has more than 100 million users. Twenty-seven percent of twitter users log in every day, and 25% say they follow a brand and are happy to interact with that brand.
</summary>
        <author>
            <name>Gordon Shaw CMC</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business Leadership" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Consulting" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Leadership" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="NZ Business" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Media" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://sempreavantinz.typepad.com/sempreavanti/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://sempreavantinz.typepad.com/.a/6a00e54f701452883301676232330a970b-pi" style="display: inline;"><img alt="Twitter logo" border="0" class="asset  asset-image at-xid-6a00e54f701452883301676232330a970b" src="http://sempreavantinz.typepad.com/.a/6a00e54f701452883301676232330a970b-800wi" title="Twitter logo" /></a></p>
<p>Companies small and large have taken to using Twitter, the global microblogging service <a href="http://www.twitter.com/">www.twitter.com</a></p>
<p>Twitter is also very relevant for individuals and professionals.</p>
<p>In recent research by MIT Sloan Management Review, they found that some 77% of the Fortune Global 100 companies have at least one twitter account at a corporate level as well as specific twitter accounts for individual brands.</p>
<p>Twitter has more than 100 million users. Twenty-seven percent of twitter users log in every day, and 25% say they follow a brand and are happy to interact with that brand.</p>
<p>Some twitter terms explained:</p>
<ul>
<li>TWEET                         <em>A message on twitter limited to 140 characters</em></li>
<li>#(HASH) TAG                <em>A tag that links topics and can be searchable e.g. #socialmedia</em></li>
<li>RETWEET                     <em>The practice of forwarding others messages to your network</em></li>
<li>FOLLOWERS                <em>Twitter users following you – you are in their network</em></li>
<li>FOLLOWING                 <em>Twitter users you follow – they are in your network</em></li>
<li>@NAME                       <em>You twitter name e.g. @onespec </em></li>
<li>DM’s                            <em>Direct Message – twitter users can message each other direct</em></li>
</ul>
<p> </p>
<p><span style="text-decoration: underline;"><strong><em>Nine twitter practices that work</em></strong></span></p>
<p> </p>
<ol>
<li>Keep it short and sweet. Leave room in messages to allow retweets</li>
<li>Grab attention so that they read your message</li>
<li>Just ask to be retweeted</li>
<li>Make it personal and use appropriate humour</li>
<li>Add value and provide news and information people can use</li>
<li>Offer a deal</li>
<li>Make your tweets relevant and practical</li>
<li>Do it every day</li>
<li>Get efficient and use technology to assist you to tweet regularly e.g. hootsuite </li>
</ol>
<p> Still got questions? The check out ONESPEC on twitter <a href="http://www.twitter.com/onespec">www.twitter.com/onespec</a> or @onespec also check Onespec out on the web at <a href="http://www.onespec.co.nz">www.onespec.co.nz</a></p>
<p><a href="http://sempreavantinz.typepad.com/.a/6a00e54f7014528833016762323764970b-pi" style="display: inline;"><img alt="SM Cartoon" border="0" class="asset  asset-image at-xid-6a00e54f7014528833016762323764970b image-full" src="http://sempreavantinz.typepad.com/.a/6a00e54f7014528833016762323764970b-800wi" title="SM Cartoon" /></a></p>
<p> </p>
<p> </p></div>
</content>



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    <entry>
        <title>Sustainable practice in ACTION</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ConsultManageChange/~3/XW1zzvVU-_c/sustainable-practice-in-action-last-evening-i-attended-the-winery-tour-httpwwwthewinerytourconzdateshtmlfeb4-at-mat.html" />
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        <id>tag:typepad.com,2003:post-6a00e54f7014528833016300b99c05970d</id>
        <published>2012-02-05T15:10:59+13:00</published>
        <updated>2012-02-07T19:08:05+13:00</updated>
        <summary>Sustainable practice in ACTION Last evening I attended the Winery Tour http://www.thewinerytour.co.nz/dates.html#feb4 at Matakana just north of Auckland City. The concert was held in the picturesque winery grounds of Ascension Wines http://www.ascensionwine.co.nz/home and it was sold out. As you can...</summary>
        <author>
            <name>Gordon Shaw CMC</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business Leadership" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Climate Change" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Corporate Social Responsibility" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Energy" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Innovation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Leadership" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Reduce CO2 Emissions" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Sustainability" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Sustainability Strategy" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://sempreavantinz.typepad.com/sempreavanti/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://sempreavantinz.typepad.com/.a/6a00e54f70145288330168e6ddfccb970c-pi" style="display: inline;"><img alt="Love NZ" border="0" class="asset  asset-image at-xid-6a00e54f70145288330168e6ddfccb970c" src="http://sempreavantinz.typepad.com/.a/6a00e54f70145288330168e6ddfccb970c-800wi" title="Love NZ" /></a><br />Sustainable practice in ACTION<br /><br />Last evening I attended the Winery Tour <a href="http://www.thewinerytour.co.nz/dates.html#feb4">http://www.thewinerytour.co.nz/dates.html#feb4</a> at Matakana just north of Auckland City.<br /><br />The concert was held in the picturesque winery grounds of Ascension Wines <a href="http://www.ascensionwine.co.nz/home">http://www.ascensionwine.co.nz/home</a> and it was sold out. As you can imagine with a full house there was plenty of food and wine and drinks being sold to a hungry and thirsty crowd.<br /><br />As we sat down the concert announcer advised us that the concert organisers together with the winery and their sponsors the NZ glass packaging forum they were running a recycling system for all glass, packaging and general wast at the event.<br /><br />What struck me was this was not just lip-service sustainability. It was sustainable practice in action. I will tell you how the organisers of the event made it work!<br /><br />First of all they told the concert goers about what recycling and sustainable practices they where promoting. The concert tour operator had partnered with organisations like the packaging forum <a href="http://www.glassforum.org.nz/">http://www.glassforum.org.nz/</a> and the Love NZ brand <a href="http://www.glassforum.org.nz/outabout.html#lovenz">http://www.glassforum.org.nz/outabout.html#lovenz</a> to give them the street cred with the audience.<br /><br />Secondly there where many recycle bins located around the seating. There where 3 bins, one for glass one for paper and one for general rubbish.<br /><br />However what struck me was that they had recycling ambassadors roaming thru the crowd collecting empty bottles and collecting rubbish. It was great to see audience members rushing up to the collectors with empty bottles and rubbish.<br /><br />The result of all of this effort was as I left there was hardly any bottles or rubbish littler on the ground so this would make the overnight or next day clean up very easy.<br /><br />However the day after the concert I had the following questions:<br />1. Was the mixed rubbish that was collected in bags at the event separated?<br />2. Where did the general rubbish get dumped?<br />3. How many bottles or tonnes of glass was recycled?<br />4. What are the event organisers going about their energy footprint?<br /><br />So I decided to do some research.<br /><br />I checked out the Winery Tour web site and on the HISTORY/ABOUT <a href="http://www.thewinerytour.co.nz/about.html">http://www.thewinerytour.co.nz/about.html</a> page it states that the tours waste management is managed by the Glass Packaging Forum.<br /><br />On the SPONSORS <a href="http://www.thewinerytour.co.nz/sponsors.html">http://www.thewinerytour.co.nz/sponsors.html</a> page the concert organisers tell us:<br /><br />The Glass Packaging Forum is delighted to be teaming up with the Winery Tour for the third year to provide and promote recycling nationwide.<br /><br />The Winery Tour will again promote the LOVE NZ brand to its anticipated 50,000 audience nationwide.<br /><br />Every single glass bottle can be recycled back into new glass bottles or they can even be crushed and used as mulch in vineyards to increase the yield of our grapes. Recycling cans, plastic bottles and paper saves valuable natural resources.<br /><br />Your bottles and cans can’t recycle themselves, they need your help so- use the blue GLASS recycling bins; YELLOW mixed recycling bins and if it can’t be recycled use the RED waste bins<br /><br />We are lucky to live in New Zealand. All of us enjoy our environment and scenery. This year around 2500 Love NZ recycling facilities have been put in place on our streets and at events as part of a major public place recycling initiative inspired by the Rugby World Cup. So when you are out and about Love NZ and recycle with care - find out where your local Love NZ recycling bins are on <a href="http://www.lovenz.org.nz">www.lovenz.org.nz</a><br />But the above does not answer my questions above.<br />The glass forum’s home page tells me “The Forum is once again proud to support Civic Events and Classic Hits to manage the waste on the 2012 Classic Hits Winery Tour. NO GLASS from any of the 14 concert locations will go to landfill! We're closing the loop - it's either back to the furnace or into alternative uses”<br /><br />From my research there is no real time updates on the event recycling scheme. I personally think this would be a good idea.<br /><br />I have sent an email to the promoters of the event to ask the questions above. I will keep you posted.<br /><br />It was a great concert event and I fully support the promoters and sponsors for their sustainable efforts.<br /><br />This post is my entry in the blog competition for World Environment Day. Please tweet this with the hash tag #WED2012 and with reference to @onespec http:\\www.twitter.com/onespec<br /><br /></p></div>
</content>



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    <entry>
        <title>Advice for us all - From Dr. Alan Weiss</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ConsultManageChange/~3/mHQMzku1qe4/advice-for-us-all-from-dr-alan-weiss.html" />
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        <id>tag:typepad.com,2003:post-6a00e54f7014528833016300aa3410970d</id>
        <published>2012-02-04T14:39:22+13:00</published>
        <updated>2012-02-04T14:39:22+13:00</updated>
        <summary>I have recieved my regular Contrarian Consulting email from Alan Weiss and one of his topics was in tune with some discussions I have had recenlty. Alan is providing advice on how to get things done! Please visit Alan's Blog...</summary>
        <author>
            <name>Gordon Shaw CMC</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business Leadership" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Certified Management Consultant" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Consulting" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Innovation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Leadership" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Research" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://sempreavantinz.typepad.com/sempreavanti/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>I have recieved my regular <a href="http://www.contrarianconsulting.com/" target="_blank">Contrarian Consulting</a> email from Alan Weiss and one of his topics was in tune with some discussions I have had recenlty.</p>
<p>Alan is providing advice on how to get things done! Please visit <a href="http://www.contrarianconsulting.com/" target="_blank">Alan's Blog</a> if the following rings some bells for you.</p>
<p><strong><span style="font-family: Times New Roman; font-size: small;"> Alan's advice .............</span></strong></p>
<p style="line-height: 140%;"><em><span style="color: black; line-height: 140%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; font-size: 10pt;">Here’s how you schedule time to get things done. Let’s say you want to write an article or position paper.</span></em></p>
<p><em><span style="font-family: Times New Roman; font-size: small;"> </span></em></p>
<p style="line-height: 140%;"><em><span style="color: black; line-height: 140%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; font-size: 10pt;">1. Choose the audience you seek to influence, probably those most appropriate for your value proposition. (5 minutes) [Bank lending officers]</span></em></p>
<p><em><span style="font-family: Times New Roman; font-size: small;"> </span></em></p>
<p style="line-height: 140%;"><em><span style="color: black; line-height: 140%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; font-size: 10pt;">2. Choose a topic that will be provocative and timely. (10 minutes) [Identifying the best candidate for safe loans and repeat business]</span></em></p>
<p><em><span style="font-family: Times New Roman; font-size: small;"> </span></em></p>
<p style="line-height: 140%;"><em><span style="color: black; line-height: 140%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; font-size: 10pt;">3. Choose a working title, not something for all the ages. (5 minutes) [Behind the Interview: The Prospect Within]</span></em></p>
<p><em><span style="font-family: Times New Roman; font-size: small;"> </span></em></p>
<p style="line-height: 140%;"><em><span style="color: black; line-height: 140%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; font-size: 10pt;">4. Select 4-6 key points. (10 minutes) [1. The lessons in the first greeting; 2. How to assess behaviors in an interview; 3. The key questions to ask to appraise the business proposition; 4. The key questions you want to be asked.]</span></em></p>
<p><em><span style="font-family: Times New Roman; font-size: small;"> </span></em></p>
<p style="line-height: 140%;"><em><span style="color: black; line-height: 140%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; font-size: 10pt;">5. Write an edgy opening paragraph. (10 minutes) [Why do lending interviews reveal so little about the customer and so much about our own fears? If the objective is to increase business, then we should first increase our own probabilities of identifying and welcoming high potential prospects. That's not usually done with a shaky wooden chair and a bare lightbulb overhead.]</span></em></p>
<p><em><span style="font-family: Times New Roman; font-size: small;"> </span></em></p>
<p style="line-height: 140%;"><em><span style="color: black; line-height: 140%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; font-size: 10pt;">6. Write about each of your points, making sure to include your rationale, an example so that it’s not merely conceptual, and a graphic if it helps explain the point. (20 minutes per point)</span></em></p>
<p><em><span style="font-family: Times New Roman; font-size: small;"> </span></em></p>
<p style="line-height: 140%;"><em><span style="color: black; line-height: 140%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; font-size: 10pt;">7. Write a closing that’s a call to action. (10 minutes). [The next time prospects walk into your office, invite them to sit in a comfortable chair, offer them some refreshments, and remind yourself that they represent opportunity, not threat. Ask yourself how they might speak positively of the experience, no matter what your ultimate decision. That, alone, might increase your business more than you can imagine.]</span></em></p>
<p><em><span style="font-family: Times New Roman; font-size: small;"> </span></em></p>
<p style="line-height: 140%;"><em><span style="color: black; line-height: 140%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; font-size: 10pt;">8. Reassess the title to see if you want to now adjust it. (5 minutes) [The Human Banker—Stepping Out from Behind the Green Curtain]</span></em></p>
<p><em><span style="font-family: Times New Roman; font-size: small;"> </span></em></p>
<p style="line-height: 140%;"><em><span style="color: black; line-height: 140%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; font-size: 10pt;">That entire process above, with six points, requires about two hours. Spread it over four days, and it’s a half-hour a day. Put that in your calendar at 10:30 each morning, and don’t change it, no matter what.</span></em></p>
<p><em><span style="font-family: Times New Roman; font-size: small;"> </span></em></p>
<p style="line-height: 140%;"><em><span style="color: black; line-height: 140%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; font-size: 10pt;">That’s how you get work out. I’ve probably taken a week off the process above for most of you! Stop fooling around, discretionary time is wealth, and you are eroding yours.</span></em></p>
<p><em><span style="font-family: Times New Roman; font-size: small;"> </span><span style="color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; font-size: 10pt; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-NZ; mso-fareast-language: EN-NZ; mso-bidi-language: AR-SA;">© Alan Weiss 2012. All rights reserved.</span></em></p>
<p> </p></div>
</content>



    <feedburner:origLink>http://sempreavantinz.typepad.com/sempreavanti/2012/02/advice-for-us-all-from-dr-alan-weiss.html</feedburner:origLink></entry>
    <entry>
        <title>Social Media it is time to set goals and make plans and strategies for the year</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ConsultManageChange/~3/0OmJrpmeIBM/social-media-it-is-time-to-set-goals-and-make-plans-and-strategies-for-the-year.html" />
        <link rel="replies" type="text/html" href="http://sempreavantinz.typepad.com/sempreavanti/2012/01/social-media-it-is-time-to-set-goals-and-make-plans-and-strategies-for-the-year.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54f701452883301676164ca8a970b</id>
        <published>2012-01-31T19:22:01+13:00</published>
        <updated>2012-01-31T19:22:01+13:00</updated>
        <summary>What do you want to achieve this year with your strategy and approach to social media and the use of tools such as LinkedIn, Twitter and Facebook?

To help you clarify your thinking here are some social media predications for 2012
</summary>
        <author>
            <name>Gordon Shaw CMC</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business Leadership" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Innovation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Media" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://sempreavantinz.typepad.com/sempreavanti/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>What do you want to achieve this year with your strategy and approach to social media and the use of tools such as LinkedIn, Twitter and Facebook?<br /><br />To help you clarify your thinking here are some social media predications for 2012<br /><br />• The use of LinkedIn by recruiters, customers and your competition will continue to grow<br />• The use of twitter will make a comeback<br />• Social Media will provide you with information, knowledge and wisdom if used correctly<br />• Smartphones put the power of social media at your fingertips<br />• Your clients will demand more from you and expect that you have a social media presence<br />• Having a social media strategy will become a competitive advantage<br />• More and more apps will be available to increase your efficicney with posting information to social media sites<br />• 2012 is the year of convergence your personal and business brands will merge<br /><br />Business professionals in today’s technology rich environments are presented with many opportunities to market ourselves through many channels. The rise in the past 5 years of social media platforms has provided us with amazing opportunities to leverage our networks both nationally and internationally.<br /><br />All professionals either independent professionals, teams or companies need to have a social media strategy and approach.<br /><br />Many business owners and professionals ask me “What sites should I use”? and “How do I integrate all of my social media sites”? In addition, the big question I am asked is “Should I use Facebook for business”?<br /><br />When it comes to social media strategy often the questions are:<br /><br />1. Can I use Social Media to increase my sales?<br />2. Can I use Social Media to increase awareness, of both my business and skill sets?<br />3. Do I use an independent professional to help aid me through the definition of my Social Media strategy?</p></div>
</content>



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