Ross Boardman

Artificial Intelligence (AI) … Part 1 of a series of rants.

RossB — Fri, 09 Aug 2024 16:32:42 +0000

AI is turning into the software house and salesman’s wet dream Everyone needs it and every CIO will have to justify not having it. Over a series of deeper dives, we’ll go into this.

I’ve been using AI for many years for things as decision support or as a learning analysis tool.…

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3 simple ways to market your restaurant.

RossB — Wed, 18 Nov 2015 15:06:17 +0000

I get asked a lot of questions and this was one of them:

“What are some of the most Clever marketing strategies used by restaurants?”

Clever? Hmmm, how about reliable?

So this was the answer

I’ll give you three that work in the restaurant world.…

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Let me introduce you to Dave – Part 1

RossB — Wed, 22 Jul 2015 12:59:45 +0000

A dozen Daves?

Yes, I know 12 Daves. Unless you know something more about each Dave, they are all just … Dave.

The Dave above is Dave the evil genius from Penguins of Madagascar. So we could call him Evil Dave and we would know who we meant?…

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The goal of advertising … not discounting.

RossB — Wed, 08 Jul 2015 17:01:35 +0000

“The goal of advertising is to sell more stuff to more people more often for more money”
Sergio Zyman, The End of Advertising as We Know It

Sergio Zyman was the man responsible for the change of fortunes of several large US Corporations.…

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Spam, Glorious Spam

RossB — Sat, 13 Jun 2015 08:12:22 +0000

“It follows that unless your headline sells your product, you have wasted 90 percent of your money…”

David Ogilvy

It could be the subject line of the email or the headline of your letter. Both have the highest impact on the reader, well errrm reading more.…

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5 Other uses for QR Codes

RossB — Mon, 03 Jun 2013 18:19:30 +0000

The above is an example of a QR code. This one will redirect you back to the home page of this site. Probably not one of the more innovative uses, but it does work well on my business card. Sadly, most of the time a QR code is used because it is a shiny new thing.

…

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Social media and The Go-Giver

RossB — Mon, 25 Feb 2013 13:24:19 +0000

This wonderful book is on my re-read list. With the amount of time I spend in car, trains and planes each year, The Go-Giver has been listened to many times. The book by Bob Burg and John David Mann is a story of a young man’s journey over a few days with different mentors.…

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Marketing : Lessons from Ghostbusters

RossB — Wed, 30 May 2012 12:41:43 +0000

What does a film about the supernatural and marketing have in common? It’s nothing to do the occult, so don’t worry. If you can remember the scenes when they used the proton packs, the rule was simple. Don’t cross the streams!…

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The perfect loyalty card

RossB — Tue, 06 Mar 2012 19:25:30 +0000

Could you take the loyalty club to a new level?

I may be a little old fashioned here, but I have to admit to enjoying personal service rather than blanket vouchers to lure me back somewhere. Many places whether they are hotels, shops, airlines or casinos give you something back in the way of money off.…

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QR Codes – getting it right

RossB — Tue, 14 Feb 2012 19:29:30 +0000

The above is a QR, quick response, code. Originally they were designed as a 2 dimensional easy to scan bar code. This technology started life supporting components and assemblies moving down production lines. Nowadays you are just as likely to see them on press adverts or posters.…

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