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	<title>Content Marketing Cardiology</title>
	
	<link>http://casmccullough.com</link>
	<description>Content marketing training and strategy for women small business owners and entrepreneurs</description>
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		<title>Women entrepreneurs: Why you’re not the problem in your business</title>
		<link>http://casmccullough.com/women-entrepreneurs-why-youre-not-the-problem-in-your-business/</link>
		<comments>http://casmccullough.com/women-entrepreneurs-why-youre-not-the-problem-in-your-business/#comments</comments>
		<pubDate>Tue, 07 May 2013 02:33:45 +0000</pubDate>
		<dc:creator>Cas McCullough</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[believing in yourself]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing women]]></category>
		<category><![CDATA[Empowering Women]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Gifted Women]]></category>
		<category><![CDATA[Marketing Mentor]]></category>
		<category><![CDATA[micro business success]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[positioning your brand]]></category>
		<category><![CDATA[positioning your website]]></category>
		<category><![CDATA[small business content marketing]]></category>
		<category><![CDATA[small business success]]></category>
		<category><![CDATA[successful women entrepreneurs]]></category>
		<category><![CDATA[Woman]]></category>
		<category><![CDATA[Woman Entrepreneur]]></category>
		<category><![CDATA[women entrepreneurs]]></category>
		<category><![CDATA[women success]]></category>

		<guid isPermaLink="false">http://casmccullough.com/?p=2163</guid>
		<description><![CDATA[In my work as a content marketing mentor, I've seen it's not uncommon for women entrepreneurs to doubt themselves, especially when things don't seem to be clicking for them.]]></description>
		<wfw:commentRss>http://casmccullough.com/women-entrepreneurs-why-youre-not-the-problem-in-your-business/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Traditional marketing is dead and inbound marketing buried it!</title>
		<link>http://casmccullough.com/traditional-marketing-is-dead-and-inbound-marketing-buried-it/</link>
		<comments>http://casmccullough.com/traditional-marketing-is-dead-and-inbound-marketing-buried-it/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 01:37:21 +0000</pubDate>
		<dc:creator>Cas McCullough</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Outbound Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Based Marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[Marketing Results]]></category>
		<category><![CDATA[Marketing Technology]]></category>
		<category><![CDATA[Media Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Permission Based Marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[traditional marketing]]></category>

		<guid isPermaLink="false">http://casmccullough.com/?p=2129</guid>
		<description><![CDATA[Content marketing and inbound marketing are relatively new terms in the marketing sphere but if you’ve been burying your head in the sand, it’s time to pull it out! When I was at uni (many, many years ago) and studying communication, the interruptive marketing model was drummed into us. Here’s what we were taught: What&#8217;s [...]]]></description>
		<wfw:commentRss>http://casmccullough.com/traditional-marketing-is-dead-and-inbound-marketing-buried-it/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to Market New Software: Why women developers may have an advantage in a male dominated field [guest post]</title>
		<link>http://casmccullough.com/how-to-market-new-software-why-women-developers-may-have-an-advantage-in-a-male-dominated-field-guest-post/</link>
		<comments>http://casmccullough.com/how-to-market-new-software-why-women-developers-may-have-an-advantage-in-a-male-dominated-field-guest-post/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 12:26:51 +0000</pubDate>
		<dc:creator>Sharon Robinson</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[high tech entrepreneurs]]></category>
		<category><![CDATA[women and marketing]]></category>
		<category><![CDATA[women entrepreneurs]]></category>
		<category><![CDATA[women marketers]]></category>
		<category><![CDATA[women software developers]]></category>

		<guid isPermaLink="false">http://casmccullough.com/?p=2051</guid>
		<description><![CDATA[It is in the marketing of their software that female developers may hold an advantage over their male counterparts, especially with the rising dominance of relationship marketing.]]></description>
		<wfw:commentRss>http://casmccullough.com/how-to-market-new-software-why-women-developers-may-have-an-advantage-in-a-male-dominated-field-guest-post/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Instagram content marketing tips, tricks and tools for your small business</title>
		<link>http://casmccullough.com/best-instagram-content-marketing-tips-tricks-and-tools-for-your-small-business/</link>
		<comments>http://casmccullough.com/best-instagram-content-marketing-tips-tricks-and-tools-for-your-small-business/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 00:06:46 +0000</pubDate>
		<dc:creator>Cas McCullough</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Business Stories]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Content Strategies]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Platform]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://casmccullough.com/?p=2068</guid>
		<description><![CDATA[Instagram is a tool that is starting to gain a lot of ground with savvy content marketers. If you&#8217;re not familiar with this app, here&#8217;s a brief rundown. Instagram is a visual social media platform where you can take photos on your smart phone, add a vintage frame and camera filter to it to make [...]]]></description>
		<wfw:commentRss>http://casmccullough.com/best-instagram-content-marketing-tips-tricks-and-tools-for-your-small-business/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>5 Ways to Unlock Pinterest’s Hidden Value for your small business [guest post]</title>
		<link>http://casmccullough.com/5-ways-to-unlock-pinterests-hidden-value-for-your-small-business/</link>
		<comments>http://casmccullough.com/5-ways-to-unlock-pinterests-hidden-value-for-your-small-business/#comments</comments>
		<pubDate>Wed, 03 Apr 2013 10:55:08 +0000</pubDate>
		<dc:creator>Dominic Tarn</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Hidden Value]]></category>
		<category><![CDATA[hidden value pinterest]]></category>
		<category><![CDATA[Marketing Your Business]]></category>
		<category><![CDATA[pinterest marketing]]></category>
		<category><![CDATA[small business marketing pinterest]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://casmccullough.com/?p=2042</guid>
		<description><![CDATA[There is huge hidden value to be gained from using Pinterest for marketing your business. With Twitter and Facebook content is published, it gains some attention, then fades. Pinterest is different.]]></description>
		<wfw:commentRss>http://casmccullough.com/5-ways-to-unlock-pinterests-hidden-value-for-your-small-business/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The two most important considerations for small business branding</title>
		<link>http://casmccullough.com/the-two-most-important-considerations-for-small-business-branding/</link>
		<comments>http://casmccullough.com/the-two-most-important-considerations-for-small-business-branding/#comments</comments>
		<pubDate>Sun, 24 Mar 2013 12:30:10 +0000</pubDate>
		<dc:creator>Cas McCullough</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding imagery]]></category>
		<category><![CDATA[branding story]]></category>
		<category><![CDATA[small business branding]]></category>
		<category><![CDATA[small business branding Brisbane]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://casmccullough.com/?p=2010</guid>
		<description><![CDATA[Last week I treated my three boys to lunch at the food court in a local shopping centre. Not being one to pass up an opportunity to teach them something about the world, I gave them a conundrum to solve. In the food court there was an array of food outlets, but there was one [...]]]></description>
		<wfw:commentRss>http://casmccullough.com/the-two-most-important-considerations-for-small-business-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How consumers make decisions about buying from you</title>
		<link>http://casmccullough.com/how-consumers-make-decisions-about-buying-from-you/</link>
		<comments>http://casmccullough.com/how-consumers-make-decisions-about-buying-from-you/#comments</comments>
		<pubDate>Wed, 13 Mar 2013 23:23:21 +0000</pubDate>
		<dc:creator>Cas McCullough</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[business websites]]></category>
		<category><![CDATA[Buying Decisions]]></category>
		<category><![CDATA[consumer buying]]></category>
		<category><![CDATA[Consumer Experience]]></category>
		<category><![CDATA[consumer purchase decisions]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[product reviews]]></category>
		<category><![CDATA[service reviews]]></category>
		<category><![CDATA[Understand Your Customer]]></category>

		<guid isPermaLink="false">http://casmccullough.com/?p=1988</guid>
		<description><![CDATA[This past week, I’ve been engrossed in planning a much anticipated trip to New Zealand for later in the year. The entire process has been eye-openning from both a consumer perspective and from a content marketing perspective, so I wanted to share some of my insights with you. Initially our family was going to travel from [...]]]></description>
		<wfw:commentRss>http://casmccullough.com/how-consumers-make-decisions-about-buying-from-you/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Why good service needs to be part of your content marketing matrix</title>
		<link>http://casmccullough.com/why-good-service-needs-to-be-part-of-your-content-marketing-matrix/</link>
		<comments>http://casmccullough.com/why-good-service-needs-to-be-part-of-your-content-marketing-matrix/#comments</comments>
		<pubDate>Mon, 04 Mar 2013 23:07:26 +0000</pubDate>
		<dc:creator>Cas McCullough</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[building relationships with customers]]></category>
		<category><![CDATA[Business Models]]></category>
		<category><![CDATA[client relationships]]></category>
		<category><![CDATA[client retention]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Customer Experience Management]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Focus On Service]]></category>
		<category><![CDATA[gaps in your marketing]]></category>
		<category><![CDATA[good service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing Matrix]]></category>
		<category><![CDATA[Marketing System]]></category>
		<category><![CDATA[Poor Service]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[responding to customers]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[service failure]]></category>
		<category><![CDATA[Service Quality]]></category>
		<category><![CDATA[service recovery]]></category>
		<category><![CDATA[Your Marketing]]></category>

		<guid isPermaLink="false">http://casmccullough.com/?p=1959</guid>
		<description><![CDATA[Last week I discovered that the contact form on my website wasn&#8217;t sending messages through to my inbox. Argh! I had missed about 20 messages, and of those, at least three were inquiries about high-end services. Imagine my dismay at learning I had missed out on three golden opportunities to put Content Marketing Cardiology into [...]]]></description>
		<wfw:commentRss>http://casmccullough.com/why-good-service-needs-to-be-part-of-your-content-marketing-matrix/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why content marketing could save your business</title>
		<link>http://casmccullough.com/why-content-marketing-could-save-your-business/</link>
		<comments>http://casmccullough.com/why-content-marketing-could-save-your-business/#comments</comments>
		<pubDate>Tue, 26 Feb 2013 07:40:59 +0000</pubDate>
		<dc:creator>Cas McCullough</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Self-Publishing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Training & Development]]></category>
		<category><![CDATA[Active Marketing]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing cardiology cycle]]></category>
		<category><![CDATA[content marketing training]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[generate more leads]]></category>
		<category><![CDATA[generate sales]]></category>
		<category><![CDATA[Marketing Methods]]></category>
		<category><![CDATA[Marketing Speak]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Website Content]]></category>

		<guid isPermaLink="false">http://casmccullough.com/?p=1926</guid>
		<description><![CDATA[Do you know what content marketing is and why it could save your business? If not, this post is for you. Content Marketing is not a gimmick or a fad. In fact, it&#8217;s been around since the printing press was invented. It just wasn&#8217;t called that back in the time of Chaucer. Content is information, [...]]]></description>
		<wfw:commentRss>http://casmccullough.com/why-content-marketing-could-save-your-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What is blogging? It’s not what you might think.</title>
		<link>http://casmccullough.com/what-is-blogging-its-not-what-you-might-think/</link>
		<comments>http://casmccullough.com/what-is-blogging-its-not-what-you-might-think/#comments</comments>
		<pubDate>Tue, 19 Feb 2013 22:52:19 +0000</pubDate>
		<dc:creator>Cas McCullough</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Self-Publishing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[A Blog]]></category>
		<category><![CDATA[answer questions]]></category>
		<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Business Blog]]></category>
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		<category><![CDATA[Corporate Blog]]></category>
		<category><![CDATA[Educated Consumer]]></category>
		<category><![CDATA[inform consumers]]></category>
		<category><![CDATA[inform potential clients]]></category>
		<category><![CDATA[Personal Blogs]]></category>
		<category><![CDATA[Potential Clients]]></category>
		<category><![CDATA[Self Publish]]></category>
		<category><![CDATA[self-publishing]]></category>
		<category><![CDATA[small business content marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://casmccullough.com/?p=1887</guid>
		<description><![CDATA[A few days ago one of my membership program clients for Support a WAHP asked: &#8220;What is blogging?&#8221; As someone who does this stuff daily, I was a little taken aback… not at the question but at the fact that I had never thought to answer that question. Why? Because I thought everyone in my audience [...]]]></description>
		<wfw:commentRss>http://casmccullough.com/what-is-blogging-its-not-what-you-might-think/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
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