Content for Biz Blog

The Cure for Abandoned Social Media Accounts: Strategy and Planning

Joanne Costin — Sun, 04 May 2025 19:16:55 +0000

Did you hop on the social media bandwagon, only to be disappointed in your efforts, not to mention the results? Were you lured by promises of low cost brand exposure? Are your accounts nearly abandoned or are you overwhelmed by a proliferation of social media accounts for multiple brands? If only B2B social media was as easy as setting up an account. Take comfort in the fact that you are not alone. These problems are common among the B2B marketers we meet with. However, social media isn’t going away. If your business relies on companies finding you through search […]

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Contractor Websites Part III: Getting Organized

Joanne Costin — Sun, 03 Feb 2019 22:20:14 +0000

Whether you ask someone else to project manage your new website or do it yourself, the business owner, content and development team needs to be on the same page with what pages are needed and how visitors will navigate through the site. So clients can visualize this, I typically create a rough sitemap that looks something like this: When deciding if you need a separate page for a service such as pre-construction, it’s useful to think about the key words you want to rank for. Listing services separately vs. one general page for services, provides an opportunity to rank […]

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Contractor Websites Part 2: What needs to be done and who will do it

Joanne Costin — Sat, 19 Jan 2019 06:08:33 +0000

Determining which tasks you can take on yourself and which you need to outsource to professionals is a key decision for business owners. Of course, anything you can do yourself can be a savings, but you also need to consider your expertise as well as impact it will have on the time needed to complete the project. Project Management One of the key tasks that most business owners don’t think about when creating a website is project management. The person who takes on this role will develop a schedule for completing the website. They serve as a liaison between […]

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What a contractor needs to know about building a website – Part 1: Upfront considerations

Joanne Costin — Fri, 14 Dec 2018 07:55:49 +0000

Part 1 of a 4-part series on website development Creating a first website or even a revamp of an existing website is a learning process for most contractors. Most underestimate the time, talent and work that go into a successful site. Projects often hit stumbling blocks because business owners don’t understand all the steps involved. This series of posts takes business owners through the process of building a website sot hey can make better decisions about who they choose to work with, the type of site they design, and how they can best achieve their goals. For most […]

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The Post-CONEXPO-CON/AGG Marketing Challenge

Joanne Costin — Wed, 26 Apr 2017 20:28:16 +0000

Using content to maximize your investment in North America’s biggest construction show By now, your feet have probably recovered from CONEXPO-CON/AGG & IFPE 2017, the global mega-construction trade show, held in Las Vegas, NV, March 7-11, 2017. However, if you were one of the more than 2,800 exhibitors that occupied a record 2.8 million-plus net square feet of exhibit space, and attempted to engage with 130,000 attendees, the real work is just beginning. The most obvious post-show task is to follow-up with those who visited your exhibit. However, studies show that nearly 70 percent of exhibitors at a given […]

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